Creative

NY Landlord Sues Over $15K Fine

A Brooklyn landlord is suing the city over a $15,000 fine for placing a Shepard Fairey mural on her building’s wall. The landlord, Jean Sausa, hired Fairey to paint the mural on 556 Driggs Avenue in 2014. She removed it after the Department of Buildings fined her $15,000. The mural included an image from an album cover for the band Interpol, and the Department of Buildings argued that it constituted illegal outdoor advertising. Sousa contested the fine last year as […]

by John Weller· · 0 comments · Creative

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media buyers and out […]

by billboardinsider· · 0 comments · Creative

March for Giants Wins With Interactivity

Several creatives who were interviewed at the Cannes Festival three weeks ago mentioned  The March for Giants as an outstanding out of home campaign which took advantage of a couple strengths of digital billboards: interactivity and worldwide reach. The campaign was designed by the London’s 18 Feet & Rising to call attention to the impact of poaching on dwindling elephant populations.  A herd of elephants starting trekking across digital billboards in Hongkong (March 23 morning), New York (March 23 evening), […]

by billboardinsider· · 0 comments · Creative

Want To See your Billboard? Not in Maine!

The state of Maine and WCSH6 noted last week the 40th anniversary of Maine’s billboard ban.  It was 40 years ago, last week, that then Governor James B. Longley signed the act that eventually removed 8,500 billboards across the state. It took almost seven years for that task to be completed. At the same time the Portland (Maine) Press Herald has a story celebrating local photographer Kari Grosser Herer who’s photo of her daughter enjoying a splash in the pool […]

by John Weller· · 0 comments · Creative

Project Yellow Light Presentation

Insider posted in June about the sixth annual Project Yellow Light scholarship competition. The contest calls on students to create a billboard, radio or video PSA (public service advertisement) to educate their peers about the dangers of using mobile devices behind the wheel of a vehicle. Several of the winners were recently videoed in New York as their winning entries were featured in a presentation by the Project Yellow Light Foundation. Project Yellow Light was established in 2007 by Julie […]

by John Weller· · 0 comments · Creative

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media buyers and out […]

by billboardinsider· · 0 comments · Creative

OUTFRONT Powers MBTA’s GIF-based Public Service Announcements with GIPHY

NEW YORK, July 13, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) today announced its campaign launch to bring Massachusetts Bay Transportation Authority (MBTA) riders friendly and easy to understand public service announcements. Using GIPHY, the world’s first and largest GIF search engine, OUTFRONT will be integrating full-motion GIFs on its ON Smart Media Liveboard technology in Boston’s commuter rail system. These engaging PSAs aim to promote rider etiquette and safety awareness in a new, engaging way. This exciting deployment follows […]

by John Weller· · 0 comments · Creative

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media buyers and out […]

by billboardinsider· · 0 comments · Creative

Enter the 2017 OOH Media Plan Awards

Enter the 2017 OOH Media Plan Awards The 2017 OOH Media Plan Awards Call for Entry is now open. The OOH Media Plan Awards recognize the essential role media planning plays in the development of successful campaigns – how the elements of good creative design, strategic placement of messages, and proper allocation of budgets unite to produce an outstanding communications plan. The program celebrates the innovative strategies that transform a client objective into an advertising campaign capable of reaching and influencing consumers. Submission is quick, easy, and offers a chance to shine in New York City.  […]

by John Weller· · 0 comments · Creative

Greener Pastures for Chick-fil-A Cows?

  Insider has chronicled both the history and agency change that has impacted the Chick-fil-a cows.  Now Ken Klein, EVP of OAAA brings us up to date on everyone’s favorite mis-spellers. Barry Kern of Kern Studios in New Orleans – builder of Mardi Gras floats, statues, and plenty of Chick-fil-A cows – was a bit worried. In the summer of 2016, Kern learned that Chick-fil-A changed ad agencies after 22 years with The Richards Group in Dallas, creator of the […]

by John Weller· · 0 comments · Creative