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# Billboard Insider™

The daily news you need to run your out of home advertising business.

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## Posts

- [Billboard Insider Classifieds June 17, 2023](https://billboardinsider.com/billboard-insider-classifieds-june-17-2023/) - Billboard Insider Classifieds work: "We got a big boost in qualified applicants from running our ad on your site." Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from
- [Billboard Insider Classifieds June 10, 2023](https://billboardinsider.com/billboard-insider-classifieds-june-10-2023/) - Billboard Insider Classifieds work: "We got a big boost in qualified applicants from running our ad on your site." Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from
- [Daktronics, Inc. Set to Rejoin Russell 3000® Index](https://billboardinsider.com/daktronics-inc-set-to-rejoin-russell-3000-index/) - BROOKINGS, S.D., June 20, 2023 (GLOBE NEWSWIRE) -- Daktronics, Inc. (DAKT) is set to rejoin the broad-market Russell 3000 Index at the conclusion of the 2023 Russell indexes annual reconstitution, effective after the US market opens next Monday, June 26, according to a preliminary list of additions. Annual Russell indexes reconstitution captures the 4,000 largest
- [Cooler Screens Suing Walgreens Over Contract Dispute](https://billboardinsider.com/cooler-screens-suing-walgreens-over-contract-dispute/) - Insider has written about Cooler Screens who raised over $100 million in venture capital to install high-tech digital screens that would flash product information and advertisements at consumers while they were shopping for cold beverages. Included as retail partners were a number of large companies including Walmart, Walgreens, Kroger, CVS, Get Go and Chevron.
- [Blackstone Announces Majority Investment in New Tradition](https://billboardinsider.com/blackstone-announces-majority-investment-in-new-tradition/) - Insider Note: We had originally posted on this story back in May when Bloomberg got wind of the acquisition. The formal announcement came out this week with a bit more detail. NEW YORK--(BUSINESS WIRE)--Blackstone (NYSE:BX) announced today that funds managed by Blackstone Tactical Opportunities (“Blackstone”) have acquired a majority stake in New Tradition Media (“New
- [Greg Callaham Is A Finalist For 2023 BBB Torch Award](https://billboardinsider.com/greg-callaham-is-a-finalist-for-2023-bbb-torch-award/) - Graphic Design Firm Recognized for Focus on Character, Culture, Customers, and Community Chattanooga, TN - Greg Callaham Graphic Design was named as a Finalist in the Better Business Bureau 2023 Torch Award for Ethics. The company was nominated in early February of this year, and the awards luncheon was held in early May. Greg Callaham Graphic
- [75% of Billboard Insider readers have lease costs of less than 20% of revenue](https://billboardinsider.com/75-of-billboard-insider-readers-have-lease-costs-of-less-than-20-of-revenue/) - Billboard Insider's readers are doing a good job controlling lease costs. 75% of the respondents to our poll yesterday say their out of home lease costs are less than 20% of revenue. Here are the results. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the
- [Company of the Day: Barfield Outdoor](https://billboardinsider.com/company-of-the-day-barfield-outdoor-2/) - Company: Barfield Outdoor Markets: North Carolina Address: 2368 Summerlin’s Crossroads Rd, Mt Olive NC. 28365 Email: ken@barfieldoutdoor.com Phone: 919-738-4199 Barfield Outdoor operates an out of home plant with 16 faces in North Carolina. Ken Barfield is President. Zach Barfield is Vice President. How did you get in the Out of Home business? Our family used to be in the BBQ
- [OOH Sales: You Can’t Sell OOH Advertising To Anyone – They Must Discover They Want It](https://billboardinsider.com/ooh-sales-you-cant-sell-ooh-advertising-to-anyone-they-must-discover-they-want-it/) - Remember your childhood when your parents continuously nagged you to tidy up your room, eat your peas and carrots, or remove your shoes when entering the house. The more they insisted, the more you rebelled. Even though you knew you didn't want to grow into a disorganized, messy adult or ignore the starving kids in
- [No More Bent Corners With Formetco’s New Falcon Panel](https://billboardinsider.com/no-more-bent-corners-with-formetcos-new-falcon-panel/) - The best solution for low top and high bottom stringer placements. Introducing Formetco’s latest outdoor advertising innovation, Falcon Bulletin Panels, a galvanized metal and aluminum bulletin panel. This breakthrough product is incredibly beneficial to billboard operators because its field adjustable with easy slide stringer clips and various clip designs. We set out to make the
- [Company of the Day - Bass Ltd.](https://billboardinsider.com/company-of-the-day-bass-ltd-4/) - Company: Bass Ltd. Headquarters: 5725 Hwy 90 East, Broussard, LA 70518 Market: South Louisiana Phone: 337.981.1189 BASS, Ltd. was first incorporated in January of 1992 by it’s founder, Stephen Sonnier. Mr. Sonnier has over 34 years of experience in the outdoor advertising business. He started his first billboard company in 1980 while he was still
- [ANA Study on Programmatic Fraud is Good News for OOH](https://billboardinsider.com/ana-study-on-programmatic-fraud-is-good-news-for-out-of-home/) - The Association for National Advertisers ("ANA") has published a June 2023 study on Programmatic Ad Fraud The study finds that 15% of total online ad spending and 21% of online ad impressions are fraudulent. Money is being diverted to low quality made for advertising websites which generate traffic from clickbait headlines. Leslie Lee, SVP at Vistar Media
- [Out of Home Lease Costs - Take Our Poll](https://billboardinsider.com/out-of-home-lease-costs/) - For the 25 years we've been around the out of home business there's been a rule of thumb that out of home leases costs should be 20% or less of revenues. Lease costs may be more in urban areas for for high performing boards and higher for transit and street furniture contracts which are competitive
- [PATTISON Outdoor Partners with Transit Tracking Application TransSee](https://billboardinsider.com/pattison-outdoor-partners-with-transit-tracking-application-transsee/) - Pictured above: TTC Bus in Downtown Toronto, trackable with TransSee GPS enabled tracking software TORONTO, June 20, 2023 (GLOBE NEWSWIRE) -- PATTISON Outdoor is proud to announce the latest addition to a growing collection of transit partnerships. In 2023, the transit tracking application, TransSee, partnered with PATTISON to increase visibility and tracking of transit
- [Who Makes What at the Public Out of Home Companies](https://billboardinsider.com/who-makes-what-at-the-public-out-of-home-companies-2/) - Here's Billboard Insider's list of who makes what at the public out of home companies. We computed the list based on total compensation in each company's 2022 14A proxy statement. Three observations: Everyone except Reilly and Wells is down All the execs except Sean Reilly and Scott Wells had pay decreases during 2022 due to
- [Company of the Day: Azalea Signs](https://billboardinsider.com/company-of-the-day-azalea-signs/) - Company: Azalea Outdoor Advertising Markets: Georgia, South Carolina. Headquarters: 699 Broad Street Suite 1000, Augusta, Georgia, 30901 Phone: 706-623-3470 Azalea Outdoor owns 187 faces in Georgia and South Carolina. The company is owned by the Morris family which originally purchased Naegele Outdoor in 1985 and rebranded it as Fairway Outdoor before selling the company in 2009.
- [Jim Schultheis on Out of Home Barter](https://billboardinsider.com/jim-schultheis-on-out-of-home-barter/) - Watchfire account manager Jim Schultheis said this in response to our post yesterday on giving gifts to out of home clients or prospects or landlords: Several of Watchfire’s customers occasionally barter a product or service in exchange for time on their billboard. For example, if their rate card is $1,000, they might take $500 in
- [More Cooler Screen Thoughts, This Time From Invidis](https://billboardinsider.com/more-cooler-screen-thoughts-this-time-from-invidis/) - Insider recently shared an article on Cooler Screens, their lawsuit issues with Walgreens and our opinion about the weakness of the product as a Point of Sale digital Out of Home product. We noted that German based Invidis Group was in Florida last week, and saw the Cooler Screens in use at a mini-mart. We
- [Rothfelder On Texas Legislation Affecting Billboards](https://billboardinsider.com/rothfelder-on-texas-legislation-affecting-billboards/) - The regular session of the Texas Legislature, which meets for five months every two years, finally concluded at the end of May. However, several important measures, like property tax cuts, were not completed by the Legislature, so the Governor has called the law makers back for a special session. And, of course, the Texas Senate
- [What are the best colors to use for digital?](https://billboardinsider.com/what-are-the-best-colors-to-use-for-digital/) - A Billboard Insider reader asks "What are the best colors to use for digital?" Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. Embrace color and have fun with yellows, blues, reds, purples, and pinks. These are some of my favorites, as well as blurred gradient abstract backgrounds. Create texture, dimension,
- [Give your Out of Home clients,  prospects or landlords a gift](https://billboardinsider.com/give-your-out-of-home-clients-or-prospects-or-lndlords-a-gift/) - Gifts can create goodwill with out of home clients or prospects or landlords. Here are three tips for gifting wisely. Do business with people who do business with you One of Circle City Outdoor's advertising clients is a family owned chocolate shop in Lebanon, Indiana. Our manager occasionally brings a box of the company's chocolates
- [Company of the Day: Bayou Signs Outdoor](https://billboardinsider.com/company-of-the-day-bayou-signs-outdoor/) - Company: Bayou Signs Markets: Louisiana Address: 1305 Ridgefield Road, Thibodaux, LA 70301 Phone: 985-446-1183 Email: advertise@bayousignsoutdoor.com Bayou Signs Outdoor, LLC operates a billboard plant of over 800 bulletin, digital billboard, poster and trivision faces in southeastern Louisiana. Bayou is a family owned firm which was started in 1969. The plant includes 24 digital billboard faces. To
- [Rate This Ad by Wes Frick](https://billboardinsider.com/rate-this-ad-by-wes-frick-21/) - Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of BillboardDesign.com Billboard Insider
- [Company of the Day: Barletta Outdoor](https://billboardinsider.com/company-of-the-day-barletta-outdoor-2/) - Company: Barletta Outdoor Advertising Markets: Pennsylvania Address: 15078 Capouse Ave, Scranton PA. 18059 Email: Barlettaoutdoor@gmail.com Barletta Outdoor Advertising operates nine wallscapes in Scranton, Pennsylvania. The company was founded in 2019. Robert Barletta is the founder and owner. To receive a free morning newsletter with each day's Billboard insider articles email info@billboardinsider.com with the word
- [Clear Channel Outdoor Celebrates Juneteenth](https://billboardinsider.com/clear-channel-outdoor-celebrates-juneteenth/) - To mark the Juneteenth Congressional-designated federal holiday, and celebrate this moment together, Clear Channel Outdoor is running the attached creative across its digital network throughout Monday. To receive a free morning newsletter with each day's Billboard insider articles email info@billboardinsider.com with the word "Subscribe" in the title. Our newsletter is free and
- [WV Outdoor Works Successfully With City of Charleston For Digital Opportunities](https://billboardinsider.com/wv-outdoor-works-successfully-with-city-of-charleston-for-digital-opportunities/) - Bill Lodzinski, President and CEO of WV Outdoor received some good news recently. The city of Charleston, West Virginia approved a Bill that creates an opportunity to convert and/or build digital signs in the city on a very reasonable Cap & Replace basis. We reached out to Bill, to learn the details and got a
- [Convergent Print Group and U.K.-based MediaCo Group Join Forces to Create Global Standard for Utilizing Out of Home and Retail Advertising to Combat Climate Change](https://billboardinsider.com/convergent-print-group-and-mediaco-group-join-forces-to-create-global-standard-for-helping-brands-fight-climate-change/) - Two of the leading producers of large and grand-format printing announce partnership on Clean Air Day; Companies will promote EnhanceAir Powered by PURETi as global standard on how brands can turn their out of home and retail advertising into air purifying surfaces to fight global warming CHATTANOOGA, Tenn. / PHOENIX, Ariz. (June 15, 2023) –
- [Beeyond Media Launches New Advanced Audience Segmentation Tool, Beeyond TrueReach](https://billboardinsider.com/beeyond-media-launches-new-advanced-audience-segmentation-tool-beeyond-truereach/) - In an effort to continuously reinvent the classic advertising channel, the new segmentation tool will take DOOH company into its next era, unlocking unparalleled insights and targeting capabilities for advertisers Miami, FL – June 15, 2023 – Beeyond Media, leading programmatic digital out of home (DOOH) advertising demand-side platform (DSP), today announced the launch of
- [OOH Leadership:  5 Tips for Hiring Top Quality Talent](https://billboardinsider.com/ooh-leadership-5-tips-for-hiring-top-quality-talent/) - When delving into the methodical process of successful recruitment of high-caliber talent for OOH leaders, we often pose a question. If you were to ask any OOH owner or senior executive, fresh from an exceptionally profitable year, the secret behind their success, what do you think their unanimous answer would be? You've got it— it's
- [Company of the Day - Ayres Sign & Outdoor](https://billboardinsider.com/company-of-the-day-ayres-sign-outdoor/) - Company: Ayres Sign & Outdoor Headquarters: 18787 Business 13, Branson West, MO 65737 Market: Branson, MO Phone: 417-272-3327 Email: info@ayressign.com Ayres Outdoor and Ayres Sign Company was founded in 1972. Ayres has deep roots in the southwest Missouri community offer their products, design, and fabrication services within a 50 mile radius of Branson West including
- [Lamar Gets a Ruling In Fayette County](https://billboardinsider.com/lamar-gets-a-ruling-in-fayette-county/) - Insider reported in February 2021 that Lamar Advertising had filed a federal lawsuit against the Lexington-Fayette Urban County Government in the US District Court for the Eastern District of Kentucky over regulations that ban freestanding electronic billboards in the county. Lamar applied in September 2020 for permits to allow them to convert 20 existing static
- [Clear Channel Extends Credit Facilities](https://billboardinsider.com/clear-channel-extends-credit-facilities/) - SAN ANTONIO, June 12, 2023 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) today announced that it has amended its Receivables-Based Credit Facility and Revolving Credit Facility (together, the “Amendments”) with Deutsche Bank AG New York Branch as administrative agent. The Amendments extend the maturity date on each of the Receivables-Based Credit
- [Company of the Day - ATA Outdoor](https://billboardinsider.com/company-of-the-day-ata-outdoor-5/) - Company: ATA Outdoor Headquarters: 2 Alden Ave, Greenland, NH 03840 Markets: New England, including Maine, New Hampshire, Vermont & Massachusetts Phone: (603) 436-0008 Email: info@atatransit.com Founded by Jane Cutter in 1992, ATA Outdoor was created based on a perceived need that all public transit agencies in New England, with fleets that consisted of 10-44 buses,
- [Boost Your Bottom Line and Increase Revenue During a Recession with Outdoorlink's SmartLink System and SignBird's Professional OOH Photography Services](https://billboardinsider.com/boost-your-bottom-line-and-increase-revenue-during-a-recession-with-outdoorlinks-smartlink-system-and-signbirds-professional-ooh-photography-services/) - June 14th, 2023 In times of economic downturn, out-of-home companies are seeking innovative solutions to survive and thrive. Two powerful tools that can significantly impact your out-of-home company's success are Outdoorlink, Inc's SmartLink technology and SignBird's professional photography services. By utilizing these tools, you can effectively navigate a recession and emerge stronger than ever before.
- [Pat O’Donnell’s Parting Words](https://billboardinsider.com/pat-odonnells-parting-words/) - Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home. Today he talks about what the industry needs to do to nurture independent out of home companies, measurement, a mistake and gives his parting words. What does the industry need to do to nurture independent out
- [Know the Consequences - Migratory Bird Treaty Act](https://billboardinsider.com/know-the-consequences-migratory-bird-treaty-act/) - Flock Off has generated quite a bit of interest in the OOH industry with their humane solution to stop birds from landing on structures. Leslie Wescott is the VP of Sales-OOH for Flock Off and she shares about the Flock Off solution and why operators need to be aware of the Migratory Bird Treaty Act.
- [Company of the Day: ATMedia Outdoor](https://billboardinsider.com/company-of-the-day-atmedia-outdoor-3/) - Company: ATMedia Outdoor Address: 2555 Marietta Hwy., Suite 102, Canton GA 30114 Markets: 39 Markets Nationwide Phone: 877-413-3683 Email: info@atmediaoutdoor.com ATMedia Outdoor operates an airport, transit and events business in 40+ US markets. The company is a division of Mashburn Outdoor, LLC. ATMedia's assets include: Executive airport parking advertising Experiential marketing Airport shuttle wraps Metro shuttle wraps Double decker bus
- [Why Five Percent is No Solution as OOH Media Rebuilds Momentum](https://billboardinsider.com/why-five-percent-is-no-solution-as-ooh-media-rebuilds-momentum/) - The global Out of Home industry has recovered the ground lost in the pandemic, President Tom Goddard told the World Out of Home Organization's Global Congress this week, but the industry needed to raise its focus from maintaining global share at around five per cent to increasing to ten by 2030 through incremental one per
- [Pete Hautem on Technology and the Out of Home Sales Rep](https://billboardinsider.com/pete-hautem-on-technology-and-the-out-of-home-sales-rep/) - Today's world is complex, filled with technology, conveniences, challenges, opportunities, and resources never thought of just a few short years ago. Technology has taken over our lives. You can make purchases and have them delivered to your door without ever leaving your couch. You can visit with relatives face to face without getting out of
- [ARAGO Teams Up with Broadsign to Bridge DOOH and Digital Ad Transactions](https://billboardinsider.com/arago-teams-up-with-broadsign-to-bridge-dooh-and-digital-ad-transactions/) - Omnichannel multilocal DSP and digital-out-of-home (DOOH) SSP converge, enabling the delivery of more personalized, localized omnichannel campaigns Paris, France and Montreal, Quebec (June 12, 2023) – ARAGO (formerly the Mediakeys Platform) and Broadsign today announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform (SSP) to ARAGO’s omnichannel
- [Rate This Ad by Wes Frick](https://billboardinsider.com/rate-this-ad-by-wes-frick-20/) - Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of BillboardDesign.com Billboard Insider
- [World Out of Home Individual, Creative and Technical Innovation Awards Announced](https://billboardinsider.com/world-out-of-home-individual-creative-and-technical-innovation-awards-announced/) - The World Out of Home Organization has announced the individual; winners and creative awards for both Digital and Classic plus Technical innovation at its Global Congress in Lisbon, held on June 7-9. Technical innovation is chosen from a shortlist of three by Congress delegates. WOO has also announced the inaugural winner of its new Sustainability
- [Andy Goodman on Staying in Touch with Landlords](https://billboardinsider.com/andy-goodman-on-staying-in-touch-with-landlords/) - Today out of home leasing and development expert Andy Goodman talks about when and how to stay in touch with out of home landlords. How often should you be in contact with a landlord? During the entitlement and permitting process, I will give the landlord an update on a monthly basis on the progress that
- [Company of the Day - Astro Sign Company](https://billboardinsider.com/company-of-the-day-astro-sign-company-3/) - Company: Astro Sign Company Markets: New Jersey, Pennsylvania, Delaware, Maryland, New York Headquarters: 230 East High Street, Glassboro, NJ 08028 Phone: 856-881-4300 Email: dpainter@astrosignco.com Astro Sign Company was started in 1983 by the Painter family. The company specialized in painting small highway advertising displays. Since then the company has diversified into sign production, sign maintenance
- [Company of the Day: Ashley Media](https://billboardinsider.com/company-of-the-day-ashley-media-5/) - Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR 72118 Phone: 501-319-5890 Email: tjashley.ashleymedia@gmail.com Ashley Media was founded in 1998 in North Little Rock Arkansas by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ stacked billboard on I-40. The firm currently operates 208
- [Company of the Day: Arrowhead Outdoor](https://billboardinsider.com/company-of-the-day-arrowhead-outdoor-2/) - Company: Arrowhead Outdoor Markets: Kansas Address: PO Box 1381 Pittsburg, KS. 66762 Email: lancesayler@yahoo.com Phone: 620-778-3010 Arrowhead Outdoor, LLC was founded in early 2011 by Lance Sayler. Lance has spent his entire career in media, mostly radio. He has owned and managed radio stations all over Kansas and Missouri and has built five new stations
- [How do You Track Financials?](https://billboardinsider.com/how-do-you-track-financials/) - How do you track financials? We suspect that many of you, like Billboard Insider, use Quickbooks. It's the industry standard and integrates with the out of home management software provided by Apparatix, Billboard Planet and SignDash. Aggressive price increases, constant format tinkering and increased complexity have made Quickbooks less appealing to us. We have used
- [Global Out of Home Spend is $54 Billion and 5% of Total Ad Spend](https://billboardinsider.com/global-out-of-home-spend-is-54-billion-and-5-percent-of-total-ad-spend/) - The 2026 WOO Global Out of Home Expenditure Report captures Out of Home (OOH) advertising expenditure globally across 2025 and sets out forecasts for 2026. Conducted through a detailed questionnaire to WOO members and OOH associations around the world, it remains the most comprehensive measure of OOH expenditure on a global scale. This year’s
- [Jacobs Creek Runs New Billboard Ads](https://billboardinsider.com/jacobs-creek-runs-new-billboard-ads/) - Jacob’s Creek is launching ‘Welcome to the Creek,’ a new global brand platform designed to make one of the world’s most recognised wine brands feel more socially relevant,culturally current, and confidently shareable for a new generation of drinkers. The UK is the first market to launch the platform, with Vinarchy’s biggest investment behind Jacob’s Creek
- [Company of the Day - Picture This Outdoor](https://billboardinsider.com/company-of-the-day-picture-this-outdoor-5/) - Company: Picture This Outdoor Advertising Markets: Central Illinois Headquarters: 1 Brickyard Drive, Bloomington, IL 61701 Phone: 309-846-5788 Email: billboards@picturethisadvertising.com Picture This Advertising is a privately held company which operates six digital billboard structures totaling 12 faces in the Bloomington & Normal, Illinois markets. The structures include both Vertical (10' wide x 21' high) and Horizontal structures.
- [Company of the Day: Van Treese Outdoor](https://billboardinsider.com/company-of-the-day-van-treese-outdoor/) - Company: Van Treese Outdoor/Worth Outdoor Markets: Indiana Address: 10035 Indian Lake Blvd North Drive, Indianapolis, IN. 46235 Email: vtdan61@gmail.com Phone: 317-319-7708 Van Treese Outdoor operates a billboard plant in Indiana with 4 faces including 2 digital faces in Indiana under the trade names of Worth Outdoor and Van Treese Outdoor. Dan Van Treese is
- [Jason Morgan has a New Billboard Design Book](https://billboardinsider.com/jason-morgan-has-a-new-billboard-design-book/) - Longtime LA billboard watcher Jason Morgan has a new substack and a new billboard book. Billboard Insider talked with Jason Morgan to learn more. You’ve got a new Substack and a new book. Tell us more. So, from 2010 to 2021 when I was living in Los Angeles and I published a blog called Daily
- [John Musick on Knowing When to Sell](https://billboardinsider.com/john-musick-on-knowing-when-to-sell/) - This is our last interview with John Musick who has more than 50 years experience in the out of home business. John has talked about getting into out of home, building signs, installing solar, writing leases and doing it yourself. Today he talks about knowing when to sell your out of home company. The 2002 Scenic
- [Becky Smith on Successful Out of Home Operators](https://billboardinsider.com/becky-smith-on-successful-out-of-home-operators/) - Becky Smith was on the Bell Board Podcast last week. We reached out to her to get her thoughts on what makes a billboard operator successful. Becky, what actually separates the most successful operators in this industry? It's not location, sales ability, or size, though those all matter. The real differentiator is intentionality. I can
- [Fourth of July Holiday](https://billboardinsider.com/fourth-of-july-holiday/)
- [Multiply Media Expands to Saudi Arabia](https://billboardinsider.com/multiply-media-expands-to-saudi-arabia/) - Dubai, UAE - Riyadh, Saudi Arabia, 1st July 2026 – Multiply Media Group (MMG), the UAE-headquartered Out-of-Home media powerhouse and a subsidiary of 2PointZero Group PJSC, today announced its expansion into Saudi Arabia through a strategic partnership with Cenomi Centers, Saudi Arabia's leading owner, operator and developer of contemporary lifestyle centers. The partnership marks a
- [Company of the Day - Oliver Outdoor Advertising](https://billboardinsider.com/company-of-the-day-oliver-outdoor-advertising-6/) - Company: Oliver Outdoor Advertising Market: Pennsylvania, Ohio & West Virginia Headquarters: 110 W Diamond St. Butler, PA 16001 Phone: 724-256-8555 Email: sales@oliveroutdoor.com Oliver Outdoor is a family-owned outdoor advertising company based in Butler, Pennsylvania. Founded in 2001 by brothers Jaymie and Jerry Oliver. In 2024 Oliver Outdoor had a significant transaction with Kessler Outdoor which expanded
- [Solar platforms make solar billboard installations easier](https://billboardinsider.com/solar-platforms-make-solar-billboard-installations-easier/) - Billboard Insider recently talked with Kevin Conlin of Autonomous Power about some innovations in solar billboard installations. So, what’s a solar platform? The platform is designed to make my customer’s life easier. It will accommodate a complete solar lighting system at sites where the structure doesn’t lend itself to solar because of compass orientation, limited
- [YESCO Installs New Las Vegas Marquee for Caesars Palace](https://billboardinsider.com/yesco-installs-new-las-vegas-marquee-for-caesars-palace/) - LAS VEGAS (June 2026) – YESCO, the 106-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the completion of a new marquee for Caesars Palace at the intersection of Flamingo Road and Las Vegas Boulevard on the world-famous Las Vegas Strip. Designed, engineered, fabricated and installed by YESCO in partnership with
- [Company of the Day: Parker Outdoor](https://billboardinsider.com/company-of-the-day-parker-outdoor-7/) - Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA 98843 Phone: 888-800-2001 Email: ParkerOutdoor@aol.com Parker Outdoor is a family-owned and operated billboard business which started in 1987. The company has an out of home plant with more than 164 faces including 9 digital screens in Washington, Idaho and Arizona. The company has 2 full-time and
- [IBO Fall Conference Heads to Chandler, Arizona- Early Bird Registration Opens July 1!](https://billboardinsider.com/ibo-fall-conference-heads-to-chandler-arizona-early-bird-registration-opens-july-1/) - The Independent Billboard Operators are heading to Arizona this fall, and early Bird Registration for the 2026 IBO Fall Conference is now open! Join us October 6–9 at Gila River Resort & Casino in Chandler, Arizona for four days of education, networking, and collaboration with OOH media owners from across North America. Why Attend?
- [Lamar and OUTFRONT Outperform Market in 2Q 2026](https://billboardinsider.com/lamar-and-outfront-outperform-market-in-2q-2026/) - Here is an analysis of the performance of the public out of home company stocks, sponsored and analyzed by SignValue. Lamar and OUTFRONT beat the stock market during the second quarter of 2026. OUTFRONT was up 28% on 22% transit growth and 7% billboard growth Lamar was up 26% to an all time high
- [JCDecaux Renews Heathrow Airport Advertising Contract](https://billboardinsider.com/jcdecaux-renews-heathrow-airport-advertising-contract/) - JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today the renewal of its contract with Heathrow, the most connected airport in the world, with a record 84.5 million passengers in 2025. The 8-year contract will run from 1 January 2027 and extends a long-standing partnership that spans over 25
- [Update on Yesterday's Inglewood Legal Article](https://billboardinsider.com/update-on-the-inglewood-article/) - After publishing our article in the Inglewood lawsuit, we heard back from Richard Hamlin with some additional information. Coincidentally, today’s Daily Breeze, a Los Angeles South-Bay area newspaper published an article about claims that the Inglewood mayor accepted a $25,000 campaign contribution from an ally(?) affiliate(?) of WOW a few days before the vote to
- [Inglewood Wins Legal Victory Under World Cup spotlight](https://billboardinsider.com/inglewood-wins-legal-victory-under-world-cup-spotlight/) - Politico reported last week that the World Cup was supposed to be a moment of unalloyed triumph for the city of Inglewood and the owner of SoFi Stadium, its signature sports venue. But the estranged partners have been embroiled in a long-simmering legal dispute, and now the city has emerged with a victory in court.
- [New Bell Board Podcast Out Today](https://billboardinsider.com/new-bell-board-podcast-out-today/) - Neil Bell, host of The Bell Board Posdcast has a new show out this morning. Neil and Becky Smith, Steward of Operations at Behind The Board talk abut their respective journey's into OOH, Becky's time at IBO, generational change in the industry and building something new. Here are a couple of excerpts: NEIL: We've crossed
- [Company of the Day - Paradise Digital Media](https://billboardinsider.com/company-of-the-day-paradise-digital-media/) - Company: Paradise Digital Media Headquarters: Houston, TX Top Markets: New York Los Angeles Chicago Dallas–Fort Worth Miami–Fort Lauderdale Las Vegas Telephone: 888-402-7446 Email: info@paradisebillboards.com Paradise Digital Media offers advertising solutions with digital trivia screens that captivate audiences in bars and restaurants. Their innovative technology provides a seamless way to engage patrons while boosting venue revenue
- [MediaChoice Divests Louisiana Assets to McWhorter Media Group](https://billboardinsider.com/mediachoice-divests-louisiana-assets-to-mcwhorter-media-group/) - Baton Rouge, Louisiana – McWhorter Media Group (“McWhorter”) announced today the acquisition of 281 Outdoor Advertising Displays from MediaChoice in Louisiana. The assets are centered in Baton Rouge, with coverage from Lafayette through Hammond. Drachman M&A Co. represented seller, MediaChoice, in the transaction. Terms of the deal were not disclosed. “Exiting Louisiana was not an
- [Company of the Day: Park Outdoor](https://billboardinsider.com/company-of-the-day-park-outdoor-5/) - Company: Park Outdoor Advertising Headquarters: PO Box 4680, Ithaca, New York 14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email: rick.steele@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards including 48 digital faces in upstate New York and northern Pennsylvania. Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse. The company was started in the 1950’s.
- [Broadsign and Mirakl Ads Announce Strategic Partnership to Unify Online and In-Store Retail Media](https://billboardinsider.com/broadsign-and-mirakl-ads-announce-strategic-partnership-to-unify-online-and-in-store-retail-media/) - Cannes, France – June 24, 2026 — At the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetising out-of-home (OOH) media, today announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will enable
- [John Musick on Doing It Yourself](https://billboardinsider.com/john-musick-on-doing-it-yourself/) - Billboard Insider is running an interview series with John Musick who has more than 50 years experience in the out of home business. John has talked about getting into out of home, building signs, installing solar and writing leases. Today he talks about what it’s like to run a do it yourself out of home
- [Rate this Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-136/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com
- [Billboard Insider Classifieds June 27, 2026](https://billboardinsider.com/billboard-insider-classifieds-june-27-2026/) - "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column this year." Greg Callaham, Greg Callaham Graphic Design "The classified ad is working on Billboard Insider." Karla Steele, K Steele Solutions "Thanks to you and your
- [Rothfelder & Falick on Billboard Law - Available in Softback](https://billboardinsider.com/rothfelder-falick-on-billboard-law-available-in-softback/) - Rothfelder & Falick set out to provide the industry with one source for all aspects of Billboard Law. This book does just that. There are 300 pages of summary and articles broken into seven sections including: FIRST AMENDMENT CHALLENGES AND CONTENT BASED SIGN CODES WHAT THE OPERATOR CAN DISPLAY OR CHOOSE NOT TO DISPLAY
- [Sons in the Shadow: Surviving The Family Business As A Son Of The Boss](https://billboardinsider.com/sons-in-the-shadow-surviving-the-family-business-as-a-son-of-the-boss/) - Click on this LINK to purchase a copy of this terrific book!
- [Order Your eBook of Our Guide to Leases, Easements and Real Estate!](https://billboardinsider.com/just-in-25-soft-back-copies-of-insiders-guide-to-leases-easements-and-real-estate/) - Billboard Insider's Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good out of home easement Lessons
- [The Ultimate Out of Home Sales Guide – We Have Books in Stock!](https://billboardinsider.com/the-ultimate-out-of-home-sales-guide-we-have-softback-books-in-stock/) - Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in soft back! We just received our new printing. If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will get you on the list
- [Colossal Media Premieres "We Paint"](https://billboardinsider.com/colossal-media-premieres-we-paint/) - No sooner did Insider post our Ode to the Wall Dogs article, when we heard from Colossal Media who tells us, "we have a brand new video premiering this Friday"! And it is a good one. So here is We Paint: A Colossal Film. Enjoy your weekend. https://youtu.be/Fu7sYfO3uBI?si=IPS04akZ85lDo9LV To receive a free morning
- [Would You Like Some Lemonade?](https://billboardinsider.com/would-you-like-some-lemonade/) - By Nick Coston When you see the word “lemonade” I’m gonna guess you don’t think of car insurance. Chances are since it’s now summer, you’re thinking of the drink, or maybe the Beyonce album that she released in 2016, but car insurance? Homeowners? Pet or life insurance? Yea, me too, same reaction. But after I
- [Some OOH Thoughts on the World Cup](https://billboardinsider.com/some-ooh-thoughts-on-the-world-cup/) - By Adam Shapiro, CEO & President at Ballyhoo Media The World Cup was supposed to be a generational event for our industry. While it’s been a good event, I’m not sure it’s lived up to the enormous expectations many had. Reports of lower than expected hotel occupancy, ticket sales, and tourism have certainly challenged some
- [WOO Launches Global Audience Measurement Guidelines 2.0](https://billboardinsider.com/woo-launches-glomal-audience-measurement-guidelines-2-0/) - The World Out of Home Organization Congress in London, formally launched Version 2.0 of its Global OOH Audience Measurement Guidelines — the most substantial update to the medium’s measurement framework since the original WOO guidelines were published at Congress in 2022. The WOO Guidelines 2.0 now draws on the expertise of measurement bodies spanning twenty-eight
- [Company of the Day: Outdoor Impact](https://billboardinsider.com/company-of-the-day-outdoor-impact-2/) - Company: Outdoor Impact Address: 4442 Oakton St, Skokie, IL. 60076 Phone: 847-674-6500 Outdoor Impact is an Independent Outdoor outdoor Advertising company based in Chicago. Billboard Insider talked with Joel Byron, the company's President. How did you get into the out of home advertising business? I guess it happened somewhat by accident. I had always wanted
- [Daktronics Announces Fourth Quarter and Full Fiscal Year 2026 Results](https://billboardinsider.com/daktronics-announces-fourth-quarter-and-full-fiscal-year-2026-results/) - Here are highlights from Daktronics earnings report press release. June 24, 2026 07:30 ET | Source: Daktronics, Inc. Record net sales for fiscal 2026 of $838.7 million Record orders for fiscal 2026 of $860.8 million Q4 EPS of $0.17, adjusted EPS(1) of $0.27, up 50% from adjusted EPS(1) YoY Product backlog rose to $356.2 million at year end with
- [WOO Seeks New Chief Executive Officer](https://billboardinsider.com/woo-seeks-new-chief-executive-officer/) - The World Out of Home Organization has launched an immediate search for a new Chief Executive Officer to lead the day-to-day operations of the global industry body. WOO President Tom Goddard made the announcement during his opening address to delegates at the Annual Congress at the Park Lane Hilton in London — the same speech
- [Company of the Day - Penneco Outdoor](https://billboardinsider.com/company-of-the-day-penneco-outdoor-6/) - Company: Penneco Outdoor Market: Southwest Pennsylvania Headquarters: 6608 Route 22, Suite 307, Delmont, PA 15626 Phone: 724-461-1041 Email: Outdoor@Penneco.com Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania. The company owns more than 30 structures and over 120 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties. Four structures include digital signs.
- [What Constitutes Constructive Notice?](https://billboardinsider.com/what-constitutes-constructive-notice/) - Recording a lease is the best way to notify potential landowners of your billboard lease. But PSK LLC v Legacy Outdoor Advertising demonstrates that a billboard company can successfully defend its claims without a recorded lease. Here are the facts. Jerry and Gaylene Arent erected a billboard on their property in Nebraska. In 2010 the
- [Company of the Day: Pacific Outdoor](https://billboardinsider.com/company-of-the-day-pacific-outdoor-7/) - Company: Pacific Outdoor Advertising Markets: Western Washington Headquarters: 1109 1st Avenue, Suite 205, Seattle, WA Phone: 206-536-3600 Email: info@pacificoutdooradvertising.com Pacific Outdoor operates 104 bulletins, 18 digitals and 18 walls with coverage in downtown Seattle and northern suburbs, Tacoma and Olympia. Billboard Insider talked with Pacific Outdoor Partner Steve Richards. What’s new over the past year? Steady sales
- [An Update on AI Legal and Regulatory Issues](https://billboardinsider.com/an-update-on-ai-legal-and-regulatory-issues/) - By Andy McDonald, SVP, Government Affairs, OAAA The United States is currently operating within a fragmented regulatory framework for artificial intelligence, characterized by predominantly state-level activity, emerging federal coordination efforts, increasing litigation, and growing national security concerns shaping policy debates. At the state level, AI regulation has accelerated dramatically. As of the date of this
- [Onescreen Embeds One Million Live Listings into ChatGPT and Claude](https://billboardinsider.com/onescreen-embeds-one-million-live-listings-into-chatgpt-and-claude/) - BOSTON, MA, UNITED STATES, June 23, 2026 /EINPresswire.com/ -- Onescreen, the modern partner for out-of-home (OOH) advertising, today announced early access to its public Model Complex Protocol (MCP) server. It connects Onescreen's OOH research data, such as audience personas, market and inventory rankings, and close to a million live listings, to Claude, ChatGPT, or any
- [An Ode to the Wall Dogs](https://billboardinsider.com/an-ode-to-the-wall-dogs/) - The Hoxton (@thehoxtonhotels) interviews Colossal Media President, Kelly Peppers, and Expert Painters, Tom Hemmerick and Janine Taylor, about murals, Williamsburg, and hand-painted outdoor advertising. The Hoxton: "Meet our Williamsburg neighbor, Colossal Media — the world’s largest hand-painted outdoor ad company. For over 20 years, they’ve been keeping the art of hand-painted walls alive, including the
- [Company of the Day - Oliver Outdoor Advertising](https://billboardinsider.com/company-of-the-day-oliver-outdoor-advertising-5/) - Company: Oliver Outdoor Advertising Market: Pennsylvania Headquarters: 110 W Diamond St. Butler, PA 16001 Phone: 724-256-8555 Email: sales@oliveroutdoor.com Oliver Outdoor is a family-owned outdoor advertising company based in Butler, Pennsylvania. Founded in 2001 by brothers Jaymie and Jerry Oliver. Insider caught up with Jaymie Oliver to talk about the latest developments at Oliver Outdoor.
- [There are 420,500 bulletin/poster faces in the US](https://billboardinsider.com/there-are-420500-bulletin-poster-faces-in-the-us/) - Here's a breakout of how many out of home displays there are in the US at year end 2025 according to the OAAA. We note that the OAA shows that there are 420,500 Billboards in the United States as of 2025. Billboard Insider's list 2025 North American Bulletin/Poster companies calculated that there were 422,711 display
- [What we've been hearing...](https://billboardinsider.com/what-weve-been-hearing/) - Some things Billboard Insider has heard over the past few weeks. The World Cup is the gift that just keeps giving for out of home plant owners. Advertising prices have gone crazy in the sign zones around the sporting venues and there is spillover demand elsewhere in the host cities (Atlanta, Boston, Dallas, Houston, Kansas
- [New UNITY PSA Available](https://billboardinsider.com/new-unity-psa-available/) - The Foundation for a Better Life and PassItOn.com is thrilled to announce a timely digital PSA campaign proudly celebrating America and her first 250 years! Digital layouts in both full motion and static formats have been prepared in the most common OOH bulletin, poster and shelter sizes, additional sizes or formats are also available
- [Company of the Day - Ozark Outdoor Media](https://billboardinsider.com/company-of-the-day-ozark-outdoor-media/) - Company: Ozark Properties, LLC Headquarters: 1874 Slaughter Road, Suite C, Madison, 35756 Market: Northern Alabama Phone: (256) 701-0296 Email: jessica@ozarkoutdoormedia.net Ozark Media is North Alabama’s locally owned leader in billboard advertising, serving the following markets. 📍Huntsville📍Madison📍Athens📍Guntersville📍Albertville📍Scottsboro📍Hazel Green Ricky Robinson is the founder of the company. To receive a free morning newsletter with
- [Company of the Day: Palmetto Outdoor Media](https://billboardinsider.com/company-of-the-day-palmetto-outdoor-media/) - Company: Palmetto Outdoor Advertising Address: 126 Hampton St, Walterboro, SC. 29488 Phone: 843-893-6076 Palmetto Outdoor Media was formed in 2005. The company operates billboards in Colleton and Darlington, South Carolina. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in
- [Rate this Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-135/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com)
- [More Revenue, Same Clients. How OOH Companies Are Winning Digital Budgets With Amplified](https://billboardinsider.com/more-revenue-same-clients-how-ooh-companies-are-winning-digital-budgets-with-amplified/) - What if you could grow revenue without chasing new customers? Join us Wednesday, June 24 at 12:00 PM CST for a live webinar with Amplified as they share how out-of-home companies are successfully expanding into digital marketing services while strengthening relationships with the clients they already have. You'll learn: How OOH companies are winning larger
- [Billboard Insider Classifieds June 20, 2026](https://billboardinsider.com/billboard-insider-classifieds-june-20-2026/) - "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column this year." Greg Callaham, Greg Callaham Graphic Design "The classified ad is working on Billboard Insider." Karla Steele, K Steele Solutions "Thanks to you and your
- [Brian Cone on Billboard Property Coverage](https://billboardinsider.com/brian-cone-on-billboard-property-coverage/) - Brian Cone of The Cone Company has been running a series in Billboard Insider on insurance. In his last column he talked about why general liability coverage is important for an out of home advertising company. Today he talks about property coverage. Let’s talk property coverage. What is it, and how should operators think about
- [Company of the Day: Outdoor Impact](https://billboardinsider.com/company-of-the-day-outdoor-impact/) - Company: Outdoor Impact Address: 4442 Oakton St, Sko0kie, IL. 60076 Phone: 847-674-6500 Outdoor impact is an Independent Outdoor outdoor Advertising company based in Chicago. Joel Byron is the company's President. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our
- [John Musick on Billboard Leases and Easements](https://billboardinsider.com/john-music-on-billboard-leases-and-easements/) - Billboard Insider is running an interview series with John Musick who has more than 50 years experience in the out of home business. John has talked about getting into out of home and building signs and installing a solar-powered billboard. Today he talks about billboard leases and easements. How did you introduce yourself to landlords?
