Using Sample Content To Sell Digital Ads

Watchfire Signs did a concise three minute interview with New South Outdoor’s Neil Bell on how to use sample content to sell more advertising.   Bell gives these sales tips:

  • Use spec art with the prospect’s logo or with creative for a similar business.
  • Give examples of dynamic content (e.g. countdown to a sale or dynamic interest rates in a bank ad or car dealers picturing recent customers and their purchases).
  • Encourage frequent content changes.
  • Contact customers 6-8 weeks before holidays for special promotions so that you have time to plan creative.

You can watch the entire interview on the Watchfire website or by clicking the image below.


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