Porlier Outdoor is using digital billboards to support the St Louis Blues who are in the Stanley Cup finals.  Amy Davidson tells Insider that Porlier Outdoor has rotated  the #LGB ad (which St Louisans know to mean Let’s Go Blues) on vacant digital spots during the Blues playoff run.  The digital billboard can be seen at the 37 second mark of the following video.

How do you use your digital billboards to support local high school, college or pro sports teams?  Can the campaigns generate money?  Let Insider know using the form below.

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