Friskney on Watchfire’s New Cloud Based Software

Screen Shot 2016-09-06 at 10.32.00 PMYesterday Watchfire announced a new cloud-based software product designed to help static and digital billboard operators run their business.  Insider interviewed Watchfire’s Darrin Friskney about the product.

What is the Ignite OAx business management solution?

It’s a cloud-based software product designed specifically to help billboard operators run their business – from managing sales touchpoints to actually scheduling campaigns. It starts with a customer relationship management (CRM) module and ends with detailed financial reports. I think the most important thing it does is give the billboard operator a “mission control” for their whole business. It rolls up the work that would otherwise take three or four pieces of software and puts it all in one place. For example, it knows what inventory is available, links it to a ride sheet, automates the creation and delivery of a proposal, makes sold inventory “unavailable” and then creates tasks for art creation, posting and billing.

What are some of the benefits which the system provides to billboard operators?

Most importantly, it will replace the many different and disconnected pieces of software that are now in use. Instead of trying to track client touches with Outlook reminders, paper files or sticky notes, sales team members will log activity and set tasks in Ignite OAx . When it’s time to create a proposal, they’ll be able to easily generate a branded document that provides all of the necessary details, from ad rates to discounts to the site profile. Their customer can accept that proposal with a few clicks, and if the schedule is for a Watchfire digital billboard, the campaign will be automatically generated, reserving the inventory for that customer. From there, tasks can be assigned to the creative team or the sales person to generate or obtain artwork. There will be no need for spreadsheets or typing up contract documents.

Throughout this entire process, you have a full view of your business operations. The sales manager can monitor activities, track occupancy and availability and view the financial performance of the team. Operations staff can manage tasks related to posting or generating creative. Accounting can generate reports and integrate sales and order data with the accounting system.

Is the system only available to Watchfire clients?

No. It will be included with new Watchfire billboard purchases, but it will also be available for any out of home business. It’s tightly integrated with Watchfire products – which provides extra benefits for our customers, but it also offers benefits for those who are running static or indoor screen networks. It’s for any operator who wants to maximize revenue and streamline business operations.

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