Creative

OUTFRONT and American Royal ribs billboard drips sauce.

OUTFRONT Media and The American Royal, the largest BBQ competition in the world, have deployed a billboard featuring giant inflatable ribs dripping sauce onto a car sitting below the advertisement – a truly mouth-watering and eye-catching sight for passerbys! The billboard prop, which is 50 feet wide by 8 feet tall by 2 feet wide and promotes the iconic Kansas City competition taking place August 31 – September 3, was unveiled this morning and will remain up until August 20. […]

by billboardinsider· · 0 comments · Creative

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider uses and endorses Callaham’s services. Space Available Burkhart Rating: 2 (Below Average) I love […]

by billboardinsider· · 0 comments · Creative

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider uses and endorses Callaham’s services. G&Z Roofing Rating: 3 (average) With a word count […]

by billboardinsider· · 0 comments · Creative

Digital Immersion & Its Impact on OOH – A Future Look

  By Jerry Buckley, Director of Marketing, EMC Outdoor The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting people as I doodled a squiggle masterpiece with Google Tilt Brush. In short, I could not untether from the real world — as the technology promised. BUT I was absolutely […]

by John Weller· · 0 comments · Creative

Tilley says out of home inspires a new wave of creativity.

An interesting video from Andy Tilley, CSO & Creative Partner at Talon a U.K. based Out of Home agency with a focus on delivering innovative and forward-thinking strategic OOH solutions, integrated with wider communications.       Paid Advertisement

by John Weller· · 0 comments · Creative

Smirnoff Vodka Ads Get Political

Smirnoff’s new advertisement under its new “Made in America” banner features a Moscow Mule cocktail with text that reads, “But we’d be happy to talk about our ties to Russia under oath,” an apparent nod to the president’s recent comments following fired FBI Director James Comey’s congressional testimony.   Interestingly, according to CBS News President Trump does not drink alcoholic beverages. A Smirnoff U.S. spokesperson told CBS News in a statement, “Smirnoff has been made in America for more than eight […]

by John Weller· · 0 comments · Creative

Alexa, Play Amazon Music: Amazon Teams Up with OUTFRONT Media and Rapport for Largest Times Square Advertising Installment Ever

14 JUN 2017 A 79 Foot Amazon Echo Now Stands Above Times Square in New York City – Breaking the record of the Largest Advertising Install by Pepsi in the 1940s Amazon Music and Echo combine the simplicity and magic of natural language voice control with tens of millions of songs for the ultimate personalized jukebox experience NEW YORK, June 14, 2017 /PRNewswire/ — As part of a groundbreaking advertising campaign for Amazon Music, OUTFRONT Media Inc. (NYSE: OUT), one of […]

by John Weller· · 0 comments · Creative

The Top Six Out of Home Design Tips

Billboard Insider carries articles by out of home companies and agencies on billboard design.  Here are the top six top out of home advertising creative tips we’ve culled from a review of the 20 most recent articles we’ve published by other people on our of home design. 1. Be Concise (15/20): The less information displayed, the faster drivers will comprehend your message, and the more likely they’ll be to remember it. Most sites agree you should aim for seven words […]

by Steven Westburg· · 0 comments · Creative

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services. Meet Me at the Zoo Rating: 4 (very […]

by billboardinsider· · 0 comments · Creative

“I Am Trenton” Billboard Campaign

The I Am Trenton Community Foundation was founded with the understanding that each and every individual who lives, works, learns or plays in Trenton can contribute to the city. The Foundation has recently rolled out a billboard campaign promoting that theme. The billboards  features 17 of the city’s “changemakers,” who are making a difference in their community. The billboards, which were made possible through grants from Janssen Pharmaceuticals, the Investors Foundation, Roma Bank Community Foundation and Isles, will remain up for […]

by John Weller· · 0 comments · Creative