Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services.

Design: Design It

Rating: 3 (average)

 

  • Nice visual but it’s too big for the board to contain.   The kid with the alligator head really gets your attention. We should “Design It!”

 

  • Now what? Go where to Design It?  This one was doing so well. It’s possible the target audience already knows about kids with alligator heads designing things somewhere, but I doubt it.

 

  • Let’s get the advertiser’s name/logo large enough so we can read it, especially if it uses such small, thin lettering. Kudos for the color choices in the headline and call to action. Good use of extensions, and a nifty photo, but in the end, this one leaves prospects wondering. It earns a 3 (average).

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