Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided by Greg Callaham who has 30 years of experience in outdoor advertising design.  Insider uses and endorses Callaham’s services.

Design:  Making America Great

Rating: 1 (not good)

Photo courtesy of Jason Morgan, www.dailybillboardblog.com

 

  • This is a pretty nice magazine ad. What is it doing on a billboard?
  • The blue background does not have enough contrast for the white text to read easily, nor does it allow the outline text to read easily.
  • Only two words are anywhere near large enough to read easily.
  • The photo is too small to easily determine what it is.

 

There’s a theme here: this board is not easy to read. Our job is to sell, design, and post ads that are easy to read…in less than 8 seconds. If we do that well, advertisers will see the benefits of doing business with us and renew their contracts. Easily.  I understand Comedy Central most likely provided pre-designed art to the outdoor company to print. So the score of 1 (not good) goes to them.

[wpforms id=”9787″]

 


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