- [The Human Element: Why Including People or Traffic Can Enhance Billboard Photos](https://billboardinsider.com/the-human-element-why-including-people-or-traffic-can-enhance-billboard-photos/) - Billboard photography is about more than documenting a structure. It is about showing how an advertisement exists in the real world. While a clean, unobstructed image is important, including people, vehicles, and surrounding activity can make a billboard photo more informative and engaging. These elements provide context that helps advertisers better understand the location and
- [What Winning the WOO Global Sustainability Award Actually Means](https://billboardinsider.com/what-winning-the-woo-global-sustainability-award-actually-means/) - By DJ Jennings, CEO, Outdoorlink Earlier this month in London, Outdoorlink was awarded the WOO Global Sustainability Award. I've had some time to sit with it, and I wanted to share a bit more about what it actually means, because I think the story behind it matters more than the trophy. The nomination wasn't built
- [Did You Make the List?](https://billboardinsider.com/did-you-make-the-list/) - by Nick Coston By now, unless you lost your internet, you’ve been overwhelmed by OOH industry peeps showing all of us they are flying to the upcoming Cannes Lion Festival in France. Why not, if I were going I too would be plastering my LinkedIn page with photos of me shopping for linen shirts, showing
- [The Company that Spends $5 Million a Year on Billboards](https://billboardinsider.com/the-company-which-spends-5-million-a-year-on-billboards/) - Christian Aid Ministries ("CAM") is a US non-profit which spent approximately $5 million to purchase ads on 1,700 billboards in 2025. Billboard Insider spoke with Jay Stotzfus and Jeff Nisly about the program. Give an overview of CAM CAM is an Ohio-headquartered, non-profit which raised $171 million last year to operate relief, development and evangelism
- [Lamar Celebrates America's 250th Anniversary](https://billboardinsider.com/lamar-celebrates-americas-250th-anniversary/) - As America prepares to celebrate the 250th anniversary of its founding, Lamar Advertising is commemorating this once-in-a-generation celebration with a nationwide Out of Home campaign that honors the people, ideas and achievements that have shaped the American story since 1776. The 5 unique creative concepts are designed to celebrate America while also marking the role
- [Ecoliteco's Mike Gutowski on Solar Billboards](https://billboardinsider.com/ecolitecos-mike-gutowski-on-solar-billboards/) - Ecoliteco President Mike Gutowski has more feedback on solar powered billboards Using solar plus battery to power any sized billboard lighting solution is 100% possible in any geographic location. To achieve this, it helps to have years of industry and product knowledge with good mathematics discipline. Using this as the baseline, know that a solar
- [Company of the Day - Ozark Poster Advertising](https://billboardinsider.com/company-of-the-day-ozark-poster-advertising-6/) - Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas 72601 Phone: 870-741-5567 Email: info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted of just 30 billboard faces, so
- [One Billboard Failure Doesn’t Define An Industry](https://billboardinsider.com/one-billboard-failure-doesnt-define-an-industry/) - Recently, All Steel Structures was tasked with the removal of a billboard structure that came down during a severe storm. Photos like these are dramatic. A collapsed billboard structure immediately raises questions about safety, engineering, and the integrity of billboard construction. While any structural failure is serious and deserves a thorough investigation, it's important to
- [The Walgreens Rule for Sign Development](https://billboardinsider.com/the-walgreens-rule-for-sign-development/) - Justin Booher of Vital Outdoor appeared this week on Neil Bell's Bell Board Podcast. Some of the highlights. Find a good banker and stick with them. You could probably write a book on billboard bank financing. Banks are very friendly when you’re getting into the business, and then a couple years down the road they
- [Company of the Day: Outdoor Signs](https://billboardinsider.com/company-of-the-day-outdoor-signs-6/) - Company: Outdoor Signs Headquarters: PO Box 600477, Dallas, TX. 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 4 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the IBOUSA. To receive a free morning
- [OBIE Awards Jury Announced](https://billboardinsider.com/obie-awards-jury-announced/) - WASHINGTON, June 16, 2026 (GLOBE NEWSWIRE) -- The Out of Home Advertising Association of America (OAAA) today announced the first members of the jury for the 2026 OBIE Awards, the industry's most prestigious creative honor in out of home advertising. As the OBIE Awards prepare for a landmark celebration on October 15, 2026, at The
- [Reader Feedback on Solar Powered Billboards](https://billboardinsider.com/reader-feedback-on-solar-powered-billboards/) - Yesterday Billboard Insider asked readers if their company's out of home plant had solar powered billboards. Here are the results. Many readers shared their opinions. Mike Brown of Brownhouse Outdoor had a bad experience with solar. I’m in California. I built a double 14×48 billboard in 2022. There was no utility power available. Without getting
- [The Washington Commanders Are Raising Hail with D.C. Metro Advertising](https://billboardinsider.com/the-washington-commanders-are-raising-hail-with-d-c-metro-advertising/) - Over the past six years, the NFL’s Washington Commanders have undergone a visible transformation. Through multiple name changes, new ownership, and an evolving visual identity, the fanbase has stuck with the team across long Sundays and longer seasons. But this year, the Commanders gave them something to roar about. Diehard fans have been craving a return to
- [Does your Out of Home Company have Solar Powered Billboards](https://billboardinsider.com/does-your-out-of-home-company-have-solar-powered-billboards/) - The US Energy Information Administration reports that wind and solar generated 17% of US electricity in 2025. Our feature story today describes two do-it-your-self solar billboards which John Music erected in Missouri. Does your company have any solar powered billboards. Take our poll below. We'll report the results tomorrow. What have you learned about solar
- [John Music on Building a Solar Powered Billboard](https://billboardinsider.com/john-music-on-building-a-solar-powered-billboard/) - Billboard Insider is running an interview series with John Music who has more than 50 years experience in the out of home business. John has previously talked about getting into out of home and building signs. Today he talks about building solar powered billboards. What made you install solar? My billboard dream was to make
- [The Drawbacks of Automated Marketing](https://billboardinsider.com/the-drawbacks-of-automated-marketing/) - Here's how not to use AI and automation. in your marketing. Look at the email below. Billboard Insider moderated a panel at the Independents Summit but it was on AI, not brand evolution. Billboard Insider isn't connected with BetMGM or Intersection. Billboard Insider has no European presence to strengthen. Billboard Insider has no transit
- [Company of the Day - Outdoor One](https://billboardinsider.com/company-of-the-day-outdoor-one-5/) - Company: Outdoor One Headquarters: 20 Landings Road - Suite C - New Buffalo, MI 49117 Markets: Northern Indiana, Southwest Michigan, Southwest Florida Phone: (800) 993-3476 Email: OutdoorOne@Yahoo.Com OUTDOOR ONE® Billboard Advertising has been serving Northern Indiana & Southwest Michigan for over 29 years and have recently added Southwest Florida. They provide prime locations at reasonable prices. All
- [Lease Terms impact Just Compensation](https://billboardinsider.com/lease-terms-impact-just-compensation/) - Lease terms can impact the value of just compensation. That's the lesson of Dept of Transportation versus Adams outdoor Advertising of Charlotte. Here are the facts: In October 2001 Adams outdoor acquired a billboard in Charlotte, North Carolina. In 2006 the lease expired and Adams Outdoor negotiated a new lease with the landlord which ran
- [Company of the Day: Outdoor Displays](https://billboardinsider.com/company-of-the-day-outdoor-displays-6/) - Company: Outdoor Displays, Inc. Market: Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN 37912 Phone: (865) 357-9077 Email: outdoordisplaysinc@gmail.com Outdoor Displays owns 47 billboard structures in Tennessee. The structures are primarily located east and north and west of Knoxville. The firm was founded in 1997 and is owned and operated by Dan, Danny and Russell Amanns, lifetime residents of
- [Digital Billboards Assist Escapees Search](https://billboardinsider.com/digital-billboards-assist-assist-excapees-search/) - One of the valuable uses of digital billboards is that they can be used for public announcements. TJ Bugbee, the executive director of the North Carolina Outdoor Advertising association tells Billboard Insider that the North Carolina Outdoor Advertising Association and the Outdoor Advertising Association of Virginia ran public announcements to assist in the search
- [Trillboards Connects with One Tech](https://billboardinsider.com/trillboards-connects-with-one-tech/) - SAN FRANCISCO, CA – June 10, 2026 – Trillboards, the specialized programmatic Digital Out-of-Home (pDOOH) ad network powered by advanced Edge AI, today announced its official platform integration with One Tech Group’s SSP1, one of the premier, dedicated Digital Out-of-Home Supply-Side Platforms (SSP) in the world. Through this integration, Trillboards’ rapidly scaling footprint active screens
- [OBIE Awards Entry Deadline Extended](https://billboardinsider.com/obie-awards-entry-deadline-extended/) - A quick update from the OAAA. The OBIE Awards, the out of home industry’s most storied creative honor, are entering an exciting new chapter. This year, the OBIEs will debut as a standalone event in October 2026 in New York City, expanding their visibility and making the celebration even more accessible to agencies, brands, and
- [Billboard Insider Classifieds June 13, 2026](https://billboardinsider.com/billboard-insider-classifieds-june-13-2026/) - "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column this year." Greg Callaham, Greg Callaham Graphic Design "The classified ad is working on Billboard Insider." Karla Steele, K Steele Solutions "Thanks to you and your
- [The Human Touch in Out of Home Marketing](https://billboardinsider.com/the-human-touch-in-out-of-home-marketing/) - How do you stand out in a world where everyone's inbox is getting overwhelmed with low-quality, high-frequency, AI-sourced drivel? The human touch. We had a nice discussion with CircleGraphics CEO Rod Rackley at the OAAA show earlier this month. Look what arrived today in the mail today. A vinyl bag with Billboard Insider's logo, a
- [Daktronics Introduces Germany to “The Whale” Display with Stroer Partnership](https://billboardinsider.com/daktronics-introduces-germany-to-the-whale-display-with-stroer-partnership/) - BROOKINGS, S.D. – June 11, 2026 – Daktronics and Ströer have partnered to deliver “The Whale” display, the latest in Ströer’s portfolio of Public Video Giant Screens, to Hamburg Central Station, the busiest train station in Germany. The display is the largest in Germany and features 342 square meters on the north side of the
- [Miles Traveled and Transit Trips Grow in First Part of 2026](https://billboardinsider.com/miles-travelled-and-transit-trips-up-in-first-part-of-2026/) - Good news if you have a roadside billboard plant. Vehicle miles traveled was up 0.7% for April 2026 and is up 1.2% for the first four months of 2026. The increased was the most pronounced in the North Central states and South Atlantic States. Miles travel declined in the West in April 2026. Here's the
- [Company of the Day: Orange Barrel Media](https://billboardinsider.com/company-of-the-day-orange-barrel-media-5/) - Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH 43222 Phone: 614-294-4898 Orange Barrel Media designs and operates billboards and kiosks in more than 30 cities in the US. The firm was started in 2004 and has 180 employees. Pete Scantland is CEO. Danielle Williamson is Executive Vice President - Sales. Jibran Shermohammed
- [WOO Estimated Global Programmatic Spend at $1.4 Billion](https://billboardinsider.com/woo-estimated-global-programmatic-spend-at-1-4-billion/) - The World Out of Home Organization (WOO) today announced the results of the first ever independently aggregated global study of programmatic Digital Out-of-Home (pDOOH) advertising spend, revealing that the channel generated approximately $1.4 billion in revenue globally in 2025 — equivalent to 7% of total DOOH expenditure. The landmark study, launched last Thursday at the
- [US Out of Home Revenues Grow Faster than Economy in 1Q 2026](https://billboardinsider.com/us-out-of-home-revenues-grow-faster-than-economy-in-1q-2026/) - US out of home revenue growth outpaced both inflation and the US economy in the first quarter of 2026 as you can see from the chart below. US out of home revenues grew by 7.1% in the first quarter of 2026 compared to 6% growth in the US nominal GDP and 2.4% inflation. This is
- [Street Furniture Product Update: What OOH Media Owners Should Know](https://billboardinsider.com/street-furniture-product-update-what-ooh-media-owners-should-know/) - Street furniture continues to be a flexible and valuable format in out of home advertising. In the Daktronics podcast Street Furniture Product Update with Lori Sieler, Lori Sieler, Project Manager at Daktronics, shares what street furniture is, what’s new with the product, and how media owners can use it to expand digital advertising opportunities. In
- [Company of the Day - Orlando Outdoor](https://billboardinsider.com/company-of-the-day-orlando-outdoor-5/) - Company: Orlando Outdoor LLC Markets: Florida Address: 2005 Lake Baldwin Lane, Ste 202, Orlando FL 32814 Phone: 877-314-4567 Email: sales@orlandooutdoor.com Orlando Outdoor Billboard Advertising provides outdoor billboards and out of home advertising in the greater Orlando demo. Locations include Orlando, Lakeland, Winter Haven, Ocala, Davenport and Sebring Florida. Their inventory includes over 170 faces, with
- [Dueling Initiatives in Inglewood](https://billboardinsider.com/dueling-initiatives-in-inglewood/) - Laist and Los Angeles Times report that there are dueling initiates which would impact billboards, parking fees and taxes in Inglewood. Inglewood Residents for Stadum Accountability, which is funded by WOW Media and WOW Media CEO Scott Krantz is seeking petition signatures for an initiative to cap SoFi stadium parking rates at $20 and eliminate
- [Talon Appoints Kim as Managing Director of Canada](https://billboardinsider.com/talon-appoints-kim-as-managing-director-of-canada/) - New York, NY – June 9, 2026 - Talon, the world’s leading independent Out of Home agency, has appointed Sarah Kim as Managing Director of Talon Canada. Promoted from her role as SVP, Investment & Strategy, Kim has played a central leadership role in the business, helping to shape its strategic direction, commercial approach and
- [Company of the Day: Onsite Insite](https://billboardinsider.com/company-of-the-day-onsite-insite-5/) - Company: OnsiteInsite Markets: Arizona Address: 6200 E. Thomas Road, Suite 201, Scottsdale, AZ 85251 Email: info@azbillboard.com Phone: 480-990-0800 OnsiteInsite is a locally owned and operated company with a plant of 14 by 48 billboards along the Santan Freeway Loop 202 in the southeast valley of Phoenix between I-10 and the Price Freeway Loop 101 in Chandler. Jim Ritterhouse manages the
- [Company of the Day: Orion Outdoor](https://billboardinsider.com/company-of-the-day-orion-outdoor-7/) - Company: Orion Outdoor Markets: California, Nevada Headquarters: PO Box 6341 Folsom, CA 95763 Phone: 800-272-3885 Orion Outdoor owns a billboard and bus shelter outdoor advertising plant in Folsom and El Dorado Counties in California and billboards in Las Vegas and Southern California. The firm’s CEO is Beau Palley. He originally entered the business in 1990 and built a plant
- [WOO President Goddard Says Out of Home Industry Has More to Do](https://billboardinsider.com/woo-president-goddard-says-out-of-home-industry-has-more-to-do/) - The World Out of Home Organization delegates are gathered in London this week for its Annual Congress and President Tom Goddard welcomed them with the news that global OOH revenues had climbed to US$54bn, 15% higher than 2024. The WOO figures include 85 separate geographical territories accounting for 95% of global GDP. The APAC region
- [Reader Feedback on Painting Billboard Structures](https://billboardinsider.com/reader-feedback-on-painting-billboard-structures/) - Yesterday we published Billboard Insider's 2026 list of billboard structure painters. While the topic is fresh we are reprinting Jon Odom's thoughts on the importance of painting your billboard structures. Jon's comments come from a January 2021 Billboard Insider podcast interview. Jon Odom on the importance of painting a billboard structure The thing that really
- [John Musick on Building Signs](https://billboardinsider.com/john-musick-on-building-signs/) - Billboard Insider is running an interview series with John Musick who has 50 years experience in out of home. Last week he talked about entering the out of home business. Today he talks about building signs. Tell me about the very first sign that you built on your own. It was about five miles from
- [Adams Outdoor Advertising Expands Michigan Footprint](https://billboardinsider.com/adams-outdoor-advertising-expands-michigan-footprint/) - LANSING, Mich.--(BUSINESS WIRE)--Adams Outdoor Advertising has completed the acquisition of 20 static billboard faces from Key Locations Outdoor, strengthening its presence across West Michigan and Northern Indiana while establishing the company's first entry into Michigan's Upper Peninsula. The acquisition builds on Adams' March 2026 purchase of 118 static bulletins and three digital billboard faces from
- [Outdoorlink Recognized for WOO Global Sustainability Award](https://billboardinsider.com/outdoorlink-recongnized-for-woo-global-sustainability-award/) - Congratulations to Outdoorlink who was honored to be named the recipient of the WOO Global Sustainability Award at the 2026 World Out of Home Organization Annual Congress in London. This recognition reflects Outdoorlink’s longstanding commitment to advancing sustainability across the out of home industry. Their remote device management platform enables operators to measurably reduce energy
- [Company of the Day - OmniSite Media](https://billboardinsider.com/company-of-the-day-omnisite-media-2/) - Company: OmniSite Media Headquarters: 434 N Front Street, Lemoyne, PA 17043 Markets: Pittsburgh and Harrisburg, PA Phone: 717-979-9987 Email: ryan@omnisitemedia.com OmniSite Media specializes in providing premier locations in the Pittsburgh and Harrisburg markets. They offer seven locations, including 6 digitals on highly trafficked roadways. Partner, Ryan Nicholson has 10+ years of experience in Digital Media
- [Who's Well Governed - and Why it May Not Matter](https://billboardinsider.com/who-is-well-governed-and-why-it-may-not-matter/) - Here's analysis of the governance of the public out of home advertising companies, sponsored and analyzed by SignValue. Institutional Shareholder Services ("ISS") grades public companies on their governance and internal structures. It assigns a 1-10 ranking (1 good, 10 bad) to the following areas. Audit - Financial auditor independence, accounting controversies, extent of disclosures. Board
- [Billboard Insider Classifieds June 6, 2026](https://billboardinsider.com/billboard-insider-classifieds-june-6-2026/) - "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column this year." Greg Callaham, Greg Callaham Graphic Design "The classified ad is working on Billboard Insider." Karla Steele, K Steele Solutions "Thanks to you and your
- [Billboard Insider's 2026 List of Billboard Structure Painting Contractors](https://billboardinsider.com/billboard-insiders-2026-list-of-billboard-structure-painting-contractors/) - "Which contractors paint billboard structures?" is a question Billboard Insider receives frequently. Here is Billboard Insider's list of out of home painting contractors, sorted by state. If you have any additions, deletions or corrections please use the comment box below or email davewestburg@billboardinsider.com. We want to know your company name, contact phone, contact email
- [Company of the Day: Ohio Outdoor](https://billboardinsider.com/company-of-the-day-ohio-outdoor-4/) - Company: Ohio Outdoor Markets: Ohio Email: Ben@ohio-outdoor.com Phone: 330-464-8539 Ohio Outdoor operates a plant of 113 total faces including 9 digital billboard faces in Ohio. In addition to operating an out of home plant the company assists others with constructing and managing static and digital billboards. Billboard Insider talked with Ben Harbaugh, the firm’s President. Ben,
- [Evergreen Digital Media Invests in Tier One LLC](https://billboardinsider.com/evergreen-digital-media-invests-in-tier-one-llc/) - DENVER, June 3, 2026 /PRNewswire/ -- Evergreen Digital Media Corp (EDM), one of the fastest-growing indoor digital out-of-home (DOOH) media companies operating at more than 6,500 retail locations across the United States, today announced a strategic investment in Tier One, LLC, a North Florida/South Alabama-based outdoor billboard operator with a substantial inventory of full-size digital screens.
- [OUTFRONT Prices $500 Million Senior Notes at 6%](https://billboardinsider.com/outfront-prices-500-million-senior-notes-at-6/) - OUTFRONT has issued a press release announcing the pricing of $500 million in Sr Notes due in 2034. This post is sponsored and analyzed by SignValue. NEW YORK, June 3, 2026 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) today announced that two of its wholly-owned subsidiaries priced a private offering of $500.0 million in aggregate
- [John Musick on entering Out of Home - 50 years ago](https://billboardinsider.com/john-musick-entering-out-of-home-fifty-years-ago/) - John Musick has over 50 years experience in the out of home business including 29 years at Missouri Neon and 21 years running his own out of home company. Billboard Insider will run a series of interviews with Musick about what he’s learned. Today he talks about getting started Tell me how you entered the
- [Don’t Throw Away That Shot](https://billboardinsider.com/dont-throw-away-that-shot/) - By Nick Coston I don’t know about you, but I just noticed I have over 41,000 photos hanging around my iCloud. That’s just since 2001 and doesn’t include all the prints, negatives, pre-digital tech, scattered around both my office and on our third floor where we never go save for three times a year. Interesting
- [Visit Lauderdale runs NYC Campaign](https://billboardinsider.com/visit-lauderdale-runs-nyc-campaign/) - TAMPA – SPARK, a top independent creative agency known for hospitality and travel work and the creative AOR for Visit Lauderdale, partnered with the destination marketing organization to launch a sweeping out-of-home (OOH) campaign promoting Greater Fort Lauderdale as a premier Florida destination. The campaign took over all 22 large-format digital screens inside New
- [Company of the Day - Oaktree Outdoor](https://billboardinsider.com/company-of-the-day-oaktree-outdoor-4/) - Company: Oaktree Outdoor Advertising Headquarters: 1650 Manheim Pike, Lancaster, PA 17601 Market: Lancaster, PA Phone: 717-368-8074 Email: DEVON@OAKTREEOUTDOOR.COM Oaktree Outdoor Advertising serves the greater Lancaster area with an inventory that incudes 82 digital faces. The Lancaster metropolitan area population is over 500,000. The city is located about 34 miles southeast of Harrisburg, 70 miles west
- [The Billboard That Said Nothing and Made People Talk](https://billboardinsider.com/the-billboard-that-said-nothing-and-made-people-talk/) - At multiple locations across Accra, the capital city of Ghana, including the arterial Ring Road East in Osu and in Legon, Out-of-Home advertising is doing something unusual. Billboards normally designed to sell products and project aspiration have been stripped of all commercial content and covered entirely in second-hand clothing. The result is not a campaign,
- [Richard Rothfelder on Tortious Interference and Lamar vs Fremont](https://billboardinsider.com/richard-rothfelder-on-tortious-interference-and-lamar-vs-fremont/) - Billboard Insider recently published an article on the 2009 Nebraska Supreme Court case of Lamar Co vs City of Fremont, along with the follow up comments from California attorney Richard Hamlin. Among the several interesting legal issues in the case was Lamar's allegation of tortious interference, which basically consisted of "lease jumping" by a competitor,
- [US OOH Revenues up 7% in 2Q 2026](https://billboardinsider.com/us-ooh-revenues-up-7-in-2q-2026/) - OOH continued its record-breaking momentum in Q1 2026, generating an all-time first quarter high of $2.12 billion in revenue. Extending OOH's growth streak to 20 consecutive quarters, revenue increased 7.1% compared to the same quarter last year. The strong quarterly performance builds on OOH's record-setting $9.46 billion in revenue in 2025 and underscores the medium's growing
- [Company of the Day: Norton Outdoor](https://billboardinsider.com/company-of-the-day-norton-outdoor-5/) - Company: Norton Outdoor Market: Cincinnati, Ohio. Headquarters: 5280 Kennedy Avenue, Cincinnati, OH Phone: 513-631-4864 Norton Outdoor is a private, family owned outdoor company which was started by Jerry Norton in 1949. Norton operates nearly 800 static display faces and 18 digital billboards in the Cincinnati region. Stacey Norton keyes is Vice President. Kevin Norton is VP of Real
- [Richard Hamlin on Permit Rights and Tortious Interference](https://billboardinsider.com/richard-hamlin-on-permit-rights-and-tortious-interference/) - California Out of Home attorney Richard Hamlin of the Hamlin|Cody law firm comments on Billboard Permit rights run with the land. We are especially interested in his thoughts on tortious interference. This is an issue for all of you who talk to landlords or who are approached by landlords who have an existing lease with
- [Geopath Seeks Executive Director](https://billboardinsider.com/geopath-seeks-executive-director/) - NEW YORK – June 2, 2026 – Geopath today announced the next step in its evolution to advance the Out-of-Home (OOH) industry: the launch of a search for an Executive Director to lead Geopath into a bold, momentum-filled future. Building on meaningful progress and recent pilot of a next-generation measurement platform, the Board is seeking
- [Debt Trends at Public Out of Home Companies](https://billboardinsider.com/debt-trends-at-public-out-of-home-companies-2/) - Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts from Moorgate's 1Q 2026 report which caught our eye. Public out of home company valuations are at an all time high. Lamar is trading at 16.8 times forward cashflow (EBIDTA). Outfront is 14.3 times forward cashflow.
- [Why Billboard Companies Lose Good Employees — and Why It’s Usually Not Just About Pay](https://billboardinsider.com/why-billboard-companies-lose-good-employees-and-why-its-usually-not-just-about-pay/) - By Janea McDonald, Owner, Edge Consulting When good employees leave billboard companies, leadership often assumes the issue is compensation. Sometimes it is. But in my experience, pay is usually only part of the story. More often, people leave because they are worn down by the day-to-day experience of work. The pace is fast, the pressure
- [Daktronics CEO Ramesh Jayaraman: When you look up you see Daktronics.](https://billboardinsider.com/daktronics-ceo-ramesh-jayaraman-when-you-look-up-you-see-daktronics/) - Daktronics CEO Ramesh Jayaraman was interviewed on Marketbeat. Some of the highlights. Where he came from Born in India. Lived in just very different parts of the world. My dad was in manufacturing so we got to travel the entire world...came to Business School to the US and you know I ended up...working in US
- [Billboard permit rights run with the land](https://billboardinsider.com/billboard-permit-rights-run-with-the-land/) - Do billboard permit rights run with the land or with an individual? Permit rights run with the land is the lesson or Lamar Co v City of Fremont. Here are the facts. Several billboard structures were constructed in Fremont, Nebraska by Bellows Outdoor in 1991 and 1999 on land owned by three separate landlowners. The
- [Company of the Day: OK Outdoor](https://billboardinsider.com/company-of-the-day-ok-outdoor-3/) - Company: OK Outdoor Markets: Oklahoma, Arkansas Address: 22599 Blu Bird Lane, Poteau, OK 74953 Email: josh@okoutdoor.us Phone: 918-401-0631 OK Outdoor operates a billboard plant with approximately 130 static faces in eastern Oklahoma and Western Missouri. OK Outdoor is owned and operated by Josh & Kristin Snyder who bought their original Leflore County plant from Bailey’s
- [Melody Roberts on Designing the Photo Ark Launch](https://billboardinsider.com/138668-2/) - We recently published a press release for the OAAA and National Geographic's Photo Ark Launch Nationwide “Pledge to Pollinate” Campaign to Celebrate Photo Ark’s 20th Anniversary. We wanted to learn more about the campaign's development and reached out to Melody Roberts, Founder & CCO of outofhomecreative.com, who designed it. Can you give a background to
- [Company of the Day – Oasis Sign Company](https://billboardinsider.com/company-of-the-day-oasis-sign-company-4/) - Company: Oasis Sign Company Headquarters: 1511 W Gore Boulevard, Suite 1, Lawton, OK 73501 Market: Elgin, OK Phone: (580) 917-2088 Email: waylon@oasissign.com Oasis Sign Company serves the Elgin, OK market with 5 billboard structures structures and 8 faces. Waylon Strickland is the owner of Oasis Sign and operates a commercial sign business along with his billboard plant. To receive
- [Paulie Dery on good out of home design.](https://billboardinsider.com/paulie-dery-on-good-out-of-home-design/) - Paulie Dery is the CMO AG1 and the former CMO of Yeti. David Shing interviewed Dery at the 2026 OOH Mediacon. Here are some of Dery's quips interspaced with his work for Yeti: The brief is always with out of home for me - would you take a photo of it. Customers want smart
- [Billboard Insider Classifieds May 30, 2026](https://billboardinsider.com/billboard-insider-classifieds-may-30-2026/) - "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column this year." Greg Callaham, Greg Callaham Graphic Design "The classified ad is working on Billboard Insider." Karla Steele, K Steele Solutions "Thanks to you and your
- [Company of the Day: North Jersey Advertising](https://billboardinsider.com/company-of-the-day-north-jersey-advertising-3/) - Company: North Jersey Advertising, LLC. Markets: New Jersey Address: 22 Howard Blv. (202), Mt Arlington, NJ. 07856 Phone: 1-800-472-3033 North Jersey Advertising operates a 7 face digital billboard plant in the following New Jersey communities: Lake Hopatcong Frankford Belleville To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word
- [Trailhead Partners with Christian Aid Ministries](https://billboardinsider.com/trailhead-partners-with-christian-aid-ministries/) - LAUREL, MISS. — Trailhead Media, the 10th largest out-of-home advertising company in the United States, has announced a significantly expanded partnership with Christian Aid Ministries (CAM) to help amplify the ministry's proclamation of the Gospel of Jesus Christ across the southeastern United States. Under the new partnership, CAM will receive placement on as many
- [SignValue's OUTFRONT Media at a Glance - March 2026](https://billboardinsider.com/signvalues-outfront-media-at-a-glance-march-2026/) - SignValue has prepared this analysis of OUTFRONT Media's first quarter 2026 financials. If you have questions, contact one of SignValue's experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.
- [Ari Buchalter on the Acceptance of PerView Impressions](https://billboardinsider.com/ari-buchalter-on-the-acceptance-of-perview-impressions/) - At the Spring IBO show Broadsign Chief Strategy Officer Ari Buchalter was asked a couple questions about PerView impressions.. Here was his response, lightly edited. You can get impressions from Place Exchange or from Geopath. Will buyers accept Place Exchange impressions on the same basis as Geopath? In our experience, yes. Our measurement solution, PerView,
- [Best Practices Workshop at the World Out of Home Conference in London](https://billboardinsider.com/best-practices-workshop-at-the-world-out-of-home-conference-in-london/) - By Mike Donaldson, Outdoorlink International The WOO Global Conference is one of those events I genuinely look forward to every year. There's something about getting media owners and industry leaders from around the world together in one place that brings better conversations than you'll find anywhere else. Outdoorlink is taking a different approach this year
- [Company of the Day - Innovare Medical Media](https://billboardinsider.com/company-of-the-day-innovare-medical-media-2/) - Company: Innovare Medical Media Markets: Nationwide Address: 3496 US 22, Somerville, NJ. 08876 Email: info@innovaremedia.com Phone: 866-887-2207 Innovare Medical Media partners with hospitals and advertisers to offer cutting-edge digital signage solutions specifically designed for the healthcare sector. Insider talked with Company President and Partner, Nick Lieberman who along with Michael Ricciardi, founded the business. Nick, tell us about your background
- [How Place Exchange Helps Independent Out of Home Companies](https://billboardinsider.com/how-place-exchange-helps-independent-out-of-home-companies/) - Billboard Insider is running excerpts from an interview that Co-Publisher Dave Westburg conducted with Broadsign CEO and Chairman Burr Smith and Chief Strategy Officer Ari Buchalter at the IBO show. Today, Ari Buchalter talks about how Place Exchange helps independent out of home companies and programmatic pricing (remarks have been lightly edited). How can Place
- [Rate This Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-134/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com)
- [Company of the Day: Norris Outdoor](https://billboardinsider.com/company-of-the-day-norris-outdoor-5/) - Company: Norris Outdoor Advertising Markets: Kansas, Oklahoma, Arkansas, Missouri Headquarters: 115 E. St. John, Girard, Kansas, 66743 Phone: 620-724-4719 Email: jnorris@norrisoutdoor.com Norris Outdoor Advertising is part of Norris Advertising, a multi-media company a multi-media company that provides out of home advertising services, radio, digital sign sales and advertising services. Norris Outdoor currently has 149 total
- [The Little Logo Business That Could](https://billboardinsider.com/the-little-logo-business-that-could/) - We've all seen them. The simple directional logo signs along the side of a freeway highlighting businesses at the next exit. There's money in the logo business. Here's an analysis of Lamar's logo business, sponsored and analyzed by SignValue. Listen to what Lamar Advertising CEO Sean Reilly said about the business at the JP Morgan
- [AI and the Independent OOH Operator: Lessons from the OAAA Summit](https://billboardinsider.com/ai-and-the-independent-ooh-operator-lessons-from-the-oaaa-summit-2/) - Billboard Insider's Dave Westburg moderated a panel on AI and out of home at last week's OAAA Independent Summit. Some excerpts from the discussion. OAAA SVP Andy McDonald on AI legal issues Every organization needs a corporate AI policy. If you don’t have one, you need one. It should address acceptable and prohibited uses, what
- [SignValue's Clear Channel Outdoor at a Glance - March 2026](https://billboardinsider.com/signvalues-clear-channel-outdoor-at-a-glance-march-2026/) - SignValue has prepared this analysis of Clear Channel Outdoor's first quarter 2026 financials. If you have questions, contact one of SignValue's experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our
- [SignValue's Lamar Advertising at a Glance - March 2026](https://billboardinsider.com/signvalues-lamar-advertising-at-a-glance-march-2026/) - SignValue has prepared this analysis of Lamar Advertising's first quarter 2026 financials. If you have questions, contact one of SignValue's experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter
- [Burr Smith Talks About Taking on an Out of Home Patent Troll](https://billboardinsider.com/burr-smith-talks-about-taking-on-an-out-of-home-patent-troll/) - At the Spring IBO show Billboard Insider’s Dave Westburg had a wide-ranging interview with Burr Smith, Chairman of Broadsign, and Ari Buchalter, Chief Strategy Officer of Broadsign. We will run excerpts from the interview. Today Burr Smith talks about taking on an out of home patent troll. The entire out of home industry benefited from
- [John Morgan Likes Out of Home](https://billboardinsider.com/john-morgan-likes-out-of-home/) - Attorney John Morgan spends several hundred million dollars each year on billboards. In these excepts from his OAAA Mediacon 2026 keynote, Morgan talks about he uses billboards. Most of the billboards I look at aren’t creative. I was inspired by that gap, because the firms doing great creative work clearly had something I didn’t
- [Ocean Screens Encourage People to Use Refill Stations and Reusable Water Bottles](https://billboardinsider.com/ocean-screens-encourage-people-to-use-refill-stations-and-reusable-water-bottles/) - In the run up to National Refill Day (June 19), 23red and award-winning environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to use refill stations and reusable water bottles, rather than buying water in single-use plastic bottles. In a UK media first, the campaign
- [Harkey Media has Acquired Boulevard Media Company](https://billboardinsider.com/harkey-media-has-acquired-boulevard-media-company/) - May 14,2026 (Phoenix, AZ) – Harkey Media has acquired Boulevard Media Company in Phoenix. The assets include digital and static displays throughout the metro, including Scottsdale, downtown Phoenix, Tempe, Glendale, Buckeye, Surprise and New River. This is Harkey Media’s eighth acquisition in the last twelve months. Their portfolio now includes assets in Los Angeles, San
- [Rothfelder on Cozy Inn vs Salina and "Art" vs "Sign"](https://billboardinsider.com/rothfelder-on-cozy-inn-vs-salina-and-art-vs-sign/) - Billboards are among the most heavily regulated land uses, by municipal, state, and federal officials, under statutory and administrative sign, building, and zoning codes. However, the threshold question in every billboard regulation is whether a given structure even legally qualifies as a "sign," thereby subjecting it to governmental permitting and other restrictions in the
- [Memorial Day, Remember & Honor](https://billboardinsider.com/memorial-day-remember-honor-2/) - We are off today for the Memorial Day holiday. Back with more news tomorrow. Dave & John
- [Billboard Insider Classifieds May 23, 2026](https://billboardinsider.com/billboard-insider-classifieds-may-23-2026/) - "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column this year." Greg Callaham, Greg Callaham Graphic Design "The classified ad is working on Billboard Insider." Karla Steele, K Steele Solutions "Thanks to you and your
- [Company of the Day - NewView Outdoor](https://billboardinsider.com/company-of-the-day-newview-outdoor-3/) - Company: NewView Outdoor Headquarters: 162 W Main St, Suite 101 Cartersville, GA 30120 Market: Northeast & Eastern Alabama Phone: 205-202-0495 Email: Sales@NewViewOutdoor.com NewView Outdoor specializes in hi-definition billboards in the Northeast and Eastern regions of Alabama. Their signs are strategically located and offer both hi-definition digital signs and traditional longer term static billboards. To
- [Company of the Day: Nick Signs](https://billboardinsider.com/company-of-the-day-nick-signs-3/) - Company: Nick Signs Markets: Minnesota Address: 3735 Hwy 73, Hibbing, MN 55746 Email: nick@nicksigns.com Phone: 218-263-3044 Nick Signs operates a billboard plant in North Central Minnesota with 5 total faces, including 3 digital faces. In addition the company provides business signs, wraps and logo design. The company is over 20 years old. https://youtu.be/EQrUE_YKtiw?si=ZD_mi9SLTm-JBRQs To
- [Charlie MacIntyre on Bootstrapping and Meeting Artie Moreno](https://billboardinsider.com/charlie-macintyre-on-bootstrapping-and-meeting-artie-moreno/) - Billboard Insider has been running a series with out of home legend Charlie MacIntyre who recently sold his out of home plant to Adams Outdoor. Charlie has talked about getting started in out of home, sales and marketing and managing through the great recession. Today he talks about bootstrapping growth and the time he met
- [Adams Outdoor Partners with JustDane](https://billboardinsider.com/adams-outdoor-partners-with-junedane/) - Madison, WI — May 15, 2026 — Adams Outdoor Advertising is proud to announce JustDane as a 2026 recipient of the Adams Collaborate Public Service Advertising Program, an initiative that provides local nonprofit organizations with professionally designed outdoor advertising campaigns at no cost. Beginning May 11, 2026, JustDane’s year-long campaign is now live across Adams
- [OUTFRONT Runs LA Union Station FIFA takeover](https://billboardinsider.com/outfront-runs-la-union-station-fifa-takeover/) - NEW YORK, May 21, 2026 /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), one of the largest and most-trusted IRL media companies in the U.S., today announced the launch of its inaugural advertising and experiential program at Los Angeles Union Station, one of the city's most recognizable destinations. This milestone marks the first time the landmark transportation hub
- [Grey Vick on the Bell Board Podcast](https://billboardinsider.com/grey-vick-on-the-bell-board-podcast/) - Grey Vick (right) the founder of Grey Outdoor was interviewed by Neil Bell (left) on the Bell Board Podcast. Grey Outdoor operates 772 faces including 50 digital faces, in North Carolina, South Carolina and Florida. Some excerpts. Grey Vick on Getting started I started in 2007. My first company was called Waterway Outdoor...I was always
- [Meet Ross Reilly](https://billboardinsider.com/meet-ross-reilly/) - At the 2026 OOH Mediacon OAAA CEO Anna Bager conducted a wide-ranging interview with Ross Reilly, the newly appointed President of Lamar Advertising's Outdoor Division. Here are some excerpts, sponsored and analyzed by SignValue. We hear that 8 of the 14 direct reports of Sean Reilly now report directly to Ross. Looks like Ross
- [My Favorite Conference?](https://billboardinsider.com/my-favorite-conference/) - by Nick Coston CES, Advertising Week, OOH NYC, which this year includes the DPAA Global Summit and OAAA’s OBIE Awards, POSSIBLE, IBO (twice), Cannes Lion Festival of Creativity, ANA Masters, Programmatic I/O, World Out of Home World Congress, OAAA OOH Media Con, Discover OAAA Regional Events, AdClub NYC ANDY Awards, AdClub NYC Annual OOH NOW
- [Centennial Secures Multi-Million Dollar DOOH Media Deal with Lamar at MainPlace Mall](https://billboardinsider.com/centennial-secures-multi-million-dollar-dooh-media-deal-with-lamar-at-mainplace-mall/) - SANTA ANA, Calif., May 19, 2026 (Newswire.com) - Centennial, powered by Lincoln, ("Centennial"), a national retail real estate owner and operator, today announced the execution of a landmark multi-million-dollar agreement with Lamar Advertising Company at MainPlace in Santa Ana. Subject to final permitting, the deal transforms existing on-site digital signage into high-impact, revenue-generating, off-premise advertising
- [Company of the Day: Newman Signs](https://billboardinsider.com/company-of-the-day-newman-signs-5/) - Company: Newman Signs Markets: North Dakota Address: 1606 6th Ave SW, Jamestown, ND 58401 Phone: 1-701-252-1970 Newmans signs was founded by Harold Newman in 1956 to pay for college tuition. The company operates a bulletin, digital billboard and poster plant with 2,551 total faces including 70 digital faces in North Dakota. The company’s main office is
- [Company of the Day - New Tradition Media](https://billboardinsider.com/company-of-the-day-new-tradition-media-3/) - Company: New Tradition Media Offices: New York -200 Park Ave S, New York, NY 10003 Los Angeles - 1617 Broadway, Santa Monica, CA 90404 Markets: Email: contact@newtradition.com Founded in 2010, New Tradition develops, owns and operates premium digital and static signage for leading national brands and advertising agencies. It manages some
- [Nick Brien says AI companies like Out of Home](https://billboardinsider.com/nick-brien-says-ai-companies-like-out-of-home/) - OUTFRONT CEO Nick Brien and CFO Matt Siegel presented at this week's J.P. Morgan Tech, Media and Communications Conference. Some excerpts from their talk, sponsored and analyzed by SignValue CEO Nick Brien says AI companies are a hot ad category The West has done exceptionally well. We've had meaningful benefit in LA and San Francisco
- [Motionworks' Ryan Kinskey Talks Measurement](https://billboardinsider.com/motionworks-ryan-kinskey-talks-measurement/) - Thank you to Billboard Insider for the opportunity to share Motionworks’ perspective on the evolving measurement landscape. Motionworks welcomes the attention and investment the industry is making in measurement. Out-of-Home Advertising is entering an important new phase, and we are encouraged by the momentum building across the market. These conversations also reinforce something we recognize internally:
- [Smith and Parker to Headline WOOH Congress](https://billboardinsider.com/burr-smith-and-parker-to-headline-wooh-congress/) - Out of Home remains one of the most visible and effective media channels, but its growth has been modest compared with digital platforms. Burr Smith, Chairman and CEO of software giant Broadsign (including recently acquired Place Exchange) and Kelly Parker, Chief Media Officer of WPP Media UK, will outline what the OOH industry needs to
- [Apparatix Announces “Own Your Market” as Theme for Unleashed ’26](https://billboardinsider.com/apparatix-announces-own-your-market-as-theme-for-unleashed-26/) - The Out-of-Home industry is evolving quickly, and operators are being challenged to rethink how they protect revenue, maintain control, and drive growth. As automation, programmatic buying, and new technologies reshape how OOH inventory is evaluated and purchased, Apparatix is using this year’s Unleashed conference to focus on a central question: How do you own your
- [Sean Reilly: I'm excited about measurement for the first time in my career](https://billboardinsider.com/sean-reilly-im-excited-about-measurement-for-the-first-time-in-my-career/) - Here are the results of Lamar Advertising CEO Sean Reilly's talk at yesterday's J.P. Morgan Global Tech, Media and Communications Conference, sponsored and analyzed by SignValue. There was an upbeat mood at the OAAA conference: It was a great conference. The enthusiasm and the confidence and the sense of possibilities this year was measurably better
- [Adams Outdoor Advertising Expands Into Upstate South Carolina With Additional Acquisition From McWhorter Media Group](https://billboardinsider.com/adams-outdoor-advertising-expands-into-upstate-south-carolina-with-additional-acquisition-from-mcwhorter-media-group/) - LANSING, Mich., May 18, 2026--(BUSINESS WIRE)--Adams Outdoor Advertising today announced the acquisition of 30 billboard faces from McWhorter Media Group, marking the companies’ second transaction following a prior acquisition in Virginia. "We were pleased to work with McWhorter Media Group again," said Kevin Jones, Chief Executive Officer of Adams Outdoor Advertising. "Our previous partnership in
- [Mark Boidman Offers Encouragement and a Caution to the OOH Industry](https://billboardinsider.com/mark-boidman-offers-encouragement-and-a-caution-to-the-out-of-home-industry/) - Mark Boidman of Solomon Partners issued encouragement and a caution to the out of home industry in his speech at last week's OOH MediaCon. Here are the excerpts. Out of home as a durable asset From an investment standpoint, we are very focused right now on businesses that are immune to AI disruption, or —
- [Trends IN OOH Content: Which Creatives Stand Out?](https://billboardinsider.com/trends-in-ooh-content-which-creatives-stand-out/) - Trends in OOH Content: What Types of Creative Are Dominating Billboards Today? Out-of-home creative has evolved far beyond basic messaging into a strategic form of visual communication designed to quickly capture the attention of oncoming traffic. In high-speed environments, billboards only have a few seconds to make an impression, making clarity, bold visuals, and strong
- [Secure Access, Safer Climbing, Stronger Protection](https://billboardinsider.com/secure-access-safer-climbing-stronger-protection/) - Protecting fixed access ladders from unauthorized climbing is critical for maintaining safety, reducing liability, and preventing costly vandalism. The Ladder ProShield was engineered to provide a practical and highly effective solution for securing ladders across a wide range of commercial and industrial environments. Designed as a lockable, 8-foot-tall ladder shield cover, the ProShield allows authorized
- [Company of the Day - Murray Outdoor](https://billboardinsider.com/company-of-the-day-murray-outdoor-7/) - Company: Murray Outdoor Communications Headquarters: 167B Memorial Drive, Shrewsbury, MA 01545 Markets: New England Phone: 508.842.7764 Email: sales@murraybillboards.com About Murray Outdoor: Murray was founded in 1988 by Robert and Joseph Murray. Since its inception, Murray has built new locations, one by one, to provide coverage on New England's major highways. The company features bulletins, mostly 14' by 48'.
