Here are the details of the webcast and powerpoint in which Outfront announced the MTA contract win.
Outfront CEO Jeremy Male began the call with an ebullient statement: “We’re very excited to be sharing this news with you today. It’s truly an extraordinary opportunity and one that’s been a long time coming…With this announcement we are embarking on a total transformation of the world’s largest transport systems advertising and communications platform. This is an immensely important win for Outfront…This is a once in a lifetime opportunity.”
The contract involves an $800 million capital investment to replace 54,140 displays on MTA subways and railroads:
And now the financial details. CFO Donald Shassian called this “a balanced partnership”:
Insider’s take: 15 years is a win. Most transit contracts are much shorter. The 55% revenue share is also down from the existing 67% revenue share with MTA. Outfront does not expect the % revenue share to exceed the existing % revenue share through the life of the contract. The longer term and reduced revenue share allow Outfront to recoup upfront capital costs.
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