New and Noted February 2, 2019

Media Village has a piece titled: Year of the woman: In Congress, IN hollywood and In OOH.  The article cites prominent female OOH leaders – Nancy Flether, Kym Frank and Jodi Senese – and mentions the Billboard Insider list of 362 women OOH executives.

Huntington Outdoor’s Jena Powell made the Forbes 30 under 30 list for Law and Policy.  Jena works at Huntington Outdoor and was recently elected to the Ohio House of Representatives.

Gerald Fenech asks Is Adtech Moving Outdoors?   The feature is on HYGH, a Berlin based startup which connects owners of public to advertisers.  HYGH is offering local digital campaigns as cheap as $5/day.  The field is getting pretty crowded.  There are at least a dozen companies in the US trying to solve this problem.  The sticky wicket is the OOH operators (e.g. Outfront, Clear Channel Outdoor) who control the inventory and want a walled garden.

JC Decaux intends to roll out small cell sites on street furniture in 10 cities in France in 2019.  The company has 200 small cell sites currently operating in Amsterdam.  The lack of traction between billboards and small cell sites in the US is one of the stories which Insider is watching.  The wireless infrastructure people tell Insider the problem is a lack of standardization in billboard leases as well as the fact that many billboard leases in urban areas are short term.  A wireless company doesn’t want to put a lot of equipment on a billboard if a lease has a short remaining term.

Street Authority has a brief positive mention of Lamar in Want Huge Capital Gains – Look at These 5 Things.  Sometimes regulatory hurdles are a good thing.

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