Mary Meeker’s 2019 Internet Trends

Mary Meeker has released her 2019 internet trends.   Download the 334 page powerpoint and read it on your next flight.  Two slides caught Insider’s eye.

Programmatic buying of digital online advertising has gone from 10% in 2010 to 62% today.  Can the same thing happen with out of home?

Consumers are spending less time consuming print, radio and TV and this has meant a reduced share of advertising dollars.  Mobile time and mobile dollars are skyrocketing.  Out of home isn’t in this chart, but time spent with out of home is going up as people spend more time in their cars and on their commute.

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