Creative

Those Who Tell Stories Rule the World

Media Village posted their thoughts on the top 5 takeaways from last weeks 2017 OAAA\Geopath National Convention.  Here they are:   1.Storytelling.  “Those who tell stories, rule the world” said Shane Snow  Chief Creative Officer of Contently.   2. Media Amplification.  There is a consistent blending of the offline and virtual worlds.  Today more than ever, OOH needs to work smarter to earn attention.  Once you gain that, consumers know where to find and share your brand.   3. The Power of […]

by John Weller· · 0 comments · Creative

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media […]

by billboardinsider· · 0 comments · Creative

2017 Local Case Study Winners

In 2016, OAAA and Geopath established the annual Local Case Study Contest contest to generate quantifiable proof of the value of OOH within local ad communities. The response to the contest has been tremendous, and the 2017 winners were announced at the OAAA\Geopath National Convention + Expo in New Orleans,LA. The 2017 Local Case Study Contest Grand Prize Winner: Karen Goumakos Reagan Outdoor Austin, TX Goumakos won a trip to the national convention in New Orleans, LA, along with a trophy […]

by John Weller· · 0 comments · Creative

Twitter Takes Home Platinum OBIE Award

OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design. Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign. Looking to position itself as the social media site where conversations take place, Twitter proved the effectiveness of simplicity by pairing a hashtag with a variety of images reflecting today’s top social and political […]

by John Weller· · 0 comments · Creative

The Value of a Buck

Billups, on their web page, explain that they are the ones agencies and brands call to make amazing happen.  Below is a short video they produced on the power of OOH and their thoughts on the value of Out of Home Media. Paid Advertisement

by John Weller· · 0 comments · Creative

Now, Where to put that Logo…

Evan Schultz, Art Director, Adams Outdoor See, here’s the thing… the LOGO is the punchline to the advertising. It’s the brand. It’s the exclamation to the sentence. You can’t really advertise without it. And yet, in a lot of cases, it’s hard to integrate into the advertising when you have a lot of imagery in your ad. On a billboard, especially, it needs to be large enough to read. You could reverse it out of a black “violator” coming in […]

by John Weller· · 0 comments · Creative

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media […]

by billboardinsider· · Comments are Disabled · Creative

East-West Media Wins Camel City Design Award

The vinyl printer Camel City Posters has a monthly creative design contest called Good Design is Good Business.  The March 2017 winner was East-West Media for an imaginative use of a double stack billboard campaign in Athens, TN.   Congrats to East-West Media and Boaz Goudzward.  A big thank you to Camel Poster’s Liv Brown for permission to republish.  

by billboardinsider· · Comments are Disabled · Creative

Can You Read This Ad?

By  Melody Roberts I like to ride the market to see who is advertising, what outdoor advertising creative is working or what could possibly be improved upon. This lets me to see how my billboard design concepts translate to the real world location of the structure. By doing so, it helps me to consult clients on why certain designs will or won’t work, especially for locations that are a little out of the norm. Recently, I was in bumper to […]

by billboardinsider· · Comments are Disabled · Creative

Colton Tollett Says Social Media Should Be Part of Billboard Design

This week’s billboard creative tips come from Colton Tollett is Social Media Manager at Billboards Etc.  Last week Colton wrote about common billboard design mistakes.  This week he talks about making social media part of billboard design. It can often seem like the traditional advertising of billboards and the ever changing technology of social media would make the two incompatible due to their focus on different mediums. However, when utilized together, billboard advertising and social media platforms can make for a […]

by billboardinsider· · Comments are Disabled · Creative