Rate This Board By Greg Callaham

Shrimp    

Rating: 5 (great)

shrimp

  • Nice job! This makes me love shrimp and tells me where to get it and when.
  • There’s good contrast for the perfect headline and the weathered wood makes me think about the dock, which smacks of fresh seafood.
  • The word count hits the sweet spot at seven.
  • There is a certain assumption made that the target audience knows where Sneads Ferry is located, but I’m presuming this is promoting a long-standing local event.

 

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has 30 years of experience in outdoor advertising design. Insider uses and endorses Callaham’s services.


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