Bullhead City OK’s Digital in Highway 95

The Mohave Valley Daily News reports that the Bullhead City Arizona city council approved a Lamar proposal for a digital billboard on the west side of Highway 95 between Riverview Drive and North Oatman Road.

Lamar will:

  • Remove a static billboard near Riviera Boulevard and Plaza Drive
  • Pay the city $10,000/year in rent.
  • Provide one 8 second flip per minute on one digital billboard face for local emergency messages.
  • Construct an aesthetically pleasing brick display.

The Bullhead City billboard was made possible by a February 2017 state law which opened up parts of northwest Arizona to digital billboards.

Insider’s take: A win-win-win decision.  The city gets an old billboard taken down, a flip for public services and money to fund critical public services.  Lamar generates more revenue.  Local businesses get an opportunity to raise their profile in Bullhead City.


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