- [What the OOH CEO's Said](https://billboardinsider.com/what-the-ooh-ceos-said/) - Here's are some excerpts from what the public company out of home CEO's said at last week's OOH Mediacon 2026, sponsored and analyzed by SignValue. OUTFRONT CEO Nick Brien on the need to sell outcomes and solutions I personally get rather frustrated when... we sell billboards on locations and audiences instead of outcomes and solutions...we
- [Ballyhoo Media Launches the Seattle Sound Digital Spectaculars](https://billboardinsider.com/ballyhoo-media-launches-the-seattle-sound-digital-spectaculars-the-first-and-only-large-format-digital-ooh-network-in-seattle/) - SEATTLE, WA — Ballyhoo Media, the nation’s largest waterway media company, in partnership with Washington State Ferries (WSF), the largest ferry transit system in the U.S., has launched the Seattle Sound Digital Spectaculars, a new digital OOH network consisting of 14 premium screens, including digital roadside billboards, full-motion terminal video walls, and LCD networks. It
- [Who's Who on the Public Out of Home Boards](https://billboardinsider.com/whos-who-on-the-public-out-of-home-boards-3/) - Here's breakdown of who's who on the public out of home company boards, sponsored and analyzed by SignValue. Some comments: We've only listed outside directors and have excluded company employees who also serve on boards. Salaries are higher for board members who head up key board committees like compensation and audit. OUTFRONT and Clear Channel
- [Company of the Day: Nauman Outdoor](https://billboardinsider.com/company-of-the-day-nauman-outdoor-3/) - Company: Nauman Outdoor Advertising Headquarters: 743 S Columbus Street, Lancaster, OH 43130 Market: Central & Southeastern Ohio Phone: 740-654-0084 Nauman Outdoor has been serving communities in Central & Southeastern Ohio for almost 90 years. They have more than 450 advertising faces throughout Central & Southeastern Ohio in a variety of formats including 30 sheet posters, junior
- [Getting Sellers and Clients Invested in Creative](https://billboardinsider.com/getting-sellers-and-clients-invested-in-creative/) - This column was the basis of a presentation at the OAAA Independent Summit this week. Billboard Insider liked the talk so much we are publishing an edited version here. By Brandon Sweeney, Creative Director, Link Media Outdoor One of the biggest challenges in out-of-home advertising is not designing great creative, it’s getting clients and sales
- [G3 and Vendo Partner to Create National Canadian Out of Home Network](https://billboardinsider.com/g3-and-vendo-create-national-canadian-out-of-home-network/) - Quebec City, May 7, 2026 — G3 Media Inc. and VENDO Media Inc. announce a major partnership combining their sales forces and advertising inventories, positioning it among the three largest out-of-home (OOH) media providers in Canada. This agreement enables both organizations to consolidate their efforts and offer a comprehensive, nationwide inventory, strengthening their position as
- [Billboard Insider Classifieds May 16, 2026](https://billboardinsider.com/billboard-insider-classifieds-may-16-2026/) - "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column this year." Greg Callaham, Greg Callaham Graphic Design "The classified ad is working on Billboard Insider." Karla Steele, K Steele Solutions "Thanks to you and your
- [Link Media Outdoor revenues up 2% in 1Q 2026](https://billboardinsider.com/link-media-outdoor-revenues-up-2-in-1q-2026/) - Here are the results for Link Media Outdoor for the first quarter of 2026 taken from the Boston Omaha first quarter 2026 10Q, sponsored and analyzed by SignValue. Billboard revenues increased 1.9% to $11.0 million during the first quarter of 2026 due to increases in occupancy and rent. Lease expense declined by 14% to $1.9
- [Company of the Day: Movia Media](https://billboardinsider.com/company-of-the-day-movia-media-2/) - Company: Movia Markets: Nationwide US, Canada and Europe Address: Toronto, Canada Email: info@movia.media Phone: 416-271-1008 Movia helps brands maximize their advertising results with a unique combination of mobile ads and technology. Movia’s static and digital Mobile Billboards work together with tracking and Wi-Fi collecting sensors, allowing for both analytics and retargeting. How did you get
- [Charlie MacIntyre on Building Signs, Acquisitions and the Great Recession](https://billboardinsider.com/137976-2/) - Billboard Insider is running a series of interviews with out of home legend Charlie MacIntyre who recently sold Bullfrog Outdoor to Adams. Charlie has talked about site development and sales and marketing. Today he talks about building signs, acquisitions and operating during the Great Recession. Did you do construction yourself or contract it out? There was
- [Onescreen’s 68% Q1 Surge Signals a New Era of High-Confidence Marketing in the Real World](https://billboardinsider.com/onescreens-68-q1-surge-signals-a-new-era-of-high-confidence-marketing-in-the-real-world/) - BOSTON, MA — May 13th, 2026: Onescreen, the modern partner for out-of-home (OOH) advertising, today announced a massive surge in Q1 2026 growth, reporting a 68% increase in revenue compared to Q1 2025. This performance marks a definitive inflection point for the company, following a breakout year in 2025 that saw 67% year-over-year growth
- [Brian Cone on General Liability Insurance and Why it Matters to Your Out of Home Company](https://billboardinsider.com/brian-cone-on-general-liability-insurance-and-why-it-matters-to-your-out-of-home-company/) - The Cone Company services the insurance needs of out-of-home advertising companies. Last week, Brian discussed how he started representing out-of-home companies in the insurance marketplace. Today, Brian explains general liability insurance and why it matters for your out-of-home company. Let’s start with “GL”. What is General Liability, and why do out-of-home companies need it? It
- [OAAA announces winners of Inaugural 2026 Honors Circle at OOH Media Conference](https://billboardinsider.com/oaaa-announces-winners-of-inaugural-2026-honors-circle-at-ooh-media-conference/) - May 12, 2026 - The Out of Home Advertising Association of America today announced the winners of its inaugural 2026 Honors Circle, a new industry awards program recognizing the individuals helping shape the future of out of home advertising. The awards were presented during the 2026 OOH Media Conference in Dallas, Texas this week, which
- [Day Three of OAAA Mediacon in 6 Quotes](https://billboardinsider.com/day-three-of-oaaa-mediacon-in-6-quotes/) - OUTFRONT CEO Nick Brien says to sell outcomes and solutions, not location and audience I personally get rather frustrated when... we sell billboards on locations and audiences instead of outcomes and solutions...we don't want to be restricted to gun shows and strip clubs... Scott Wells says AI trains Clear Channel's internal sales force faster We
- [Steel City Adding 22 New Digitals](https://billboardinsider.com/steel-city-adding-22-new-digitals/) - Steel City Billboards is expanding in Pittsburgh. Billboard Insider talked with Steel City Billboards CEO Mitchell Fowkes about the project. You're adding some digitals? Steel City Billboards is expanding its presence in the Pittsburgh market with the addition of 22 digital faces. This move significantly increases the company’s digital footprint across key corridors in and around
- [Day Two of the OOH MediaCon 2026 in 5 Quotes](https://billboardinsider.com/day-two-of-the-ooh-mediacon-2026-in-5-quotes/) - Lamar Advertising Outdoor Division President Ross Reilly talks about his background I got into this space around 12 years as a real estate manager and then general manager for Baton Rouge...the last five years I've been having a great time in capital allocation. We've done a billion dollars worth of asset purchases and and we've
- [Anna Bager’s 2026 State of the OOH Industry Speech](https://billboardinsider.com/138217-2/) - Good morning, everyone — and welcome to OAAA’s 2026 OOH Media Conference. It’s great to be here with all of you in Dallas — a city defined by energy, ambition, and a spirit of entrepreneurship. A place where culture shows up in the real world, where brands compete on a national stage, and where ideas
- [Company of the Day: Mountain Outdoor](https://billboardinsider.com/company-of-the-day-mountain-outdoor-5/) - Company: Mountain Outdoor Markets: Tennessee Address: 9724 Kingston Pike, Suite 204, Knoxville, TN 37922 Phone: 865-691-4705 Email: schurch@mountainoutdoor.com Mountain Outdoor operates a billboard company with 83 faces in Knox county and Sevier County in East Tennessee. Dwight Church is the company's President. How did Mountain Outdoor get into the billboard business? Mountain Outdoor started in 1993. We have
- [Company of the Day - MPA Outdoor](https://billboardinsider.com/company-of-the-day-mpa-outdoor-3/) - Company: MPA Outdoor Market: Rio Grande Valley, Texas Headquarters: 2243 Pecan Blvd, Mcallen TX 78501 Phone: 956-618-2100 Email: contact@mpaoutdoor.com MPA Outdoor, founded in 1999 focuses on key cities in Texas' Rio Grande Valley. For more than 20 years, MPA Outdoor has prided itself on its continuing growth to bring advertisers the best value and the
- [OAAA and National Geographic Photo Ark Launch Nationwide Pledge to Pollinate Campaign](https://billboardinsider.com/oaaa-and-national-geographic-phto-ark-launch-nationwide-pledge-to-pollinate-campaign/) - WASHINGTON, May 12, 2026 (GLOBE NEWSWIRE) -- The Out of Home Advertising Association of America (OAAA) today announced a new national public service campaign in collaboration with the National Geographic Photo Ark, celebrating the 20th anniversary of this renowned conservation documentary project. The “Pledge to Pollinate” campaign builds on nearly a decade of collaboration between
- [OOH Delivers 2x the Performance Lift of TV, New Study Shows](https://billboardinsider.com/ooh-delivers-2x-the-performance-lift-of-tv-new-study-shows/) - WASHINGTON, D.C. — May 12, 2026 — The Out of Home Advertising Association of America today released a new study conducted in partnership with Kochava, reinforcing out of home (OOH) advertising’s role as a high-performing, measurable media channel in today’s outcome-driven marketing landscape. The report, OOH – A Valuable Performance Medium, analyzes device-level data across hundreds
- [Day One of the OAAA Conference in 5 Quotes](https://billboardinsider.com/day-one-of-the-oaaa-conference-in-5-quotes/) - Here are five quotes from the Independent Summit on the first day of the OOH Mediacon 2026. Adquick CEO Chris Gadek on why Adquick built the How much do billboards cost in widget "How much do billboards cost?" is the #1 out of home query in google. 42% of the out of home online queries
- [OAAA Adds New Industry Leaders to Board of Directors](https://billboardinsider.com/oaaa-adds-new-industry-leaders-to-board-of-directors/) - WASHINGTON, May 11, 2026 (GLOBE NEWSWIRE) -- The Out of Home Advertising Association of America (OAAA) today announced the appointment of three new members to its Board of Directors, further strengthening the organization’s leadership as the out of home (OOH) industry continues to evolve. The newly appointed board members include: Burr Smith, Chairman of the
- [Daktronics Technology Fuels Street Media Group’s Rapid Multi-State Expansion](https://billboardinsider.com/daktronics-technology-fuels-street-media-groups-rapid-multi-state-expansion/) - BROOKINGS, S.D. – May 11, 2026 – Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, is highlighting the growth of Street Media Group (SMG), a 16‑person out‑of‑home (OOH) company leveraging Daktronics digital display technology to grow rapidly across multiple states. What began as a hyperlocal Northern Colorado operator is now expanding into Kentucky, Nebraska and New Jersey, demonstrating how
- [Recommendations for AI Generated Out of Home Ads](https://billboardinsider.com/recommendations-for-ai-generated-out-of-home-ads/) - Over the past few months, our clients in all parts of the country have seen a surge in the number of customers who are providing AI-generated mock-ups during the creative production phase. In most cases, the customer offers the mock-up for inspiration, looking to the OOH professionals for direction. In some cases, advertisers are asking
- [Company of the Day - Moyer Outdoor Advertising](https://billboardinsider.com/company-of-the-day-moyer-outdoor-advertising-6/) - Company: Moyer Outdoor Advertising Market: Pennsylvania Phone: 484-515-5426 Email: MoyerAdvertising@yahoo.com Moyer Outdoor owns 23 static and digital faces in Pennsylvania. They are a family owned and operated business focused on providing the highest level of quality and service. William and David Moyer own and operate the business. To receive a free morning newsletter
- [Company of the Day: Munn Outdoor](https://billboardinsider.com/company-of-the-day-munn-outdoor-7/) - Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Email: sales@munnoutdoor.com Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 200 total faces including 10 digital faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins Munn Outdoor was started in 1981. Billboard Insider
- [Why you need smartlink controllers](https://billboardinsider.com/why-you-need-smartlink/) - Outdoorlink's Smartlink controllers allow you to remotely manage and monitor your billboard lights and digital displays. Billboard Insider Co-Publisher Dave Westburg is an unabashed fan of the product because a company in which he invested used Smartlink to reduce electric costs and get notifications of lighting outages at an Indiana billboard plant. This recent marketing
- [Four Questions for Adams Outdoor's Kevin Jones](https://billboardinsider.com/four-questions-for-adams-outdoors-kevin-jones/) - Adams Outdoor has been active in the out of home M&A market. Recent transactions have included Parkway Outdoor, Cameron Outdoor, Bullfrog Outdoor, a structure from McWhorter Media and some displays from Encore Outdoor Billboard Insider interviewed Adams Outdoor CEO Kevin Jones to learn more. You came to out of home after a career in many
- [Billboard Insider Classifieds May 9, 2026](https://billboardinsider.com/billboard-insider-classifieds-may-9-2026/) - "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column this year." Greg Callaham, Greg Callaham Graphic Design "The classified ad is working on Billboard Insider." Karla Steele, K Steele Solutions "Thanks to you and your
- [OAAA Renews Partnership with FBI](https://billboardinsider.com/oaaa-renews-partnership-with-fbi/) - WASHINGTON, May 06, 2026 (GLOBE NEWSWIRE) -- The Out of Home Advertising Association of America (OAAA) today announced the renewal of its partnership with the Federal Bureau of Investigation, extending a nationwide program that uses out of home (OOH) media to support law enforcement and public safety efforts across the United States. Originally launched in
- [Quality Is Key to Out of Home Campaign Success](https://billboardinsider.com/quality-is-key-to-out-of-home-campaign-success/) - Billboard Insider note: We saw a demonstration of the Super Optimal ad measurement tool at last month's IBO show and were impressed by what we saw. We aren't the only ones. NEW YORK, May 7, 2026 – Building on prior research demonstrating the effectiveness of out-of-home (OOH) advertising, new analysis from Clear Channel Outdoor (NYSE: CCO) and Super Optimal suggests that creative
- [OUTFRONT Revenues up 10% in 1Q 2026](https://billboardinsider.com/outfront-revenues-up-10-in-1q-2026/) - Here are the results of the OUTFRONT first quarter 2026 earnings release, earnings presentation and conference call, sponsored and analyzed by Signvalue. Revenue increased 10% to $430 million. Billboard revenue increased 7%. Transit revenue increased a whopping 22%. The company's billboard yield increased from $2,623 in the first quarter of 2025 to $2,911 in
- [Lamar Revenue up 4.5% in 1Q 2026](https://billboardinsider.com/lamar-revenue-up-4-5-in-1q-2026/) - "Our first quarter results succeeded our internal expectations on both the top and bottom lines with strength from both local and particularly national customers" was how CEO Sean Reilly began Lamar Advertising's first quarter 2026 conference call. Here are the results of Lamar Advertising first quarter 2026, earnings release, 10Q and conference call, sponsored and
- [Company of the Day: Media MPact](https://billboardinsider.com/company-of-the-day-media-mpact-2/) - Company: Media Mpact Markets: Louisiana Address: PO Box 52496 Shreveport, Louisiana Email: amber@mediampact.com Phone: 318-989-7446 Media Mpact operates a billboard plant with 24 faces in Shreveport, Louisiana. Media Mpact purchased the billboards from Ace outdoor in December 2024. Amber Patton is Media Mpact’s founder. Prior to founding Media Mpact, she was a market manager and
- [Clear Channel Outdoor Revenue up 12% in 1Q 2026](https://billboardinsider.com/clear-channel-outdoor-revenue-up-12-in-1q-2026/) - Clear Channel Outdoor had an outstanding quarter due to the recovery of the San Francisco market and the impact of the Super Bowl. Here are the results of the Clear Channel Outdoor 1Q 2026 earnings release and 1Q 2026 10Q , sponsored and analyzed by SignValue. There was no earnings call due to the pending
- [What Independent OOH Can’t Afford to Lose](https://billboardinsider.com/what-independent-ooh-cant-afford-to-lose/) - By Becky Smith The OOH industry feels optimistic right now. Conversations around AI, programmatic, measurement, and consolidation are everywhere, and many operators are looking ahead to what the next phase of growth could look like. As the industry evolves, I think it’s worth acknowledging that consolidation changes more than inventory ownership. When a smaller
- [Should I Stay or Should I Go?](https://billboardinsider.com/should-i-stay-or-should-i-go/) - by Nick Coston Fact: I haven’t missed an OAAA OOH Conference since I began going in 2013, that year being in Los Angeles when it went by the name OAAA/TAB National Convention & Trade Show. The show’s theme back in 2013 was IGNITE, where Sean Reilly from Lamar Advertising and Rick Robinson of Billups were
- [Building A Foundation on Energy Efficiency Without Sacrificing Performance](https://billboardinsider.com/building-a-foundation-on-energy-efficiency-without-sacrificing-performance/) - In recent years, companies across many industries have looked for ways to increase efficiency without effecting the performance of their products. Pivoting to processes that attempt to reduce cost without compromising integrity. Unlike these companies who are just now hopping on the trend, Formetco has made it a priority from the start. Known for being
- [Company of the Day - Mixed Media Group](https://billboardinsider.com/company-of-the-day-mixed-media-group-6/) - Company: Mixed Media Group, Inc. Markets: Illinois, Iowa, Michigan Headquarters: 1152 Liberty Avenue, Cary, IL 60013. Phone: 847-462-8433 Email: denny@mixedmediaoutdoor.com Mixed Media Group covers the Chicagoland Area, Eastern Iowa and Detroit. In Chicagoland and offer billboards in the far Northwest Suburbs including all major commuter roads with digital displays, back-lighted billboards known as “AdLites” and traditional static billboards.
- [PATTISON Outdoor Enters the US Airport Market with Tampa International](https://billboardinsider.com/pattison-outdoor-enters-the-us-airport-market-with-tampa-international/) - Insider's Note: Canada based Pattison has opened a new US Airport division for this transaction. The active airport market is getting even more competitive. TAMPA, Fla., May 05, 2026 (GLOBE NEWSWIRE) -- PATTISON Outdoor US is proud to announce its inaugural partnership with Tampa International Airport (TPA). PATTISON Outdoor Advertising, headquartered in Mississauga,
- [OOH Media Conference Adds Speakers](https://billboardinsider.com/ooh-media-conference-adds-speakers/) - The Out of Home Advertising Association of America (OAAA) today announced an expanded lineup of speakers and sessions for the 2026 OOH Media Conference, taking place May 11–13 in Dallas, reinforcing the event as the industry’s leading forum for understanding how out of home (OOH) is shaping modern marketing. Centered on the theme “The Human
- [Who Makes What at the Public Out of Home Companies](https://billboardinsider.com/who-makes-what-at-the-public-out-of-home-companies-5/) - Here's a breakdown of who makes what at the public out of home companies for 2025, sponsored and analyzed by SignValue. We have listed the total compensation of each executive together with the total stock performance, enterprise value and revenues at each company. Some comments. Lamar Advertising's Sean Reilly is the highest paid CEO.
- [Marmite Runs Love it.  Hate It.  Cook with it Campaign](https://billboardinsider.com/marmite-runs-love-it-hate-it-cook-with-it-campaign/) - 5th May 2026: Marmite’s new outdoor campaign has proved highly divisive with audiences, according to data from System1. Love it. Hate it. Cook with it., Marmite’s latest campaign showcases a series of comforting favourites, from cheesy pizzas to hearty pasta dishes, all looking irresistibly familiar at first glance. Look closer, and the iconic Marmite jar appears alongside
- [Company of the Day: Mile High Outdoor](https://billboardinsider.com/company-of-the-day-mile-high-outdoor-2/) - Company: Mile High Outdoor Market: Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO 80112. Phone: 303-783-4800. Email: sales@milehighoutdoor Mile High Outdoor was founded in 1996 and owns over 400 billboard faces in Colorado, including 20 digital billboard faces. Business Times and Watchfire have written about the company’s digital sign installations. Mile High President Steve Richards serves on
- [Reader Feedback on Condemnation](https://billboardinsider.com/reader-feedback-on-condemnation/) - Yesterday we ran a post by Sam Stokely of Stokely Outdoor asking for advice about condemnation issues in Oklahoma. Here are some of the comments we received. Out of home attorney Richard Hamlin of Hamlin|Cody says it's important to engage a lawyer You should engage an attorney now! It does not matter how friendly your
- [Vistar Media and TikTok Collaborate On Digital OOH](https://billboardinsider.com/vistar-media-and-tiktok-collaborate-on-digital-ooh/) - NEW YORK, May 04, 2026 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and part of T-Mobile Advertising Solutions, is an official TikTok Out of Phone partner, expanding TikTok’s advertising opportunities across Vistar’s global digital out-of-home (DOOH) technology suite. The partnership enables brands to extend TikTok-first creative beyond the mobile feed
- [Company of the Day - Mortenson Outdoor Sign](https://billboardinsider.com/company-of-the-day-mortenson-outdoor-sign-2/) - Company: Mortenson Outdoor Sign Market: Minnesota Headquarters: PO Box 1001 Fergus Falls, MN 56538-1001 Phone: 218-205-7052 Email: mike@mortensonoutdoorsign.com Mortenson Outdoor Sign is a locally owned private company in Fergus Falls, MN which operates a billboard plant in Western Minnesota. Mike Mortenson was born and raised in Fergus Falls, Minnesota and is a fourth generation
- [Company of the Day: Mollman Outdoor](https://billboardinsider.com/company-of-the-day-mollman-outdoor-6/) - Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a billboard plant with 220 static displays and 3 digital displays in Southwest Oklahoma. The company is run by Matthew Mollman. The company is an operator associate in the IBOUSA. Matt, how did Mollman enter the outdoor business? I grew up posting
- [Rate this Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-133/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com)
- [Ben Harbaugh on using Software to Improve your Out of Home Business](https://billboardinsider.com/ben-harbaugh-on-using-software-to-improve-your-out-of-home-business/) - Ohio Outdoor Founder Ben Harbaugh was on a growth panel at the spring IBO show. Billboard Insider asked him to amplify some of his comments. At the IBO show you said: "When you are small and you’re the primary person doing everything there’s a lot in your head that should be somewhere else." Explain. A
- [The Realities of Condemnation](https://billboardinsider.com/the-realities-of-condemnation/) - We received this note from Sam Stokely of Stokely Outdoor based in Broken Arrow, OK. Thought we would take it out to the wider community for your thoughts and comments. I have 7 separate billboards that are currently in condemnation. Four of them I can move back and three will have to be taken down.
- [AI Is Rewriting the Rules of Work: Are Your Employees Ready?](https://billboardinsider.com/ai-is-rewriting-the-rules-of-work-are-your-employees-ready/) - By Janea McDonald, Owner, Edge Consulting AI isn’t a future issue. It’s already changing how your business runs. The real question is whether your employees feel ready or quietly overwhelmed. Across industries, AI is on track to reshape more than half of all jobs, mostly by changing how work gets done rather than eliminating roles.
- [Billboard Insider Classifieds May 2, 2026](https://billboardinsider.com/billboard-insider-classifieds-may-2-2026/) - "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column this year." Greg Callaham, Greg Callaham Graphic Design "The classified ad is working on Billboard Insider." Karla Steele, K Steele Solutions "Thanks to you and your
- [Three predictions for the US Out of Home Industry](https://billboardinsider.com/three-predictions-for-the-us-out-of-home-industry/) - On last week's Bell Board podcast Billboard Insider's Dave Westburg made three predictions for the US out of home industry. Clear Channel goes public as a REIT within 5 years Let me make a prediction: Clear Channel Outdoor is going private in the Mubadala Capital transaction, and I predict it will be back as a
- [Adams Outdoor Advertising Acquires 15 Assets from Encore Outdoor Advertising](https://billboardinsider.com/adams-outdoor-advertising-acquires-15-faces-from-encore-outdoor-advertising/) - Lansing, MI — April 30, 2026 — Adams Outdoor Advertising ("Adams") today announced the successful acquisition of 15 billboard assets, including 13 static and 2 digital faces, from Encore Outdoor Advertising, a family-owned out-of-home company serving Northeast Pennsylvania. Encore Outdoor Advertising ("Encore") has built a strong presence across Wayne, Pike and Lackawanna Counties in Pennsylvania,
- [Talon Adds New North American Head of Effectiveness](https://billboardinsider.com/talon-adds-new-north-american-head-of-effectiveness/) - The tightening link between media investment and measurable business outcomes is driving agencies to better demonstrate impactful results for its clients’ out-of-home investments. Talon’s new head of effectiveness role is a story about where OOH is going – toward unified global standards, deeper analytics and a more accountable future for the channel. This is not
- [Company of the Day: Media Choice](https://billboardinsider.com/company-of-the-day-media-choice-7/) - Company: Media Choice Market: Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates a billboard plant with 1,687 faces including 71 digital faces in Central, South and East Texas as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company was started in 1997
- [Brian Cone on Getting into the Out-of-Home Advertising Insurance Business](https://billboardinsider.com/brian-cone-on-getting-into-the-out-of-home-advertising-insurance-business/) - Vendor: The Cone Company Products: Out-of-home insurance (general liability/umbrella, property/inland marine, advertising/media liability, cyber, directors and officers, key exec and buy-sell life products) Address: 4121 Carmichael Rd. Suite 502, Montgomery, AL 36106 Email: bcone@theconeco.com Phone: 334-272-4791 Brian Cone grew up in the insurance business—literally. He spent summers working at his father’s agency, majored in risk
- [Rothfelder and Falick on Acquisitions and Leases](https://billboardinsider.com/rothfelder-and-falick-on-acquisitions-and-leases/) - At the IBO Conference, Richard Rothfelder, Chris Rothfelder and Mike Falick had an engaging discussion about aspects of billboard law focused around their new book. Continuing that conversation, here are more excerpts from that discussion as they consider some of the key legal issues facing the OOH industry. Leases, Easements, and Contracts You've said Chapter 4
- [Spotzi Expands Products](https://billboardinsider.com/spotzi-expands-products/) - AMSTERDAM, the Netherlands - April 29, 2026 - Spotzi, a provider of location intelligence and Out-of-Home (OOH) planning tools, today announced that its real-world audience segments — previously only available in OOH-focused programmatic environments — can now also be activated within leading online DSPs. This expansion enables advertisers to use the same real-world audience intelligence
- [Apple, Verizon, Coca-Cola Lead OOH’s Top Advertisers as Brands Continue to Increase Investment](https://billboardinsider.com/apple-verizon-coca-cola-lead-oohs-top-advertisers-as-brands-continue-to-increase-investment/) - The Out of Home Advertising Association of America today released its annual 2025 OOH Facts & Figures Ad Spend Performance report, a comprehensive look at category spending, format growth, and overall industry trends, alongside its 2025 MegaBrands Report, which ranks the nation’s largest out of home advertisers and highlights the brands and emerging categories
- [Why Times Square’s Billboards Are Required By Law](https://billboardinsider.com/why-times-squares-billboards-are-required-by-law/) - Ever wonder how New York City ended up with so many digital billboards in Time Square? We ran across this interesting and informative YouTube video, from Architectural Digest, featuring architect Michael Wyetzner who as he walks through the area, provides some detail on how it all came together. It runs about 15 minutes and is
- [Four Errors Out of Home Companies Make](https://billboardinsider.com/four-errors-which-out-of-home-companies-make/) - Neil Bell has started a new Billboard Industry podcast called The Bell Board Podcast. You can find it on Apple Podcasts, Spotify or the usual podcast outlets or by subscribing to the Bell Board Podcast on youtube. Billboard Insider Co-Publisher Dave Westburg was Bell's first guest. Dave talked about four mistakes he sees out of
- [Using AI in Out of Home](https://billboardinsider.com/using-ai-in-out-of-home/) - Billboard Insider's Dave Westburg was a guest on the Bell Board Podcast last week. Here's part of the conversation where Bell Board podcast host Neil Bell and Dave discuss how they are using AI in the out of home business: Are you using AI to run your business? I’ve been spending a lot of time
- [Company of the Day: Milestone Outdoor](https://billboardinsider.com/company-of-the-day-milestone-outdoor-2/) - Company: Milestone Outdoor Markets: Nationwide Email: info@milestoneoutdoor.com Phone: 917-539-3147 Milestone Outdoor provides hand-painted murals and custom projects. The company was founded in 2014 in Brooklyn, New York. Billboard Insider talked with Reuel Schum, the company’s owner. What's new in the past year? The past year for Milestone has been all over the board, literally! As we're
- [VIOOH expands programmatic DOOH reach across Brazil's major cities with We OOH partnership](https://billboardinsider.com/viooh-expands-programmatic-dooh-reach-across-brazils-major-cities-with-we-ooh-partnership/) - 28 April 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specializing in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital inventory across major cities and regional areas. The partnership delivers
- [Company of the Day - MH Outdoor](https://billboardinsider.com/company-of-the-day-mh-outdoor/) - Company: MH Outdoor Media, LLC Headquarters: 11750 Katy Freeway Suite 1300 Houston, Texas 77079 Markets: Alabama, Texas, Tennessee, Louisiana, and Florida Phone: 855-220-0423 Email: mhenderson@machaik.com MH Outdoor Media, LLC is a member of the Mac Haik family of companies, founded in July 2011 in Houston, Texas. Marshall Henderson is the COO for MH Outdoor and
- [Company of the Day - Miller Outdoor Advertising](https://billboardinsider.com/company-of-the-day-miller-outdoor-advertising-2/) - Company: Miller Outdoor Advertising Headquarters: 989 Monument Rd, Tawas City, MI, 48763 Market: Northern Michigan Phone: 998-310-6925 Email: allan@alanmillerconstruction.com In 1992, M&S Signs was formed by Cliff Miller and Don Seymour with one structure to advertise their own independent businesses. After realizing the exponential growth from outdoor advertising, they decided to expand the company
- [Yesterday's article on the Verde-Renfroe dispute was by Richard Hamlin of Hamlin|Cody](https://billboardinsider.com/yesterdays-article-on-the-verde-renfroe-dispute-was-by-richard-hamlin-of-hamlin-cody/) - Billboard Insider wants to make sure readers know yesterdays' article on the Verde Renfroe legal dispute was by Richard Hamlin of Hamlin|Cody. We mistakenly attributed the article to Richard Rothfelder of Rothfelder & Falick. We corrected the error after a couple hours but want to make sure credit is given where credit is due, especially
- [Charley MacIntyre on Out of Home Sales and Marketing](https://billboardinsider.com/charley-macintyre-on-out-of-home-sales-and-marketing/) - Billboard Insider is running a series of interviews with out of home legend Charley MacIntyre who recently sold Bullfrog Outdoor to Adams. Last week Charley talked about site development. Today he talks about sales and creative. You started in sales. What does selling outdoor mean to you? Make a friend. If you can help someone,
- [Richard Hamlin on the Verde/Renfroe Dispute](https://billboardinsider.com/rothfelder-on-the-verde-renfroe-dispute/) - Last week Billboard Insider wrote an update on the Verde Renfroe legal dispute. We asked whether Renfro had any ability to revise its claim based on Verde's sale to Lamar. Out of home attorney Richard Hamlin sent in these comments. We originally attributed the comments to Richard Rothfelder of Rothfelder Falick. The comments are from
- [Reilly, Brien and Bager to Appear at WOOH Conference](https://billboardinsider.com/reilly-brien-and-bager-to-appear-at-wooh-conference/) - Three leaders of the US-based Out of Home industry are set to join the World Out of Home Organization Annual Congress in London this summer. They are Sean Reilly, CEO Of the US's biggest OOH company Lamar; Nick Brien, the new CEO of OutFront Media, a former boss of McCann Worldgroup and IPG Mediabrands, and Anna Bager, President
- [Why you should attend the 2026 OOH MediaCon in Dallas](https://billboardinsider.com/why-you-should-attend-the-2026-ooh-mediacon-in-dallas/) - The 2026 OOH MediaCon is coming up May 11-13, 2026 in Dallas. Billboard Insider will attend and moderate a panel on AI and out of home on Monday May 11. We asked Olivia Oshry the Chief Marketing Officer at OAAA to talk about what makes the conference a must-attend event. How is the conference shaping
- [Company of the Day: Meadow Outdoor](https://billboardinsider.com/company-of-the-day-meadow-outdoor-9/) - Billboard Insider talked with Chris Zukin and Brad Parsons of Meadow Outdoor over the weekend so are featuring Meadow Outdoor as our company of the day again today. Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Email: meadow@meadowoutdoor.com Meadow Outdoor is a family-owned which operates over 1,400 faces including 27
- [New Speakers added to OAAA 2026 Media Conference](https://billboardinsider.com/new-speakers-added-to-oaaa-2026-media-conference/) - WASHINGTON, April 24, 2026 (GLOBE NEWSWIRE) -- The Out of Home Advertising Association of America (OAAA) today unveiled the full agenda for its 2026 OOH Media Conference, taking place May 11–13 in Dallas, alongside new speaker announcements, including leaders from Google, Purely Elizabeth, LUMA Partners, UTA, National Geographic, Zillow and more. The program brings together
- [OOH Capital Expands Reach with New Italian Partner](https://billboardinsider.com/ooh-capital-expands-reach-with-new-italian-partner/) - London | Marco Orlandi has joined OOH Capital, the global Out of Home advisory company and consultancy. Marco has over 20 years of experience at the intersection of digital transformation, Out of Home media, and smart city infrastructure. As CEO of Pladway and IT Director of the Voilàp Group, he leads digital strategy and programmatic
- [Billboard Insider Classifieds April 25, 2026](https://billboardinsider.com/billboard-insider-classifieds-april-25-2026/) - "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column this year." Greg Callaham, Greg Callaham Graphic Design "The classified ad is working on Billboard Insider." Karla Steele, K Steele Solutions "Thanks to you and your
- [More on the Verde Renfroe Dispute](https://billboardinsider.com/more-on-the-verde-renfroe-dispute/) - Earlier this week, Billboard Insider wrote about a Verde Outdoor ("Verde") lawsuit alleging fraud against JR Media, John “Jed” Renfroe, Christa Hurley (Jed Renfroe’s sister) and Marcus Ben Jones (collectively “Sellers". It appears that legal difficulties between the parties commenced with a Petition for Declaratory Judgement filed over a year ago by JR Media Co. LLC
- [Super Optimal will Optimize your Out of Home Ads](https://billboardinsider.com/superoptimal-will-optimize-your-out-of-home-ads/) - At last week's IBO show, Neil Morris of Super Optimal demonstrated a simple web tool for reviewing and improving out of home ads. You upload an ad to the superoptimal.ai website and it assesses the effectiveness of the ad and suggests improvements. Here's a poorly designed out of home ad which was fed into the
- [Company of the Day: Meadow Outdoor](https://billboardinsider.com/company-of-the-day-meadow-outdoor-8/) - Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Email: meadow@meadowoutdoor.com Meadow Outdoor is a family-owned which operates over 1,150 faces including 25 digital faces in 4 western states. The firm started by Joe Zukin in 1968. Joe Zukin died on December 4, 2018. John Zukin, a partner in
- [ArtPop Names 24 Featured Artists for 2026](https://billboardinsider.com/artpop-names-24-featured-artists/) - ArtPop is Growing Its Artist Cohort, and its Community Impact Yet This year, additional funding will support more young creatives CHARLOTTE, N.C. (April 23, 2026) – ArtPop, a local nonprofit that amplifies the Charlotte region's creative spirit by transforming everyday places into creative and immersive experiences, has announced its largest artist cohort to date. The
- [Earth Day Partners with OAAA](https://billboardinsider.com/earth-day-partners-with-oaaa/) - WASHINGTON, D.C. – EARTHDAY.ORG, the global force behind Earth Day, today announced its eighth consecutive year of partnership with the Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home advertising industry, to bring Earth Day 2026’s message of environmental action to millions of Americans in the
- [Hey, Look Where You’re Going!](https://billboardinsider.com/hey-look-where-youre-going/) - By Nick Coston Beginning this Sunday, a few thousand advertising and marketing execs, influencers, founders, salespeople and some just looking for new work will camp out either in or out of this year’s POSSIBLE Conference in the sun and fun capital of the world, Miami Beach. The lobby bar at both host hotels, The
- [Rothfelder and Falick on Billboard Law - Part II](https://billboardinsider.com/rothfelder-and-falick-on-billboard-law-part-ii/) - At the IBO Conference, Richard Rothfelder, Chris Rothfelder and Mike Falick had an engaging discussion about aspects of billboard law focused around their new book. Continuing that conversation, here are more excerpts from that discussion as they consider some of the key legal issues facing the OOH industry. First Amendment & Content Restrictions Can billboard
- [Company of the Day - Metro Outdoor Advertising](https://billboardinsider.com/company-of-the-day-metro-outdoor-advertising-4/) - Company: Metro Outdoor Advertising Headquarters: P.O. Box 160295 Austin, TX 78716 Markets: Austin/Central Texas Phone: (512) 633-2086 Email: info@metrooutdooradv.com Metro Outdoor is a full service outdoor advertising company with more than twenty years of experience in the Austin/Central Texas area. They have permanent Bulletin coverage in Travis, Williamson, Hays and Colorado counties. Mike Morrill is
- [Liz Scott on the importance of per board metrics](https://billboardinsider.com/liz-scott-on-the-importance-of-per-board-metrics/) - At last week's IBO conference accounting technologist Liz Scott talked about the single most important accounting change operators can make and how AI is making it possible. Here's a summary of her talk You drive past a board on the highway and feel proud — that feeling might be misleading. That's exactly the trap. You
- [Brace Yourself for the 2026 Indie Impact Awards Winners](https://billboardinsider.com/brace-yourself-for-the-2026-indie-impact-awards-winners/) - The creativity coming from independent billboard operators is so explosive, the 2026 Indie Impact Awards was a hard-hat-required zone. Now in its second year, the show handed out six awards on April 16 at the IBO Spring Conference in New Orleans, recognizing OOH media companies constructing the most creative campaigns of the year. Work that
- [Company of the Day: McWhorter Media](https://billboardinsider.com/company-of-the-day-mcwhorter-media-2/) - Company: McWhorter Media Group Markets: Virginia, Pennsylvania, South Carolina Address: 162 W. Main St, Suite 101, Cartersville, GA. 30120 Phone: 724-972-8629 Email: sales@mcwhortermedia.com McWhorter Media Group operates a billboard plant with 94 faces, including 20 digital displays in Pennsylvania, Virginia and South Carolina. Deanna Berry is Chief Operating Officer. Josh McWhorter is CEO. The company’s
- [Talon launches AI powered planning engine](https://billboardinsider.com/talon-launches-ai-powered-planning-engine/) - 20 April 2026, London / New York: Talon, the world’s leading independent Out of Home (OOH) specialist, today announced the launch of Atlas Planner, an AI-powered planning engine that brings greater intelligence, agility and accountability to programmatic digital OOH (PDOOH). Through an intuitive, conversational interface, Atlas Planner can interpret a brief - uploaded or written
- [Allison Outdoor uses the seasons to market empty signs](https://billboardinsider.com/allison-outdoor-uses-the-season-to-market-empty-signs/) - Last week Billboard Insider covered Bill Durden's IBO talk encouraging out of home companies to use self-promos to build their brand. Claude Dicks the President of Allison Outdoor tells us that Allison Outdoor incorporates the season into self-promos: We teamed up with Melody Roberts of Out of Home Creative and she did a great job
- [Verde Sues Jed Renfroe for Fraud](https://billboardinsider.com/verde-sues-jed-renfroe-for-fraud/) - Incentives matter. A post-closing performance based payout on an out of home acquisition provides incentive for a seller to artificially boost revenues. That's the lesson of the Verde Outdoor Media ("Verde") versus JR Media, John "Jed" Renfroe, Christa Hurley (Jed Renfroe's sister) and Marcus Ben Jones (collectively "Sellers"). Here's the background. In 2021 Verde entered
- [The Hidden Cost of a Cheap Billboard Structure](https://billboardinsider.com/the-hidden-cost-of-a-cheap-billboard-structure/) - https://vimeo.com/1183825155?share=copy&fl=cl&fe=ci In the billboard business, cost is always part of the conversation. Steel prices, installation, permitting—it all adds up. So, it’s no surprise that when it comes to structures, many operators look for ways to reduce upfront capital. But here’s the reality: the lowest-cost structure is rarely the lowest-cost decision. What often gets overlooked is
- [Charlie MacIntyre on Site Development](https://billboardinsider.com/charlie-macintyre-on-site-development/) - Last week out of home legend Charlie MacIntyre talked about getting into the out of home advertising business. Today he talks about finding billboards sites. What was your first billboard site? It was a drive-through smoke shop. People from Illinois would drive to Indiana to buy their cigarettes. I didn't do the best job negotiating
- [JCDecaux, Bauer and Global CEO's to appear at WOOH June congress.](https://billboardinsider.com/jcdecaux-bauer-and-global-ceos-will-appear-at-wooh-june-congress/) - The leaders of the UK's big three Out of Home media owners - Dallas Wiles, Co-CEO of JCDecaux, Justin Cochrane, President and CEO Outdoor at Bauer Media and Global Chief Commercial Officer Mike Gordon - will appear together for the first time on a panel looking in-depth at the state of UK Out of Home,
- [Indie Impact Award to Link Media](https://billboardinsider.com/137563-2/) - Link Media Outdoor was named the winner of the Words That Work Award at the Indie Impact Awards, announced during the IBO conference held last week in New Orleans, recognizing creative work that delivers strong results. The award honors Link’s Hatco billboard campaign in Sturgeon Bay, Wisconsin demonstrating how effective messaging, design, and strategy
- [Company of the Day - Millenium Outdoor](https://billboardinsider.com/company-of-the-day-millenium-outdoor-5/) - Company: Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX 75493 Phone: 903- 524-3313 Email: khwalton@millenniumads.net Millennium Outdoor Advertising operates an outdoor plant with 28 static faces in the following Texas communities: Caddo Mills Greenville Cumby Sulphur Springs Mt Vernon Winfield Millers Cove Mt Pleasant Gladewater The company was started in 1998. Karen Walton handles sales. To
- [Rate this Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-132/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com)
- [Company of the Day: Micro Outdoor](https://billboardinsider.com/company-of-the-day-micro-outdoor-7/) - Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Email: sales@microoutdoor.com Micro Outdoor Advertising owns over 200 billboards in north central West Virginia and Maryland. Many of the boards are double stacks. The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, West Virginia Bridgeport, West Virginia
- [Richard Hamlin on billboard permit vesting and zoning code preemption in California](https://billboardinsider.com/richard-hamlin-on-billboard-permit-vesting-and-zoning-code-preemption-in-california/) - Last Friday Michael Falick and Chris Rothfelder discussed vesting rights for billboard permits and whether local zoning codes can be pre-empted by a state code. California out of home attorney Richard Hamlin of Hamlin|Cody says California approaches these issues differently... Count on California to approach these subjects differently. Vesting: Filing an application does not create
- [Maximizing ROI with Visual Reporting](https://billboardinsider.com/maximizing-roi-with-visual-reporting-why-better-photography-wins-more-advertisers/) - Out-of-home media has always been visual, but the way it’s sold has evolved. What was once driven by location data and basic proof-of-performance photos has shifted toward visual storytelling. Today, better visuals don’t just document a billboard, they help sell it. For many advertisers, photography is their first impression of a unit. Before ever visiting
- [Billboard Insider Classifieds April 18, 2026](https://billboardinsider.com/billboard-insider-classifieds-april-18-2026/) - "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column this year." Greg Callaham, Greg Callaham Graphic Design "The classified ad is working on Billboard Insider." Karla Steele, K Steele Solutions "Thanks to you and your
- [Day 2 of the IBO Spring Conference in 4 Quotes](https://billboardinsider.com/day-2-of-the-ibo-show-in-4-quotes-2/) - Here's a summary of day two of the Spring 2026 IBO show in four quotes. Gina Stratford says don't sell people something that won't work The worst thing we can do is take the buy knowing it cannot be successful...We don't want people telling people not to buy out of home because it didn't work
- [Company of the Day: McBride Signs](https://billboardinsider.com/company-of-the-day-mcbride-signs-2/) - Company: McBride Sign Company. Markets: Virginia Address: PO Box 622 Lynchburg, VA. 24505 Email: scott@mcbridesigns.com Phone: 434-847-4151 McBride sign company operates an out of home plant with 85 total faces including 3 digital faces in Virginia. The company was founded in 1937. In addition to Billboards McBride designs, manufacturers and installs on-premise signs.
