Insider’s take: Next time you see Broadsign’s CEO Burr Smith at a convention you need to buy him a drink. Broadsign was the only digital sign company to fight back after TRex started suing out of home companies claiming patent infringement. Insider thinks that it’s more than a coincidence that TRex ceased suing out of home companies once Broadsign counter-sued. Sometimes you need to take a swing at the bully.
MONTREAL, Canada — January 17, 2019 — Broadsign International LLC today announced that T-Rex Property AB has officially released Broadsign, along with Broadsign’s past, present, and future clients, from the T-Rex industry-wide patent infringement campaign. In response, Broadsign has agreed to dismiss its counter lawsuit against T-Rex.
T-Rex acquired patents in 2006 relating to the use of technology for remote control of display information on outdoor public screens. In 2012, T-Rex started an aggressive infringement campaign by filing 59 lawsuits across the digital out-of-home industry. While Broadsign was never targeted by T-Rex, some of its clients were, and Broadsign chose to challenge T-Rex by filing a counter lawsuit on behalf of its customers.
“From the onset, we saw this type of aggressive patent trolling as a threat to the industry and were not willing to stand by while our clients opened their wallets to groundless intimidation,” said Burr Smith, Chairman and CEO of Broadsign, who led the counter suit against T-Rex.
“We decided to take immediate action and are delighted with this outcome which favors our clients and the industry,”
The lengthy two-year legal process concluded this week with T-Rex dismissing all cases against Broadsign clients and releasing Broadsign and its clients from any future claims.
About Broadsign
Broadsign is the leading digital out-of-home (DOOH) marketing platform that enables brands, agencies and DOOH media publishers to buy, sell, and deliver DOOH campaigns efficiently, reliably and securely. Lighting up highways, airports, shopping malls, health clinics, street corners and more, the Broadsign platform powers screens at the heart of people’s lives and delivers more than 13 billion ads and 52 billion impressions per month. The Broadsign marketing platform includes Broadsign Control for content distribution, playback and proof of performance, Broadsign Direct for sales inventory availability and proposal generation, and Broadsign Reach, a customized SSP for programmatic DOOH transactions. For more info please see www.broadsign.com.
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