Old School Billboards Get Results In LA

Ace Outdoor Advertising Billboard at 8901 Sunset Boulevard
Ace Outdoor Advertising Billboard at 8901 Sunset Boulevard

Variety has an excellent post titled “Billboards in LA: Old School Method Still Gets Results in Busy City”. The movie theater industry spends approximately $250,000 per movie on billboards in LA.   Insider was stunned by the prices the boards command:

  • Burbank $3,500-6,500/month
  • Studio City $4,500-7,500/month
  • Century City $6,500-10,000/month
  • West Hollywood $10,000-25,000/month
  • Beverly Hills $8,500-25,000/month

Dramas and kids movies are best suited for billboards.  They have simple or powerful themes which come across well in a single message.  Comedies have subtler messages which can be harder to get across.

You can see an excellent selection of LA movie theater advertising at the Daily Billboard blog.

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