Articles by: John Weller

Another iHeart Debt Offer Extension

iHeart Media announced yesterday an extension of the date of their private exchange offer from May 26th to June 5th.  Insider reported in April of the Companies decision to move the deadline date for their lenders and bondholders to consider its debt-exchange offer to May 26th.  Now with that date upon them and only 0.6% of the outstanding existing notes being tendered, the Company was forced to make another move.  The Company indicates it will provide time to continue discussions with note holder regarding […]

by John Weller· · 0 comments · Finance

Billboards for Safety

  By Ken Klein, OAAA   As a high-traffic holiday approaches, the nation’s road-safety agency will communicate with the public via digital and standard billboards. The National Highway Traffic Safety Administration (NHTSA) aims to boost seat belt use among young people.  Half of “tweens” who died in car crashes were not using seat belts (2011-2015). Digital billboards will display buckle-up safety messages May 26 through 29, the Memorial Day weekend. The safety effort is co-sponsored by The Ad Council, which […]

by John Weller· · 0 comments · Creative

Company of the Day – Franklin Outdoor

Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Established 40 years ago, Franklin Outdoor operates 800 fully illuminated billboards located on all major roadways throughout Minnesota and Western Wisconsin.  The company also operates an on premise sign business, a fleet and trailer graphics signs business and portable 4′ by 8′ and 6′ by 10′ signs.Keith Franklin is the company’s owner. Paid Advertisement

by John Weller· · 0 comments · Business

Company of the Day – Garden State Outdoor

Company: Garden State Outdoor Headquarters:  1616 Pacific Avenue, Suite 500, Atlantic City, New Jersey 08401 Markets: New Jersey Phone: 609.340.0040 Email: info@gardenstateoutdoor.com Garden State Outdoor and its affiliate companies, Camden Outdoor and East Coast Outdoor have created some of the most iconic outdoor advertising displays in the industry and throughout New Jersey. Owned by Adam Burkett, they are locally owned and have operated for over 25 years.   Paid Advertisement

by John Weller· · 0 comments · Business

N.C. Works With Outdoor Industry On Emergency Messaging

North Carolina State Representatives have introduced legislation that would establish a public-private partnership between the outdoor advertising industry and the North Carolina Division of Emergency Management, Department of Public Safety, Secretary of State, Highway Patrol, North Carolina Center for Missing Persons, and Federal Emergency Management Agency. The representatives indicate the creation of the partnership will establish a state-of-the-art public communication network dedicated to providing real-time information to motorists for an array of time-sensitive urgent messages.  It can be updated on a  24/7 […]

by John Weller· · 0 comments · Business

Company of the Day – Flynn Sign Company

Company: Flynn Sign Company Markets: Tennessee Headquarters: 85 Burnett Street, Crossville, Tennessee 38555 Phone: 931-484-9591 Email: Sales@Flynnsigns.net Flynn Sign Company is a family owned and operated business started in 1948 by Bill Flynn to hand paint and service signs.  In 1970 the company moved to its 85 Burnett Street location.  The company is currently operated by Bill’s son Tom Flynn.  The company has an on-premise sign business, a mobile billboard business and a billboard business.  The company operates 5 digital […]

by John Weller· · 0 comments · Business

National Geographic & OAAA Members Launch Landmark Out of Home Campaign across Major U.S. Cities on Endangered Species Day

NEW YORK, NY (May 19, 2017) — Today, on Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), will launch a groundbreaking OOH campaign driven by user generated content and featuring a range of animals at risk shared via the hashtag #SaveTogether. Organized by OAAA, the extensive campaign launches on digital billboards across Times Square and other major U.S. cities today, and continues throughout the summer across a range of billboards and […]

by John Weller· · 0 comments · Uncategorized

Those Who Tell Stories Rule the World

Media Village posted their thoughts on the top 5 takeaways from last weeks 2017 OAAA\Geopath National Convention.  Here they are:   1.Storytelling.  “Those who tell stories, rule the world” said Shane Snow  Chief Creative Officer of Contently.   2. Media Amplification.  There is a consistent blending of the offline and virtual worlds.  Today more than ever, OOH needs to work smarter to earn attention.  Once you gain that, consumers know where to find and share your brand.   3. The Power of […]

by John Weller· · 0 comments · Creative

Gervais Street Bridge Billboard is Coming Down

A notable landmark driving across the Gervais Street Bridge on your way into Columbia, S.C. is a Lamar owned billboard. The billboard sits on an island on the Congaree River which used to be owned by SCANA Corp.  That property was deeded to the city of Columbia as part of a 2002 deal transferring the local bus system to a regional transit authority.  The city determined that the original lease on the billboard site had expired and made the request to […]

by John Weller· · 0 comments · Regulations

2017 Local Case Study Winners

In 2016, OAAA and Geopath established the annual Local Case Study Contest contest to generate quantifiable proof of the value of OOH within local ad communities. The response to the contest has been tremendous, and the 2017 winners were announced at the OAAA\Geopath National Convention + Expo in New Orleans,LA. The 2017 Local Case Study Contest Grand Prize Winner: Karen Goumakos Reagan Outdoor Austin, TX Goumakos won a trip to the national convention in New Orleans, LA, along with a trophy […]

by John Weller· · 0 comments · Creative