Online Media Take Steps Against Fake Political Ads

Online political ads will feature an icon to reveal who sponsored the ad, as a step toward combatting fake ads that misled and confused voters in the 2016 election.

Facing rumblings for Internet regulation, online media are moving to self-regulate.  In April, Facebook CEO Mark Zuckerberg announced that Facebook would start verifying advertisers who seek to post political ads.

On May 22, the Digital Advertising Alliance (DAA), a media coalition that pushes self-regulation, announced the online PoliticalAd icon, which will look like this:

 Icon that will appear with online political ads

 

What’s the problem?

Secrecy and deception.

“Too many digital political ads have opted for secrecy over disclosure by hiding the identity of the advertiser and escaping accountability for the content of the ads,” said Bob Liodice of the Association of National Advertisers (ANA).

The online icon, he said, would “pull back the curtain.”

What disclaimers are required on billboards?

The new icon is for online political ads.

Typically, political ads on billboards are required to include legible information about who paid for the ads.

 

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