Atlanta & Los Angeles – Signal Outdoor Advertising of Atlanta, Georgia and the InSite Martin Street Ads company of Los Angeles which announced their merger in October, are now re-branding the combined company. The new name will be InSite Street Media with executive offices in the same two cities. They also released a new logo which is at the top of the page.

InSite Street Media (ISM) now has more than 15,000 faces and contracts with more than 70 municipalities in California, Florida, New York, Connecticut, New Jersey, Virginia, Maryland, and Georgia. Markets served include Los Angeles, New York MSA, Washington, DC MSA and Atlanta, Tampa/St Pete and Miami Dade-Broward, Florida.

The combined inventory includes 5025 bus shelters, 9750 bus benches and 720 bus sides. ISM’s mission is to provide world-class quality service to the out of home advertising industry through first class bus shelters and to continue the upgrading and professionalization of the bus bench medium.

Ray Moyers, President of ISM said, “The new brand is designed to be a play on words of a first-rate visual medium that attracts a reliable and measurable audience”. Randall Smith, CEO said, “Our new name is designed to give us a brand identification with agencies and advertisers that is easy to remember, but also says what we do”.

InSite Street Media is sponsored by M South Capital Partners, a private equity company based in Atlanta. For further information please contact Keith Thompson, Executive Vice President at 310-559-1600 or kthompson@insitesm.com

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