IBOUSA general manager Chris Cowlbeck announces BOOHMA Technologies as a data partner to facilitate expansion of market channels, easier responses to RFPs, and access to emerging data analytics for smarter campaign planning. The alliance is part of IBOUSA’s continuing strategy to help its Associates grow their collective voice and influence in the marketplace and to position them for better outcomes against competing media outlets, with the goal of offering an a la carte solution that is not only affordable, but easily deployed to any sized plant.

IBOUSA is a networking group of independent out of home companies and industry suppliers that have a common interest in learning and selling more by coordinating cutting edge technologies and services in fun and engaging ways. IBO COOP Marketing is a cloud platform connecting the workflow of their Associates across the country for accurate availability and pricing to simplify and expedite the buying process.

For more information visit IBOUSA.org and BOOHMA.com.

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