Data sources for out of home rates

You know how you price your boards.  Where can you find data from other companies on out of home pricing?

You can sometimes get rates simply by calling the phone number on an empty billboard.

Fairway and Outfront don’t post rates online but most other out of home companies put their rates online.

Clear Channel Outdoor’s National Advertising Rates are published online.

Lamar allows you to browse markets and find pricing by market on their Inventory Browser.

Fliphound has a Billboard Advertising Cost and Audience Targeting Calculator where you can search for digital billboard pricing by zipcode.

Signvalue provides market surveys to companies seeking to determine what local outdoor rates are.

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One Comment

  1. This is the stupidest advice. Do you really think s company is going to give you a competitive advantage by telling you their rates?

    You, at one time, were giving good advice but 4 emails a day is way overkill and you are turning these mailings into a joke.

    Too much information and emails is diluting your brand and what was once a good read

    Go back to one email a day at most, make this something that we look forward to opening as compared to something that we are digging out of spam