Insider wants to make sure his readers know that this story was originally published on April 1, 2017. APRIL FOOLS DAY.
The ad agency Piddle has announced an opaque, paper-driven process for buying billboards. Piddle’s chief creative officer Sven Opak said that the new system’s features include:
- massive amounts of paperwork
- multiple buying iterations
- no disclosure of fees
- the need to input the same data again and again for every proposal.
When told that the features sound like shortcomings Opak said: “Paper can’t be hacked. What’s a few dollars? A rounding error. You think our Madison Avenue address is cheap? I need a job just like everyone else.”
Prior to joining Piddle, Opak designed automated telephone answering systems for large corporations.