Creative

Colton Tollett Says Social Media Should Be Part of Billboard Design

This week’s billboard creative tips come from Colton Tollett is Social Media Manager at Billboards Etc.  Last week Colton wrote about common billboard design mistakes.  This week he talks about making social media part of billboard design. It can often seem like the traditional advertising of billboards and the ever changing technology of social media would make the two incompatible due to their focus on different mediums. However, when utilized together, billboard advertising and social media platforms can make for a […]

by billboardinsider· · 0 comments · Creative

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services. Eternity Aqua Rating: 2 (below average) Here is […]

by billboardinsider· · 0 comments · Creative

Burkhart Marathon Install

Last week Insider ran a vinyl installation video titled All in a Day’s Burk by Extra Credit Projects and Burkhart.  Here’s another 1 minute Extra Credit Projects/Burkhart video which shows an install for Marathon Gas.  Clever use of a hose as a prop. Insider thinks more out of home companies should use video like on their websites and in their marketing materials.   A picture – or video –  is worth a thousand words. Paid Advertisement  

by billboardinsider· · 0 comments · Creative

Colton Tollett on Billboard Design Mistakes

This week’s billboard creative design tips come from Colton Tollett , social media manager at Billboards Etc.  Today Colton talks about common billboard design mistakes. Have you been driving down the highway and noticed a billboard that really stood out? Have you seen a billboard that was so clever or funny that you couldn’t help but remember it? Great billboards never have trouble gathering attention and, in turn, business for the company that is advertising. It’s what they were DESIGNED to do. […]

by billboardinsider· · 0 comments · Creative

Rate This Board by Owen Design

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Adam Owen, Creative Director of Owen Design Co., an Austin, TX firm specializing in OOH design and branding.  Adam has designed billboards for over 20 years more than […]

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Billboard by Elco students intended to save lives

A group of Elco High School students were recognized after winning a billboard contest sponsored by The Center for Traffic Safety and State Farm. The competition was open to all Lebanon County students. The “No Excuses” campaign, sponsored by The Center for Traffic Safety, invited Lebanon County students to create a billboard design to bring awareness to an epidemic of distracted driving accidents. Here is a short video that came as part of the story on The Lebanon Daily News. Apologies for […]

by John Weller· · 0 comments · Creative

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media […]

by billboardinsider· · 0 comments · Creative

Good and Bad Humor

Some billboard advertisers try to be witty and irreverent in order to be noticed.  Insider saw this copy on a Georgia billboard last week.  This ad was clever and eye catching. The strategy can backfire however.  A North Carolina jewelry store had to apologize last month after a firestorm over a jewelry billboard which said “Sometimes it’s OK to throw rocks at girls…”  This twitter response was typical. Insider’s take:  Humor can backfire.  Get an opinion from several different people […]

by billboardinsider· · 0 comments · Creative

Pop art pioneer James Rosenquist dies at 83

Various media sources reported that James Rosenquist, an American artist and one of the protagonists in the pop-art movement died on Friday March 31st. Rosenquist helped define the genre of color-bursting displays of common objects that was also championed by the likes Andy Warhol and Roy Lichtenstein. From 1957 to 1960, Rosenquist earned his living as a billboard painter. Rosenquist applied sign-painting techniques to the large-scale paintings he began creating in 1960. Like other pop artists, Rosenquist adapted the visual […]

by John Weller· · 0 comments · Creative

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services. Snapchat Rating: 5 (great) Snapchat did an excellent […]

by billboardinsider· · 0 comments · Creative