Nancy Fletcher on Why You Should Attend the OOH Conference 2019

OAAA President and CEO Nancy Fletcher was a guest on last week’s Billboard Insider podcast.  Nancy talked about the upcoming OOH Conference.

Why Should Someone Plan to attend the May 20-22 OOH Conference?

It’s going to be amazing.  It’s at the Aria Resort in Las Vegas.  It’s equal parts celebration, inspiration, and transformation.

We’ll celebrate the best creative with the OBIEs, and our best people with the Industry Awards.

We’re going to be inspiring all kinds of new ways of thinking and understanding.

Nick Brien from Dentsu Aegis is the keynote speaker.  He is going to talk about why out of home is a majestic brand. We also have the Amazon studios marketing head with us…to understand why tech brands are using out of home.

We’ll also be doing a fair amount of education with new trends or emerging trends.  Programmatic is a big theme on the main stage and in the workshops.

We have direct-to-consumer businesses who will be talking about why they’re using out of home.

We’re also going to be talking about diversity and inclusivity and what that means.

The planning committee has been very focused on the take home value of the content.  In fact, a tag line for the conference is “Don’t Let it Stay in Vegas.” The afternoon workshops follow four tracks in the areas of analytics, business insights, data, and thought leadership.

And of course, it will be my last conference, so I hope to see everyone there!

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