- [Rothfelder and Falick on Billboard Law](https://billboardinsider.com/rothfelder-and-falick-on-billboard-law/) - At this weeks IBO Conference, Richard Rothfelder, Chris Rothfelder and Mike Falick had an engaging discussion about aspects of billboard law focused around their new book. Here is an excerpt from that discussion as they consider some of the key legal issues facing the OOH industry. Vested Rights and Local Preemption When does a billboard
- [Day 1 of the IBO Spring Conference in Seven Quotes](https://billboardinsider.com/day-1-of-the-ibo-conference-in-seven-quotes/) - Bill Durden on how to market empty billboards Stop putting up phone numbers on billboards. Start building your brand...If we can't make ourselves famous how do we make our clients famous. Northrim Bank's Steve Haggard on entering the out of home lending business We are looking at loans of $5-15 million. There's a gap in
- [Bill Durden says stop putting your phone number on empty billboards](https://billboardinsider.com/bill-durden-says-stop-putting-your-phone-number-on-empty-billboards/) - At yesterday's Spring 2026 IBO show Bill Durden of Durden Outdoor encouraged independent billboard companies to use empty billboards to build their brands. Here's a summary of his comments together with some of his billboards: "Around 2015 I had a voicemail intro on my cell phone...The voicemail said "I can't get to the phone right
- [SignValue's JCDecaux at a Glance - December 2025](https://billboardinsider.com/signvalues-jcdecaux-at-a-glance-december-2025/) - SignValue has prepared this analysis on JCDecaux's December 2025 financials. If you have questions, contact one of SignValue’s experienced analyst for a free and confidential consultation at info@signvalue.com or call 480–657–8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is
- [Company of the Day - Mashburn Outdoor](https://billboardinsider.com/company-of-the-day-mashburn-outdoor-3/) - Company: Mashburn Outdoor Headquarters: 2555 Marietta Highway, Ste. 102, Canton, GA 30114 Markets: Atlanta, GA & Huntsville, AL Phone: (877) 413-3683 Email: info@mashburnoutdoor.com Led by Richard Mashburn, Mashburn Outdoor has owned and operated over 1,100 traditional and digital billboard faces throughout the Southeast since they were founded in 2009. Mashburn has been active in the
- [Company of the Day: Marquee Media](https://billboardinsider.com/cpmpany-of-the-day-marquee-media/) - Company: Marquee Media Markets: California Headquarters: 555 Capitol Mall, Suite 710 Sacramento CA 95814 Phone: 888-MEDIA-10 Email: info@marqueemediaus.com Marquee Media operates high profile billboard plant with 54 total faces including 32 digital displays in California. The company is co-owned by Jeff Joaquin and Michael Wagener. In December 2022 Marquee sold 11 digital displays and 6 static bulletins in Sacramento to Lamar Advertising. Insider
- [Blue Lion Pedicabs Announces Exclusive Advertising Partnership with Ad Focus](https://billboardinsider.com/blue-lion-pedicabs-announces-exclusive-advertising-partnership-with-ad-focus/) - Phoenix's #1 pedicab company teams up with national OOH advertising leader to offer unmatched street-level exposure in Arizona's most trafficked entertainment, sports, and convention districts. PHOENIX, AZ – [4.14.2026] — Blue Lion Pedicabs, Phoenix's premier pedicab and outdoor advertising company, is proud to announce an exclusive advertising partnership with Ad Focus, Inc., a national leader
- [The Art of Cold Calling for Billboard Sales](https://billboardinsider.com/the-art-of-cold-calling-for-billboard-sales/) - By John Mulholland 3, DOT Outdoor, Partner I have been making cold call sales for outdoor advertising for over 30 years. I thought I would share some tips with you. The hardest part is overcoming the fear of making the call in the first place. So look for a reason. Co-op Signs outside a new
- [SignValue's Link Media Outdoor at a Glance - December 2025](https://billboardinsider.com/signvalues-link-media-outdoor-at-a-glance-december-2025/) - SignValue has prepared an infographic summarizing Clear Channel Outdoor's 4Q 2025 financials: If you have questions, contact one of SignValue's experienced analyst for a free and confidential consultation at info@signvalue.com or call 480–657–8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our
- [Richard Rothfelder On Why You Need A Permit To Take Down A Billboard](https://billboardinsider.com/richard-rothfelder-on-why-you-need-a-permit-to-take-down-a-billboard/) - Billboard Insider summarized the case of Clear Channel Outdoor vs Karkif in its April 7th edition, which among other things raised the question of whether a permit is ordinarily required to remove billboards. And, my friend Richard Hamlin commented in the following day's edition that the Los Angeles Municipal Code does indeed require a permit to "demolish or
- [Avoid Heart-Stopping Ladder Moments with Formetco's Ladder Stabilizer Bracket](https://billboardinsider.com/avoid-heart-stopping-ladder-moments-with-formetcos-ladder-stabilizer-bracket/) - Ladder-related incidents continue to be one of the leading causes of injuries in the out-of-home industry—especially during transitions between extension ladders and fixed access points. To address this risk, Formetco developed the Ladder Stabilizer Bracket, a simple yet effective device designed to create a safer, more consistent climbing experience. Billboard Insider spoke with Formetco Product
- [Clear Channel Debt Holders Consent to Sale to Mubadala](https://billboardinsider.com/clear-channel-debt-holders-consent-to-sale-to-mubadala/) - SAN ANTONIO, April 13, 2026 /PRNewswire/ -- Clear Channel Outdoor Holdings, Inc. ("Clear Channel" or the "Company") (NYSE: CCO) today announced the results of its previously announced consent solicitation (the "Consent Solicitation") with respect to certain amendments (the "Amendments") to the indentures (the "Indentures") governing its outstanding senior secured notes (the "Senior Secured Notes"), consisting of (i)
- [WOOH to focus on creativity, sustainability, measurement and regulation at 2026 Annual Congress](https://billboardinsider.com/wooh-to-focus-on-creativity-sustainability-measurement-and-regulation/) - The World Out of Home Organization's 2026 Annual Congress in London is shaping up to be the most important gathering in WOO's recent history — the first return to London since 1990 but also an opportunity to highlight the importance of creativity, sustainability and the AdNetZero carbon calculator, the increasing importance of data and measurement
- [Company of the Day - Marlin Outdoor Advertising](https://billboardinsider.com/company-of-the-day-marlin-outdoor-advertising-5/) - Company: Marlin Outdoor Advertising Headquarters: 55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: N.E. Georgia and S.E. South Carolina Phone: 843.785.5769 Email: BillboardsHHI@Gmail.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design and graphics. The Company has
- [Charlie MacIntyre on getting into the Out of Home Business](https://billboardinsider.com/charley-macintyre-on-getting-into-the-out-of-home-business/) - Charlie MacIntyre of Bullfrog Outdoor recently sold his Indiana out of home company after 28 years in the out of home business. Billboard Insider will run a series in which Charlie discusses his career and what he’s learned. Today he talks about getting into the out of home business. How did you get into the
- [Company of the Day: Manabloom Media](https://billboardinsider.com/company-of-the-day-manabloom-media-4/) - Company: Manabloom Media Markets: Washington, Oregon Address: POB 626, Milton-Freewater, OR 97862 Phone: 208-953-1202 Manabloom Media operates three billboards with 6 faces in: Walla Walla, WA Touchet, WA Pendleton, OR To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell
- [Tower Title Specializes in Out of Home Title Issues](https://billboardinsider.com/tower-title-specializes-in-out-of-home-title-issues/) - Have any of you struggled when ordering title for a billboard easement or land purchase because the title company doesn't understand the out of home business? Tower Title can solve your problems. Billboard Insider talked with Kyle Perry, Tower Title's CTO, to learn more about how Tower Title assists out of home companies. Tell us
- [Rate this Ad by Greg Callham](https://billboardinsider.com/rate-this-ad-by-greg-callham/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com)
- [Billboard Insider Classifieds April 11, 2026](https://billboardinsider.com/billboard-insider-classifieds-april-11-2026/) - "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column this year." Greg Callaham, Greg Callaham Graphic Design "The classified ad is working on Billboard Insider." Karla Steele, K Steele Solutions "Thanks to you and your
- [Arrington Outdoor Acquires Select North Texas Outdoor Advertising Assets from Ralston Outdoor](https://billboardinsider.com/arrington-outdoor-acquires-select-north-texas-outdoor-advertising-assets-from-ralston-outdoor/) - For Immediate Release – April 9, 2026 Dallas, Texas – Ralston Outdoor (“Ralston”) announced today the divestiture of select Outdoor Advertising Assets to Arrington Outdoor Advertising (“Arrington”). Drachman M&A Co. represented seller Ralston in the transaction. Terms of the deal were not disclosed. “As our business evolves, it has become clear that focusing our efforts
- [DPAA at POSSIBLE Conference April 27 in Miami](https://billboardinsider.com/dpaa-at-possible-conference-april-27-in-miami/) - On April 27 in Miami, DPAA is bringing together some of the most powerful voices in media, marketing, and technology for a must-see session at the POSSIBLE Conference. Presented in partnership with OUTFRONT. We're talking brand CMOs, streaming executives, sports marketing innovators, and a powerhouse CTV/DOOH panel. This is DOOH at the center of
- [Company of the Day: Magellan Transit](https://billboardinsider.com/company-of-the-day-magellan-transit-3/) - Company: Magellan Transit Media Markets: Nationwide Address: 3745 Cherokee St NW, Suite 304, Kennesaw, Georgia 30144-06788 Email: sales@magellan-tsa.com Phone: 770-956-1419 Magellan Transit Media creates advertising campaigns on the site of a nationwide network of trucks. Magellan was started in 1994 and installs vinyl adhesive backed ads on the side of commercial vehicles. The company is a member of the OAAA.
- [Daktronics and New York Yankees Team Up for Display Upgrades, Brighter Visuals at Yankee Stadium](https://billboardinsider.com/daktronics-and-new-york-yankees-team-up-for-display-upgrades-brighter-visuals-at-yankee-stadium/) - Significantly enhanced quality to be provided by all-new LED video boards in centerfield and new LED ribbon boards spanning the 200 and 300 Levels of the Stadium BROOKINGS, S.D. – Apr. 9, 2026 – New LED displays, manufactured and installed by Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, have been installed at Yankee Stadium to vastly increase
- [How Occupancy Multiplier Helps Billboard Operators Recover Lost Revenue](https://billboardinsider.com/how-occupancy-multiplier-helps-billboard-operators-recover-lost-revenue/) - Matt Fowkes comes to the billboard industry through his family's company, Steel City Billboards. With a background in technology and a recent exit from a public safety software company he grew to 40 employees and high seven figures in revenue, he turned his attention to a pair of problems he kept seeing in the family
- [Rothfelder on IBO Spring Conference in New Orleans](https://billboardinsider.com/rothfelder-on-ibo-spring-conference-in-new-orleans/) - Laissez les bons temps rouler! For those of you that don't speak Louisiana Cajun French, that means "Let the good times roll!" And, that's exactly what Chris Cowlbeck, Sarah Davis, and the rest of the crew at IBO have in mind for the 2026 Spring IBO Conference in New Orleans from April 14-17. A full
- [JCDecaux Wins Western Sydney Airport](https://billboardinsider.com/jcdecaux-wins-western-sydney-airport/) - Paris, April 8th, 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has been awarded the advertising tender for Western Sydney International (Nancy-Bird Walton) Airport (WSI) - Sydney’s new 24-hour international and domestic airport - following a competitive tender process, securing a new long-term contract to establish a premium Digital
- [OAAA Unveils 2026 Future Leaders Delegates](https://billboardinsider.com/oaaa-unveils-2026-future-leaders-delegates/) - The Out of Home Advertising Association of America (OAAA) today announced the 2026 Future Leaders Program delegates, recognizing ten rising professionals selected for their leadership potential and contributions to the out of home (OOH) advertising industry. Now in its third year, the program, led by OAAA’s OOH UNITED committee, reflects a continued investment in developing
- [Company of the Day - Maddison Visual Media](https://billboardinsider.com/company-of-the-day-maddison-visual-media-3/) - Company: Maddison Visual Media Headquarters: 11811 Sendera Ln., Richmond, TX 77407 Market: Southeast Texas Phone: 866-794-3567 Maddison Visual Media is one of the two largest billboard companies in the greater Beaumont area. Maddison provides advertising access to Southeast Texas including Hardin, Jasper, Jefferson and Orange Counties and has numerous billboards located on Interstate 10 between
- [Up To Somethings' PitchKit Gives OOH Media Companies a Creative Library Built for Pitching](https://billboardinsider.com/up-to-somethings-pitchkit-gives-ooh-media-companies-a-creative-library-built-for-pitching/) - Most clients walk into a first conversation with an OOH media company with the same idea in their head. Logo. Phone number. Address. Hours. Website. Tagline. Second tagline. Photo of the owner. Photo of the building. Photo of the owner standing in front of the building. List of services. List of awards. List of
- [Billboard Insider Readers Want 60-90 Days to Remove a Billboard](https://billboardinsider.com/billboard-insider-readers-want-60-90-days-to-remove-a-billboard/) - Yesterday we asked our readers how much time they want to remove a billboard after a billboard lease terminates. 42% of our readers want their leases to say 60-90 days. 80% of our readers want their leases to say more than 30 days. An upper-midwest out of home exec says weather can be an
- [In California you may need a permit to take down a billboard](https://billboardinsider.com/in-california-you-may-need-a-permit-to-take-down-a-billboard/) - Yesterday Billboard Insider noted that some states and municipalities require you to get a permit to take down a billboard. Out of home legal expert Richard Rothfelder, the author of Rothfelder and Falick on Billboard Law will address this issue next week. In the meantime, California out of home attorney Richard Hamlin says this about
- [“Brevity is the Soul of Wit” or How OOH Has Become Boring](https://billboardinsider.com/brevity-is-the-soul-of-wit-or-how-ooh-has-become-boring/) - by Nick Coston Whether you call you them billboards, screens, displays, panels, posters, digitals, 3-D or Holograms, the name doesn’t matter. What does matter is that current ad copy has gotten bland. That goes for all these OOH products mentioned. Compared to the 40’s and 50’s, with its bright colors, huge smiling faces and bold
- [Company of the Day: Marin Ventures](https://billboardinsider.com/company-of-the-day-marin-ventures-4/) - Company: Marin Ventures Outdoor Advertising Markets: Northern California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA 94010 Phone: 650-343-4789 Email: info@mvoutdoor.com Marin Ventures is a privately held outdoor advertising company which owns 20 high impact, interstate freeway bulletin faces in Northern California northwest of Sacramento. The company’s trade name is MV Outdoor. MV Outdoor is a member of the
- [You can't prohibit a sign from being removed and then claim its yours because it hasn't been removed](https://billboardinsider.com/you-cant-prohibit-a-billboard-from-being-removed-and-then-claim-its-yours-because-it-hasnt-been-removed/) - You can't prevent an out of home company from removing a sign and then claim it's yours because it hasn't been removed. That's the lesson of Clear Channel Outdoor vs Karkif I . Here are the facts. In 2019 Clear Channel Outdoor entered into a five year billboard lease with Karkif I ("Karkif") for two
- [How long do you give yourself to remove a billboard when a lease is terminated?](https://billboardinsider.com/how-long-do-you-give-yourself-to-remove-a-billboard-when-a-lease-is-terminated/) - Today Billboard Insider talked about a legal case in which a lease contained language that said a billboard had to be removed within 5 days of termination of a lease. We pointed out that this may not be enough time if there are weather or equipment rental or scheduling difficulties. How much time do you
- [Daktronics to Ring Nasdaq Stock Market Closing Bell on April 8, 2026](https://billboardinsider.com/daktronics-to-ring-nasdaq-stock-market-closing-bell-on-april-8-2026/) - Bell ceremony precedes Daktronics’ 2026 Investor Day on April 9 BROOKINGS, S.D. – Apr. 2, 2026 – Daktronics (NASDAQ: DAKT), the leading U.S.-based designer and manufacturer of best-in-class dynamic video communication displays and control systems for customers worldwide, today announced the company will ring the Closing Bell at the Nasdaq MarketSite in New York’s Times Square on
- [Clear Channel Outdoor Commences Consent Solicitation Relating to its Senior Secured Notes](https://billboardinsider.com/clear-channel-outdoor-commences-consent-solicitation-relating-to-its-senior-secured-notes/) - SAN ANTONIO, April 6, 2026 /PRNewswire/ -- Clear Channel Outdoor Holdings, Inc. ("Clear Channel" or the "Company") (NYSE: CCO) announced today that it has commenced a consent solicitation (the "Consent Solicitation") with respect to its outstanding senior secured notes (the "Senior Secured Notes"), consisting of (i) $865,000,000 aggregate principal amount of 7.875% Senior Secured Notes due 2030
- [Company of the Day - M&M Outdoor Advertising](https://billboardinsider.com/company-of-the-day-mm-outdoor-advertising-4/) - Company: M&M Outdoor Advertising Headquarters: 1105 South Hampton Rd., DeSoto TX 75115 Markets: Dallas, Ellis Johnson and Hill Counties, Texas Phone: (972) 223-5671 M&M Outdoor Advertising has been in business for over 40 years. The Company has been able to select and maintain the more prominent and choice locations for billboards covering the Texas cities
- [Corporate Documents Matter If You Want An Out of Home Loan](https://billboardinsider.com/corporate-documents-matter-if-you-want-an-out-of-home-loan/) - Has your company opened a bank account or borrowed money recently? If not, you may be in for a rude surprise if you don’t know where your Articles of Organization/Formation and Operating Agreement or Bylaws are or what they say. Banks and Lenders are the TSA of corporate identification. If you need to open a
- [Branded Cities Adds Caesars Palace Spectacular](https://billboardinsider.com/branded-cities-adds-caesars-palace-spectacular/) - New York, NY– April 2, 2026 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive partnership with Caesars Entertainment to build and sell digital advertising and integrated marketing campaigns on a brand new full-motion LED display located on the Las Vegas Strip. The Caesars Palace digital spectacular will be
- [Company of the Day: Made U Look](https://billboardinsider.com/company-of-the-day-made-u-look-2/) - Company: Made U Look Digital Sign Co. Markets: West Virginia Address: PO box 1864, Lewisburg, WV. 24901 Email: madeulookdigital@gmail.com Phone: 304-638-4055 Made U Look operates three Watchfire digital billboards in Lewisburg, West Virginia. Travis Farley is the company's owner and marketing director. To receive a free morning newsletter with each day’s Billboard
- [Geopath and OAAA Selects Ipsos for Audience Measurement Pilot Program](https://billboardinsider.com/geopath-and-oaaa-selects-ipsos-for-audience-measurement-pilot-program/) - Joint effort by Geopath with OAAA marks major step in evolving measurement to support modern media planning and continued industry growth NEW YORK, March 31, 2026 (GLOBE NEWSWIRE) — Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing audience measurement for Out of
- [Peanut Butter Raises: Why Uniform Salary Increases Demotivate Employees](https://billboardinsider.com/peanut-butter-raises-why-uniform-salary-increases-demotivate-employees/) - Peanut butter belongs on sandwiches—not in your compensation strategy. By Janea McDonald, Owner, Edge Consulting Understanding the "Peanut Butter Raise" A new employee demotivator is spreading (pun intended) through organizations: the "peanut butter raise." This term refers to the practice of distributing salary increases evenly across all employees, regardless of individual performance or effort. Everyone
- [Billboard Insider Classifieds April 4, 2026](https://billboardinsider.com/billboard-insider-classifieds-april-4-2026/) - "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column this year." Greg Callaham, Greg Callaham Graphic Design "The classified ad is working on Billboard Insider." Karla Steele, K Steele Solutions "Thanks to you and your
- [4 Things About Link Media](https://billboardinsider.com/4-things-about-link-media-2/) - Here are four things about Link Media that SignValue learned from reading Boston Omaha's 2025 10k and 2025 Annual Letter. Not a REIT Link is not a dividend paying REIT like Lamar or OUTFRONT and has no plans to be a REIT. Boston Omaha's Chairman Adam Peterson believes in the Warren Buffet approach of reinvesting
- [Hollywood Roxy Digital Gets Facelift](https://billboardinsider.com/hollywood-roxy-digital-gets-facelift/) - HOLLYWOOD, CA—Out-of-home specialists Orange Barrel Media retrofitted static signage between the famous Rainbow Bar & Grill and Roxy Theater in West Hollywood with digital signage from SNA Displays. The vertical display employs a 10 mm pixel pitch from the display builder’s EMPIRE™ Exterior line of LED video technology. The Sunset Strip hangout is a well-known
- [Company of the Day: Magnum Media](https://billboardinsider.com/company-of-the-day-magnum-media-4/) - Company: Magnum Media Markets: Florida Address: 10281 S.W. 72nd Street, Suite B-103, Miami, Florida 33173 Pbone: 305-498-1656 Email: info@magnummedia.net Magnum Media operates a fleet of over 500 vehicles wrapped with ads in the Miami-Fort Lauderdale DMA. SuperShuttle Transit Advertising Magnum's flagship product is SuperShuttle Transit Advertising. SuperShuttle is the official airport shuttle operator at Miami
- [Rothfelder Opines on the New Billboard Law Book](https://billboardinsider.com/rothfelder-opines-on-the-new-billboard-law-book/) - We are one month in with Rothfelder & Falick on Billboard Law. Richard and I reflected on how the book has done to date. Richard, are you surprised by how well the book has done in its first month of sales? Ha! Well, no, since Dave and you get most of the profits from the
- [US Out of Home Stocks Outperform Market in 1Q 2026](https://billboardinsider.com/us-out-of-home-stocks-outperform-market-in-1q-2026/) - US Out of Home stocks outperformed the market during the first quarter of 2026. Clear Channel Outdoor was up 10%,on news of a sale to Mubadala Capital. OUTFRONT increased 10% due to strong performance by the company's transit plant. Lamar declined 0.1% after a quarter of muted revenue growth. The S&P 500 declined 5.3% due
- [Jean-Francois Decaux headline WOOH Annual Congress](https://billboardinsider.com/jean-francois-decaux-headline-wooh-annual-congress/) - Jean-François Decaux, Co-CEO and Chairman of JCDecaux, and eldest son of founder Jean-Claude Decaux, will be the keynote speaker at the World Out of Home Organization's 2026 Annual Congress in London from June 3-5. The Congress will be held at the London Hilton on Park Lane and is expected to attract a record number of
- [Two Days Left For Early Bird OBIE Entries](https://billboardinsider.com/two-days-left-for-early-bird-obie-entries/) - To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement
- [Reno’s Billboard Ban Is a Warning. Here’s How One Contractor Is Playing Offense.](https://billboardinsider.com/renos-billboard-ban-is-a-warning-heres-how-one-contractor-is-playing-offense/) - By Absolute Sign | Dallas, Texas On December 14, 2025, the last banked billboard permit in Reno, Nevada, officially expired. Under current city code, no new billboards, static or digital, can be erected anywhere within city limits. The 201 permitted structures that remain are legal, but once an owner removes one, the permit dies with
- [Charley MacIntyre on Selling to Adams](https://billboardinsider.com/charley-mcintyre-on-selling-to-adams/) - Today Billboard Insider announced that Adams Outdoor had purchased Bullfrog Outdoor. Bullfrog Outdoor was founded 28 years ago by Charlie MacIntyre, who is a legend in the independent out of home advertising community. We called Charlie to learn more about the sale. Congrats on the sale Charlie! Thanks for the kind words...I always enjoy your
- [Link Media Revenues up 1.5% in 2025](https://billboardinsider.com/link-media-revenues-up-1-5-in-2025/) - "Early 2025 economic uncertainty hurt our overall growth for the year, but we did end the year with stronger results (organic revenue growth was 2.7% in the 2nd half of the year) and a starting order book for 2026 that looks promising" was how Boston Omaha's 2025 Shareholder Letter described Link Media Outdoor's 2025 performance.
- [Company of the Day: Love Signs](https://billboardinsider.com/company-of-the-day-love-signs/) - Company: Love Signs Markets: Nebraska Address: 1805 S. 13th St., Norfolk, NE 68701 Phone: 402-371-4674 Love Signs is a third generation family owned company, which provides exterior and interior signage in addition to operating a billboard plant To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with
- [Adams Outdoor Continues an Active Trend With Bullfrog Acquisition](https://billboardinsider.com/adams-outdoor-continues-an-active-trend-with-bullfrog-acquisition/) - Adams Outdoor Advertising continues its strategic growth across the Midwest with the acquisition of Bullfrog Outdoor assets, marking a significant expansion into northern Indiana and reinforcing its already dominant presence across Michigan. This latest move adds scale, connectivity, and new opportunities for advertisers looking to reach audiences across one of the most impactful regional corridors in
- [Company of the Day - LOOK Billboards](https://billboardinsider.com/137039-2/) - Company: LOOK Billboards Market: Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 Email: support@lookbillboards.com LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24. Chris Cowlbeck is the General
- [OAAA Releases State of Video OOH Guide](https://billboardinsider.com/oaaa-releases-state-of-video-ooh-guide/) - The OAAA has issued a report promoting Video Out of Home (VOOH). In a recent The Drum article, OAAA Chief Operating Officer Patrick Dolan said VOOH is important because, "VOOH often appears during moments when people are commuting, fueling, shopping, or exercising – times when attention is directed outward rather than into a personal device.
- [US Public OOH Companies Adding 500 New Digital Billboards Annually](https://billboardinsider.com/us-public-ooh-companies-adding-500-new-digital-billboards-a-year/) - Moorgate Capital just issued its 2025 State of the OOH industry report. This table caught Billboard Insider's eye. The public US out of home companies have been adding approximately 500 new digital billboards a year. Lamar leads in installations. During 2025 Lamar installed three times as many digital displays as OUTFRONT and four times as
- [Go-shop Period Expires for Clear Channel-Mubadala Deal](https://billboardinsider.com/go-shop-period-expires-for-clear-channel-mubadala-deal/) - The go-shop period for the Clear Channel Outdoor/Mubadala deal expired last Friday. Here's an excerpt from Clear Channel Outdoor's 8k filing: On March 26, 2026, at 11:59 p.m., New York City time, the 45-day “go-shop” period expired...Pursuant to the Merger Agreement, at the direction of the Company’s board of directors, the Company’s financial advisors, Morgan
- [Multiply Media Group Appoints Hajjar COO](https://billboardinsider.com/multiply-media-group-appoints-hajjar-coo/) - Multiply Media Group (MMG) has appointed Elie Hajjar as Chief Operating Officer (COO), strengthening its leadership team as the group accelerates its expansion across regional and international markets. Elie brings over two decades of experience in the Out-of-Home (OOH) sector, with a proven track record in scaling operations, driving commercial performance, and leading high-impact market
- [Company of the Day - Logan Outdoor](https://billboardinsider.com/company-of-the-day-logan-outdoor-4/) - Company: Logan Outdoor Markets: Florida Address: 1716 W. Lemon St, Tampa, FL 33606 Email: info@loganoutdoor.com Phone: 813-253-3367 Logan Outdoor operates a billboard plant with over 13o static faces in Central West Florida, including Tampa, St Pete, Clearwater and the six surrounding counties. Their plant includes both single and stacked bulletin structures. Lelia Clewis is the
- [Adams Outdoor Continues Their Growth in the Carolinas](https://billboardinsider.com/adams-outdoor-continues-their-growth-in-the-carolinas/) - Insider's Note: Adams Outdoor has created a targeted strategy of growth in North and South Carolina focused on as many quality tuck ins that they can find and close. Here is another example that was announced on Friday. LANSING, Mich.--(BUSINESS WIRE)--Adams Outdoor Advertising has expanded its presence in central South Carolina through the acquisition of
- [Company of the Day: Lockwood Outdoor](https://billboardinsider.com/company-of-the-day-lockwood-outdoor-3/) - Company: Lockwood Outdoor Markets: South Carolina Address: PO Box 202, Huger, South Carolina 29450 Email: info@lockwoodoutdoor.com Phone: 843-860-7325 Lockwood Outdoor operates a pair of digital billboards in the south the Charleston, South Carolina market. The company is a member of the OAAA. Insider talked with CEO and Founder Rodney Lockwood. How did you get into the out of home
- [Rate This Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-131/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com)
- [Eagle Displays Sells to WestCoast Billboards](https://billboardinsider.com/eagle-displays-sells-to-westcoast-billboards/) - March 27, 2026 This is to announce the strategic divestiture of static and digital outdoor assets in California from Eagle Displays, Inc. to WestCoast Billboards. The seller, Eagle Displays, Inc., headed by David Lindsey, operates a billboard plant in California. The buyer, WestCoast Billboards, is a California-based out-of-home company with over 100 faces. KALIL &
- [More Speakers Announced for May OOH Media Conference](https://billboardinsider.com/more-speakers-announced-for-may-ooh-media-conference/) - The Out of Home Advertising Association of America (OAAA) today announced additional speakers for the 2026 OOH Media Conference, taking place May 11–13 in Dallas. The expanding lineup brings together influential leaders shaping the future of marketing—underscoring OOH’s growing integration across the media landscape and its ability to connect strategy, creativity, and performance. Centered on
- [There is a New Lender in Town, With a Familiar Face](https://billboardinsider.com/there-is-a-new-lender-in-town/) - Many of you may know Steve Haggard as a leading Out of Home commercial lending executive, both at Metro Phoenix Bank and more recently at Alerus. With the news of the Alerus decision to stop making billboard loans, we knew that Steve would find a new banking institution to continue to serve the industry. Steve
- [Billboard Insider Classifieds March 28, 2026](https://billboardinsider.com/billboard-insider-classifieds-march-28-2026/) - "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column this year." Greg Callaham, Greg Callaham Graphic Design "The classified ad is working on Billboard Insider." Karla Steele, K Steele Solutions "Thanks to you and your
- [Scott LaFoy Says AI Benefits Link Media Outdoor](https://billboardinsider.com/scott-lafoy-says-ai-benefits-link-media-outdoor/) - Company: Link Media Outdoor Markets: Central and Southeast United States Address: 200 Mansell Ct. East, Bldg 200 Suite 360, Roswell, GA 30076 Email: info@linkmediaoutdoor.com Phone: 844-404-5465 Link Media is the sixth largest out of home company in the United States. It operates a billboard plant with 7,570 total faces including 93 digital displays across 14
- [Company of the Day: MAC Media](https://billboardinsider.com/company-of-the-day-6/) - Billboard Insider has learned that MAC Media has sold to Lamar Advertising. Company: MAC Media Markets: Florida Email: macmedia@cfl.rr.com Phone: 407-805-9238 MAC Media operates an out of home advertising plant with over 160 billboard displays including 100 digital displays in Orlando Florida. Richard (“Mac”) McHugh is founder. He entered the billboard business in Southern California
- [Kevin Gephart on the First Place Clients Look to Cut Your Deal](https://billboardinsider.com/kevin-gephart-on-the-first-place-clients-look-to-cut-your-deal/) - I've been running a series in which I answer OOH sales questions asked by Billboard Insider readers. Last week I said to avoid short term sales plans. Today I discuss whether it's wise to bundle ad design, production and installation charges. Should I bundle ad design, production, and installation—or charge for them separately? W.I.N. by
- [VIOOH Brings Orange Barrel Media's US Urban Inventory to its Global Programmatic Platform](https://billboardinsider.com/viooh-brings-orange-barrel-medias-us-urban-inventory-to-its-global-programmatic-platform/) - 26 March 2026, London - Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media (OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to premium DOOH inventory across the United States. The partnership delivers access to
- [How OOH is a Trust Medium in the AI Era](https://billboardinsider.com/how-ooh-is-a-trust-medium-in-the-ai-era/) - This article was originally published on the Adquick website and is reprinted with permission. Billboard Insider notes that this 3,800 word essay is 6 times longer than a typical article in Billboard Insider. If you are pressed for time scroll down to section V - The Industry That Forgot to Sell Itself. Words worth hearing.
