Lamar Advertising and Sony recently kicked off a fun new digital out of home campaign to promote the upcoming release of The Emoji Movie.
Using Lamar’s dynamic digital capabilities, each billboard automatically displays a contextually relevant ad for The Emoji Movie triggered by the current traffic and weather conditions. This is running through July 30th on Lamar’s digital billboards in Dallas, Chicago, Denver, Phoenix, Seattle, Atlanta, Boston and Orlando. Here’s how the traffic and weather triggers work:
These two ads run when traffic is congested:
This Ad runs when traffic is clear:
This ad runs when it is 60 to 70 degrees and sunny:
This ad runs when the temperature is 80 degrees or higher:
This ad runs when it’s raining:
General branding ads run in between traffic and weather triggers:
Insider’s take: a clever way to use traffic and weather prompts to freshen a movie release campaign. Hats off to Lamar.
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