Reno Extends Digital Moratorium

The Reno Gazette Journal reports that the city council voted on Wednesday to extend its moratorium on digital billboards for another year.  The council also halted the city’s practice of banking billboard receipts, which let billboard owners demolish an existing sign with a promise from the city that they could build it in a new location at a later date. Billboard owners have been saving up such credits with the hope of using them to trade 2-4 static board credits for one digital permit.

The council did vote to allow billboard owners to begin using their credits to build static boards.  The Council was concerned about a potential $31 million liability to the city if the 82 banked and accumulated credits are allowed to expire.


Paid Advertisement

Print Friendly, PDF & Email

Comments are closed.