- [Billboards in Hawaii?](https://billboardinsider.com/billboards-in-hawaii/) - Billboard Insider is watching SB 2353 in the Hawaii legislature. The bill would permit billboards and digital signs in the New Aloha Stadium Entertainment District in Hawaii. The digital sign initiative would help raise money for a $4 billion development project which includes a football stadium remodel, 4,100 housing units, three hotel towers and a
- [Ballyhoo's Tyler Zlatin Talks About Growth and the Hornblower Group](https://billboardinsider.com/ballyhoos-tyler-zlatin-talks-about-growth-and-the-hornblower-group/) - Insider recently published Ballyhoo Media's announcement on their nationwide agreement with the Hornblower Group. We reached out to Tyler Zlatin, the Co-founder and Chief Revenue Officer of Ballyhoo Media, to discuss the deal and what it means for the growth of his Company. Tyler, tell us why this new agreement with the Hornblower Group is
- [Company of the Day - Local Media Outdoor](https://billboardinsider.com/company-of-the-day-local-media-outdoor-5/) - Company: Local Media Outdoor Headquarters: 27 Abercorn Street, Savannah, GA 31401 Market: Georgia, North Carolina & South Carolina Phone: 770.535.6346 Email: tharkins@localmediaoutdoor.com Morris Multimedia entered the out of home advertising business in September of 2018 by forming Local Media Outdoor and purchasing a double sided digital billboard in Cummings, Georgia from Incorvaia Media. Since that initial
- [More on Billboard Insurance](https://billboardinsider.com/more-on-billboard-insurance/) - Yesterday Britt McConnell had an excellent article explaining how turnkey billboard installation eliminates risk during billboard construction. If you don't do a turnkey install, you need to think carefully about insurance to mitigate risks. There here are typically four parties involved—fabricator/digital billboard manufacturer, trucking company, installer, and the billboard owner—and all must be aligned
- [DoohClick AB Establishes U.S. Subsidiary, DoohClick, Inc.](https://billboardinsider.com/doohclick-ab-establishes-u-s-subsidiary-doohclick-inc/) - DoohClick AB, the OOH advertising technology platform, today announced the incorporation of its fully owned U.S. subsidiary, DoohClick, Inc., in the State of Delaware. The formation of DoohClick, Inc. represents a significant step in the company’s international expansion and formalizes its presence in the United States market. The new entity will operate as a wholly
- [Reveal to Provide Impressions Measurement to Vector](https://billboardinsider.com/reveal-to-provide-impressions-measurement-to-vector/) - NEW YORK CITY, NY / ACCESS Newswire / March 24, 2026 / Vector Media, the leader in mobility marketing, and Reveal, the industry standard in mobility and transit measurement, today announced a landmark partnership to provide the media buying and planning community with impression-based selling, precise measurement accuracy, and an omnichannel currency. This collaboration empowers
- [The Share Shift Conversation: Why Suppliers Must Be Part of OOH's Growth](https://billboardinsider.com/the-share-shift-conversation-why-suppliers-must-be-part-of-oohs-growth/) - By Rod Rackley, CEO, Circle Graphics, Chair of OAAA Suppliers Council Out of home advertising sits at an inflection point. For years, OOH has hovered around a modest share of total media investment. Respected. Valued. But too often treated as an add-on rather than a core pillar of media strategy. That has to change. The
- [Daktronics Refreshing Wrigley Field with Enhanced LED Displays](https://billboardinsider.com/daktronics-refreshing-wrigley-field-with-enhanced-led-displays/) - 8,300+ square feet of displays refreshed for the 2026 regular season with improved video board resolution BROOKINGS, S.D. – Mar. 23, 2026 – Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, is bringing bolder, brighter moments to fans at historic Wrigley Field in Chicago, Illinois, through an LED display refresh. Eight LED displays, totaling more than 8,300 square
- [Want to Reduce Risk on Your Next Digital Project?](https://billboardinsider.com/want-to-reduce-risk-on-your-next-digital-project/) - By Britt McConnell, Director of Digital Sales, Formetco In our industry, we spend a lot of time talking about ROI, pixel pitch, and revenue upside. But not enough time talking about risk. And the reality is risk doesn’t show up in the sales deck. It shows up on install day. That’s when you’ve got a
- [Company of the Day - REX Media](https://billboardinsider.com/136814-2/) - Company: REX Media Market: Los Angeles, San Gabriel Valley Address: 801 Baldwin Park Blvd., Bassett CA 91746 Email: Sales@RexMediaUsa.com Phone: 323.688.3905 Founded in Los Angeles, Rex Media provides impactful and timely advertising messages for both National and Local advertisers in the Greater Los Angeles area of the San Gabriel Valley. Mohadib Bakali is the President
- [Company of the Day: Lockridge Outdoor](https://billboardinsider.com/company-of-the-day-lockridge-outdoor-2/) - Company: Lockridge Outdoor Advertising Headquarters: 2110 Ranch Rd 620 S., PO Box 341432, Austin, TX. 78734 Markets: Utah, Indiana, Illinois, Idaho, Ohio, Kentucky, Iowa, Alabama, Georgia, New Mexico, California, Pennsylvania, Oregon, Washington, New York, Connecticut, Michigan, and Florida Phone: 727-415-4332 Email: tony@lockridgeoutdoor.com Lockridge Outdoor is a family owned company which operates a nationwide out of home plant. The company
- [Reflections on the 2026 National Conference of State Outdoor Advertising Associations](https://billboardinsider.com/reflections-on-the-2026-national-conference-of-state-outdoor-advertising-associations/) - By Andy McDonald, SVP, Government Affairs, OAAA, and Mike Hershey, EVP, Government Affairs, OAAA. OAAA hosted its 2026 National Conference of State Outdoor Advertising Associations from March 3rd through 4th in Washington, DC, bringing together state leaders, advocates, and industry experts for meaningful discussion and federal engagement. Sessions attended by representatives of 18 different
- [Where Can I Find Billboards for Sale?](https://billboardinsider.com/where-can-i-find-billboards-for-sale-3/) - Billboard Insider is frequently asked how to find billboards for sale. You have three options. Contact an out of home industry broker. Look in the Billboard Insider Classifieds. Or do it yourself. Out of Home Advertising Brokers Here's an alphabetical list of experienced, reliable brokers who have an inventory of billboards for sale. Drachman M&A
- [Billboard Insider Classifieds March 21, 2026](https://billboardinsider.com/billboard-insider-classifieds-march-21-2026/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Company of the Day: LMR Media](https://billboardinsider.com/company-of-the-day-lmr-media/) - Company: LMR Digital Markets: Gonzales, Louisiana Address: 322 S Airplane Hwy, Gonzales, Louisiana, 70737 Email: lmrdigital@eatel.net Phone: 225-445-3614 LMR Digital operates a two-sided 14′ by 48′ digital billboard on Airplane Highway in Gonzales, Louisiana. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free
- [Rate This Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-130/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com)
- [US Out of Home Outperforms Inflation but Fails to Match Economy in 4Q 2025](https://billboardinsider.com/us-out-of-home-outperforms-inflation-but-fails-to-match-economy-in-4q-2025/) - Industry execs are fond of saying that out of home is a GDP+ business. The numbers don't bear that out. US out of home revenues are keeping up with inflation but are trailing the US economy. Take a look at the numbers. US out of home revenues grew 4.8% in the fourth quarter of 2025
- [Company of the Day - Liquid Outdoor](https://billboardinsider.com/company-of-the-day-liquid-outdoor-6/) - Company: Liquid Outdoor Headquarters: 417 5th Avenue, Suite 812, New York, NY 10016 Markets: New York Los Angeles Philadelphia San Francisco, San Jose, Oakland Boston Miami Orlando Cleveland Baltimore San Diego Seattle Portland Boise Salt Lake City Ft. Myers, Cape Coral Orlando Hartford-New Haven, CT Phone: 800-301-9539 Email: info@liquidoutdoor.com Liquid Outdoor was formed in 2009, when the
- [SignValue's Clear Channel Outdoor at a Glance - Year End 2025](https://billboardinsider.com/signvalues-clear-channel-outdoor-at-a-glance-december-2025/) - SignValue has prepared an infographic summarizing Clear Channel Outdoor's 4Q 2025 financials: If you have questions, contact one of SignValue's experienced analyst for a free and confidential consultation at signvalue@signvalue.com or call 480–657–8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the
- [Registration Opens for Unleashed ’26](https://billboardinsider.com/registration-opens-for-unleashed-26/) - Unleashed ’26 is officially open for registration. Taking place September 21–23, 2026, in Orlando, Florida, this annual thought-leadership and user conference brings together independent operators for three days of practical learning, industry insights, and collaboration on the future of the business. Why Attend? Unleashed ’26 is designed to help operators sharpen their approach
- [Sign, Sign, Everywhere A Sign, Is that a good thing?](https://billboardinsider.com/sign-sign-everywhere-a-sign-is-that-a-good-thing/) - by Nick Coston I had a call today with a buddy of mine, he’s been in OOH for several years. He was all excited about digital urban panels -aka screens in the store windows-that he was installing at a rapid pace throughout the east coast. Good for him, as I applauded his efforts to build
- [Kevin Gephart Says Avoid Short Term OOH Campaigns](https://billboardinsider.com/kevin-gephart-says-avoid-short-ooh-campaigns/) - Thanks to everyone who submitted their toughest out of home sales questions. Last week I discussed why one location costs more than another and whether there's a minimum effective ad spend. Today I discuss whether a short term out of home ad campaign makes sense. “Is a short term out of home campaign ever worth
- [US OOH Revenue up 4.8% in 4Q 2025](https://billboardinsider.com/us-ooh-revenue-up-4-8-in-4q-2025/) - WASHINGTON, March 17, 2026 (GLOBE NEWSWIRE) -- Out of home (OOH) advertising revenue reached a record $9.46 billion in 2025, marking 3.6% year-over-year growth and extending the industry’s growth to 19 consecutive quarters, according to newly released data from the Out of Home Advertising Association of America (OAAA). Momentum accelerated in the fourth quarter, with
- [SNA and KEVANI unveil largest DOOH display in South Bay](https://billboardinsider.com/sna-and-kevin-unvail-largest-dooh-display-in-south-bay/) - LOS ANGELES—SNA Displays has partnered with out-of-home media company KEVANI to bring Nexus, a vertically oriented large-format LED video wall, to the façade of Apollo South Bay Apartments in Gardena, California. The newly developed, eight-story luxury residential complex is in the South Bay region of Los Angeles County near major tech, automotive, and aerospace hubs,
- [Company of the Day: Lind Media](https://billboardinsider.com/company-of-the-day-lind-media-6/) - Company: Lind Media Markets: Ohio, Indiana Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH 44902 Phone: 419-522-2600 Lind Media operates 1,600 billboards including 35 digital displays in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler. In addition to the billboard business Lind has developed the innovative Lind SignSpring system
- [US Programmatic DOOH Spend Set to Rise 49% as Market Enters its Next Phase of Growth](https://billboardinsider.com/us-programmatic-dooh-spend-set-to-rise-49-as-market-enters-its-next-phase-of-growth/) - London, UK, 19 March 2026 - Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into programmatic DOOH (pDOOH) market. The US findings show that over a third (34%) of campaigns included pDOOH in the past 18 months, up from 30% in 2024. Marketers expect this
- [The Rise of Drone Capture in OOH: When and How to Use Aerial Photography](https://billboardinsider.com/the-rise-of-drone-capture-in-ooh-when-and-how-to-use-aerial-photography/) - Out-of-home documentation has evolved far beyond simple ground-level photos. What was once limited to static shots taken from the side of the road has expanded into a more dynamic visual toolkit. With the growth of drone technology, billboard operators and media companies now have access to perspectives that were difficult to capture just a few
- [Billboard Insider's Updated Contractor List March 2026](https://billboardinsider.com/billboard-insiders-updated-contractor-list-march-2026/) - We've added several more names to our list of our of home contractors. This updated list includes contractors who do sign fabrication and repair, vinyl install, vegetation, electrical, lighting, foundations, excavating and painting. We've sorted the list by state and have put the contractors who are active in every state first. If you have edits,
- [SignValue's OUTFRONT at a Glance](https://billboardinsider.com/signvalues-outfront-at-a-glance-4/) - SignValue has prepared an infographic summarizing OUTFRONT's 4Q 2025 financials. If you have questions, contact one of SignValue's experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is
- [How billups is Using AI to Transform Out of Home Advertising](https://billboardinsider.com/how-billups-is-using-ai-to-transform-out-of-home-advertising/) - Shawn Spooner Global CTO at billups recently built an AI model called audrai to assist billups, the out of home advertising agency. Billboard Insider talked with Spooner about what he learned. Shawn, what is audrai and how is it benefiting billups? The first version of audrai, built over two weeks of evenings and weekends, focused
- [All Billboard Roads Lead to Phoenix](https://billboardinsider.com/all-billboard-roads-lead-to-phoenix/) - Phoenix Arizona may be best known for its desert landscape, booming real estate, and year-round, sunshine. But if you are in the billboard industry all roads lead to Phoenix. Phoenix and Out of Home - The History In the 1960s, Karl Eller transformed a Phoenix billboard company into Eller Outdoor. Eller aggressively expanded the company’s
- [Company of the Day - LinBerg Billboards](https://billboardinsider.com/company-of-the-day-linberg-billboards-4/) - Company: LinBerg BillboardsMarkets: OklahomaHeadquarters: Shawnee, OklahomaPhone: (405) 412-8096LinBerg Billboards is an Oklahoma owned media and billboard advertising company. Wes Romberg II is the company owner. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber
- [Street Media Partners with Victor Outdoor](https://billboardinsider.com/street-media-partners-with-victor-outdoor/) - FREMONT, Neb., March 16, 2026 (SEND2PRESS NEWSWIRE) — Street Media Group is proud to announce a new strategic partnership with Victor Outdoor, significantly expanding its out-of-home footprint across central and eastern Nebraska, including the Omaha DMA. Victor Outdoor’s growing portfolio includes 27 digital billboards and over 60 static faces strategically positioned throughout key Nebraska markets
- [Company of the Day: Light It Up](https://billboardinsider.com/company-of-the-day-light-it-up-2/) - Company: Light It Up LLC Markets: Louisiana Email: mydigitalbillboard@gmail.com Phone: 318-302-0155 Light It Up, LLC. operates a static and digital billboard plant with 24 total billboard faces including 7 digital display faces in Central Louisiana. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our
- [Whistler Billboards Acquires 77 Displays in Tulsa, Oklahoma from Lindmark Billboards](https://billboardinsider.com/whistler-billboards-acquires-77-displays-in-tulsa-oklahoma-from-lindmark-billboards/) - Tulsa, OK – Whistler Billboards (“Whistler”) announced today their acquisition of Outdoor Advertising Assets in Tulsa, Oklahoma from Lindmark Billboards (“Lindmark”). Drachman M&A Co. represented Whistler in the transaction. The transaction included 76 static and one digital display in Tulsa. Terms of the deal were not disclosed. “2026 is a year of transformational growth for
- [Rate This Ad with Greg Calliham](https://billboardinsider.com/rate-this-ad-with-greg-calliham/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com)
- [SignValue's Lamar at a Glance - December 2025](https://billboardinsider.com/signvalues-lamar-at-a-glance-december-2025/) - SignValue has prepared this infographic summarizing Lamar Advertising financial performance for 4Q 2025. If you have questions, contact one of SignValue's experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the
- [Billboard Insider Classifieds March 14, 2026](https://billboardinsider.com/billboard-insider-classifieds-march-14-2026/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Clear Channel Outdoor Awarded New Contract with Omaha Airport Authority](https://billboardinsider.com/clear-channel-outdoor-awarded-new-contract-with-omaha-airport-authority/) - OMAHA, Neb., March 12, 2026 /PRNewswire/ -- Clear Channel Outdoor's Airports Division, the leading U.S. airport sponsorship and advertising provider, today announced it has been awarded a new 10-year contract with the Omaha Airport Authority, continuing its role as the airport's advertising provider at Omaha Eppley Airfield (OMA). The award comes as OMA continues its $950 million terminal expansion. Under the new
- [Trent Lindmark on Lindmark Billboards and This Weeks' Transaction](https://billboardinsider.com/company-of-the-day-lindmark-billboards/) - Corporate Parent Company: The Lindmark Companies Company: Lindmark Billboards Corporate Headquarters: 2700 Technology Place, Norman, OK 73071 Markets: Oklahoma, New Mexico, Arkansas, Kansas, Louisiana and Texas Phone: 405-928-5800 Email: info@lindmarkbillboards.com Lindmark Companies was founded by Trent Lindmark, who has been involved in the billboard industry since 1993. He started from the ground up by constructing billboards and painting
- [Visit Las Vegas Announces the Launch of "Code Match" The First Live, Mobile Instant-Win Game on Sphere's Exosphere](https://billboardinsider.com/visit-las-vegas-announces-the-launch-of-code-match-the-first-live-mobile-instant-win-game-on-spheres-exosphere/) - LAS VEGAS, March 9, 2026 /PRNewswire/ -- Visit Las Vegas announced today "Code Match," an innovative, live digital sweepstakes that transforms the Exosphere of Sphere in Las Vegas, the world's largest LED screen, into a first-of-its-kind mobile game experience. Up for grabs are 16 unique, "Only in Las Vegas" prizes that will be awarded to lucky code matchers.
- [Debt Trends at Public Out of Home Companies](https://billboardinsider.com/debt-trends-at-public-out-of-home-companies/) - Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts from Moorgate's 4Q 2025 report which caught our eye. In the past year you can see that debt costs have risen slightly at Clear Channel Outdoor and have declined at Outfront and Lamar. Here's a table
- [Colorado Senate Rejects Bill to Regulate Colorado State University Signs](https://billboardinsider.com/colorado-senate-rejects-bill-to-regulate-colorado-statet-university-signs/) - Many universities and schools are exempt from local zoning codes when it comes to billboards. SB26-038 would have required Colorado State University to comply with local government sign and noise ordinances. The Rocky Mountain Collegian reports the bill was rejected unanimously by a Colorado Senate committee. The chief financial officer from Colorado State made
- [Company of the Day: Legacy Outdoor](https://billboardinsider.com/company-of-the-day-legacy-outdoor-5/) - Company: Legacy Outdoor Advertising Markets: Iowa, Kansas, Nebraska, Missouri, South Dakota Address: 920 E 56th St, Suite B, Kearney, NE 68847 Email: sales@legacybillboards.com Phone: 800-628-6060 Legacy Outdoor was formed by the merger of USA Outdoor and CK Outdoor. The company owns over 1,200 posters, bulletins and digital billboards in Arkansas,, Iowa, Kansas, Missouri, Nebraska and South
- [SOMO Adds 1,200 Digital Taxi Screens in Las Vegas](https://billboardinsider.com/somo-ads-1200-digital-tax-screens-in-las-vegas/) - NEW YORK, NY — February 28th, 2026 — SOMO, the leader in large-scale digital taxi media, today announced its expansion into Las Vegas, beginning in March 2026. The company willdeploy 1,200 new digital displays across 400 taxi vehicles, introducing both digital taxi top screens and its first-ever Digital Taxi Back Display format powered by patented
- [Company of the Day: LeClair Calihan](https://billboardinsider.com/company-of-the-day-leclair-calihan-2/) - Company: LeClair Calihan Markets: Arizona, Illinois Address: 2850 E. Camelback Rd., Suite 270, Phoenix, AZ. 85016 Email: ted@leclaircalihan.com Phone: 602-616-0533 LeClair Calihan was found in 2018 by Ted LeClair and Phil Calihan. The company operates 144 out of home faces including 28 digital faces. Most of the faces are in Phoenix and Tucson but the
- [Kevin Gephart Answers Two Tough Sales Questions](https://billboardinsider.com/kevin-gephart-answers-two-tough-sales-questions/) - Thanks to everyone who submitted their toughest OOH sales questions. I will continue to tackle the most common questions in the next few installments. Last week I reviewed how to compensate sales reps for selling digital. Today I talk about why one board costs more than another and what minimum spend makes sense. “Why does
- [Four Things About Clear Channel Outdoor](https://billboardinsider.com/four-things-about-clear-channel-outdoor/) - Here are four things about Clear Channel Outdoor which Signvalue learned by reading the Clear Channel Outdoor 2025 10k. A smaller company Clear Channel Outdoor is a much smaller company due to the sale of all of its international assets except Spain. The number of out of home displays which the company operates has declined
- [Sell More Billboards with Creative AI Confidence - OOH CHARGER + Super Optimal](https://billboardinsider.com/sell-more-billboards-with-creative-ai-confidence-ooh-charger-super-optimal/) - Ardmore, OK – IBO is making it easier than ever for independent operators to help their local advertisers succeed. “With our new integration with Super Optimal, IBO members can now access the simple, affordable, "self-serve" tool that I use that takes the guesswork out of billboard design, directly from our OOH CHARGER portal,” said Chris
- [COMMB Appoints Lindsey Talbot President](https://billboardinsider.com/commb-appoints-lindsey-talbot-president/) - COMMB (The Canadian Out-of-Home Marketing and Measurement Bureau) announces the appointment of Lindsey Talbot as President, effective today, March 9, 2026. A respected leader in the Canadian media industry, Talbot brings more than two decades of investment and strategic leadership experience to the role. She joins COMMB following her tenure as Chief Investment Officer at
- [Kevin Bartanian Says Kevani is Expanding](https://billboardinsider.com/kevin-bartanian-says-kevani-is-expanding/) - Company: KEVANI Markets: California, New York Headquarters: 888 S. Figueroa Street, #370, Los Angeles, CA. 90017 Phone: 310-579-9343 Email: info@kevani.com KEVANI is an award-winning out-of-home (OOH) media company that promotes national and local brands through innovative outdoor advertising destinations. The company has 82 large format faces with over 100,300 square feet of digital. Its curated inventory
- [Place Exchange by Broadsign Integrates with Eletromidia to Unlock Brazil’s Largest Programmatic Digital Out-of-Home Network](https://billboardinsider.com/place-exchange-by-broadsign-integrates-with-eletromidia-to-unlock-brazils-largest-programmatic-digital-out-of-home-network/) - Advertisers gain programmatic access to more than 55,000 premium screens across Brazil’s residential, office, transit, retail, and street environments. New York, NY – (March 9, 2026) – Place Exchange by Broadsign, the leading supply-side platform (SSP) for programmatic digital out-of-home (DOOH), today announced a new integration with Eletromidia, Brazil’s largest out-of-home media (OOH) company, expanding Place Exchange
- [Company of the Day - Lathrop Billboards](https://billboardinsider.com/company-of-the-day-lathrop-billboards-3/) - Company: Lathrop Billboards Headquarters: Lathrop California Phone: 209-596-2256 Email: lathrop.billboards@gmail.com Lathrop Billboards owns and operates 14 billboard faces on I-5, I-205 and State Route 120 in Lathrop, California. Lathrop is 10 miles south of Stockton, CA. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in
- [4 Things About OUTFRONT](https://billboardinsider.com/four-things-about-outfront-2/) - Here are 4 things about OUTFRONT that SignValue learned by reading OUTFRONT's 2025 10k. Fewer boards OUTFRONT'S total displays declined by 1% from 558,569 on 2024 to 552,877 in 2025 due to the loss of the company's MTA and LA billboard contracts. Fewer People OUTFRONT'S headcount declined by 8% from 2,149 employees in 2024 to
- [Rate This Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-129/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com)
- [Digital billboards provide OUTFRONT a 4X sales lift](https://billboardinsider.com/digital-billboards-provide-outfront-a-4x-sales-lift/) - OUTFRONT executives appeared at yesterday's Citi 2026 Global Property CEO Conference yesterday. Here's a summary of their comments, sponsored and analyzed by SignValue. OUTFRONT CEO Nick Brien says changes are coming to Geopath There's an executive work party that's been working...with the OAAA and now that's down to two key partners one is Ipsos and
- [Billboard Insider Classifieds March 7, 2026](https://billboardinsider.com/billboard-insider-classifieds-march-7-2026/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Rothfelder on Rothfelder & Falick on Billboard Law](https://billboardinsider.com/rothfelder-on-rothfelder-falick-on-billboard-law/) - Billboard Insider ran a Q and A in its March 2nd edition on the new book it published and I wrote: Rothfelder and Falick on Billboard Law. As explained in that article, this book examines the unique law on billboards by compiling, organizing, and summarizing over 150 articles my law firm, Rothfelder & Falick, and
- [Lamar Priorities: Digital Conversions, Aquisitions and Easements](https://billboardinsider.com/lamar-priorities-digital-conversions-acquisitions-and-easements/) - Here's a summary of Lamar Advertising CEO Sean Reilly's comments at this week's Morgan Stanley 2026 Technology, Media & Telecom Conference, sponsored and analyzed by SignValue. Lamar is finishing a multi-year, Oracle Fusion Cloud ERP project So we had what IT people call technical debt, right, 20-, 30-year-old legacy systems built by Lamar, for Lamar,
- [Company of the Day: Lake Billboard](https://billboardinsider.com/company-of-the-day-lake-billboard-2/) - Company: Lake Billboard Markets: Ohio Address: 1285 North Ridge Rd., Painesville, OH 44077 Email: brian.avsec@lakebillboard.com Phone: 440–2 90–9765 Lake billboard operates a two sided digital billboard outside of Painesville Ohio. Billboard Insider talked with Brian Avsec, the company's founder. How did you get into the out of home business. I purchased a property with unused
- [A Billboard Story–Stop Me If You’ve Heard This One](https://billboardinsider.com/a-billboard-story-stop-me-if-youve-heard-this-one/) - Dr. Wilson had placed his unwavering confidence in me—or so he claimed. When we first met, he was warm, with just a trace of superiority. Not unusual among physicians I’d worked with before. A good sign, even. That was fine by me—I wasn’t there to debate the merits of Mucinex for infertility or dewormers
- [Clear Channel Outdoor, Footballco Team Up to Bring Global Soccer Content to Digital Screens Across the U.S.](https://billboardinsider.com/clear-channel-outdoor-footballco-team-up-to-bring-global-soccer-content-to-digital-screens-across-the-u-s/) - Collaboration Extends Premium Soccer Storytelling Beyond Host City Stadiums and Across the Nation NEW YORK, March 3, 2026 /PRNewswire/ -- As the FIFA World Cup™ returns to the United States for the first time in more than three decades, Clear Channel Outdoor (NYSE: CCO) and Footballco today announced a first-of-its-kind partnership designed to bring curated, real-time tournament content to digital screens
- [Extra Credit Products wins ADDY Awards](https://billboardinsider.com/extra-credit-products-wins-addy-awards/) - GRAND RAPIDS, MICH — Grand Rapids advertising and design agency Extra Credit Projects (ECP) won 15 awards at last week’s American Advertising Federation (AAF) annual American Advertising Awards (ADDYs). The event was hosted by the West Michigan chapter at the JW Marriott ballroom. ECP took home more awards than any other entrant, winning three gold and twelve
- [Company of the Day: Kevani](https://billboardinsider.com/company-of-the-day-kevani-2/) - Company: KEVANI Markets: California, New York Headquarters: 1013 S. Los Angeles St, Suite 8A, Los Angeles, CA 90015 Phone: 310-579-9343 Email: info@kevani.com KEVANI is an out of home sales organization which specializes in high profile out of home assets. The company has 24 total display faces including 16 digital faces, primarily in Los Angeles and Orange Counties. 
- [It’s Still Out of Home to Me](https://billboardinsider.com/its-still-rock-n-roll-to-me/) - By Nick Coston Out of home media is surrounded by acronyms and it’s getting worse. When I began my journey into “out of home” way back before the term OOH came on the scene, we called most everything billboards, posters or transit. They all fell under the name “outdoor”. “Hey Jack, what are you selling
- [Kevin Gephart on How to Compensate Reps for Selling Digital](https://billboardinsider.com/kevin-gephart-on-how-to-compensate-reps-for-selling-digital/) - I'm running a series of columns in which I answer reader questions on sales. Last week I talked about selling long term versus selling short term. Today I talk about how to compensate sales reps for selling digital billboard advertising. How should I compensate my sales reps for selling Digital? This implies another question; are
- [JcDecaux Wins 10 Year Denver Airport Contract](https://billboardinsider.com/jcdecaux-wins-10-year-denver-airport-contract/) - Paris, 3 March, 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its subsidiary, JCDecaux North America, has been selected to receive a 10-year advertising contract for Denver International Airport (DEN), following a comprehensive competitive bid process. The contract will be considered by Denver City Council and,
- [Company of the Day - Las Vegas Billboards](https://billboardinsider.com/company-of-the-day-las-vegas-billboards-6/) - Company: Las Vegas Billboards Headquarters: 6233 Dean Martin Dr. Las Vegas, NV 89118 Market: Nevada Phone: (702) 837-7822 Email: info@lasvegasbillboards.com Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over 35 years. Chad Harris has been in the
- [Billboard Insider's Updated Contractor List 2026](https://billboardinsider.com/billboard-insiders-updated-contractor-list-2026/) - We get frequent requests from readers for contractor and installation referrals. Here's a list of out of home contractors. It includes everything from sign fabrication and repair, vinyl install, vegetation, electrical, foundations and painting. We've sorted the list by state and have put the contractors who are active in every state first. If you have
- [Liz Scott’s Accounting Reality Check at IBO](https://billboardinsider.com/liz-scotts-accounting-reality-check-at-ibo/) - One of the best things we do at an IBO Conference is put a smart person on stage who isn’t steeped in our usual industry thinking and stuck on the ways we have always done it. Someone who can look at how we run our businesses and say, kindly but clearly, “You don’t have
- [Billboards as Public Speech](https://billboardinsider.com/billboards-as-public-speech/) - You need to remind your regulators that billboards have a valuable function in providing a channel for public speech. Here are three examples Billboard Insider noticed in the past month. The first example is a straightforward election ad in St James Minnesota. The second example comes from Spokane, WA, where a private citizen Spokane purchased
- [Company of the Day - Lakes Digital Sign Guys](https://billboardinsider.com/company-of-the-day-lakes-digital-sign-guys/) - Company: Lakes Digital Sign Guys Headquarters: 28420 US-10 E, Detroit Lakes, MN 56501 Market: Detroit Lakes Phone: 218-850-7588 Email: sales@lakesdlsignguys.com Tony Reller and Jon Sabo are the Lakes Digital Sign Guys. They built their single sided 14x48 digital in October 2022 and have the largest and closest digital billboard to Detroit Lakes, MN. To
- [Considering Clear Channel and Managing the Human Side of Change](https://billboardinsider.com/considering-clear-channel-and-managing-the-human-side-of-change/) - By Janea McDonald, Owner, Edge Consulting Change is part of the business cycle in out-of-home advertising. Capital structures shift. Portfolios realign. Technology accelerates. Ownership transitions occur. The recent acquisition of Clear Channel Outdoor is one visible example of a broader market pattern. Financial integration tends to receive the most attention during these transitions but planning
- [Richard Rothfelder's New Book on Billboard Law](https://billboardinsider.com/richard-rothfelders-new-book-on-billboard-law/) - Richard, tell us about the new book we are releasing today, exclusively through Billboard Insider? OOH operators are painfully familiar with the differences of opinion on the societal benefits versus burdens of billboards, which has led to an extensive body of case, statutory, and administrative law on billboards unique to other land uses. This unique
- [OOH Debates Methodology While Advertising Moves On](https://billboardinsider.com/ooh-debates-methodology-while-advertising-moves-on/) - By Drew Jackson, Founder & CEO, StreetMetrics Every year the industry celebrates record OOH revenue. Every year we lose market share. At some point you have to stop calling it growth and address the elephant in the room. Measurement methodology gets all the attention. It isn't the whole problem. Today, a media agency cannot tell a
- [Company of the Day: Keystone Outdoor Advertising](https://billboardinsider.com/company-of-the-day-keystone-outdoor-advertising-2/) - Company: Keystone Outdoor Advertising Markets: New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA 19012-0202 Phone: (856) 767-5028 Keystone Outdoor operates a billboard plant with 165 total faces including 24 digital displays which target bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia. The privately-held firm was started in 1977 by Dominick Cipollini when he secured
- [Robinson Outdoor Acquires Mashburn Digital and Static Displays in Tennessee and Georgia](https://billboardinsider.com/robinson-outdoor-acquires-mashburn-digital-and-static-displays-in-tennessee-and-georgia/) - February 27, 2026 Huntsville, AL – Robinson Outdoor (“Robinson”) announced today their acquisition of Outdoor Advertising Assets in Tennessee and Georgia from Mashburn Outdoor (“Mashburn”). Drachman M&A Co. represented Mashburn in the transaction. Steve Grant of Grant, Konvalinka & Harrison provided legal representation to Mashburn and Robinson was advised by attorney Kim Moore. The transaction
- [Billboard Insider Classifieds February 28, 2026](https://billboardinsider.com/billboard-insider-classifieds-february-28-2026/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Company of the Day: Kentucky Outdoor](https://billboardinsider.com/company-of-the-day-kentucky-outdoor-7/) - Company: Kentucky Outdoor Advertising Markets: Kentucky Address: 423 State Street, PO Box 917, Bowling Green, Kentucky. Phone: 270-842-6828 Kentucky Outdoor owns over 100 billboards in south central and western Kentucky. David Sears is President. Thomas Connelly is Vice President. Sears was named the 2017 small business person of the year by the Bowling Green Chamber of commerce. Here’s what the press
- [Clear Channel Outdoor Revenue up 8% in 4Q 2025](https://billboardinsider.com/clear-channel-outdoor-revenue-up-8-in-4q-2025/) - Here are the results of the Clear Channel Outdoor 4Q 2025 earnings release, sponsored and analyzed by SignValue The company did not have an earnings call due to the pending take private transaction with Mubadala partners. Consolidated revenue increased by 8% to 462 million. America revenue was up 6.1% due to growth in the Bay
- [How does your OOH company use AI?](https://billboardinsider.com/how-does-your-ooh-company-use-ai/) - Billboard Insider's Dave Westburg will moderate an OAAA Independents Summit panel titled "Power Your Enterprise with AI on May 11, 2026 during the OOH 2026 Media Conference. Billboard Insider and the OAAA are seeking input from independent OOH media companies to help develop the content. We want to know how you and your company are
- [OUTFRONT Partners with Adquick](https://billboardinsider.com/outfront-partners-with-adquick/) - Today marks an important moment for AdQuick, and for the future of out-of-home advertising. We’re proud to announce an exclusive multi-year commercial partnership with OUTFRONT Media, one of the largest and most trusted IRL media companies in the United States. As part of this collaboration, OUTFRONT will license AdQuick’s OOH sales cloud product for
- [Speakers announced for OAAA Independents Summit](https://billboardinsider.com/speakers-announced-for-oaaa-independents-summit/) - The Out of Home Advertising Association of America (OAAA) today announced the return of the Independents Summit, kicking off the 2026 OOH Media Conference for its second year. Designed specifically for Independent OOH companies, the Summit brings together local and regional companies for a focused afternoon centered on growth, innovation, and collaboration. Developed in partnership
- [Kevin Gephart on selling long-term versus short term contracts](https://billboardinsider.com/kevin-gephart-on-selling-long-term-versus-short-term-contracts/) - Thanks to everyone who submitted their toughest OOH Sales questions. I will answer the questions in my next few columns. A Billboard Insider reader asked: “How do I sell long-term versus short-term contracts?” Here are four principal elements: Always present all proposals as annual contracts. If an advertiser asks for a six-week program, explain; “here
- [Static, Digital or Billboard in a Box?  It’s about time we had a third choice.](https://billboardinsider.com/static-digital-or-billboard-in-a-box-its-about-time-we-had-a-third-choice/) - by Nick Coston I’ve been writing about new, revolutionary OOH products for over 10 years. Some make it, some bomb. The one I’m writing about today blows all of them away simply because it can scale big time. Not only that, the product also has been around since 2017 and while this may be new
- [OUTFRONT Revenue Up in 4Q 2025](https://billboardinsider.com/outfront-revenue-up-in-4q-2025/) - Here are the results of the OUTFRONT 4Q 2025 earnings release, earnings deck and conference call, sponsored and analyzed by SignValue. Consolidated revenue increased 4.1% to 513 million during Q4 2025. Billboard revenue increased 0.5% to $377 million. The small increase was due to the loss of the low margin LA and New York billboard
- [Company of the Day - L&W Outdoor Advertising](https://billboardinsider.com/company-of-the-day-lw-outdoor-advertising-2/) - Company: L&W Outdoor Advertising Headquarters: 6102 W 400 N, Greenfield, IN 46140 Market: Indiana Phone: 317-894-7110 Email: lwoutdoor@myninestar.net L&W Outdoor Advertising, Inc. is Indiana's Interstate Billboard Company. Located just east of Indianapolis with signs serving most of the major interstates in Indiana. Founded in 1983, L&W began with Larry Weaver and his two sons working
- [Kevin Gepart on solving problems versus peddling products](https://billboardinsider.com/kevin-gepart-on-solving-problems-versus-peddling-products/) - Thanks to everyone who submitted their toughest OOH sales questions. I will tackle the most common ones over the next few installments. Let’s start with the Number 1 question: “How do we keep competitors from undercutting our rates and stealing our business?” There isn’t a magic solution. Solving it requires a strategic shift in how
- [Company of the Day: Kennedy Outdoor](https://billboardinsider.com/company-of-the-day-kennedy-outdoor-3/) - Company: Kennedy Outdoor Markets: Ohio Address: 9327 Martinsburg Rd. St., Louisville, OH. 43071 Email: kennedyoutdoor9@gmail.com Phone: 740-258-7083 Kennedy Outdoor operates an out of home plant with 138 faces in Ohio. The company was founded by Richard Kennedy in in 2013. Billboard Insider talked with Kennedy. Richard, how did you get into the out of home
- [New Speakers Added to 2026 OOH Media Conference](https://billboardinsider.com/new-speakers-added-to-2026-ooh-media-conference/) - Lamar’s Ross Reilly and Giant Spoon’s Ian Grody to share insights on brand growth, creative strategy, and the evolving role of OOH WASHINGTON, D.C. — February 24, 2026 — The Out of Home Advertising Association of America (OAAA) today announced additional speakers for the 2026 OOH Media Conference, taking place May 11–13, 2026, in
- [VIOOH Partners with JCDecaux Ireland](https://billboardinsider.com/viooh-partners-with-jcdecaux-ireland/) - February 24, 2026, London - Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of Ireland and Northern Ireland to its global programmatic marketplace. The partnership delivers access to
- [4 Things About Lamar](https://billboardinsider.com/4-things-about-lamar-5/) - Here are four things about Lamar which SignValue discovered after reading Lamar Advertising's 125 page 2025 10k. Digital Leads the way. Lamar's digital revenues and logo revenues increased 7% in 2025 although digital revenues made a much larger contribution to Lamar's total revenue gain. Static billboard revenues grew 1% and transit revenue declined 4%.
- [Outdoor Advertising Needs People Metrics, Not Raw Device Counts](https://billboardinsider.com/outdoor-advertising-needs-people-metrics-not-raw-device-counts/) - by David Strnad, Chief Product Officer, OOH, Ipsos Out-of-Home (OOH) is having a measurement moment, and frankly, it’s overdue. As advertisers rightfully demand the same accountability from OOH that they get from other channels, the market is flooded with aggressive narratives suggesting that more data points, specifically from sensors and mobile devices, automatically equal better
- [Company of the Day - Klein Outdoor](https://billboardinsider.com/company-of-the-day-klein-outdoor-2/) - Company: Klein Outdoor Advertising Headquarters: 54 Broad Street, Suite L107, Red Bank New Jersey 07701 Market: New Jersey Phone: 732-450-0505 Email: davidklein@kleinoutdoor.com Klein Outdoor owns and operates one two-sided digital structure (20 X 50) in Madison New Jersey. The Company has developed and sold over 40 other locations in New Jersey. David Klein is the owner.
- [Ballyhoo Media Announces Nationwide Partnership with Hornblower Group](https://billboardinsider.com/ballyhoo-media-announces-nationwide-partnership-with-hornblower-group/) - February 23, 2026 Miami, FL – February 23, 2026 Ballyhoo Media, the nation's largest waterway media company, is proud to announce a new nationwide partnership with Hornblower Group, a global leader in experiences and transportation, operating hundreds of ferries, water taxis, and private charter vessels across the United States. The partnership brings Ballyhoo's decade of
- [Texperts on Billboard Legal Ads](https://billboardinsider.com/texperts-on-billboard-legal-ads/) - University of Houston political science professor Brandon Rottinghaus and Texas Lawyer David Coale had a discussion on legal billboard advertising on the Texperts Podcast. Some of the highlights. Legal advertising in Texas Texas lawyer advertising is governed by rule 7 of the Texas disciplinary rules of professional conduct enforced by the Texas State bar and
- [Company of the Day: Saline Signs](https://billboardinsider.com/company-of-the-day-saline-signs/) - Company: Saline Signs Markets: Arkansas Headquarters: Benton, Arkansas Email: justin@salinesigns.com Phone: 501-213-5453 Saline Signs operates a billboard plant with 98 total displayt faces including 7 digital display faces in Arkansas. Billboard Insider talked with Maggie Adams. How did Saline get into the out-of-home advertising business? Saline Signs entered the out-of-home advertising industry in 2012 with
- [Lamar Revenue Up 2.8% in 4Q 2026](https://billboardinsider.com/lamar-revenue-up-two-point-eight-percent-in-4q-2026/) - "We ended 2025 with encouraging sales momentum," was how Lamar Advertising CEO Sean Reilly lead off the company's 4Q 2025 earnings call. Here are the results of Lamar Advertising's 4th quarter 2025 earnings releaase and earnings call, sponsored and analyzed by SignValue. Net revenues increased by 2.8% to $596 million. Strong categories were services, healthcare,
- [Becky Smith and Her Next Big Thing](https://billboardinsider.com/becky-smith-and-her-next-big-thing/) - Becky Smith has been a great friend to and a tireless worker for the OOH industry. Insider was very curious to see what her next step would be. We wish her well as she branches out on her own. Becky, I understand you have an announcement to make? I’m excited to share the launch of
- [Billboard Insider Classifieds February 21, 2026](https://billboardinsider.com/billboard-insider-classifieds-february-21-2026/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Invest in the Future of Out of Home](https://billboardinsider.com/invest-in-the-future-of-out-of-home/) - By Paul Cook, FOARE Chair & President, Wolverine Signs Out of home continues to compete — and win — in an increasingly complex media environment. Marketers are demanding measurable performance. Agencies are refining allocation models. Investment decisions are being made with greater precision than ever before. For OOH to maintain and grow its position, our
- [Out of Home Advertising Still a Great Value](https://billboardinsider.com/out-of-home-advertising-still-a-great-value-2/) - Take a look at the latest CPM (cost per thousand impressions) taken from Solomon February 2026 Media Monthly report. Out of home is a better value than broadcast TV, influencer marketing, streaming and newspapers. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our
- [Rothfelder on Lease Escalator and Unilateral Renewal Clauses](https://billboardinsider.com/rothfelder-on-lease-escalator-and-unilateral-renewal-clauses/) - Billboard Insider ran a couple interesting articles on lease escalator clauses recently, namely those by Andy Goodman on January 28, 2026 and by Carl Hutchinson on February 17, 2026. Andy and Carl agreed that these types of provisions, while seemingly non-adversarial and business-like, can quickly get out of control and exceed reasonable expense expectations. Andy
- [Company of the Day: JR Promotions](https://billboardinsider.com/company-of-the-day-jr-promotions-4/) - Company: JR Promotions Market: Indiana, Kentucky. Headquarters: 430 2nd St, Columbus, IN 47201 Phone: 812-379-2173 JR Promotions owns over 1,400 billboard faces in Indiana and Kentucky. The company was started by Janeen Sprague in July of 1986. In the spring of 1988, Richard Sprague joined to help the company focus on growth and development. Richard Sprague is the
- [Andrew Foster Promoted to Group Partnerships Director at Wildstone](https://billboardinsider.com/andrew-foster-promoted-to-group-partnerships-director-at-wildstone/) - London, 19 February 2026 New role reflects company’s ambition to grow its international presence Wildstone, the world’s largest owner of outdoor advertising infrastructure, has announced the promotion of Andrew Foster to the newly created position of Group Partnerships Director. Foster was previously Partnerships Director, having originally joined the company as Development Director in 2021 when
- [Vistar Media Releases State of Consumer Attention Report](https://billboardinsider.com/vistar-media-releases-state-of-consumer-attention-report/) - New York, NY – February 18, 2026 -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and part of T-Mobile Advertising Solutions, today released its State of Consumer Attention Report, which examines what today’s audiences notice, trust, and do in response to advertisements. The report, which is based on a survey
- [OAAA Media Conference Speakers Announced](https://billboardinsider.com/oaaa-media-conference-speakers-announced/) - WASHINGTON, D.C. — February 18, 2026 — As brands navigate an increasingly automated and fragmented media environment, the Out of Home Advertising Association of America (OAAA) is bringing together the leaders shaping modern brand power. OAAA today announced additions to an already powerhouse lineup for the 2026 OOH Media Conference, taking place May 11–13, 2026,
- [Who’s Got the Hot OOH Hand?](https://billboardinsider.com/whos-got-the-hot-ooh-hand/) - by Nick Coston Each year as a combo media buyer and salesperson, I do my best to see which products, which revenue streams, which companies, which brands are the hot ones. Year over year, that trophy doesn’t change all that much as it appears to only move the needle every three years or so. While
- [Company of the Day - King Outdoor](https://billboardinsider.com/company-of-the-day-king-outdoor-4/) - Company: King Outdoor Advertising Markets: Pennsylvania Address: 304 N Washington Avenue, Suite 201, Scranton, PA 18503 Email: info@kingoutdoor.net Phone: 570-344-8250 Founded in 1966, KING Outdoor has been providing innovative outdoor advertising solutions for over 45 years. Current CEO and President Jerry Frank joined the company in 1968 as a bookkeeper and salesperson, learning the ropes
- [Adams Outdoor Expands with Strategic Acquisitions in Charlotte and Virginia](https://billboardinsider.com/adams-buys-cameron-outdoor/) - February 18, 2026 — Adams Outdoor Advertising today announced the acquisition of two strategic billboard locations in the Charlotte, North Carolina and Virginia markets. Both transactions reinforce the company’s continued focus on disciplined, high-impact growth. In Charlotte, Adams acquired a premier digital billboard asset from Cameron Outdoor, serving westbound traffic heading into the city. The high-visibility unit delivers
- [Colleges and Universities Spend More than $100 Million Yearly on Out of Home](https://billboardinsider.com/colleges-and-universities-spend-more-than-100-million-each-year-on-out-of-home/) - Some highlights from Where Did All the Ads Go? published by the Postsecondary Ecucation and Economics Research Center. The report attributes a declined in overall higher education ad spending to declining enrollment and school closures. Out of home spending however has been stable... The number of higher educational institutions buying out of home has declined
- [Company of the Day: Keenan Outdoor](https://billboardinsider.com/company-of-the-day-keenan-outdoor/) - Company: Keenan Media Markets: Georgia Address: 1385 Iris Drive SE, Conyers, GA 30013 Email: Info@KeenanMediaLLC.com Phone: 678-806-3473 Brett and Lane Keenan founded Keenan Media to develop out of home locations in Georgia. The company has 41 total faces including 9 digital faces. All the structures are steel and all but one are monopoles. Billboard Insider talked with Co-Owner Lane Keenan.
- [Richard Rothfelder on Reliance on Surveys](https://billboardinsider.com/richard-rothfelder-on-reliance-on-surveys/) - Billboard Insider recently received a question from a reader that I bet many of you have experienced: An ooh company installs or buys a billboard and assumes an old survey is recorded…time goes by and the state highway department widens the highway and finds the sign partially in the existing right of way and possibly partially
- [Trailhead Media's Carl Hutchinson Says Be Wary of Lease Inflators](https://billboardinsider.com/trailhead-medias-carl-hutchinson-says-be-wary-of-lease-inflators/) - A few weeks ago out of home leasing and development expert told our readers to be cautious about billboard lease escalator clauses. Trailhead Media Assistant Director of Real Estate agrees: From my experience, this is exactly where many OOH deals quietly go wrong. I’ve seen leases that looked completely reasonable at signing—everyone optimistic, projections penciled
- [Rate this Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-128/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com)
- [Company of the Day: Key-Ads](https://billboardinsider.com/company-of-the-day-key-ads/) - Company: Key Ads, Inc. Headquarters: 50 East 3rd Street, Dayton, Oh 45402 Markets: OHIO Dayton Columbus Cincinnati Lima Toledo Cleveland INDIANA Indianapolis Fort Wayne KENTUCKY Lexington Phone: (937) 279-0465 Email: sales@key-ads.com Founded in 1955 by Ed Keyes, Key-Ads, Inc. today is operated by Ed’s son and grandsons. Key-Ads has expanded over the years throughout Ohio,
- [Company of the Day: Kelso Outdoor](https://billboardinsider.com/company-of-the-day-kelso/) - Company: Kelso Outdoor Markets: Florida Headquarters: 7208 W. Sand Lake Rd, Suite 303, Orlando, FL 32819 Phone: 407-648-7001 Email: Info@KelsoOutdoor.com Kelso Outdoor Advertising is is a Florida out of home advertising company.Kelso Outdoor Advertising, LLC was founded by Company President Pat Kelso who began his outdoor advertising career as a sign painter for Adams Outdoor Advertising in Lansing, Michigan while
- [Whistler Billboards expands in Kansas City](https://billboardinsider.com/whistler-billboards-expands-in-kansas-city/) - Whistler Billboards is officially expanding into the Kansas City metro area. This marks a major step forward for our regional growth strategy and strengthens our presence across the Midwest. With the addition of 50 billboard locations across Missouri and Kansas, Whistler Billboards now operates in three powerful metro markets: Tulsa, Oklahoma City, and Kansas City.
