OUTFRONT Media is running an interesting set of ads during the May 13-16 television upfronts.  The upfronts are a series of meetings in which the broadcast and cable networks make their annual pitch to media buyers and marketers to secure advertisers for the coming season’s lineup.

OUTFRONT is highlighting its ability to reach millions of people in real life, in real time.  It’s encouraging brands to partner with OUTFRONT to become part of their audiences day.

The ads will use Outfront liveboards and billboards in the MTA system and across New York city because that’s where the upfronts are held.

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