Outdoor revenues reach new high.

oaaa imageUS outdoor revenue has recovered from the great recession and reached a new high according to the OAAA.  A couple things stand out from the March 2016 OAAA revenue release.  

US outdoor revenues grew at a robust 5.8% rate during the fourth quarter to finish up 4.6% to $7.3 billion for the year.  This was impressive versus US GDP growth of only 2.4% for the year.

The top 10 outdoor advertisers for 2015 were (in order of importance):

  1. McDonalds
  2. Apple
  3. Verizon
  4. Warner Bros Pictures
  5. Metro PCS
  6. Coca-Cola
  7. Geico
  8. Universal Picture
  9. Chase
  10. Samsung

Insider is surprised that Cracker Barrel didn’t make the list.

Here’s a listing of US outdoor revenues versus GDP since 1994.  Insider is comparing the St Louis Fed’s GDP figures with the OAAA reported revenue.

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