- [Motionworks on Geopath and Measurement Solutions](https://billboardinsider.com/motionworks-on-geopath-and-measurement-solutions/) - Billboard Insider wrote about Geopath's difficulties in Geopath's financial woes. Geopath responded in Geopath Interim CEO Rob Peterson on Geopath's Progress. Billboard Insider's coverage mentioned a Geopath contract with Motionworks. Motionworks CEO and C0-Founder Ryan Kinskey has asked to respond to our Geopath coverage below. Thank you for the opportunity to respond. Motionworks has remained intentionally silent during Geopath’s recent
- [Indie Impact Awards: Small Shops. Big Swings.](https://billboardinsider.com/indie-impact-awards-small-shops-big-swings/) - If a killer out-of-home ad hits you right in the brain chemicals, the Indie Impact Awards are your kind of night. Held Thursday night of the IBO Spring Conference, the Indie Impact Awards spotlight the independent designers and operators who keep raising the bar for out-of-home. Not by formatting business cards on sticks—by crafting big,
- [The Clear Channel Outdoor Payday](https://billboardinsider.com/the-clear-channel-outdoor-payday/) - Here's who get's a big payday when the Clear Channel Outdoor Transaction closes. The calculations are sponsored and analyzed by Signvalue. Stockholders who bought in during the past five years. The stockholders get $2.43 per share. Here's what the total stock gain depending on when you bought the stock. This is total gain, not compounded
- [Billboard Insider Classifieds February 14, 2026](https://billboardinsider.com/billboard-insider-classifieds-february-14-2026/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Clear Channel's Talking Points on the Mubadala Sale](https://billboardinsider.com/clear-channels-talking-points-on-the-mubdala-sale/) - We thought you'd like to see a copy of a toolkit circulated to Clear Channel Outdoor managers containing frequently asked questions and other talking points related to the sale of Clear Clear Channel Outdoor to Mubadala Capital. The toolkit was filed with the SEC so is public information. Announced Acquisition of Clear Channel Manager Toolkit
- [Company of the Day: Joyce Outdoor](https://billboardinsider.com/company-of-the-day-joyce-outdoor-6/) - Company: Joyce Outdoor Advertising Markets: New Jersey, Chicago, Pennsylvania Headquarters: 800 James Avenue, Scranton, PA 18510 Phone: 570-871-0311 Email: info@joyceoutdoor.com Joyce Outdoor Advertising operates a plant which includes 33 total billboard and wall faces including 5 digital faces in New Jersey, Chicago and Pennsylvania. In September 2019 the company developed a wallscape targeting the athletic facilities of Scranton Preparatory School. The
- [With GenLogs You can make Money While Fighting Cargo Theft and Human Trafficking](https://billboardinsider.com/genlogs-lets-you-make-money-while-fighting-threft-and-human-trafficking/) - By Peter Anderson, Sensor Partnerships Lead, GenLogs.io In the Out-of-Home world, a billboard is usually valued for what people see on it. But for GenLogs, the value lies in what the billboard sees. Just two years ago, we reported on GenLogs’ innovative model of renting space on billboard structures to house its "Trident" sensors. What
- [Consistency Isn’t Sexy](https://billboardinsider.com/consistency-isnt-sexy/) - From Up To Something, It doesn’t spike. It compounds. We just crossed the one-year mark with Munley Law’s sports-themed out-of-home campaign. Same visual language. Same tone. Same message structure. Over and over. Not because we ran out of ideas. Because we chose to build memory. Most advertisers treat billboards like one-off events. A clever
- [Next steps for Clear Channel Outdoor shareholders?](https://billboardinsider.com/next-steps-for-clear-channel-outdoor-shareholders/) - Earlier this week Clear Channel Outdoor agreed to sell to Mubadala Capital/TWG for $6.2 billion. A Billboard Insider reader asks: "I'm curious what the next step would be for Clear Channel Outdoor stock holders?" Here's what we know after reviewing the Form 14A Clear Channel Outdoor filed on the sale. The Clear Channel Outdoor board
- [Company of the Day - Kegerreis Outdoor](https://billboardinsider.com/company-of-the-day-kegerreis-outdoor-3/) - Company: Kegerreis Outdoor Advertising Headquarters: 162 Farm Credit Dr. Chambersburg, PA 17202 Markets: Pennsylvania Maryland West Virginia North Carolina New Jersey New York Virginia Phone: 800-745-4166 Kegerreis Outdoor Advertising, LLC is a regional, Mid-Atlantic billboard company with over 40 years in the outdoor industry. Operating in 7 states with over 2,600 displays ranking them
- [Scott Wells Email to Clear Channel Employees](https://billboardinsider.com/scott-wells-email-to-clear-channel-employees/) - Here's the email Clear Channel Outdoor CEO Scott Wells sent to Clear Channel employees announcing Clear Channel Outdoor's sale to Mubadala/TWG for $6.2 billion. From: Scott Wells To: All employees Subject: Clear Channel’s Next Chapter I’m pleased to share some exciting news: Clear Channel has entered into an agreement to be acquired by Mubadala
- [3 More Things About the Clear Channel Outdoor sale](https://billboardinsider.com/three-more-things-about-the-clear-channel-outdoor-transaction/) - Three more things about the Clear Channel Outdoor sale sponsored and analyzed by SignValue. Who are the common stock investors? $3 billion in equity has been raised for the acquisition. The common equity will be provided by Mubadala Capital and TWG Global. Mubadala Capital is an affiliate of Mubadala Investment Company, the sovereign wealth fund
- [Farewell, My Lovely](https://billboardinsider.com/farewell-my-lovely/) - By Nick Coston I worked as a Regional Account Executive at the DC/ Baltimore Division for Clear Channel Outdoor, starting two weeks after 9/11 and I would leave in April of 2012. It was the most fun I ever had working for any company. Starting soon after Clear Channel Worldwide bought and took over operating
- [Company of the Day: JGI Outdoor](https://billboardinsider.com/company-of-the-day-jgi-outdoor-4/) - Company: JGI Outdoor Markets: Texas, Louisiana, New Mexico Address: 525 Park Grove, Katy Texas, 77450 Email: contractjgi@jgioutdoor.com Phone: 281-992-2828 JGI Outdoor is a privately held company which operates billboards in Texas. The company was started in 1994 by John P Gannon with the acquisition of forty billboards. Today the company has over 1,000 billboard faces in Texas, Louisiana and New
- [OAAA Releases Updated OpenOOH Taxonomy To Advance Industry Standardization & Transparency](https://billboardinsider.com/oaaa-releases-updated-openooh-taxonomy-to-advance-industry-standardization-transparency/) - Updated venue classifications support scalable DOOH buying and aligns the medium more closely with the omnichannel media ecosystem WASHINGTON, D.C. — February 9, 2026 — The Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry, today released an updated OpenOOH venue taxonomy, developed to
- [Clear Channel Outdoor Agrees to be Acquired by Mubadala Capital, in Partnership with TWG Global, for $6.2 Billion](https://billboardinsider.com/clear-channel-outdoor-agrees-to-be-acquired-by-mubadala-capital-in-partnership-with-twg-global-for-6-2-billion/) - Shareholders to receive $2.43 per share in cash, representing a 71% premium to unaffected share price SAN ANTONIO, Feb. 9, 2026 /PRNewswire/ -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) ("Clear Channel" or the "Company"), a leader in U.S. out-of-home (OOH) advertising, today announced that it has entered into a definitive agreement to be acquired by Mubadala
- [Analyzing the Clear Channel Outdoor Sale](https://billboardinsider.com/analyzing-the-clear-channel-outdoor-sale/) - Yesterday, Clear Channel Outdoor announced a sale to Mubadala Capital/TWG for $6.2 billion. Here's an analysis of the sale, sponsored and analyzed by SignValue. A 12.8 times adjusted cashflow purchase multiple The transaction gives Clear Channel Outdoor an enterprise value of $6.2 billion. That works out to 12.76 times Clear Channel Outdoor's Adjusted EBIDTA (cashflow)
- [What Are Your Out of Home Sales Questions?](https://billboardinsider.com/what-are-your-out-of-home-sales-questions-2/) - What questions do you have about out of home sales? Use the comment box below or email davewestburg@billboardinsider.com. We'll run a series in which out of home sales expert Kevin Gephart answers your questions. Kevin spent 37+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. He co-authored The Ultimate OOH Sales
- [Company of the Day - Keyes Outdoor Advertising](https://billboardinsider.com/company-of-the-day-keyes-outdoor-advertising-5/) - Company: Keyes Outdoor Advertising Markets: Indiana Headquarters: P.O. Box 47281, Indianapolis, IN 46247 Phone: 317-442-8132 EMail: jeff@keyesoutdoor.com Keyes Outdoor Advertising is a family-owned business, established in 1985 in the Indianapolis area. Keyes has operated continuously since arriving in Indiana. The Company operates both junior posters and traditional bulletins at over 50 locations in Indianapolis, New Castle and Hamilton County
- [Company of the Day: Jonesboro Digital](https://billboardinsider.com/company-of-the-day-jonesboro-digital-3/) - Company: Jonesboro Digital Markets: Arkansas Email: john@jonesborodigital.com Phone: 870-819-3234 Jonesboro Digital operates a three sided digital billboard in Jonesboro, Arkansas. The structure is located at East Nettleton and Red Wolf Boulevard. The company is owned by a brother and sister team – John and Hilary Frankel. Hilary owns an advertising agency called Media Partners in Memphis, Tennessee.
- [Rate this Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-127/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com)
- [The Importance of Safety in the OOH Industry](https://billboardinsider.com/the-importance-of-safety-in-the-ooh-industry/) - By Andy McDonald, SVP Government Affairs, OAA Prioritizing safety has always been imperative for the Out of Home (OOH) advertising industry. OOH execution requires teams to operate at heights, in proximity to roadways, power lines, and heavy equipment — conditions that demand rigorous training, clear standards, and a culture committed to preventing injuries. The Out
- [Billboard Insider Classifieds February 7, 2026](https://billboardinsider.com/billboard-insider-classifieds-february-7-2026/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Lamar's Hal Kilshaw talks politics and digital billboards](https://billboardinsider.com/lamars-hal-kilshaw-says-la-may-allow-more-digitals/) - Ian Dallimore interviewed Hal Kilshaw Lamar's EVP Government Relations on the Digital and Dirt podcast. Here the highlights. Lamar's Decentralized Approach to Government Relations Lamar does it a little bit differently than the other 2 big billboard companies ...because we grew up as a company in smaller markets...we've tended to let our local operational people
- [Ocean Outdoor Adds Creator Tool](https://billboardinsider.com/ocean-outdoor-adds-creator-tool/) - London, UK: Ocean Outdoor and Creator by Infinitum, a division of Infinitum Group, have formed a new partnership that brings together the impact of premium digital out-of-home (DOOH) with online creator engagement to deliver integrated brand campaigns that reach combined audiences of millions. Ocean Creator offers a market-first turnkey solution for brands, pairing premium DOOH
- [Company of the Day: JARED Outdoor](https://billboardinsider.com/company-of-the-day-jared-outdoor/) - Editors Note: Jared Outdoor was purchased by Lamar Advertising in October 2024 Company: Jared Outdoor Advertising Markets: Missouri Address: 2870-A S. Ingram Mill Rd, Springfield, Missouri, 65804 Phone: 417-877-7900 Jared Outdoor operates a billboard plant with 46 total faces and 9 digital faces in Southwest Missouri. Curtis Jared is the company’s owner. To receive
- [Firefly Adds to Vegas Network](https://billboardinsider.com/firefly-adds-to-vegas-network/) - New York, NY — Feb 4, 2026 — Firefly, the global leader in mobility media, today announced the introduction of The Vegas Miracle, a landmark digital spectacular billboard at Miracle Mile Shops in the heart of the Las Vegas Strip. Las Vegas has long been one of Firefly’s most important and established markets, where the
- [Keith Horton on getting into Out of Home and why Allison Outdoor was a great place to work](https://billboardinsider.com/keith-horton-on-why-allison-outdoor-was-a-great-place-to-work/) - Yesterday Allison Outdoor Manager of Sales Keith Horton talked about what he's learned in a 44 year career selling out of home. Today he talks about getting into out of home and what made Allison Outdoor such a great place to work. How did you get into the out-of-home business? I guess I’m one of
- [Company of the Day - Invision Outdoor](https://billboardinsider.com/company-of-the-day-invision-outdoor/) - Company: Invision Outdoor Headquarters: 1333A North Avenue, Suite 636 New Rochelle, NY 10804 Market: New York Phone: 917-797-9179 Email: hello@invisionoutdoor.com Invision Outdoor is a female-powered advertising firm focused on transforming the Big Apple's advertising scene. Their focus is on their highly sought-after wallscapes and bulletins, strategically sprinkled across NYC's coolest neighborhoods. Their inventory includes
- [Keith Horton on What He's Learned in a 44 Year Career Selling Out of Home](https://billboardinsider.com/keith-horton-on-what-hes-learned-in-a-44-year-career-selling-out-of-home/) - Yesterday we mentioned that Allison Outdoor's Keith Horton is retiring after a 44 year out of home advertising career. We asked Keith what he's learned about sales What have you learned about selling out-of-home over a 44-year career? I’ve always said: treat customers the way you want to be treated. Be real and put yourself
- [Meadow Outdoor Salutes Walldogs](https://billboardinsider.com/meadow-outdoor-salutes-walldogs/) - https://vimeo.com/820661838 Meadow Outdoor's Chris Zukin tells us that in 2023 , Meadow was one of the primary sponsors of “The Northwest MuralFest” in The Dalles, Oregon. Over 230 sign painters from around the world came to The Dalles to paint 15 historic murals in one week. It was a great success. In the word of
- [The Constant IBO Mission as the World Changes](https://billboardinsider.com/the-constant-ibo-mission-as-the-world-changes/) - By Chris Cowlbeck, IBO CVO, Ardmore OK USA Over the years, IBO has been shaped by the passion and dedication of some truly remarkable people. One of those people is Becky Smith. We are incredibly grateful for the time, talent, and heart she brought to our organization, and we wish her nothing but success and
- [Celebrating Keith Horton’s Legacy After 44 Remarkable Years in Out of Home](https://billboardinsider.com/celebrating-keith-hortons-legacy-after-44-remarkable-years-in-out-of-home/) - After 44 years in the Out of Home industry and more than seven years with Allison Outdoor Advertising, we’re proud to congratulate Keith Horton on his retirement, effective March 31, 2026. Keith joined Allison Outdoor in October 2018 and has been a steady, positive leader ever since. “His depth of knowledge across every facet of the billboard
- [Goodman says to build trust before you talk dollars](https://billboardinsider.com/goodman-says-to-build-trust-before-your-talk-dollars/) - Today out of home leasing and development expert Andy Goodman of Age Advertising talks about when and how to approach a landlord to discuss rent. A mistake new billboard operators make is introducing rent too early in conversations with property owners. In practice, discussing money before establishing value and trust can shut down a deal before it
- [Company of the Day: Jarman Outdoor](https://billboardinsider.com/company-of-the-day-jarman-outdoor-4/) - Company: Jarman Outdoor Advertising Markets: North Carolina Address: 283 Otis Miller Road, Beulaville, NC 28518 Email: contact@jarmanoutdoor.com Phone: 910-290-0447 Jarman Outdoor operates a billboard plant with 50 static faces in North Carolina. The company was started in 2002. Billboard Insider talked with owner Chris Jarman. How did you get into the out of home business? A major fast food chain
- [OUTFRONT Partners with Formula E Miami](https://billboardinsider.com/outfront-partners-with-formula-e-miami/) - NEW YORK, Feb. 2, 2026 /PRNewswire/ -- OUTFRONT Media, one of the leading out-of-home (OOH) companies in the U.S. and a leader in in-real-life (IRL) media, has been named the Official OOH Advertising Partner of the 2026 ABB FIA Formula E Miami E-Prix, as well as the Associate Partner of Change. Accelerated. Live: Miami. This one-year partnership positions OUTFRONT as
- [JCDecaux Unveils Global Programmatic Out of Home Buying](https://billboardinsider.com/jcdecaux-unveils-global-programmatic-out-of-home-buying/) - Paris, February 2nd, 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the global expansion of its pioneering programmatic Digital Out-of-Home (pDOOH) media solution. Building on the successful 2024 launch of the first global airport programmatic offer, JCDecaux now extends this powerful offer to street, transport, and retail environments,
- [Vistar Media Appoints Goodge Enterprise Sales Director](https://billboardinsider.com/vistar-media-appoints-goodge-enterprise-sales-director/) - London - February 2, 2026 - Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the appointment of Oliver Goodge as Enterprise Sales Director, EMEA. In this newly created role, Goodge will lead the expansion of Vistar Media's enterprise solutions across the region, partnering closely with media owners and retailers to
- [Billboard Easement and Lease Survives a Tax Sale Challenge](https://billboardinsider.com/billboard-easement-and-lease-survive-tax-sale-challenge/) - Can a billboard easement and lease survive a tax sale challenge? Yes, according to 3018 Pershall, LLC. vs Outfront Media, LLC. Here are the facts. In 1990 National Advertising signed a billboard lease on land near I-270 in St Louis. Outfront acquired National advertising in 1997 and entered into a new lease with the landowner
- [Ocean Outdoor Adds Manchester Arndale Centre](https://billboardinsider.com/ocean-outdoor-adds-manchester-arndale-centre/) - Ocean Outdoor has been awarded the sales and marketing contract to manage all existing Out of Home (OOH) advertising formats on behalf of Manchester Arndale, the UK’s biggest inner city retail centre. Ocean plans to revamp the centre with new screen formats and the latest DOOH technology. The long term contract covers 37 internal D6
- [Company of the Day - Jones Outdoor](https://billboardinsider.com/company-of-the-day-jones-outdoor-8/) - Company: Jones Outdoor Market: Wisconsin. Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone: (800) 536-7446 Email: crutchik@jonessign.com Jones Outdoor is a division of Jones Sign Company which was founded in 1910. The Company has over 400 billboard faces and bulletin properties in Wisconsin, including 19 digitals. They have concentrated coverage from Fond du Lac to
- [Lamar Advertising Acquires Assets of Cleveland Outdoor Advertising](https://billboardinsider.com/lamar-advertising-acquires-assets-of-cleveland-outdoor-advertising/) - BATON ROUGE, La., Feb. 02, 2026 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR) (“Lamar” or the “Company”), a leading owner and operator of outdoor advertising assets, announced today that it had acquired the assets of Cleveland Outdoor Advertising for cash. The transaction adds 31 high-profile bulletin faces and more than 40 junior bulletin
- [Seeing the Economy Clearly: Christopher Thornberg Takes the IBO Stage](https://billboardinsider.com/seeing-the-economy-clearly-christopher-thornberg-takes-the-ibo-stage/) - Sponsored by Drachman M&A Co. Understanding where the economy is headed isn’t an academic exercise for independent billboard operators. It’s a business necessity. Advertiser confidence. Media budgets. Real estate values. Infrastructure investment. Traffic demand. The economic backdrop shapes the decisions you make and the risks you take every day. That’s why the IBO Conference
- [Company of the Day: Jackrabbit Outdoor](https://billboardinsider.com/company-of-the-day-jackrabbit-outdoor-2/) - Company: Jackrabbit Outdoor Markets: Arkansas Email: info@jackrabbitoutdoor.com Phone: 501-868-2919 Jackrabbit Outdoor operates a billboard plant with 38 static faces and 1 digital billboard face in western Arkansas. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t
- [What Will $8 Million Buy You?](https://billboardinsider.com/what-will-8-million-buy-you/) - by Nick Coston This coming February 8th is the "Big Game". Seattle Seahawks vs. New England Patriots, from San Francisco. Kickoff at 6:30pm EST. In 1981, when I watched the big game in a girlfriend’s basement on Chicago’s Far South Side, it was her dad’s man cave, the big game started at 3:00pm. Gina’s dads
- [The Vendors You Need to Thrive in Out of Home](https://billboardinsider.com/the-vendors-you-need-to-thrive-in-out-of-home/) - One of Billboard Insider's 5 tips for starting an out of home company is to assemble a team of proven vendors. To thrive in the out of home business you'll need to add these vendors to your team. Accounting & management tools. Accounting software (QuickBooks or Wave) allows your to bill clients and record financials.
- [Billboard Insider Classifieds January 31, 2026](https://billboardinsider.com/billboard-insider-classifieds-january-31-2026/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Ipsos Strengthens Audience Measurement Expertise with Seventh Decimal Acquisition](https://billboardinsider.com/ipsos-strengths-audience-measurement-expertise-with-seventh-decimal-acquisition/) - Paris, 27 January 2026 - announces the acquisition of Seventh Decimal, a research technology company specialising in Out-Of-Home (OOH) audience measurement. Established in 2019 and headquartered in the UAE, Seventh Decimal is still in the initial phase of its development and will benefit from Ipsos to scale. Leveraging proprietary, state-of-the-art mobility intelligence, the company delivers
- [Company of the Day: Intersection](https://billboardinsider.com/company-of-the-day-intersection-3/) - Company: Intersection Markets: Nationwide US Headquarters: 470 Park Avenue South, 10th Floor, New York, NY. 10016 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a nationwide network of digital and static screens across multiple urban markets in the US including Atlanta, Boston, Charlotte, Chicago, Las Vegas, Los Angelles, Minneapolis, New Jersey, New York, Philadelphia, Pittsburgh, Portland, San Francisco
- [Readers Say a Digital Takes 6 Mos or More to Rent Up and 70% is Full Occupancy](https://billboardinsider.com/readers-say-a-digital-takes-xx-mos-to-rent-up-and-xx-is-full-occupancy/) - Here are the results of Billboard Insider's reader poll on digital billboard lease up and occupancy. A large majority of Billboard Insider readers said it takes 6 months or more for a new digital billboard to get to full occupancy. 70% was the most popular opinion as to what reasonable occupancy is for a digital
- [Five Things You Need to Know Before Starting an Out of Home Company](https://billboardinsider.com/five-things-you-need-to-know-before-starting-an-out-of-home-company/) - I was asked to give a short talk to a group group of people interested in entering the out of home advertising business. I highlighted five things based on 30 years experience in the out of home business as a lender, investor and Co-Publisher of Billboard Insider. Billboards are not passive income Billboards are
- [Company of the Day - InterState Outdoor](https://billboardinsider.com/company-of-the-day-interstate-outdoor-3/) - Company: InterState Outdoor, Inc. Headquarters: 1003 S. Pollock, Selma NC 27576 Market: North Carolina Phone: 800.232.9072 Email: info@interstateoutdoor.net Interstate Outdoor is a family owned and operated company, headquartered in Selma, North Carolina. Their Market covers most of eastern North Carolina. The Stancil family owns and operates the business along with the leadership of David Stuckey
- [Foxpoint Growing in Florida](https://billboardinsider.com/foxpoint-growing-in-florida/) - Orlando, Florida – January, 2026 – Foxpoint, led by James Neumann, is expanding their footprint in Florida with nine newly acquired locations centered in Orlando, with additional locations in Melbourne and Ocala. The multi-company acquisition includes existing/built displays as well as shovel-ready locations to be built in 2026. Situated in the heart of one of
- [Company of the Day - iDigital Outdoor](https://billboardinsider.com/company-of-the-day-idigital-outdoor-3/) - Company: iDigital Outdoor Headquarters: 3235 Oak Ridge Loop E West Fargo, North Dakota 58078 Market: North Dakota Phone: 701-369-6100 iDigital Outdoor focuses on digital billboards in North Dakota. Julie Halverson is the company's sales manager. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our
- [How Fast Can a Digital Billboard Ramp Up?](https://billboardinsider.com/how-fast-can-a-digital-billboard-ramp-up/) - Earlier this month Billboard Insider wrote that it takes four months for a new digital billboard to get to full occupancy of 80%. A reader suggested that it may take more than a year to reach full occupancy and that full occupancy of 80% is too high for digital billboards because they rely on short
- [Company of the Day: Hudson Valley Outdoor](https://billboardinsider.com/company-of-the-day-hudson-valley-outdoor/) - Company: Hudson Valley Outdoor Market: New York Address: 799 Violet Avenue, Hyde Park, NY. 12538 Email: evan@highwaydisplays.com Phone: 845-452-2121 Hudson Valley Outdoor (formerly Highway Display) operates a plant of 385 static roadside faces in New York. Billboard Insider talked with Evan Hartman. What lead to the name change? In the last year the company transitioned
- [Andy Goodman on Billboard Lease Escalator Clauses](https://billboardinsider.com/billboard-lease-esclator-clauses/) - Today, out of home leasing and development expert Andy Goodman of Age Advertising discusses billboard lease escalator clauses. Ask a room full of industry veterans what a reasonable out of home lease escalator looks like, and you will get a range of answers—followed quickly by stories of deals that made sense on day one and
- [Clear Channel Outdoor to Modernize Transit Advertising Across Austin Through New CapMetro Partnership](https://billboardinsider.com/clear-channel-outdoor-to-modernize-transit-advertising-across-austin-through-new-capmetro-partnership/) - High-Impact Transit Media Will Connect Brands with Millions of Residents, Commuters and Visitors in One of America's Fastest-Growing Cities AUSTIN, Texas, Jan. 27, 2026 /PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO) today announced it was awarded a multi-year contract from CapMetro, the main public transportation authority serving Austin and Central Texas, to modernize and expand the transit agency's
- [Filling a New Digital Billboard May Take Longer Than You Think](https://billboardinsider.com/filling-up-a-new-digital-billboard-may-take-longer-than-you-think/) - In Mind The Gap - Financing the Post Install Billboard Deficit Billboard Insider suggested that a new digital billboard should be able to get to full occupancy in about 4 months. An eastern out of home executive says it may take longer than 4 months to lease up a new digital and that 80% occupancy
- [Max Drachman Looks at the 2025 Deal Market and Ahead to 2026](https://billboardinsider.com/max-drachman-looks-at-the-2025-deal-market-and-ahead-to-2026/) - We reached out to veteran industry dealmaker, Max Drachman of Drachman M&A Co., to get his sense of how 2025 went and his thoughts on this coming year. Max, how would you describe the deal market in 2025? The deal market started off strong, but ended as an average year overall. There was significant momentum
- [Company of the Day: J&B Signs](https://billboardinsider.com/company-of-the-day-jb-signs-5/) - Company: J&B Signs Market: Illinois Headquarters: 105 West Chicago Ave, Chicago, IL 60654 Phone: 312-640-8181 Email: info@JandBsigns.com J&B signs operates a billboard plant in Chicago, Illinois. The company was founded in 1981. Bob Hoelterhoff is the company’s President. Michael Hoelterhoff is project manager. Billboard Insider hears the company sold off most of its signs but has
- [Adams Outdoor Acquires NC Assets from Parkway Outdoor, Further Expanding Charlotte Market Footprint](https://billboardinsider.com/adams-outdoor-acquires-nc-assets-from-parkway-outdoor-further-expanding-charlotte-market-footprint/) - CHARLOTTE, N.C.--(BUSINESS WIRE)--Adams Outdoor Advertising announced today that it has completed the acquisition of select assets from Parkway Outdoor. The transaction includes 15 assets, comprised of 14 static faces and one digital display, further strengthening Adams Outdoor’s leadership position in the Charlotte, North Carolina market. The seller utilized Johnsen, Fretty & Company, who provided closing assistance for the transaction.
- [Company of the Day - JM Outdoor](https://billboardinsider.com/company-of-the-day-jm-outdoor-5/) - Company: JM Outdoor Headquarters: 207 East Frank Ave. Lufkin, TX 75901 Markets: East Texas Phone: (936) 634-2040 Email: mark@jmoutdoor.com JM Billboards is a regional outdoor advertising company that has been serving customers in East Texas since the early 1970s. JM features both static and digital billboards with more than 450 individual faces. Mark Hicks has
- [Recruitment is the First Step in Your Retention Strategy](https://billboardinsider.com/recruitment-is-the-first-step-in-your-retention-strategy/) - By Janea McDonald, Owner, Edge Consulting You probably obsess over placements, impressions, CPMs, and client retention. But here’s the twist: your people are the first campaign that determines how well everything else works. If your recruitment process is rushed, unclear, or built around “warm bodies,” you’re guaranteeing turnover before the employee ever makes their first
- [Billboard Insider Classifieds January 24, 2026](https://billboardinsider.com/billboard-insider-classifieds-january-24-2026/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Las Vegas Billboards Rebrands and Expands](https://billboardinsider.com/las-vegas-billboards-rebrands-and-expands/) - Las Vegas, NV — January 2026 Las Vegas Billboards (LVB), Nevada’s largest privately held network of digital billboards, is entering a bold new era with a refreshed identity, expanded national partnerships, and a strategic leadership hire, reinforcing its position as the go-to platform for brands in America’s fastest-growing media market. “For nearly four decades, we’ve helped
- [OAAA Future Leaders Program Applications Open](https://billboardinsider.com/oaaa-future-leaders-program-applications-open/) - Guidelines/Program Information Objective The Future Leaders program champions diversity and fosters the growth of the next generation of out of home professionals. Selected participants will receive an all-expenses-paid trip to the 2026 OOH Media Conference, where they will engage in sessions, activities, and networking events—an invaluable opportunity to build connections and gain insights that support their career growth.
- [Company of the Day: Inspiration Lane](https://billboardinsider.com/company-of-the-day-inspiration-lane-2/) - Company: Inspiration Lane Markets: Ohio Address: Cleveland, Ohio Email: info@inspirationlanellc.com Phone: 216-952-5482 Inspiration Lane is a family-owned business which operates digital and static billboards in Cleveland, Ohio. The company’s founders and owners are Nick Pecko and Paula Young Pecko. How did you get into the out of home business? I’ve been a media buyer for almost 20 years, and
- [Rothfelder on Collecting Out of Home Receivables](https://billboardinsider.com/rothfelder-on-collecting-out-of-home-receivables/) - I read the interesting article appearing in the January 20, 2026 edition of Billboard Insider on A Way to Collect Old Out of Home Receivables.My law firm handles collections of all types, including for our billboard company clients. I wrote about our collection strategies in a couple articles Billboard insider published on September 12 and
- [Thinking About Selling Your Billboard Assets? Read This Before Taking a Direct Offer](https://billboardinsider.com/thinking-about-selling-your-billboard-assets-read-this-before-taking-a-direct-offer/) - By Marty Williamson President and CEO at Williamson and Associates Mergers & Acquisitions Over the past several months, something interesting has been happening in the OOH industry. More and more billboard companies are reaching out directly to independent operators—sometimes by phone, sometimes by email, and increasingly through regular mail —asking a simple question: “Have you
- [Mind the Gap - Financing the Post-Install Billboard Deficit](https://billboardinsider.com/mind-the-gap-financing-the-post-install-billboard-deficit/) - In Who wants to get paid when during new billboard construction we stressed that you need to spend substantial capital on a new billboard before the billboard generates cash. Your sign construction budget should include a 5% contingency to handle a few months of deficit cashflow after a billboard is in operation. Here's why. Billboard
- [Former Duane Morris Partner Joins Barton LLP’s Litigation Team](https://billboardinsider.com/former-duane-morris-partner-joins-barton-llps-litigation-team/) - NEW YORK (January 20, 2026) – Barton LLP has added another former AmLaw partner to its ranks with the addition of Patrick J. Smith as a partner in its New York office. Pat is an experienced commercial litigator and regulatory attorney who represents clients large and small, with a particular expertise in disputes and regulatory
- [Who Wants to Get Paid and When During New Billboard Construction](https://billboardinsider.com/who-wants-to-get-paid-when-during-new-billboard-construction/) - Here's a short course on who wants to be paid when during billboard construction. This matters because it means you'll need to put up your capital several months before the billboard is generating cash. Permit costs - Paid up front before issuance of permit. Steel fabricators - 50% deposit when you order a steel structure,
- [Company of the Day - Irish Sign Company](https://billboardinsider.com/company-of-the-day-irish-sign-company-4/) - Company: Irish Sign Company Market: Fargo, North Dakota Headquarters: 2302 University Drive S., Fargo ND 58103 Phone: 701-566-2947 Email: info@IrishSignCo.com Irish Sign Co is owned by Simon and Whitney Irish. They operate a digital billboard in Fargo, North Dakota. Pricing ranges from $325-500/week per slot. To receive a free morning newsletter with each day’s
- [Did I Miss Anything?](https://billboardinsider.com/did-i-miss-anything/) - By Nick Coston I had the pleasure of starting 2026 attending two of the year’s bigger shows. Not necessarily OOH shows, probably 15% max of the focus on these two shows was aimed at us but shows that nonetheless attracted over 190,000 professionals. Something like over 145,000 for Consumer Electronics Show in Las Vegas, and
- [Company of the Day: Interstate Outdoor](https://billboardinsider.com/company-of-the-day-interstate-outdoor-2/) - Company: InterState Outdoor, Inc. Headquarters: 1003 S. Pollock, Selma NC 27576 Market: North Carolina Phone: 800.232.9072 Email: info@interstateoutdoor.net Interstate Outdoor is a family owned and operated company, headquartered in Selma, North Carolina with 636 faces including 22 digital faces. Warren Stancil is the company President. Warren, when was InterState Outdoor established and how did you
- [What Makes a Brand Iconic?](https://billboardinsider.com/what-makes-a-brand-iconic/) - From Adam Singer, VP Marketing, AdQuick There’s a pattern you’ll see if you study brands that last 20, 50, even 100+ years. They don’t rely on constant persuasion and yelling 'buy now' 24/7. They don’t compete on discounts. They don’t explain themselves in every ad. They create gravity. People expect them to be bigger, better,
- [ArtPop Awarded $40,000 National Endowment for the Arts Grant to Support the 2026 Artist Cohort](https://billboardinsider.com/artpop-awarded-40000-national-endowment-for-the-arts-grant-to-support-the-2026-artist-cohort/) - FOR IMMEDIATE RELEASE Charlotte, NC - 1.14.26 - ArtPop is proud to announce it has been awarded a $40,000 grant from the National Endowment for the Arts (NEA) in support of its flagship 2026 Artist Cohort, a nationally recognized public art program, now in it’s 13th year. This prestigious federal investment affirms ArtPop’s mission to amplify
- [A Way to Collect Old Out of Home Receivables](https://billboardinsider.com/a-way-to-collect-old-out-of-home-receivables/) - PrimeNetGroup specializes in collecting media receivables. We talked with Jay Erikson, PrimeNetGroup, CEO to learn more about the company. Tell us about your background I come from the media and advertising world, not traditional collections. I began as an OOH broker or "placement agent" in 2000. I had mentors at Lamar and AK Media (later
- [The Second Sphere is Headed for the East Coast](https://billboardinsider.com/the-second-sphere-is-headed-for-the-east-coast/) - National Harbor, Maryland Would Become Second U.S. Location For Sphere And First To Utilize Smaller-Scale Venue Design Model Project Would Receive Approximately $200 Million In State, Local, And Private Incentives NEW YORK and NATIONAL HARBOR (January 18, 2026) – Sphere Entertainment Co. (NYSE: SPHR), the State of Maryland, Prince George’s County, and Peterson Companies announced today their intent to develop a
- [Company of the Day - InWindow Outdoor](https://billboardinsider.com/company-of-the-day-inwindow-outdoor-3/) - Company: Inwindow Outdoor Markets: New York Address: 636 Broadway, Suite 520, New York, NY 10012 Phone: 212-254-2250 Inwindow is a special-build studio that partners with artists and luxury brands to transform buildings into bespoke works of art. Their work includes: Façade special builds Art-led brand canvases Artist collaborations Engineered installs Interactive City partnerships Jeff Cohen
- [The Power of Placement: How Billboard Location Influences Advertising Effectiveness](https://billboardinsider.com/the-power-of-placement-how-billboard-location-influences-advertising-effectiveness/) - In today's digital-first landscape, out-of-home advertising continues to play a powerful role by delivering large-scale, real-world visibility that digital channels alone can’t replicate. Billboards cut through the noise by reaching audiences during their daily routines, offering consistent exposure in high-impact environments. From SignBirds perspective, however, even the strongest creative can fall short if it isn’t
- [Richard Hamlin on Development Agreements](https://billboardinsider.com/richard-hamlin-on-billboard-developement-agreements/) - California out of home attorney Richard Hamlin comments on the Billboard Dispute in California article we published last Friday. It’s ironic. Development Agreements in California are governed by a specific Article in the Government Code. The first Section of that Article declares that “The lack of certainty in the approval of development projects can result in
- [Billboard Insider Classifieds January 17, 2026](https://billboardinsider.com/billboard-insider-classifieds-january-17-2026/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Billboard Dispute in California](https://billboardinsider.com/billboard-dispute-in-california/) - LA Rams Owner Stan Kroenke is suing the city of Inglewood $400 million for failing to live up to a development agreement surrounding Hollywood Park mixed used development project which includes SoFi Stadium and Youtube Theater. The cause of the dispute was a 2025 deal that Inglewood signed with WOW Media to install up
- [Company of the Day: IMM Outdoor](https://billboardinsider.com/company-of-the-day-imm-outdoor-6/) - Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did you enter the out of home advertising business?
- [YESCO and Orange Barrel Media Complete Major Hollywood Signage Projects](https://billboardinsider.com/yesco-and-orange-barrel-media-complete-major-hollywood-signage-projects/) - New signage at The Roxy Theatre and The Rainbow Bar & Grill. (Photo courtesy of Orange Barrel Media) WEST HOLLYWOOD, CALIFORNIA (January 2026) – YESCO and Orange Barrel Media (OBM) announce the completion of two large-scale signage projects for legendary Sunset Strip venues, The Roxy Theatre and The Rainbow Bar & Grill, located in West
- [Down The Rabbit Hole He Goes](https://billboardinsider.com/down-the-rabbit-hole-he-goes/) - By Nick Coston, A few weeks ago, a good industry friend asked me point blank “am I wasting my time starting up a place-based, DOOH network? Give me an honest answer, don’t be your usual nice-affable self” he said. I paused at first then said, “sure, why not, seems to be successful for other companies
- [Updated Out of Home Acquisition List for 2025](https://billboardinsider.com/updated-out-of-home-acquisition-list-for-2025/) - We did well this year getting data together, but like always there are a few deals that slip through the cracks (including and New Zealand deal, Thanks Phil). We are providing a final update to the 2025 listing with additions provided after the original posting highlighted in bold and underlined. 2025 Transaction Listing Date Buyer
- [Lamar donates digital billboards to support services dogs org](https://billboardinsider.com/lamar-donates-digital-billboards-to-support-services-dogs-org/) - Lamar Advertising Company, one of the largest outdoor advertising companies in the world, is using its national billboard network to spotlight Service Dogs, Inc., a long-standing Texas-based non-profit that trains and provides service dogs to Texans living with significant challenges. The partnership formed after a deaf Lamar Advertising employee received a free Hearing Dog from
- [Anna Bager on why brands like out of home.](https://billboardinsider.com/anna-bager-on-why-brands-like-out-of-home/) - OAAA President Anna Bager was interviewed at CES 2026. You can watch the full interview below. Here are some highlights. Why brands like out of home It's the only medium really that is unskippable, unblockable and reaches any consumer at any point anytime a day and in their real lives...I think consumers want real experiences.
- [Company of the Day - International Outdoor](https://billboardinsider.com/company-of-the-day-international-outdoor-6/) - Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com Founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram and managed by both Hind and her husband,
- [OOH is the Human Medium and Why That Matters in 2026](https://billboardinsider.com/ooh-is-a-human-medium/) - By Olivia Oshry, Chief Marketing Officer, OAAA As AI accelerates how advertising is planned, bought, and optimized, marketers are facing a quieter but more pressing challenge: how to make ideas and campaigns feel human again. Automation has made media faster, smarter, and more efficient, but it has not necessarily made it more memorable or effective.
- [The Pros and Cons of Private Financing for your Out of Home Company](https://billboardinsider.com/the-pros-and-cons-of-private-financing-for-your-out-of-home-company/) - This is the fourth column in Billboard Insider's series on out of home debt. We’ve previously discussed factoring, lease financing, and bank financing. Today we talk with Craig Berry of Stark Capital to discuss the pros and cons of using a private specialized lender to finance and grow your OOH company. Private lenders are non-bank
- [MediaChoice Expands in North Carolina](https://billboardinsider.com/mediachoice-expands-in-north-carolina/) - MediaChoice, LLC announces the acquisition of strategic outdoor advertising assets in Greensboro, North Carolina from Barfield Outdoor Advertising, Inc. Barfield Outdoor is a family-owned and operated business located in Mount Olive, North Carolina. MediaChoice is an outdoor advertising company headquartered in Austin, Texas with over 2,000 sign faces across more than 400 structure locations. KALIL & CO., INC.
- [Company of the Day: Huntington Outdoor](https://billboardinsider.com/company-of-the-day-huntington-outdoor-5/) - Company: Huntington Outdoor Markets: Nationwide Headquarters: 311 East Street, Gordon, OH. 45304 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant with over over 4,700 displays including 64 digital displays across 17 states in the midwest and east. The company was formed by Justin Powell in 2008. Powell gave an outstanding talk at the 2024 IBO show
- [YESCO Installs New Gateway Arch in Yuba City, CA](https://billboardinsider.com/yesco-fabricates-installs-new-gateway-arch-in-yuba-city-california/) - SACRAMENTO, CALIFORNIA (January 2026) – YESCO, the 105-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the fabrication and installation of a new illuminated gateway arch marking the entrance to historic downtown Yuba City, California. Commissioned by North Star Construction & Engineering, Inc. in cooperation with the City of Yuba City Public
- [Let's Make 2026 a Year to Celebrate Says WOO President Tom Goddard](https://billboardinsider.com/lets-make-2026-a-year-to-celebrate-says-woo-president-tom-goddard/) - The global Out of Home industry can expect much more from 2026 than 2025 says World Out of Home Organization President Tom Goddard in a New Year message. "All media need to be able to plan not just weeks ahead but months and years," says Goddard, "and the same is true of advertisers whose horizons
- [Billboard Insider Readers are Growing Faster than the Rest of the Out of Home Industry](https://billboardinsider.com/billboard-insider-readers-are-growing-fasster-than-the-rest-of-the-out-of-home-industry/) - Billboard Insider's readers work at out of home companies which are growing much faster than than the 3.4%/year rate which the US out of home industry grew in the first 9 months of 2025. Look at the results of yesterday's readers poll on 2025 revenue growth. 84% of Billboard Insider readers report revenue growth in
- [Andy Goodman on What's in a Good Landlord Approach Letter](https://billboardinsider.com/andy-goodman-on-whats-in-a-good-landlord-approach-letter/) - Today out of home leasing and development expert Andy Goodman of age Advertising explains the four parts of a sample email or letter that he uses to approach a billboard site prospect. A successful approach letter has four key parts, each designed to build credibility, demonstrate value, and move the conversation toward a face-to-face meeting.
- [US Out of Home Industry Grows Faster than Economy or Inflation in 3Q 2025](https://billboardinsider.com/us-out-of-home-industry-grows-faster-than-economy-or-inflation-in-3q-2025/) - The US out of home industry grew faster than the US economy and faster than inflation during the third quarter of 2025. US out of home revenues increased 4.5% compared to projected growth of 3.5% of the US nominal gross domestic product and 2.9% for US inflation. This marks only the third time in
- [Out of Home Acquisition List for 2025](https://billboardinsider.com/out-of-home-acquisition-list-for-2024-2/) - Billboard Insider has compiled our list of out of home transactions for 2025. If we’ve written about it, we have provided a link in the Buyer column. As always, we appreciate the assistance provided by the M&A firms serving our industry. They have been extremely cooperative in helping Insider compile this list, while respecting the
- [Company of the Day: Idon Media](https://billboardinsider.com/company-of-the-day-idon-media-3/) - Company: Idon Media Markets: Nationwide Email: info@idonmedia.com Phone: 732-200-1288 Idon Media is the California subsidiary of Digital Outdoor Advertising. The company was founded in 2012 by Christine Lanziano and Larry Clark and operates digital billboards nationwide. the company uses state of the art Media Resources Vision-IQ billboards. In January 2022 Billboard Insider interviewed Christine Lanziano on selling out of home.
- [How's Your Revenue Growth?](https://billboardinsider.com/hows-your-revenue-growth/) - We'd like to poll our readers to see what their revenues did in 2025 and what they expect their revenues to do in 2026. Take our anonymous poll below. We'll report the results tomorrow. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.
