Insider’s Note: The MRC released their standards on Out of Home Measurement this morning. We wanted to provide readers with the news and a link to the new standards. We will provide more information as we read through the standards and have an opportunity to discuss with key players in […]
The most highly productive and profitable OOH companies we work with create and follow processes in every area of their company, for every function, without exception. These processes drive the various functions of the organization, but they are continually reviewed and upgraded to make sure they are up to date […]
MONTREAL, April 25, 2024 (GLOBE NEWSWIRE) — Out-of-home (OOH) ad tech leader Broadsign today announced that PATTISON Outdoor Advertising, a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack. With Broadsign already providing a centralized hub for its programmatic digital OOH (DOOH) workflows, the expanded partnership now enables PATTISON to dynamically manage […]
Lamar’s entire national footprint of 5,000 digital billboards to run on Cortex, Vistar’s CMS New York — April 24, 2024 —Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that Lamar Advertising Company, one of the largest outdoor advertising companies in the world, selected […]
Company: Liquid Outdoor Headquarters: 417 5th Avenue, Suite 812, New York, NY 10016 Markets: New York Los Angeles Philadelphia San Francisco, San Jose, Oakland Boston Miami Orlando Cleveland Baltimore San Diego Ft. Myers, Cape Coral Hartford-New Haven, CT Phone: 800-301-9539 Email: info@liquidoutdoor.com Liquid Outdoor was formed in 2009, when the Managing Partners, […]
At the April 2024 Independent Billboard Operators show, many people asked Billboard Insider to assemble a list of contractors who install vinyl and maintain billboards. Here’s a list of out of home contractors listed by the states in which they are active. We’ve itemized the services each contractor provides (e.g. […]
Yesterdays article on Would You Give Up Seven to Get One?, drew a lot of reader interest and a number of comments. We wanted to reshare those comments today. Our first reader ran an aerial Google Maps view which we show below along with their comments. “Access does look […]
Company: Local Media Outdoor Headquarters: 27 Abercorn Street, Savannah, GA 31401 Market: Georgia, North Carolina Phone: 770.535.6346 Email: tharkins@localmediaoutdoor.com Morris Multimedia entered the out of home advertising business in September of 2018 by forming Local Media Outdoor and purchasing a double sided digital billboard in Cummings, Georgia from Incorvaia Media. Since […]
Would you give up seven billboard structures to gain one? That’s what Interstate Outdoor is proposing in Bristol Township, PA as they were granted variances by the Bristol Township Zoning Hearing Board related to size and other issues to update its billboards along Route 13 in the township. The seven […]
Our latest order of soft backs of The Ultimate OOH Sales Guide is in! If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will get you on the list when our next order comes in: Your Name Company Name […]
