Creative

Evan Schultz on Uncharted Space

Evan Schultz, Art Director, Adams Outdoor An interesting new project of ours was a self-storage client, Conifer Storage. The product was fairly straight-forward but visually uninteresting. The spaces look like garages, all lined up in rows like chips on a computer board. Dilemma: how do you make THAT interesting? Or, even readable on a billboard? The client is expecting to see a photo of their storage units larger than life, literally. They gave us the choice of a straight-on photo […]

by John Weller· · 1 comment · Creative

Billboard ‘Speech’: Part of America’s Daily Conversations

Insider thanks the OAAA for permission to reprint. The courts have long recognized billboards as a form of speech, protected by the First Amendment. A bold proof point to this long-held legal premise is the back and forth dialogue displayed on billboards. (Commercial and non-commercial messages.) “I am active on social media, tweeting daily as part of a fast-paced conversation about the latest industry news,” said OAAA’s Nancy Fletcher. “From my perspective, many current topics appear on OOH platforms.” This […]

by John Weller· · 0 comments · Creative

Outfront, CBS and Turner send bball scores to digital signs

This Outfront news release caught Insider’s eye.  One of the strengths of digital screens is the ability to provide real time info.  Watchfire allows its digital billboards to provide real time basketball tournament scores.  Turner, CBS  and Outfront are doing real time scores as well. NEW YORK, March 20, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) has announced a partnership with CBS and Turner Broadcasting to display real-time 2017 NCAA Men’s Basketball Tournament scores to its digital canvases across the […]

by billboardinsider· · 1 comment · Creative

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media […]

by billboardinsider· · 0 comments · Creative

Warner Bros Inducted into OBIE Hall of Fame

  The Outdoor Advertising Association of America (OAAA) will present the 2017 OBIE Hall of Fame Award to Warner Bros. Pictures. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) advertising medium over many years. “Warner Bros. Pictures really has been an iconic and classic brand that has transcended over time and has continued to evolve as the out of […]

by billboardinsider· · 0 comments · Creative

Want To Play Billboards?

Digital Journal is reporting about something new to do on those long family road trip vacations.  Overcomer Games LLC has created a new interactive travel game called Billboards to while away those long hours on the road. Billboards is designed around the need to entertain ourselves during long trips in a vehicle; while, staying engaged with the environment. The game uses the signs you see all around you during travel on billboards, trucks, business, and road signs to complete one […]

by John Weller· · 1 comment · Creative

Kym Frank on St Pats Day

Insider couldn’t resist running this St Pats day post by Geopath President Kym Frank.  Love the simple, stylish, clever Guinness billboard  Less is more.  Enjoy the weekend. Having an office in Times Square makes our team’s commute to our office an obstacle course on a normal day.  But March 17th presents our team with a true challenge – St. Patrick’s Day…on a Friday…in Manhattan. According to the National Retail Federation, this perfect storm has pushed spending to a new high, […]

by billboardinsider· · 0 comments · Creative

Extra Credit Products and Mary Free Bed St Pats Campaign

GRAND RAPIDS, Mich—The latest campaign from Mary Free Bed Rehabilitation Hospital has brought some Irish spirit to billboards across West Michigan, just in time for St. Patrick’s Day. While Mary Free Bed touts statistics that differentiate their services from other hospitals in the region, leprechauns with prosthetic legs jump and dance, bringing the whimsical and timely ads to life. To see more from Extra Credit Projects, visit www.extracreditprojects.com. For more information on this campaign, contact Rob Jackson at 616-454-2955 or […]

by billboardinsider· · 0 comments · Creative

Rate This Board By Owen Design

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Adam Owen, Creative Director of Owen Design Co., an Austin, TX firm specializing in OOH design and branding.  Adam has designed billboards for over 20 years more than […]

by billboardinsider· · 0 comments · Creative

Waitt Outdoor Design Tips and Tricks

Waitt Outdoor helps clients with outdoor design by talking about what not to do and what to do.     Paid Advertisement

by billboardinsider· · 0 comments · Creative