- [New Multiscreen Digital in New York](https://billboardinsider.com/new-multiscreen-digital-in-new-york/) - NEW YORK—The façade of Times Square’s newest hotel, voco Times Square Broadway, now includes several large-format LED video screens from SNA Displays that combine to create a unique video platform for advertisers. The new digital-out-of-home (DOOH) network, integrated into the L-shaped superstructure of the 32-story building at 711 7th Avenue, is known as Squareview®, a
- [Billboard Insider Classifieds January 10, 2026](https://billboardinsider.com/billboard-insider-classifieds-january-10-2026/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [VIOOH Partners with Dolphin to Expand US DOOH Inventory](https://billboardinsider.com/viooh-partners-with-dolphin-to-expand-us-dooh-inventory/) - 8 January 2026, London - Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Dolphin OOH to further expand access to premium DOOH inventory across the United States. The partnership delivers access to over 5,000 digital screens across major US cities, generating more than 50 million monthly impressions.
- [Steele Named Park Outdoor President](https://billboardinsider.com/steele-named-park-outdoor-president/) - Park Outdoor Advertising has named Rick Steele President and Chief Operating Officer. Steele has been with Park since October 2016. Prior to that time he worked for Adams Outdoor as a General Manager. Steele gave an outstanding talk on Curiosity Based Selling at the OAAA 2019 show. The talk is timeless and worth reviewing. Billboard
- [The Fun Isn’t Over](https://billboardinsider.com/the-fun-isnt-over/) - ENTRIES HAVE CLOSED Thank you to everyone who entered! More entries and entrants than last year. This is going to be a spectacular competition. For those who love stats: 167 entries 34 companies 97 static billboards 56 digital displays 28 extensions 15 self-promos 4 3D props 4 bus ads 3 full motion digital ads 2
- [Company of the Day: Wingert Outdoor](https://billboardinsider.com/company-of-the-day-wingert-outdoor/) - Company: Wingert Billboards Market: Kansas Headquarters: 20920 Walmer Road, Stilwell, Kansas 66013 Phone: 913-201-5436 Email: FredWingert@yahoo.com Wingert Billboards was founded by Fred Wingert in 2006. Wingert Billboards operates 51 structures and 146 faces on Interstates and US Highways across Eastern and Central Kansas. Wingert specializes in having premiere locations on highly traveled Interstates and in high
- [OAAA Promotes Oshry to Chief Marketing Officer](https://billboardinsider.com/oaaa-promotes-oshry-to-chief-marketing-officer/) - NEW YORK | January 7, 2026 — The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the promotion of Olivia Oshry to Chief Marketing Officer (CMO). Oshrypreviously served as Senior Vice President of Marketing and Communications at OAAA. In her
- [Accretive appoints Scott Hansen as CRO](https://billboardinsider.com/accretive-appoints-scott-hansen-as-cro/) - Los Angeles, CA (January 7, 2026) – Accretive, an out-of-home (OOH) data and technology company, today announced the appointment of Scott Hansen as Chief Revenue Officer. Hansen has over two decades of experience leading sales strategies and driving growth for companies across the advertising industry. Since 2020, he has served as an advisor to Accretive, focused
- [Direct TV Provides Programmatic Digital OOH Buying Option via Place Exchange](https://billboardinsider.com/direct-tv-provides-programmatic-digital-out-of-home-buying-option-via-place-exchange/) - New York and Las Vegas (January 7, 2026) – DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from DIRECTV Remote, making it easier for brands to reach TV audiences on the go. Launched at CES
- [Insignia Capital Group Announces Strategic Investment in Trooh Media](https://billboardinsider.com/insignia-capital-group-announces-strategic-investment-in-trooh-media/) - WALNUT CREEK, Calif., Jan. 7, 2026 /PRNewswire/ -- Insignia Capital Group announced today a strategic investment in Trooh Media, Inc. ("Trooh"), a leading digital-out-of-home (DOOH) media platform that enables brands to engage Gen Z audiences at scale across U.S. college campuses. The partnership is designed to accelerate Trooh's next phase of growth. Founded in 2016 by
- [Company of the Day - Iconic Sign Group](https://billboardinsider.com/company-of-the-day-iconic-sign-group-5/) - Company: Iconic Sign Group Market: Corpus Christi, Texas Headquarters: 5819 Leopard Street, Corpus Christi, TX 78408 Phone: 361-883-7446 Email: Support@IconicSG.com Iconic sign Group is a family business which was started in 1935. The company designs, installs and maintains on and off premise signs and vehicle wraps. They are a Daktronics Certified Dealer and installer. In
- [Company of the Day: InRange Advertising](https://billboardinsider.com/company-of-the-day-inrange-advertising/) - Company: InRange Advertising Markets: Nationwide Address: 223 S West street, Suite 925, Raleigh, North Carolina 27603 Phone: 800-364-8108 InRange Advertising places static out of home advertising banners along the side of trucks. The company was started in 2020 and is headquartered in Raleigh, North Carolina. Tim Brereton is the company's CEO. To receive a
- [Wall St Forecasting 2-3% Yearly Growth for US Out of Home Through 2027](https://billboardinsider.com/wall-st-forecasting-2-3-yearly-growth-for-us-out-of-home-through-2027/) - An interesting chart on the projected US out of home annual ad spend for the next two years. The chart was prepared by Moorgate Capital Partners and is contained in the Moorgate OOH Industry Q3 OOH Snapshot. Morgan Stanley and JP Morgan project US out of home annual ad spending to grow by
- [IBO - A Look Back at 2025 and Looking Ahead to 2026](https://billboardinsider.com/ibo-a-look-at-2025-and-a-look-ahead-to-2026/) - Insider caught up with IBO Enterprise Manager Becky Smith and Chief Vision Officer Chris Cowlbeck for their OOH perspectives. Taking a look at 2025, what do you see as IBO’s key successes and accomplishments for the organization and its members? The glowing success was the launch of our interactive IBO Community at IBOmembers.org that brought
- [Billboard Occupancy Rates are Above 80 Percent](https://billboardinsider.com/occupancy-rates-are-above-eighty-percent/) - Billboard Insider's readers do a good job keeping occupancy high. The billboard industry has a rule of thumb which says that occupancy (sold billboard faces/total billboard faces) should be 80%. 6 out of 10 Billboard readers have an occupancy rate in excess of the industry rule of thumb. Here are the results of Billboard
- [Five Pictures for 2025!](https://billboardinsider.com/five-pictures-for-2025/) - Insider wanted to share how Outdoorlink reviewed their 2025 successes with five images. Congrats on a terrific year. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement
- [Deadline Extended for Indie Impact Awards (but not for long...)](https://billboardinsider.com/deadline-extended-for-indie-impact-awards-but-not-for-long/) - DEADLINE EXTENDED But not for very long. We’ll keep the entry form open until 11:59pm ET on Wednesday, January 7th. We’ve had a ton of amazing entries, so competition is fierce. But don’t let that stop you from entering. ENTER NOW Hold up. What is this? The Indie Impact Awards are the IBO’s revitalized creative
- [Company of the Day - Hughes Outdoor Media](https://billboardinsider.com/company-of-the-day-hughes-outdoor-media-4/) - Company: Hughes Outdoor Media Headquarters: 1495 Manakin Road, Manakin-Sabot, VA 23103 Markets: Virginia & North Carolina Phone: 804.784.0501 Email: steve@hughesoutdoor.com Hughes Outdoor Media was formed in 2002 by Steve Hughes. The company currently owns and operates over 100 outdoor displays, including digital, static and posters, in Virginia and North Carolina. Mr. Hughes grew up in the outdoor advertising
- [Alerus Not Making New Out of Home Loans](https://billboardinsider.com/alerus-not-making-new-out-of-home-loans/) - Alerus Financial (formerly Metro Phoenix Bank) is no longer making new out of home advertising loans. Alerus considered a sale of the $55 million loan portfolio but Billboard Insider hears it now plans to make no new loans and let the portfolio run off. What does this mean for you if you are an
- [How's your occupancy?](https://billboardinsider.com/hows-your-occupancy/) - There's a rule of thumb in the out of home industry that billboard occupancy (sold out of home faces divided by total out of home faces) should be at least 80%. If your occupancy rate is above 90% you may be leaving money on the table by pricing your inventory too low. If your
- [Yellow semi on top of Waco billboard comes down after nearly 30 years](https://billboardinsider.com/yellow-semi-on-top-of-waco-billboard-comes-down-after-nearly-30-years/) - If you have driven on I-35 near Waco, Texas, chances are you have noticed this sign as it is hard to miss. We rated this board in 2020. Video update below: https://youtu.be/-Vo3OVbqDLI?si=RWfvFc1caAZ3iXof To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is
- [Company of the Day: IMM Outdoor](https://billboardinsider.com/company-of-the-day-imm-outdoor-5/) - Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did you enter the out of home advertising business?
- [Rothfelder on Exclusive City Deals With Operators](https://billboardinsider.com/rothfelder-on-exclusive-city-deals-with-operators/) - Billboard Insider received a comment on Andy Goodman’s December 23, 2025 article entitled Not All Billboard Locations Are Created Equal, namely: Had a question on this comment in Andy’s article—How is this possible? Meaning, how can a city entity opt to give exclusive rights to one company without other companies being given a chance? Is
- [Billboard Insider Classifieds January 3, 2026](https://billboardinsider.com/billboard-insider-classifieds-january-3-2026/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [US Public Out of Home Stocks Outperform Market in 4Q 2025](https://billboardinsider.com/out-of-home-stocks-outperform-market-in-4q-2025/) - The US public out of home companies outperformed the market during the fourth quarter of 2025. Here's an analysis of US Public out of home advertising stock performance, sponsored and analyzed by SignValue. Clear Channel Outdoor was up 40% due to strong performance by the company's airport unit and news that a sovereign wealth fund
- [Looking Forward to Providing OOH News Coverage in 2026!](https://billboardinsider.com/looking-forward-to-serving-you-in-2026/)
- [More Geopath Feedback](https://billboardinsider.com/more-geopath-feedback/) - An independent out of home exec weighs in on the cost of impressions data.... I read your article on Geopath and the comments from out of home companies. I agree 100% with the midwest exec. In fact, I had that very situation happen to me a couple months back. I have spent years trying to
- [Geopath Interim CEO Rob Peterson on Geopath's Progress](https://billboardinsider.com/geopath-interim-ceo-rob-peterson-on-geopaths-progress/) - Billboard Insider asked Geopath interim CEO Rob Peterson if he wanted to comment on Geopath's financial woes and he wrote the following response which we are reprinting in its entirety... Dave, (cc: Ali Broback – Geopath Board Chair) Thanks very much for the opportunity to respond to your article, Geopath’s Financial Woes. I believe the numbers
- [Franklin Outdoor Acquires Former Billboard Assets of ZMC Hotels](https://billboardinsider.com/franklin-outdoor-acquires-former-billboard-assets-of-zmc-hotels/) - CLEARWATER MINNESOTA: Franklin Outdoor Advertising, a third generation, family-owned billboard company based in Clearwater, Minnesota has announced today they have acquired the former billboard assets of ZMC Hotels, based in Duluth, Minnesota. The purchase includes 10 static (traditional) bulletins along the Hwy 53 corridor in Superior Wisconsin and along the Hwy 2 corridor in the
- [Do These Two Go Together?](https://billboardinsider.com/do-these-two-go-together-2/) - My wife Julie calls me a Billboard Nerd (I confess I am), but even though she is not "in the business", she has been around long enough to know what interests me. She was driving up to a corner in north Spokane, and noticed this sign, partially blocked by a tree. Yes, that is an
- [Entries Close Tomorrow!](https://billboardinsider.com/134925-2/) - ENTRIES CLOSE WEDNESDAY We hope your holiday was festive! You can celebrate again after you’ve submitted your entries for the Indie Impact Awards. The competition is going to be intense! Make sure you throw your hat in the ring for the only creative awards for independent billboard operators. The deadline is this Wednesday, December 31
- [Reader Feedback on Geopath](https://billboardinsider.com/reader-feedback-on-geopath-3/) - Some thoughtful comments on yesterday's article on Geopath's financial woes. An eastern out of home exec thinks a single accurate MRC-accredited measurement standard makes sense. We do subscribe to GeoPath. We don't like it and have looked into Per View but the numbers did not make a lot of sense to us. We may still
- [Rothfelder on 2025 Legal Review and Predictions for 2026](https://billboardinsider.com/rothfelder-on-2025-legal-review-and-predictions-for-2026/) - One of my favorite articles I write toward the end of each year (or when I’ve been unduly procrastinating around the first of the new year) for Billboard Insider is to recount the various news, developments, cases, and statutes involving billboard law from around the Country during the year. And, then I boldly prognosticate for
- [How Corporate Landlords Differ from Individual Property Owners](https://billboardinsider.com/how-corporate-landlords-differ-from-individual-property-owners/) - Today, out of home leasing and development expert Andy Goodman of Age Advertising talks about how corporate landlords differ from individual landlords and what sort of lease terms you should seek. When it comes to securing billboard leases, not all landlords are created equal. One of the most significant distinctions in our business is the
- [Georgian National Wine Agency Runs New York Outdoor Campaign](https://billboardinsider.com/georgian-national-wine-agency-runs-new-york-outdoor-campaign/) - With the financial support of the National Wine Agency and organized by "Colangelo & Partners", an American marketing company contracted by the agency, as part of the Georgian wine marketing campaign in the USA, advertising "light box" banners were placed at 18 bus stops in Manhattan, New York City. The so-called "Outdoor" campaign lasts for
- [Daktronics Acquires IP and Equipment Assets from X Display Company to Expand MicroLED and MicroIC Capabilities](https://billboardinsider.com/daktronics-acquires-ip-and-equipment-assets-from-x-display-company-to-expand-microled-and-microic-capabilities/) - Daktronics, the leading U.S.-based designer and manufacturer of dynamic video communication displays and control systems for customers worldwide, today announced the acquisition of the intellectual property (IP), equipment assets and technical expertise from X Display Company Technology Limited (XDC), a recognized leader in mass-transfer processes and MicroLED (Micro Light-Emitting Diode) technology. Daktronics believes that the
- [Geopath's Financial Woes](https://billboardinsider.com/geopaths-financial-woes/) - Geopath (the non-profit which provides measurement services to the US out of home industry) released 2024 financials and the numbers aren't pretty. Here's a summary. Geopath has lost money for three straight years. The 2024 loss was $1 million, down from a $1.6 million loss in 2023. We suspect the 2024 loss was caused by
- [Company of the Day: Highway Displays](https://billboardinsider.com/company-of-the-day-highway-displays-5/) - Company: Highway Displays Outdoor Market: New York, Connecticut, New Jersey Headquarters: 799 Violet Avenue, Hyde Park, NY. 12538 Phone: 845-452-2121 Email: michael@highwaydisplays.com Highway Outdoor has over 370 face static and digital billboards in the mid-Hudson valley. The company was founded by Louis Schwartz, a Hungarian immigrant in 1918. The company has 10 employees. Evan Hartman is
- [Scenic America's Budget](https://billboardinsider.com/scenic-americas-budget-7/) - Know your opponent. Here are Scenic America's financials for the last four fiscal years ended March 31, 2022, 2023, 2024 and 2025. Revenues increased 4% to $2.1 million during fiscal 2025 (12 monthed ended March 31, 2025). Expenses increased 4% to $1.4 million during fiscal 2025. Scenic generated a funds surplus (revenues less expenses) of
- [I’ve Got Questions](https://billboardinsider.com/ive-got-questions/) - by Nick Coston I wanted my final piece for Billboard Insider in 2025 to be a gas, something hilariously funny. You know, like a pie in the face funny. Something that ends the year on a high note with media owners laughing and whopping it up at New Year’s and charging into 2026 with some
- [Andy Goodman says not all billboard locations are created equal](https://billboardinsider.com/andy-goodman-says-not-all-billboard-locations-are-created-equal/) - Today Out of Home location development expert Andy Goodman of Age Advertising talks about what makes a great billboard location. Not all billboard locations are created equal. A truly terrific site consistently delivers advertiser value, long-term revenue, and strong audience engagement. Four core factors reveal whether a location has that potential: visibility, approach, exclusivity, and
- [Seen Media Hires JD Allman](https://billboardinsider.com/seen-media-hires-jd-allman/) - New York, NY - December 10, 2025 - Seen Media Group, a trailblazer in premium out-of-home media and a force redefining how brands engage the streets, is excited to welcome JD Allman as its new Senior Vice President of Operations. In this new role, JD will guide the evolution of Seen Media’s operations across its
- [Clear Channel Outdoor Extends Scott Wells Employment Agreement](https://billboardinsider.com/clear-channel-outdoor-extends-scott-wells-employment-agreement/) - On December 15, 2025, Clear Channel Outdoor Holdings, Inc. (the “Company”) and Scott R. Wells, Chief Executive Officer of the Company, entered into a second amended and restated employment agreement (the “Second A&R Employment Agreement”), effective as of January 1, 2026 (the “Effective Date”). As of the Effective Date, the Second A&R Employment Agreement will supersede the
- [Lind Media Promotes Kerrie Bohach to Vice President of Administration](https://billboardinsider.com/lind-media-promotes-kerrie-bohach-to-vice-president-of-administration/) - Mansfield, Ohio — Lind Media is pleased to announce the promotion of Kerrie Bohach to Vice President of Administration, recognizing her exceptional leadership, operational expertise, and lasting contributions to the company’s growth and stability. In her new role, Bohach will oversee Administration, Production, Human Resources, Marketing, and Real Estate. While she has already been successfully
- [Company of the Day - Hispanic Indoor Media](https://billboardinsider.com/company-of-the-day-hispanic-indoor-media/) - Company: Hispanic Indoor Media, Inc. DBA: inPlace Media Markets: Nationwide Address: Offices in New York, Los Angeles, Atlanta, San Antonio Phone: 1-716-572-3210 Email: info@hispanicindoor.com Phone: 1-716-572-3210 Since 2002, Hispanic Indoor Media (HIM) does business as inPlace Media and has been a leading pioneer in “place based” media nationwide. The company’s media capabilities include both Outdoor and Indoor
- [Perrier-Jouet and Visual Feeder launch campaign transforming vacant storefront windows to ads](https://billboardinsider.com/perrier-jouet-and-visual-feeder-launch-campaign-transforming-vacant-storefront-windows-to-ads/) - NEW YORK and LOS ANGELES. Dec 21, 2025. Perrier-Jouët, the iconic maker of fine Champagnes since 1811, has launched a landmark interactive window campaign in partnership with Publicis and Visual Feeder. The holiday installation transforms two major flagship retail locations into luminous, immersive worlds inspired by the brand’s deep connection to nature, craftsmanship, and art.
- [Company of the Day: Houck Transit](https://billboardinsider.com/company-of-the-day-houck-transit-4/) - Company: Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN 55126 Phone: 800-777-7290 Email: info@houckads.com Advertising operates transit advertising programs with over 40 public transit systems in the Midwest and eastern United States. The company was started in 1919 by Leo Houck and is now owned and operated by his great grandson, Justin Houck, which
- [Rate This Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-126/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com)
- [Lamar Advertising Company Names Ross Reilly President of Outdoor Division](https://billboardinsider.com/lamar-advertising-company-names-ross-reilly-president-of-outdoor-division/) - BATON ROUGE, La., Dec. 19, 2025 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announced today that Ross Reilly has been appointed President of its Outdoor Division effective January 1, 2026. In his new role, Mr. Reilly will oversee Lamar’s billboard display business,
- [Billboard Insider Classifieds December 20, 2025](https://billboardinsider.com/billboard-insider-classifieds-december-20-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Jim Poage on 4 OSHA Hot Buttons](https://billboardinsider.com/jim-poage-on-4-osha-hot-buttons/) - Jim Poage has a new podcast called The Billboard Safety Guy. On December 3 he talked about OSHA's top ten citation list. Here are some items which made the list together with Jim's comments. Machine guarding. And a lot of people in outdoor and billboards say, well, we don't really need to worry about machine
- [DOmedia adds Jeff Bell to Board](https://billboardinsider.com/domedia-adds-jeff-bell-to-board/) - DOmedia has added Jeff Bell, the former CEO of LegalShield to its board. Billboard Insider considers this a fortuitous appointment at a time when legal firms are ramping up their out of home advertising. DOmedia, the leading platform for out-of-home (OOH) advertising, announced the appointment of Jeff Bell, former LegalShield CEO and seasoned corporate executive,
- [Company of the Day: Herring Outdoor](https://billboardinsider.com/company-of-the-day-herring-outdoor-6/) - Company: Herring Outdoor, LLC. Market: Alabama, Mississippi, Louisiana Headquarters: 525 Central Avenue, 200, Laurel, Mississippi, 39440 Phone: 601-498-4600 Herring Outdoor is a private family owned company based in Laurel, Mississippi. Herring owns and manages billboard locations in Alabama, Mississippi and Louisiana. The company is an operator associate in the IBOUSA. The company also provides signage for sports fields.
- [Lamar Takes on Mammoth Mountain](https://billboardinsider.com/134782-2/) - Cut entirely from blocks of styrofoam, this massive 3D beanie took over the entire back-to-back poster structure, proving no idea is too small or too big. The superb craftsmanship and attention to detail from Lamar Graphics is second to none, making this beanie billboard impossible to ignore. https://youtu.be/j42b8iSSYVQ?si=5WYMHJtxd1V97yU6 To receive a free morning newsletter
- [The Pros and Cons of Bank Financing for Your Out of Home Company](https://billboardinsider.com/the-pros-and-cons-of-bank-financing-for-your-out-of-home-company/) - This is the third column in our series on out of home debt. We've previously talked about factoring and out of home lease financing. Today we'll discuss the pros and cons of using a bank to finance your out of home company. Bank financing is the most common form of out of home debt. Two-thirds
- [Screenverse Launches Feeding America Campaign](https://billboardinsider.com/screenverse-launches-feeding-america-campaign/) - New York, NY — December 17, 2025 — Screenverse, the largest programmatic digital out-of-home (DOOH) network in the United States, today announced the launch of “Doing Good with DOOH,” a Screenverse-led passion project supporting nonprofit organizations through real-world digital campaigns. This season, Screenverse is partnering with Feeding America, the nation’s largest hunger-relief organization, to raise
- [Wildstone’s Damian Cox Raises £165K with Brutal Charity Climb](https://billboardinsider.com/wildstones-damian-cox-raises-165k-with-brutal-charity-climb/) - London, 16 December 2025 Company’s founder took on one of the Himalayas’ most formidable mountains in October Following a successful post-climb charity auction held in late November, the total amount raised for Young Epilepsy and Lupus UK by Wildstone CEO, Damian Cox, has reached almost £165,000. On October 15, Cox set off on the 15-day
- [Company of the Day - Hewitt Outdoor](https://billboardinsider.com/company-of-the-day-hewitt-outdoor/) - Company: Hewitt Outdoor Headquarters: ​957 Philadelphia St., Indiana, PA 15701 Market: Western Pennsylvania Email: Earl@HewittOutdoor.com Phone: 877-585-BYOB Hewitt Outdoor Company is a single member LLC owned by Earl Hewitt, with his wife Alison and their sons Zeke, Deasy, and Mack. HOC was founded in 2015 in Indiana, PA To receive a free morning newsletter
- [The Next Big Thing in OOH…with a little help from some old friends](https://billboardinsider.com/the-next-big-thing-in-oohwith-a-little-help-from-some-old-friends/) - by Nick Coston This past year we’ve seen some amazing new advertising products hit the industry. We welcomed the flying digital billboards (HELI-D Aerial Media), digital screen adjacent ad spaces that allows brands to use the static space around displays (Edge Media Systems), low-riding, automated and branded delivery robots (Serve Robotics), new viewing tech so
- [Company of the Day: Heritage Outdoor](https://billboardinsider.com/company-of-the-day-heritage-outdoor-2/) - Company: Heritage Outdoor Media Markets: New York, Illinois, California Email: rtuccillo@heritageooh.com Phone: 917-256-1000 Heritage Outdoor Media was founded in 2015 by Rob Tuccillo, Terry Carmody and James Manfredi. The company operates billboard plants in the following markets: Chicago Los Angeles Milwaukee New York In September 2025 Heritage added new Times Square Displays. In February 2025 Heritage
- [Legal Industry Out of Home Ads Exceed $500 million in US](https://billboardinsider.com/legal-industry-out-of-home-ads-exceed-500-million-in-us/) - Out of Home CFO Matt Siegel said this about legal advertising earlier this month at the B of A Leveraged Finance Conference: "It's large and fast growing...I think everyone has seen...Morgan and Morgan and other...competitors. That's been big and we can expect to continue to see that growing across the country." Here are some stats
- [Company of the Day - Hicks Outdoor Advertising](https://billboardinsider.com/company-of-the-day-hicks-outdoor-advertising-6/) - Company: Hicks Outdoor Advertising Headquarters: 504 Brooks Lane, Seneca, SC. 29672 Markets: West Virginia Phone: 800-559-0105 Email: greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc.. The company operates bulletins predominantly comprised of standard sizes 14' x 48', 10'6" x 36' and 12' x 50', 10' x 30', 12x24. The faces
- [Retired Billboard Vinyl Takes a Second Life as High Impact Fashion Through ArtPop](https://billboardinsider.com/retired-billboard-vinyl-takes-a-second-life-as-high-impact-fashion-through-artpop/) - Charlotte, NC — 12.15.2025 — What happens to billboard vinyl after a campaign ends? In Charlotte, North Carolina, ArtPop is answering that question with creativity, sustainability, and style. ArtPop hosted its Upcycled Fashion Show & Fundraiser, transforming retired billboard vinyl into bold, wearable art designed by local artists and fashion designers. The event showcased how out-of-home advertising
- [Andy Goodman on the difference between municipal and corporate landlords](https://billboardinsider.com/andy-goodman-on-the-difference-between-municipal-and-corporate-landlords/) - Today out of home leasing and development expert Andy Goodman of Age Advertising talks about the difference between municipal and corporate landlords. What’s it like working with a municipal landlord? One of the biggest advantages of city-owned property is long-term stability. Municipalities typically retain ownership of their assets, rather than selling or redeveloping them. As
- [Richard Hamlin on Marijuana Billboard Bans and Free Speech](https://billboardinsider.com/richard-hamlin-on-marijuana-billboard-bans-and-free-speech/) - When I was in college, I took a class on debating. As an exercise, the professor set up a debate on the legalization of marijuana. He assigned the “con” side to me. I found that until the early 1900s, marijuana was legal (as was cocaine). Whatever the individual states have done, marijuana is still illegal
- [Rothfelder on Ohio Bans Cannabis](https://billboardinsider.com/rothfelder-on-ohio-bans-cannabis/) - I saw the article in today's Billboard Insider, entitled "Ohio Bans Cannabis Billboards." I see from the article that Ohio apparently allows the consumption of cannabis products, at least for medical purposes. However, the State has completely banned the advertising of the weed, including on billboards, as well as transit, radio, or TV. You then
- [Evolution of OOH Advertising: Paint to Pixels](https://billboardinsider.com/evolution-of-ooh-advertising-paint-to-pixels/) - Out-of-home advertising has played a vital role in brand visibility, evolving from simple painted signs into one of the most adaptive and influential formats in modern marketing. This transformation from static vinyl to dynamic digital displays has reshaped how companies reach audiences in the real world. The industry began with hand-painted signs, eventually transitioning
- [Rate this Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-125/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com)
- [Company of the Day: High Road Advertising](https://billboardinsider.com/company-of-the-day-high-road-advertising/) - Company: HighRoad Advertising Headquarters: 34526 US Hwy 2 W. Grand Rapids, MN 55744 Market: Grand Rapids Phone: 218-256-2189 Founded in 2016, HighRoad Advertising is a family owned business based in Grand Rapids, MN. The Company owns and operates three digital billboards on Hwys 2 and 169. The Company is owned by Paul Shorma. To
- [SignValue's Link Media at a Glance - September 2025](https://billboardinsider.com/signvalues-link-media-at-a-glance-september-2025/) - SignValue has prepared the following Q3 2025 financial overview for Link Media Outdoor. If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our
- [Former State Rep. Gerald McCormick Dies After Battle with ALS](https://billboardinsider.com/former-state-rep-gerald-mccormick-dies-after-battle-with-als/) - Insider saw this posting in the Chattanooga Times. Former state Rep. Gerald McCormick, a Republican who represented Hamilton County in the Tennessee General Assembly for 14 years, has died. He was 63. McCormick served as the House majority leader and resigned in 2018 to work in the private sector. In 2020, he was diagnosed with
- [Billboard Insider Classifieds December 13, 2025](https://billboardinsider.com/billboard-insider-classifieds-december-6-2025-2/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my
- [Company of the day: Heffner Outdoor](https://billboardinsider.com/company-of-the-day-heffner-outdoor-2/) - Company: Heffner Outdoor Advertising Markets: Pennsylvania Address: 112 Tor Cir, Gibsonia, PA. 15044 Phone: 724-935-3850 Heffner Outdoor Advertising specializes in billboards and bus shelter advertising in the Pittsburg, Pennsylvania metropolitan area. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free
- [Ohio Bans Cannabis Billboards](https://billboardinsider.com/ohio-bans-cannabis-billboards/) - Ohio regulators have approved a complete ban on cannabis advertising. The ban specifically outlaws billboard, transit, radio or TV advertising. Critics say the ban will face a first amendment challenge, because Ohio permits advertising for alchohol, but not for marijuana. What say you lawyers? The OAAA maintains a Cannabis Legalization and Regulation Map with
- [Do These Two Go Together?](https://billboardinsider.com/do-these-two-go-together/) - Our latest example comes from Joshua Perkins G.M. of JR Promotions in Indiana We’ve got a couple of odd ball pairings that have been seen in our area. We just couldn’t talk the funeral home and day care center out of advertising together. They wouldn’t take no for an answer! Maybe you have noticed
- [Daktronics Announces 2026 Fiscal Second Quarter Results](https://billboardinsider.com/daktronics-announces-2026-fiscal-second-quarter-results/) - Insiders Note: Daktronics released their fiscal year 2026 2nd Quarter results this week. Here are highlights from the Company. Fiscal Q2 2026 financial highlights include: Operating income increased to $21.6 million, compared to $15.8 million for the second quarter of fiscal 2025; the year-ago quarter included $3.3 million of consulting expenses associated with business transformation Operating margin as a percentage
- [Transit Trips Up 9% in 3Q 2025](https://billboardinsider.com/transit-trips-up-9-in-3q-2025/) - Good news if you own a transit advertising company. Transit trips rose 9% in the third quarter of 2025 according to the APTA Third Quarter 2025 ridership Report. Heavy rail lead the way up 16%. The same trend is apparent for the first 9 months of 2025. Transit ridership increased 8% for the first nine
- [OBIE Awards to Become Stand-Alone Event in 2026](https://billboardinsider.com/obie-awards-to-beome-stand-alone-event-in-2026/) - The Out of Home Advertising Association of America (OAAA) today announced a significant evolution of the OBIE Awards, the industry’s most storied creative honor. Beginning in 2026, the OBIE Awards will transition to a standalone event taking place in October in New York City, long considered the epicenter of the advertising industry. Hosting the
- [Vehicle Miles Up in October 2024](https://billboardinsider.com/vehicle-miles-up-0-6-in-october-2024/) - US vehicle miles traveled rose 0.6% in October 2024 according the the FHWA Traffic Volume trends report for October 2025. Vehicle miles traveled rose 1% for the first 10 months of 2025. As you can see from the table below miles travelled rose the most in the central and western states. To receive a
- [Pearl Media's Midtown NYC Digital Network Becomes Must Buy for Holidays](https://billboardinsider.com/pearl-medias-midtown-nyc-digital-network-becomes-must-buy-for-holidays/) - Montclair, NJ — December 8, 2025 -- With holiday advertising in full swing across New York City, Pearl Media is seeing increased demand for its Midtown Digital Network and its ability to reach not only holiday visitors but regular New Yorkers. It’s the first private full-motion, eye-level digital network in Manhattan. Currently with 30 double-sided
- [Company of the Day: HB Outdoor](https://billboardinsider.com/company-of-the-day-hb-outdoor-7/) - Company: HB Outdoor Market: Georgia Headquarters: 1775 Woodstock Rd, Suite 150 Roswell, GA 30075. Phone: 770-951-8222 Email: billyharvin11@gmail.com HB Outdoor operates forty-two faces in Georgia including a double sided trivision and double sided static in Winder, two-sided digital billboards in Buford and a double sided static billboard in Norcross. The company is run by Billy Harvin. Billy, how did you
- [CTV vs. DOOH. What’s The Fuss?](https://billboardinsider.com/ctv-vs-dooh-whats-the-fuss/) - By Nick Coston By definition, CTV, or Connected TV, is any internet-connected TV that streams digital video content, including smart TVs, and or older TVs, hooked up to streaming devices. CTV bridges regular, TV with digital, targeted advertising. It works. Conversely, DOOH, digital-out-of-home advertising, simply uses digital screens in public spaces, inside or out, displaying
- [Greg Callaham Earns Five National Awards for Excellence in Advertising Design](https://billboardinsider.com/greg-callaham-earns-five-national-awards-for-excellence-in-advertising-design/) - Chattanooga-Based Design Firm Receives National Recognition for Billboard, Transit, and Logo Design Chattanooga, TN – Greg Callaham Graphic Design, a Chattanooga advertising design firm, recently announced it has earned five American Graphic Design Awards in national recognition for creative excellence. The awards were bestowed by Graphic Design USA, a nationwide trade publication, for Callaham’s work on
- [Company of the Day - Grace Outdoor Advertising](https://billboardinsider.com/company-of-the-day-grace-outdoor-advertising-6/) - Company: Grace Outdoor Advertising Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201 Markets: North Carolina, South Carolina, and Georgia Phone: 803.252.7084 Email: hal@graceoutdoor.com, diana@graceoutdoor.com Grace Outdoor Advertising has been operating in the Columbia S.C. area for over 30 years. Their offices are located in the historic Congaree Vista where they have been for 20 years.
- [World Out of Home Congress in London June 3-5.](https://billboardinsider.com/world-out-of-home-congress-in-london-june-3-5/) - Registration is now open for the World Out of Home Organization's next Annual Congress, to be held in London from June 3-5 2026. This follows a record-breaking attendance at WOO's Mexico City Annual Congress, the first to be held in LATAM, and another record attendance at its recent Asia Regional Forum in Seoul, South Korea. London
- [Planning for 2026: Making a Marketing Strategy that Supports a Changing Environment](https://billboardinsider.com/planning-for-2026-making-a-marketing-strategy-that-supports-a-changing-environment/) - A thought-leadership piece from Lind Media Company. As organizations are bringing Q4 of 2025 to a close, the marketing landscape is undergoing another period of rapid transformation. Emerging technologies, evolving consumer expectations, and a heightened emphasis on authenticity are reshaping how brands approach visibility and connection. As organizations begin planning for 2026, many are reassessing
- [Company of the Day - Headrick Outdoor Media](https://billboardinsider.com/company-of-the-day-headrick-outdoor-media-6/) - Company: Headrick Outdoor Media Headquarters: One Freedom Square, Laurel MS 39440 Markets: Kansas Oklahoma Texas Louisiana Mississippi North & South Carolina Phone: 601.649.1977 Email: sales@headricks.com The Headrick Companies started from very humble beginnings designing, fabricating, and installing signs in a small back yard shop in 1927. A. B. Headrick instilled into the very
- [Rate this Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-124/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com)
- [Company of the Day: Heads Up Media](https://billboardinsider.com/company-of-the-day-heads-up-media/) - Company: Heads Up Media Markets: Texas Address: Sherman, Texas Email: tony@headupmedia.net Phone: 903-647-0964 Heads Up Media operates a billboard plant with 6 digital faces in the Sherman/Denison area in Texas. The company was formed in 2012. Tony Thomason is the company's founder and owner. To receive a free morning newsletter with
- [Bob Klausmeier Jr., RIP](https://billboardinsider.com/bob-klausmeier-jr-rip/) - Robert (Bob) Edward Klausmeier, Jr., 72, Carmel, Indiana, passed away peacefully on November 30, 2025, after a long illness. He is survived by the love of his life, Becky Ann Klausmeier, and four children, Robert E. (Dawn) Klausmeier, III, Savanah, Georgia; Theresa M. Klausmeier, Ft. Worth, Texas; Benjamin F. (DeLisa) Cook, McMinnville, Oregon and Michael
- [Matt Siegel on Increasing OUTFRONT's Margins](https://billboardinsider.com/matt-siegel-on-increasing-outfronts-margins/) - Here are excerpts from Outfront CFO Matt Siegel's comments at last week's B of A leveraged finance conference sponsored and analyzed by Signvalue. Siegel would eventually like to renegotiate the MTA contract We think we can make a good case for renegotiating something mutually beneficial… We like the franchise. We like the audience. We just
- [Adams Continues Acquisitions in the Carolinas](https://billboardinsider.com/adams-continues-acquisitions-in-the-carolinas/) - CHARLOTTE, N.C.--(BUSINESS WIRE)--Adams Outdoor Advertising today announced the acquisition of out-of-home advertising assets from Keysasa Outdoor in Shelby, North Carolina. This addition of two new structures and four high-impact digital faces expands Adams’ reach along key corridors on the western edge of the Charlotte Designated Market Area (DMA). Shelby lies approximately 45–50 miles west of Charlotte, NC, a
- [SignValue's OUTFRONT at a Glance](https://billboardinsider.com/signvalues-outfront-at-a-glance-3/) - SignValue has prepared the following analysis of OUTFRONT's 3Q 2025 financials. If you have questions, contact one of SignValue's experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our
- [Billboard Insider Classifieds December 6, 2025](https://billboardinsider.com/billboard-insider-classifieds-december-6-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my
- [A Use for Old Billboard Vinyls](https://billboardinsider.com/a-use-for-old-billboard-vinyls/) - Repurposed Materials is a Westminster Colorado recycling company which is interested in your used billboard vinyls. Billboard Insider talked with Damon Carson, the company's President to learn more. In what parts of the country can you take vinyls? We have six warehouses across America, so we're interested in billboard vinyls anywhere the Lower 48 states. Do
- [MRC Publishes Final Out-of-Home Measurement Standards](https://billboardinsider.com/mrc-publishes-final-out-of-home-standards/) - Insider's Note: We admit we were wrong on our timing. Instead of a 1st quarter 2026 release, the Media Rating Council released their Final MRC Out of Home Standards yesterday. Here is their press release including a link to the Final Standard. MRC Publishes Final Out-of-Home Standards: Combined Phase 1 & 2 New York, NY
- [Why you want the long game—for better gains](https://billboardinsider.com/why-you-want-the-long-game-for-better-gains/) - Or how your billboard campaign should remain significantly consistent. If you want significant return. From Todd and Richard at Up To Something You’ll get tired of your ad long before your audience does. It happens all the time. A few weeks—or a few months—after launch, clients start to assume the public must be sick of
- [Daktronics Announces New CEO](https://billboardinsider.com/daktronics-announces-new-ceo/) - BROOKINGS, S.D., Dec. 03, 2025 (GLOBE NEWSWIRE) -- Daktronics, Inc. (“Daktronics,” the “Company,” “we” or “us”) (NASDAQ-DAKT), the leading U.S.-based designer and manufacturer of best-in-class dynamic video communication displays and control systems for customers worldwide, today announced the appointment of Ramesh Jayaraman as President and Chief Executive Officer, effective February 1, 2026. Upon approval by
- [Blip Acquires Signdash to Support Independent Operators](https://billboardinsider.com/blip-acquires-signdash-to-support-independent-operators/) - Blip, the leading self-serve platform for independent out-of-home media owners, announced today that it has acquired Sign Dash, a software platform built to simplify billboard operations. The move strengthens Blip's long-term strategy to support media owners at every stage of their growth by offering practical tools that make daily work easier and more efficient. Sign
- [OAAA Announces 2025 Media Plan Award Winners](https://billboardinsider.com/oaaa-announces-2025-media-plan-award-winners/) - NEW YORK, N.Y. – December 3, 2025 – The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the winners of its 2025 OOH Media Plan Awards, marking the program’s 25th year celebrating the most effective and inspiring OOH media strategies.
- [David Sailer Talks Digitals and M&A](https://billboardinsider.com/david-sailer-talks-digitals-and-m-and-a/) - Here are excerpts from comments by Clear Channel Outdoor EVP/CFO David Sailer at this week's Bank of America leveraged finance conference, sponsored and analyzed by Signvalue. Sailer says the 2026 market looks robust Moving into 2026...the ad sales market...is more robust than it was last year...your larger, your premium assets are driving a larger scale
- [Lamar Buys KS Billboards](https://billboardinsider.com/lamar-buys-ks-billboards/) - December 3, 2025 KS Billboards announces the divestiture of its out-of-home assets in Wichita, Kansas to Lamar Advertising Company. KS Billboards is a Kansas-based company headed by Kacie Edwards. Lamar, based in Louisiana, is a leading operator of billboard, interstate logo, transit and airport advertising displays in the United States and Canada. KALIL & CO.,
- [OUTFRONT Gives Clients Chance to Win $500-10,000](https://billboardinsider.com/outfront-gives-clients-chance-to-win-500-to-10000/) - NEW YORK, December 3, 2025 – OUTFRONT Media Inc. (NYSE: OUT) today announced its Local Business Sweepstakes. Beginning today, any new local business or small agency located in Atlanta, Boston, Chicago, Dallas–Fort Worth, Detroit, Houston, Los Angeles, Miami–Fort Lauderdale, the greater New York City area (including New Jersey), or Phoenix to register is guaranteed $500
- [Company of the Day - GUSAAS Signs](https://billboardinsider.com/company-of-the-day-gusaas-signs-2/) - Company: GUSAAS Signs Headquarters: Bismarck, ND Market: Bismarck, ND Phone: 701-391-7591 Email: ndbillboards@hotmail.com Founder and Owner, Joe Gusaas, is a Bismarck native who grew up in the local community. He earned his Mechanical Engineering degree from NDSU in Fargo before returning to his hometown to begin his career. Joe first got his start in the billboard
- [US out of home revenues up 4.5% in 3Q 2025](https://billboardinsider.com/us-out-of-home-revenues-up-4-5-in-3q-2025/) - WASHINGTON, D.C. – December 2, 2025 – Out of home (OOH) advertising revenue increased 4.5% in the third quarter of 2025 compared to the previous year, totaling $2.13 billion based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter revenue volume on record, extending the industry’s
- [Broadsign, Place Exchange and Why it all Matters](https://billboardinsider.com/broadsign-place-exchange-geopath-and-why-it-all-matters/) - Since the Broadsign announcement of their purchase of Place Exchange we have been discussing how this transaction may impact the industry with a number of critical players in the OOH space. First, a few key comments from a conversation we had with Ari Buchalter, the CEO of Place Exchange: Ari, can you confirm yet, that
- [Company of the Day: Hart Advertising](https://billboardinsider.com/company-of-the-day-hart-advertising-2/) - Company: Hart Advertising, Inc. Headquarters: 480 Crossings Rd., Sandusky, OH 44870 Market: North Central Ohio Phone: (419) 668-1194 Email: cindy@hartbillboards.com Hart Advertising operates a billboard plant with over 1,000 faces in northern Ohio. The company was started by William T Hart in 1943. Hart's children - Gay Sanders and W Taylor Hart - operated the business until 2015
- [The Money Is on The Street](https://billboardinsider.com/the-money-is-on-the-street/) - By Nick Coston Imagine if two weeks before the next OOH yearly conference all the salespeople at each of the attending companies stopped selling. No more new sales, no renewals, no customer services, no prospecting, no one-on-one attention. No contracts. What do you think the tone would be like? Or at the conferences after that?
