September 10, 2018 Ryan Walker, Chief Sales Officer of Dr. Banner located in New York City, announced today an agreement with IBOUSA to deliver a hyperlocal programmatic mobile ads sales platform to the IBO workflow features driven by Apparatix Media Solutions. “We are very excited to announce the agreement with IBO. We believe the synergies between our two organizations and our clientele aligned perfectly and a partnership could only help us to continue to grow and expand,” said Walker. IBO Associates will now be able to select various products which compliment their OOH media sales strategies and deliver maximum campaign penetration to their rural, suburban and metro markets in an easy and understandable manner.
PROGRAMMATIC ADVERTISING MADE SIMPLE
Programmatic advertising is widely used nowadays but can be technologically challenging for local businesses. Dr. Banner offers a programmatic platform that lets its users launch targeted digital campaigns in the USA and brings their expertise from all over the world without having to deal with a third party, thanks to a package of integrated tools:
- A GEO BUILDER: allows customers to precisely build broadcasting areas for local campaigns, according to a zip code, county, or a 100% customized zone.
- An AD BUILDER: lets customers create a large amount of IAB standards HTML banners and personalize them in bulk.
- A BIDDER: built to automate and optimize the buying of ad spaces thanks to a set of proprietary smart algorithms. Managed by a team of media traders.
About Dr. Banner
Dr. Banner is the hyperlocal programmatic platform of the Comkeys Group. The platform launched in 2017 after two years of development. Dr. Banner lets its users easily create digital geo-targeted campaigns thanks to a package of proprietary tools. Dr. Banner has opened offices all over the world: Paris, Milan, Zurich, New York, Singapore, Bangkok, Kuala Lumpur, Tokyo, Hong Kong, and Beijing. The company has successfully launched more than 1000 campaigns for 135 clients since early 2017. Dr. Banner has now more than 50 employees in 11 countries. In France, the company successfully launched 1000+ campaigns for more than 100 clients. For more info visit https://drbanner.com/.
About Comkeys Group
Comkeys is an independent communication company created in 1993 and headed by Paul Cahierre. Comkeys is the specialist of worldwide out-of-home and digital advertising campaigns thanks to its 11 international offices (Paris, Milan, Zurich, New York, Singapore, Bangkok, Kuala Lumpur, Tokyo, Hong Kong, and Beijing). Comkeys is the parent company of Mediakeys (OOH advertising agency), Adkeys (creative agency), and Dr. Banner (a programmatic platform). Comkeys Group has more than 150 employees.
About IBOUSA
IBOUSA is a networking group of companies that have a common interest of promoting all things of importance to independent billboard owners. We bring together some brilliant minds and cutting-edge technologies and services in our industry in some fun and engaging ways. Billboard operators, vendors, consultants, agencies and advertisers enjoy the fruits of our collective efforts and we have forged wonderful friendships over the years. Learn more at www.IBOUSA.org.
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