- [Overall Murals Strengthens Creative and Brand Leadership to Drive Growth](https://billboardinsider.com/overall-murals-strengthens-creative-and-brand-leadership-to-drive-growth/) - Brooklyn, N.Y. — December 2, 2025 — Overall Murals, the largest independently owned and operated hand painted outdoor advertising company in the U.S., today announced the appointments of Shannon Peel as Creative Director and Jeff Jan as Fractional Chief Brand & Impact Officer. These new leadership roles mark a strategic step forward as the company
- [Minero and Vyas Join OUTFRONT](https://billboardinsider.com/minero-and-vyas-join-outfront/) - NEW YORK, Dec. 1, 2025 /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), one of the largest and most trusted out-of-home media companies in the United States, today announced two key hires to its leadership team: Stacy Minero as Chief Marketing & Experience Officer and Abhi Vyas as Vice President, Performance Marketing. These appointments were announced by
- [More on "Let's Go Brandon"](https://billboardinsider.com/more-on-lets-go-brandon/) - Richard Rothfelder's Article from yesterday on the "Let's Go Brandon" meme and lawsuit on BA vs Tri County Area Schools, brought the following question from our friend Tom Giesken. "Pardon my confusion but I’m not an attorney. So, when the case was dismissed did that mean the school had the authority to send the brothers
- [Claude Dicks on the Lessons From Building 47 Digital Billboards](https://billboardinsider.com/claude-dicks-on-the-lessons-from-building-47-digital-billboards/) - Last week Allison Outdoor announced the completion of its 47th digital billboard. We asked Allison Outdoor President/General Manager Claude Dicks to talk about what he's learned about digital billboards What have you learned about what makes a good digital location? Demand, Location, Good Lease and View Time. Our preference is stop lights, but in most
- [Company of the Day - Green City Solutions](https://billboardinsider.com/company-of-the-day-green-city-solutions-5/) - Company: Green City Solutions Markets: Atlanta, Brooklyn, New York City, Philadelphia Headquarters: 1050 Park Avenue, New York, NYU 10028 Phone: 646-582-6929 Email: info@greencitysolutions.com Green City Solutions, in partnership with Bigbelly Solar, operates a street advertising plant of solar recycling kiosks in Atlanta, Brooklyn, New York City and Philadelphia. Green City partners with municipalities, public authorities,
- [ROTHFELDER ON "LET'S GO BRANDON" SIGNAGE](https://billboardinsider.com/rothfelder-on-lets-go-brandon-signage/) - Here's an editorial warning for the linguistically sensitive before you read this article: while containing direct quotes from the October 14, 2025 opinion of the United States Court of Appeals for the Sixth Circuit, the reader of this article will encounter several references to both the literal and euphemistic slur "Fuck." So, if that bothers
- [Company of the Day: Harkey Media](https://billboardinsider.com/company-of-the-day-harkey-media/) - Company: Harkey Media Address: 3550 N. Central Ave., Suite 1500 Phoenix, AZ 85012 Phone: 602-421-2516 Email: press@harkeymedia.com Harkey Media operates a billboard plant in the United States. The Company is headquartered in Phoenix, with offices in Los Angeles, Las Vegas and New York. Harkey purchased the assets of Mesa Outdoor in 2025. Scott Harkey is
- [The Non-Profit Which Spends $7 Million a Year on Out of Home](https://billboardinsider.com/the-non-profit-which-spends-7-million-a-year-on-out-of-home/) - Christian Aid Ministries is an Ohio based non-profit which spends $7 million a year on billboard evangelism. The company's billboards include a thought provoking question or statement and encourage people to call a toll free number to speak with a pastor. We talked with Jay Stoltzfus about the billboard program. How many billboards
- [Billboard Insider Classifieds November 29, 2025](https://billboardinsider.com/billboard-insider-classifieds-november-29-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [OOH Sales Survival Guide for 2026](https://billboardinsider.com/ooh-sales-survival-guide-for-2026/) - Sean Riley, CEO of Lamar, stated at the recent Wells Fargo Technology, Media, and Telecom Conference: “You have to sell in the period for the period to make the period.” Lamar is widely regarded as America’s most successful OOH company and one of the best in the world. However, as Jim Collins warned in his
- [Ari Buchalter on the Broadsign Acquisition of Place Exchange](https://billboardinsider.com/ari-buchalter-on-the-broadsign-acquisition-of-place-exchange/) - Dear Valued Partner, I’m reaching out to share the exciting news that Place Exchange has been acquired by Broadsign. Together, we become the most comprehensive solution for OOH, with industry-leading technology, best-in-class service, and the most extensive footprint of premium supply worldwide. Place Exchange’s vast network of ecosystem integrations, advanced targeting, creative, and workflow solutions,
- [Happy Thanksgiving](https://billboardinsider.com/happy-thanksgiving-4/) - Billboard Insider is taking today off for the Thanksgiving holiday. As we enter our 11th year of publication, we have lots to be thankful for: To OUTFRONT's Shelli Bergren for being our first newsletter subscriber. To Jennilee Bennett of Lamar Advertising for being our most recent newsletter subscriber. That makes 3,500! To 475 Lamar Advertising
- [Huntington Billboards Acquires Racer Outdoor (KY) and Grayson Outdoor (AR), Adding 68 Static Displays](https://billboardinsider.com/huntington-billboards-acquires-racer-outdoor-ky-and-grayson-outdoor-ar-adding-68-static-displays/) - Gordon, Ohio – November 25, 2025 Huntington Billboards announced the acquisition of Racer Outdoor in Kentucky (32 static displays) and Grayson Outdoor in Arkansas (36 static displays), adding 68 total static boards to its growing network across the Midwest and South. “We don’t acquire companies to get bigger. We acquire to get better. These assets
- [Nic Brien says OUTFRONT focused on efficiency and digital conversions, not M&A.](https://billboardinsider.com/nic-brien-says-outfront-focused-on-efficiency-and-digital-conversions-not-ma/) - Here is a selection of OUTFRONT CEO Nic Brien's comments at last week's Wells Fargo TMT conference, sponsored and analyzed by SignValue. What do ad agencies think of out of home? I think the large agencies have had a kind of love-hate relationship with the out of home medium in the sense that it has
- [Broadsign Announces Acquisition of Place Exchange](https://billboardinsider.com/broadsign-announces-acquisition-of-place-exchange/) - November 25, 2025 Transaction creates the most robust OOH advertising solution, opening up new revenue opportunities for OOH media owners and more global inventory for buyers. MONTREAL, November 25, 2025 – Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors. Combining Broadsign’s content
- [Do These Go Together?](https://billboardinsider.com/do-these-go-together/) - Thanks to Rob Kennerson who sent us a picture of this side by side and raised for us the question, Do These Two Ads Go Together? Maybe you have noticed side by side signs that you have seen and say to yourself, "hmmm... I'm not sure I would have put those together?" Send them
- [Andy Goodman on the value of left hand reads](https://billboardinsider.com/andy-goodman-on-the-value-of-left-hand-reads/) - Today out of home leasing and development expert Andy Goodman talks about an advantage of left-hand read billboards Andy, what do you think of left hand reads? I’m a strong believer in the value of left-hand reads. They offer a unique advantage on curved freeways—especially when the road bends to the right. As you
- [Grey Vick on Growing a Family Owned OOH Company](https://billboardinsider.com/grey-vick-on-growing-a-family-owned-ooh-company/) - Grey Outdoor has become a significant part of the OOH community in the Carolinas. Grey Vick and I met to discuss potential lending options back in 2014 and we spent some time last week talking about the development of Grey Outdoor. Grey, I went back through my records and saw that when we first met,
- [Company of the Day - Grate Outdoor](https://billboardinsider.com/company-of-the-day-grate-outdoor-3/) - Company: Grate Outdoor Headquarters: 4014 McDonough St, Joliet, IL 60431 Market: Will & Grundy Counties Phone: 815-729-9745 Email: cgrate@sbcglobal.net Grate Outdoor is headquartered in Joliet, Illinois and serves portions of Will and Grundy counties. The company owns and operates all static signs with 25 faces located mostly along state highways. Their structures are primarily a combination
- [What Does It Take To Win?](https://billboardinsider.com/134284-2/) - WHAT DOES IT TAKE TO WIN? Webinar Thursday, Dec. 4 @ 2pm ET Have you ever wondered what judges look for in a creative awards show? The IBO Creative committee will be reviewing the 2025 Indie Impact Award winners to reveal some insights into what traits make a winning entry. Join us Thursday, Dec. 4
- [Wells Says Changes Coming to Geopath](https://billboardinsider.com/wells-says-changes-coming-to-geopath/) - Clear Channel Outdoor CEO Scott Wells appeared at last week's Wells Fargo TMT Conference. Here's a summary of his comments sponsored and analyzed by Signvalue. Banking, pharma and insurance are up Banking and financial services have been going gangbusters this year...I think pharma has been somewhat bigger than we expected, and probably auto insurance has
- [Tony Hull Explains Billboard Lease Financing](https://billboardinsider.com/tony-hull-explains-billboard-lease-financing/) - There are four forms of debt financing available to out of home companies: factoring; lease financing; private lending and bank financing. We have previously explained why factoring isn't used much by out of home advertising companies. Today we talk with Tony Hull of YESCO Financial Solutions about billboard lease financing. What are the benefits of
- [Clear Channel Outdoor Extends DC Airports Contract](https://billboardinsider.com/clear-channel-outdoor-extends-dc-airports-contract/) - Washington, D.C. – Clear Channel Outdoor’s Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced it was awarded, through a competitive process, a new 10-year contract (with a five-year renewal option) with the Metropolitan Washington Airports Authority (MWAA), beginning March 1, 2026. This agreement reaffirms Clear Channel Outdoor’s (CCO) commitment
- [Company of the Day: Great Falls Bench Advertising](https://billboardinsider.com/company-of-the-day-great-falls-bench-advertising/) - Company: Great Falls Bench Advertising Markets: Montana Address: 1720 10th Ave South, Suite 4-290, Great Falls, MT 59405 Email: sales@gfbenchad.com Phone: 406-580-8664 Great Falls Bench Advertising operates a network of 247 benches with advertising in downtown Great Falls, Montana. The bench ads are priced at $75-150/month. To receive a free morning newsletter with
- [SignValue's Clear Channel Outdoor at a glance - September 2025](https://billboardinsider.com/signvalues-clear-channel-outdoor-at-a-glance-september-2025/) - SignValue has prepared the following analysis of Clear Channel Outdoor's 3Q 2025 financials. If you have questions, contact one of SignValue's experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.Our newsletter
- [Billboard Insider Classifieds November 22, 2025](https://billboardinsider.com/billboard-insider-classifieds-november-22-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [MH Outdoor on the Best Way to Monitor and Control Your Lights](https://billboardinsider.com/mh-outdoor-on-the-best-way-to-monitor-and-control-your-lights/) - Outdoorlink makes products which help you monitor and control your billboard lights and digital billboards. We talked with Thomas Thrash, Operations/Lease Manager at MH Outdoor Media, LLC. about how MH Outdoor uses Outdoorlink controllers to monitor bulb outages and reduce labor costs. Tell us a little about your plant? We have 554 structures covering six
- [Neil Bell on Billboard Lease Terms](https://billboardinsider.com/neil-bell-on-billboard-lease-terms/) - Neil Bell of New South Outdoor writes this in response to Billboard Insider readers want long term leases in order to put up billboards. Dave, I really appreciated the poll from this morning regarding lease term. I completely agree with most readers that long-term leases are a must if you’re going to build a new
- [NC Outdoor Advertising Association Runs Billboards Work Campaign](https://billboardinsider.com/nc-outdoor-advertising-association-runs-billboard-work-for-north-carolina-campaign/) - RALEIGH, N.C. — Today, the N.C. Outdoor Advertising Association launched a “Billboards Work for North Carolina” campaign to highlight the industry’s positive economic and community benefits in North Carolina. “In addition to being an effective tool for businesses to get the word out, North Carolina’s billboard industry creates jobs, strengthens our tourism industry, supports
- [David Feldman Caps 55 Year Out of Home Career](https://billboardinsider.com/david-feldman-caps-55-year-out-of-home-career/) - Dave Feldman is retiring from Park Outdoor Advertising effective December 31, 2025 after almost 55 years in the out of home business. Dave held several positions at Park Outdoor, most recently serving as Executive VP/COO. He also served on the Board of Directors of the OAAA, cofounded the Outdoor Advertising Association of NY and was
- [Company of the Day: Gordon Outdoor Corrected and Revised with Images](https://billboardinsider.com/company-of-the-day-gordon-outdoor-corrected-and-revised-with-images/) - Billboard Insider connected with Jeff Gordon of Gordon Outdoor so we are running an updated Gordon Outdoor Advertising company of the day. Company: Gordon Outdoor Advertising corrected and revised with images. Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates a billboard plant with 136 faces including nearly 40 digital faces in Oklahoma and
- [Scott Carper RIP](https://billboardinsider.com/scott-carper-rip/) - Scott Carper of Sacramento, CA, passed away at home on November 13, 2025. Andy Goodman fills us in on the details of Scott's career: Scott began his career with Outdoor Systems in 1999, remaining with the company through its many transitions until it became CBS Outdoor. He dedicated nearly 15 years to Outdoor Systems/CBS Outdoor,
- [Lamar Expects $300 Million in Acquisitions in 2026](https://billboardinsider.com/lamar-expects-300-million-in-acquisitions-in-2026/) - Here's a selection of Lamar CEO Sean Reilly's comments at this week's Wells Fargo TMT conference, sponsored and analyzed by SignValue. Lamar is testing an automated plaform for local ad buying We're actually beta testing and automated buying platform for local customers in in three markets as we speak. Now it's not full blown programmatic
- [Billboard Insider readers want long term leases in order to put up billboards](https://billboardinsider.com/billboard-insider-readers-want-10-year-leases/) - Billbaord Insider asked readers earlier this week what's the minimum land lease term they'd accept if they were putting up a new billboard. This is a topic on which our readers feel strongly to judge from the huge number of responses. 85% of readers want to a landlease with a term of 10 years or
- [Company of the Day - Gilbreath Outdoor](https://billboardinsider.com/company-of-the-day-gilbreath-outdoor-7/) - Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX 77546 Phone: 281-992-4555 Email: info@gilbreathoutdoor.com Headquartered in the greater Houston area , Gilbreath Outdoor has locations in the following Texas Cities: Alvin, Angleton, Arcola, Baytown, Beaumont, Bergheim, Bertram, Blanco, Boerne, Brazoria, Brenham, Brookshire, Bryan, Buffalo, Bulverde, Caldwell, Cameron, Canyon Lake, Central
- [Company of the Day: Gordon Outdoor](https://billboardinsider.com/company-of-the-day-gordon-outdoor-4/) - Company: Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates a billboard plant with 136 faces including nearly 40 digital faces in Oklahoma and Kansas. The company is is in a strong development phase. Gordon Outdoor specializes in unique and high end LED billboard locations. Jeff Gordon is the company’s owner.
- [Can’t We All Just Get Along?](https://billboardinsider.com/cant-we-all-just-get-along/) - By Nick Coston Having been involved with both traditional OOH and non-traditional OOH I’m still at a loss as to why there’s still this chasm between both sides. Seems to me that if our goal is to increase our overall percentage of the US advertising budget with some real heft, that both traditional and non-traditional
- [What's the minimum term you will accept for a billboard lease](https://billboardinsider.com/whats-the-minimum-term-you-will-accept-for-a-billboard-lease/) - When you put up a new billboard you always want the longest possible lease for the ground the billboard sits on. A long lease gives you a good planning horizon and insures you'll recover your investment and maximizes the value of the billboard when you want to sell. Landlords, on the other hand, often want
- [Who's "the number one outdoor advertising company worldwide"?](https://billboardinsider.com/whos-the-number-one-outdoor-advertising-company-worldwide/) - JC Decaux is fond of calling itself "the number one outdoor advertising company world wide." It considers itself number one based on the number of outdoor advertising panels. We think enterprise value (the sum of the market cap of a company's stock plus all debt) is a better way to calculate who's number one. A
- [Company of the Day -  GR Outdoor](https://billboardinsider.com/company-of-the-day-gr-outdoor-3/) - Company: Grand Rapids Outdoor Headquarters: P.O. Box 2626, Grand Rapids, MI 49501 Market: Grand Rapids Michigan Phone: 616-874-8283 Email: sales@groutdoor.com Grand Rapids Outdoor is a locally owned and operated billboard advertising company. In December of 2021, the Company sold the bulk of their signs to OUTFRONT Media which included 29 Digital and 87 Static faces. The Company now
- [LED Studio Engineers Around Rocket Launches](https://billboardinsider.com/134096-2/) - The "Gantry" at the Kennedy Space Center Visitor Complex has reopened with a new, impressive attraction. It combines real-time space data and modern display technology with special LED systems from LED Studio. The gantry was once the premier public viewing platform for Space Shuttle launches at Launch Complex 39. Now, it has been transformed into
- [SignValue's Lamar at a Glance - September 2025](https://billboardinsider.com/signvalues-lamar-at-a-glance-september-2025/) - SignValue has prepared the following analysis of Lamar Advertising's 3Q 2025 financials. If you have questions, contact one of SignValue's experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.Our
- [Company of the Day: Grapevine Outdoor](https://billboardinsider.com/company-of-the-day-grapevine-outdoor-4/) - Company: Grapevine Outdoor Markets: Oregon Address: Portland, Oregon. Email: info@grapevineoutdoor.com Phone: 503-333-5957 Grapevine Outfoor operates a plant of wallscapes, digital billboards, advertising trucks and indoor mall signage in Portland, Oregon. The company’s principals are Abe Tannenbaum and Russell Davis-Cohen To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in
- [billups Launches AI Agent for Out of Home](https://billboardinsider.com/billups-launches-ai-agent-for-out-of-home/) - New York, November 14, 2025 – billups, the world’s largest independent Out-of-Home (OOH) technology and managed services company, today announced significant enhancements to its technology capabilities, including the introduction of audrai, the first AI-powered agentic system built to optimize planning and performance for OOH advertising. The company’s technology-first approach has fueled expansion across more than 20 countries while
- [OUTFRONT and Google run AI campaign](https://billboardinsider.com/outfront-and-google-run-ai-campaign/) - NEW YORK, Nov. 14, 2025 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), and Google DeepMind today announced the launch of 'Imagine If…' – an artistic and cultural civic program that invites New Yorkers across all five boroughs to co-create a city-wide visual experience with local artists. Imagine If…' asks subway riders to share their wildest, most inspiring
- [Rate this ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-123/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com)
- [Roy Park's Tips For Getting Bank Financing](https://billboardinsider.com/roy-parks-tips-for-getting-bank-financing/) - Roy H Park, Jr has published a new edition of Sons in the Shadow: Surviving The Family business as An SOB, a book about his business career including stints as CEO of Park Communications Inc. and Park Outdoor. He talks about how his father approached banks for financing: "...Park laid and updated balance sheet that
- [Billboard Insider Classifieds November 15, 2025](https://billboardinsider.com/billboard-insider-classifieds-november-15-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Link Media Revenue up 2.5% in 3Q 2025](https://billboardinsider.com/link-media-revenue-up-2-5-in-3q-2025/) - Here are the results of Link Media Outdoor's 3Q 2025 performance, taken from the Boston Omaha third quarter 2025 earnings release, 10Q and earnings presentation, sponsored and analyzed by SignValue. Revenues increased by 2.5% to $11.8 million due to increased professional services and entertainment spending and an increase in occupancy. Lease costs were stable at
- [Company of the Day: General Outdoor Advertising](https://billboardinsider.com/company-of-the-day-general-outdoor-advertising-2/) - Company: General Outdoor Advertising Markets: California Address: 632 S. Hope Avenue, Ontario, CA 91761 Email: staff@generaloutdoor.com Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954. General Outdoor operates a network of 38 billboard faces including 16 digital billboard faces in San Bernardino and Riverside counties in California. Several of the signs are monument signs which
- [Out of Home is the Last Heroic Medium Says Goddard](https://billboardinsider.com/out-of-home-is-the-last-heroic-medium-says-goddard/) - Out of Home is the last "heroic" medium, World Out of Home Organization President Tom Goddard said at this week's APAC Regional Forum in Seoul, South Korea. Quoting Ogilvy Group UK CEO James Murphy, he said the medium had not just out-performed other legacy media amid the digital tidal wave but maintained its market share.
- [Is That Billboard Falling? Nope, It’s On Purpose!](https://billboardinsider.com/is-that-billboard-falling-nope-its-on-purpose/) - If you’re driving along Highway 789 just east of Lander, Wyoming, you might spot a billboard that looks a little… off-kilter. Don’t worry, it’s not a construction mistake; it’s a purposefully tilted board designed by YESCO to catch your attention! This unique display was built to tilt in either direction, and Yesco's advertising partner, ARS,
- [OOH Community Rallies to Help Dave Johnson Beat Cancer](https://billboardinsider.com/ooh-community-rallies-to-help-dave-johnson-beat-cancer/) - ATLANTA, GA: The Out-of-Home (OOH) advertising industry is coming together in support of one of its own — Dave Johnson, a respected colleague, husband, and father of two young boys — as he battles an aggressive form of cancer. Dave has been a familiar face across the OOH landscape through his work with Olympus Media, OUTFRONT Media,
- [Out of Home a Good Value Versus other Forms of Media](https://billboardinsider.com/out-of-home-good-value-versus-other-forms-of-media/) - Out of home is a good value versus other forms of media. Look at this chart from the Solomon November 2025 Media Monthly. It computes the CPM (cost per thousand views) of out of home versus other forms of media. You can see that bulletins, for example, have a CPM of $3-10 which is cheaper
- [Jolt Acquires Volta Media Network](https://billboardinsider.com/jolt-acquires-volta-media-network/) - SYDNEY, Australia, November 12, 2025 - JOLT, the global digital out-of-home (DOOH) and electric vehicle charging network, with operations across Australia, Canada, New Zealand and the U.K., today announced the signing of an agreement to acquire a substantial portion of the Volta Media Network, from Shell, making the official entry into the U.S. market. This
- [Company of the Day - Gigantic Media](https://billboardinsider.com/company-of-the-day-gigantic-media-4/) - Company: Gigantic Media, LLC. Markets: Cleveland, Ohio Headquarters: 5222 Richmond Rd, Bedford Heights, OH 44128 Phone: 216-536-9036 Email: andy@giganticmediallc.com Gigantic Media was formed by Andy Greenwald and David Sternberg to develop wallscapes and billboards in Cleveland. Gigantic Media started in the OOH business when Andy's ad agency was hired to manage radio and VIP events
- [Treat Political OOH Like Everyone Else](https://billboardinsider.com/treat-political-ooh-like-everyone-else/) - By Nick Coston Just this week I received an email blast from the kind peeps at OAAA, titled “The 10B 2026 Election: Capturing Political Ad Dollars with OOH”. In fact, they are running a webinar on the subject matter on December 9th discussing just this. It’s a terrific idea to start pushing OOH for political
- [Lamar is in the M&A Market, OUTFRONT and Clear Channel are on the Sidelines](https://billboardinsider.com/lamar-is-in-the-ma-market-outfront-and-clear-channel-are-on-the-sidelines/) - Moorgate Capital Partners produces an outstanding quarterly report on the of home advertising industry. Look at this chart on M&A activity by quarter for the past three years. Lamar Advertising has been active in the M&A markets. Outfront and Clear Channel Outdoor have been sitting out. OUTFRONT has been focused on reducing leverage and
- [IBO Spring Conference Registration Opens](https://billboardinsider.com/ibo-spring-conference-registration-opens/) - 2026 IBO Spring Conference Registration Opens Thursday 📍 New Orleans, LA | 📅 April 14-17, 2026 We’re heading to New Orleans this spring for an inspiring gathering of learning, collaboration, and industry innovation in the heart of the Big Easy. Whether you’re new to the IBO community or a longtime member, this event is designed
- [Fredrickson Outdoor Advertising](https://billboardinsider.com/fredrickson-outdoor-advertising/) - Company: Fredrickson Outdoor Advertising Markets: Minnesota Address: 6905 290th St W, Northfield, MN 55057 Phone: 612.616.8133 Email: fredricksonoa@msn.com Fredrickson Outdoor advertising operates a billboard plant with 10 faces in Northfield, Minnesota. The company was formed in 2005 and is owned by Duane Fredrickson. Insider talked with Fredrickson about his company. What’s new at Fredrickson over
- [OUTFRONT Revenue Up 3.5% in 3Q 2025](https://billboardinsider.com/outfront-revenue-up-in-3-5-in-3q-2025/) - "Our third quarter results came in ahead of what we anticipated," was how OUTFRONT CEO Nick Brien introduced last week's third quarter 2025 conference call. Here are the results from OUTFRONT's 3Q 2025 earnings release, earnings presentation and conference call, sponsored and analyzed by SignValue. OUTFRONT revenue grew 3.5% to $468 million in the third
- [Weather, Light, and Angles: The hidden factors that make a billboard shine in photos](https://billboardinsider.com/weather-light-and-angles-the-hidden-factors-that-make-a-billboard-shine-in-photos/) - As November rolls in and weather begins to shift, so do the conditions that define great billboard photography. Shorter days, lower sun angles, and changing skies can impact how a board looks on camera. Not all billboard photos are created equal. The difference between flat, lifeless images and images that sell an advertiser on your
- [Why Out of Home Companies Don't Factor Receivables](https://billboardinsider.com/why-out-of-home-companies-dont-factor-receivables/) - Factoring companies have promoted their services in Billboard Insider. In our recent financing poll, however, no Billboard Insider readers said they have used factoring to finance their out of home companies. Factoring is the act of selling an account receivable at a discount to a third party which collects it. The advantage of factoring is
- [Clear Channel Outdoor Revenue Up 8% in 3Q 2025](https://billboardinsider.com/clear-channel-outdoor-revenue-up-eight-percent-in-3q-2025/) - "Airports delivered another great quarter with 16.1% year over year revenue growth and we saw growth in key markets including New York and San Francisco in national and local sales channels and in digital and programmatic sales categories," was how Clear Channel Outdoor CEO Scott Wells summarized the company's third quarter 2025 financials. Here are
- [Company of the Day - Garden State Outdoor](https://billboardinsider.com/company-of-the-day-garden-state-outdoor-6/) - Company: Garden State Outdoor Headquarters: 2 Convention Boulevard, Suite 100, Atlantic City, New Jersey 08401 Markets: New Jersey Phone: 609.340.0040 Email: info@gardenstateoutdoor.com Garden State Outdoor and its affiliate companies, Camden Outdoor and East Coast Outdoor have created some of the most iconic outdoor advertising displays in the industry and throughout New Jersey. Adam Burkett is a local
- [Company of the Day: Gateway Outdoor Advertising](https://billboardinsider.com/company-of-the-day-gateway-outdoor-advertising/) - Company: Gateway Outdoor Advertising Markets: New York, Pennsylvania, West Virginia, Ohio, Virginia, South Carolina, Florida, New Jersey, Delaware, Wash DC, Maryland, Connecticut Address: 18 Pleasant Grove Road, Long Valley, NJ. 07853 Phone: 908-684-8122 Gateway Outdoor Advertising operates a transit advertising and bus shelter business in 9 eastern states, a billboard business in Michigan and
- [POA Acquires Big Outdoor in Australia](https://billboardinsider.com/poa-acquires-big-outdoor-in-australia/) - Brisbane, Australia – 5th November 2025 POA (Paradise Outdoor Advertising), one of Australia’s largest independent Out of Home (OOH) media companies, has acquired BIG Outdoor, adding a premium portfolio of 16 digital billboards to its expanding Queensland and Victorian operations. The sale includes 16 digital billboards across Brisbane, three digital billboards in Melbourne, and two
- [Billboard Insider Classifieds November 8, 2025](https://billboardinsider.com/billboard-insider-classifieds-november-8-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Company of the Day: Franklin Outdoor](https://billboardinsider.com/company-of-the-day-franklin-outdoor-7/) - Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a three generation,family-owned business started in 1978. Dan Franklin is the company's CEO. The company employes 28 people and is a proud member and supporter of the Independent Billboard Operators USA. The company operates a plant of
- [Lamar Revenues Up 3.8% in 3Q 2025](https://billboardinsider.com/lamar-revenues-up-3-8-in-3q-2025/) - "We delivered solid results in the third quarter" was how Lamar Advertising CEO Sean Reilly lead off the company's earnings release. Here are the results of the company's third quarter earnings release and conference call, sponsored and analyzed by SignValue. Revenues increased 3.8% to $585 million due to acquisitions and increased national and airport sales.
- [Why State Outdoor Advertising Associations Matter for Government Affairs](https://billboardinsider.com/why-state-outdoor-advertising-associations-matter-for-government-affairs/) - State outdoor advertising associations are essential partners in protecting and advancing the industry. They deliver on-the-ground advocacy, timely policy updates and a forum for collaboration that reaches beyond any one market. For media owners, these groups provide a line of communication to the issues that shape permits, operations, safety and growth. What State Associations Do
- [Adams Outdoor Continues Acquiring Signs in North Carolina](https://billboardinsider.com/adams-outdoor-continues-acquiring-signs-in-north-carolina/) - Adams Outdoor Advertising is growing again, as yesterday they announced the acquisition of additional assets from Toby Outdoor, expanding their reach and position across North Carolina and Virginia. This latest tuck-in acquisition adds nine new billboard faces, including a premium digital display in Wilkesboro, NC, and two in Galax, VA. Adam's states the high-visibility locations
- [Roy Park Jr on Two Management Styles Which Didn't Work at Park Outdoor](https://billboardinsider.com/roy-park-jr-on-two-management-styles-which-didnt-work-at-park-outdoor/) - Roy H Park, Jr has published a new edition of Sons in the Shadow: Surviving The Family business as An SOB, a book about his business career including stints as CEO of Park Communications Inc. and Park Outdoor. Here's an excerpt from the book where Roy Park Jr. talks about two management styles which don't
- [Formetco Safety Training Returns February 9–12, 2026: Hands-On Learning That Saves Lives](https://billboardinsider.com/formetco-safety-training-returns-february-9-12-2026-hands-on-learning-that-saves-lives/) - A live, in-person event built for the Outdoor Advertising industry, where safety, skill, and community climb together. Duluth, GA. Formetco is once again bringing safety to new heights with its 2026 Safety Training Event, taking place February 9–12, 2026, at the LHG Innovation Center in Duluth, Georgia. Designed specifically for workers and managers in
- [Most Billboard Insider Readers Use Bank Debt to Grow their Companies](https://billboardinsider.com/most-billboard-insider-readers-use-bank-debt-to-grow-their-companies/) - Almost two-thirds of Billboard Insider readers have used bank debt to grow their out of home companies. Here are the results of our readers poll concerning what forms of debt financing people have used to grow their out of home companies: Insiders Take: We are surprised at how many companies use conventional bank financing compared
- [6 Things About the Future of Out of Home](https://billboardinsider.com/6-things-about-the-future-of-out-of-home/) - OOH and the 4A's: OOH Future Forum brought together leading marketers, agency executives, and media innovators to explore how out of home is evolving at the intersection of technology, creativity, and culture. This event, now in its second year, showcased OOH that is both grounded and accelerating—anchored by trust, powered by data, and unified by
- [Company of the Day: Fox Outdoor](https://billboardinsider.com/company-of-the-day-fox-outdoor-2/) - Company: Fox Outdoor Advertising Markets: North Georgia Headquarters: 6350 Lake Oconee Parkway, Suite 102, PMB 113, Greensboro, GA 30642 Phone: 770-765-2510 Email: sales@foxoutdooradvertising.com Fox Outdoor owns and operates a billboard plant with 23 total billboard faces including 20 static and tri-vision faces, and 3 digital billboards in the North Georgia Market including the following areas: Cornelia Baldwin, Toccoa Eastanollee Augusta
- [What Debt Financing has Your Out of Home Company Used?](https://billboardinsider.com/what-debt-financing-has-your-out-of-home-company-used/) - There are four sources of out of home debt financing. You can: Sell your receivables (e.g. factoring) Lease your structures or digital billboards from a finance company (e.g. YESCO Financial Solutions or Formetco Replace your Face). Borrow from a private lender (e.g. Billboard Loans, Stark Capital, Verde Outdoor Capital) Borrow from a bank. Or you
- [Nick Coston on Why Everything Reads the Same](https://billboardinsider.com/133803-2/) - Much of the extra time in my workday I spend reading your OOH posts, articles, viewing photos of billboards, analyzing new media tech platforms, attending OOH related conferences and shows, and writing my own opinion pieces. I enjoy reading what my OOH colleagues have to say. I’ve become accustomed to many of your writing styles,
- [Company of the Day - Gander Digital](https://billboardinsider.com/company-of-the-day-gander-digital/) - Company: Gander Digital Headquarters: 505 Capital St, Lewiston, ID Market: Lewiston & Moscow, ID Phone: 208.791.8845 Email: kalford@studio1892.com Gander Digital is the youngest child of Tribune Publishing Co., owners of the Lewiston Tribune. Gander Digital was founded in 2018 and already has ten large, digital billboards and signs. Although Gander Digital is a growing sibling,
- [Wildstone Expands Alpha Media Partnership in Spain](https://billboardinsider.com/wildstone-expands-alpha-media-partnership-in-spain/) - 3 November 2025: Wildstone, the leading owner of outdoor media infrastructure globally, has significantly increased the number of panels managed by Alpha Media Group as part of the second stage of its partnership with one of Spain’s most well-known (OOH) media operators. The strategic collaboration between the firms, which began earlier this year with the
- [Lamar Advertising Honors US Veterans](https://billboardinsider.com/lamar-advertising-honors-us-veterans/) - Baton Rouge, LA – November 3, 2025 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced the launch of Heroes Across America, a Veterans Day interactive Out of Home campaign honoring the service of U.S. Armed Forces veterans. For one week beginning November 7th, Lamar will feature photos of
- [Law Firm Uses Billboards for Rebranding](https://billboardinsider.com/law-firm-uses-billboards-for-rebranding/) - By Matt Molina, President, Harkey Media When a company evolves — in this case, through a new partnership — billboards become one of the most effective tools to signal that change to the world. Unlike digital ads that can feel fleeting, out-of-home advertising provides scale, consistency, and cultural presence that help anchor a brand’s transition
- [Financing Your Out of Home Company With an Equity Fund](https://billboardinsider.com/funding-your-out-of-home-company-with-an-equity-fund/) - One in 16 Billboard Insider readers have used money from an equity fund to grow their out of home company. Today we interview Jim Matalone, the owner of Mad Dog Consulting about the pros and cons of using equity fund money to grow an out of home company. You used an equity fund when you
- [Company of the Day - Fuel Outdoor Media](https://billboardinsider.com/company-of-the-day-fuel-outdoor-media-2/) - Company: Fuel Outdoor Media Headquarters: 2330 Centerville Road – Tallahassee, FL 32308 Markets: Florida Indiana Louisiana South Carolina Colorado Georgia Phone: 855-552+3624 Email: sales@fueloutdoormedia.com Founded more than 10 years ago, FUEL is a Tallahassee, Florida based Certified DBE (Disadvantaged Business Enterprise), woman-owned, and minority-owned business with proven expertise in outdoor transit advertising. They have operations
- [Rate This Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-122/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com)
- [Tennis Channel Takes Over Times Square Nov 3-16](https://billboardinsider.com/tennis-channel-takes-over-times-square-nov-3-16/) - Starting November 3,Tennis Channel will bring daily highlights from the WTA Finals in Riyadh (Nov. 1 -8) and ATP Finals in Turin (Nov. 9-16) to one of the most heavily-trafficked spaces in the world – Times Square. This OOH moments features the following elements: In partnership with KEVANI, a leading innovator in OOH media, Tennis
- [Company of the Day: Foster Interstate](https://billboardinsider.com/company-of-the-day-foster-interstate-5/) - Company: Foster Interstate Media Markets: Illinois, San Francisco Headquarters: 1111 Broadway, Suite 1515, Oakland, CA 94607 Phone: 510-832-7070 Email: outdoor@fosterinterstate.com Foster Interstate Media was started in the mid-1990’s and has designed, built and operated numerous high profile wallscapes and displays in California and Illinois. The company’s major projects have included: Construction and operation of a digital sign network on public
- [Billboard Insider Classifieds November 1, 2025](https://billboardinsider.com/billboard-insider-classifieds-november-1-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Funding Your Out of Home Company With Accredited Investors](https://billboardinsider.com/funding-your-out-of-home-company-with-accredited-investors/) - By Dave Westburg, Ken Altena and Jim Penney, Partners, Billboard Loans, LLC. One-eighth of Billboards Insider's readers have used accredited investors to fund their out of home company. We have used accredited investors to form four separate out of home debt funds as well as an independent out of home advertising company. Today we'll define
- [Company of the Day: Western Billboards](https://billboardinsider.com/company-of-the-day-western-billboards/) - Company: Western Billboards, formerly Fluhman Outdoor Media Markets: Texas, New Mexico. Headquarters: 505 South Arthur Street, Amarillo TX. 79102 Phone: 806-678-7778 Email: bruce@westernbillboards.com Western Billboards (formerly Fluhman Outdoor) is a private company which was started in 2013 to operate a billboard plant in Texas. In 2024 the company sold 460 billboards in West Texas to focus
- [Franklin Outdoor Brings an Abandoned Sign to Life](https://billboardinsider.com/franklin-outdoor-brings-an-abandoned-sign-to-life/) - A few years ago, I drove past a sign that looked completely abandoned. At the time, it was outside our coverage area, and I remember thinking how unfortunate it was to see something representing our industry in such poor condition. Fast forward a bit - after one of our acquisitions, I happened to take
- [Microsoft Outage Impacts Some Digital Billboard Cameras](https://billboardinsider.com/microsoft-outage-impacts-some-digital-billboards/) - Starting at 9:00 am Tuesday October 29, Microsoft experienced a major web outage relating to the Azure cloud service. Companies which relied on Microsoft Cloud services were impacted. We have heard for example that digital billboard cameras which were relayed through the Microsoft cloud stopped working. One billboard operator wrote Billboard Insider, "All my 18
- [Funding Your Out of Home Company with Friends and Family](https://billboardinsider.com/funding-your-out-of-home-company-with-friends-and-family/) - Earlier this week Billboard Insider talked about funding your out of home company with your own funds. Today we talk about funding your out of home company with money from friends and family. One-fourth of Billboard Insider's readers have used equity from friends and family to fund their OOH company. Huntington Outdoor and Meadow Outdoor
- [Media Resources and Outdoorlink Announce Global Partnership to Advance Sustainable DOOH Operations](https://billboardinsider.com/media-resources-and-outdoorlink-announce-global-partnership-to-advance-sustainable-dooh-operations/) - Partnership builds on a proven North American collaboration into the international digital-out-of-home (DOOH) market, combining Media Resources’ VISIONiQ®, eQVISION™, and TruVIEW™ Transit systems with Outdoorlink’s controllers for greater efficiency, uptime, and sustainability. Toronto, ON, and Huntsville, AL — October 30, 2025 — Media Resources and Outdoorlink today announced the global expansion of their long-standing partnership,
- [Company of the Day: First Media Outdoor](https://billboardinsider.com/company-of-the-day-first-media-outdoor/) - Company: First Media Outdoor Markets: New York Address: 745 Fifth Avenue, Suite 500. New York, New York 10151 Email: info@FirstMediaNY.com Phone: 929-545-6110 First Media operates a billboard plant in New York City. Belan Vekker is CEO Founder. The company also has a business in the aid of legalizing and updating previously illegal billboards on
- [Most Billboard Insider readers fund their Out of Home company with their own equity](https://billboardinsider.com/most-billboard-insider-readers-fund-their-out-of-home-company-with-their-own-equity/) - Yesterday we asked Billboard Insider readers where the equity for their out of home company comes from. More than half of Billboard Insider readers use their own money for equity. One-quarter of Billboard Insider readers use equity from friends and family. One-eighth of Billboard Insider readers use equity from acccredited investors. One-sixteenth of Billboard Insider
- [Avoid This Tax Trap When Starting an Out of Home Company](https://billboardinsider.com/avoid-this-tax-trap-when-starting-an-out-of-home-company/) - There are three sources of equity for your out of home company: you; friends and family; accredited investors, and equity funds. We'll talk about each alternative in turn. Today we talk about funding a out of home company yourself. You You need to be willing to invest in your out of home company. Ask yourself
- [Richard Hamlin Talks About Joint Venture Agreements](https://billboardinsider.com/richard-hamlin-talks-about-joint-venture-agreements/) - Richard Hamlin sent some thoughtful comments on Billboard Insider's When joint ventures do and don't make sense. Richard Hamlin, Hamlin|Cody It is an excellent article, that describes when a joint venture makes sense and when it might not. As for legal risks, they are conceptually the same as for any joint venture. Here are some
- [BIG OUTDOOR Brings Premium US Inventory to VIOOH's Global Programmatic Advertising Platform](https://billboardinsider.com/big-outdoor-brings-premium-us-inventory-to-vioohs-global-programmatic-advertising-platform/) - 28 October 2025, London - Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out of home media assets in the US, expanding programmatic access to premium digital inventory stateside. The partnership encompasses over 130 strategically
- [Company of the Day - Emerald Outdoor Advertising](https://billboardinsider.com/company-of-the-day-emerald-outdoor-advertising-4/) - Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA 99206 Phone: 509-327-0103 Email: tommyt@emeraldoutdoor.com Based in Spokane WA, Emerald Outdoor was formed in 2004 through the acquisition of Sunset Outdoor Advertising of Spokane. Their General Manager is Tom Townsend and Insider got the chance for an interview and update.
- [JCDecaux Wins Barcelona Street Furniture Contract](https://billboardinsider.com/jcdecaux-wins-barcelona-street-furniture-contract/) - Paris, October 27th, 2025 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that it has been awarded the exclusive advertising contract for Barcelona's Bus Shelters and City Information Panels (CIPs) following a competitive tender. JCDecaux will operate the largest street furniture contract in Spain's second largest city, marking its
- [Company of the Day - Evansville Outdoor](https://billboardinsider.com/company-of-the-day-evansville-outdoor-7/) - Company: Evansville Outdoor Markets: Southwest Indiana Headquarters:P.O. Box 3872, Evansville IN 47737 Phone: 812-471-0809 E-Mail: rnelson@evansvilleoutdoor.com Evansville Outdoor operates over 50 billboard faces in Southwest Indiana and seven digital billboards around Evansville. The company is privately held. David Mounts is the company’s President. To receive a free morning newsletter with each day’s Billboard insider
- [Company of the Day: Flynn Sign](https://billboardinsider.com/company-of-the-day-flynn-sign/) - Company: Flynn Sign Company Markets: Tennessee Headquarters: 85 Burnett Street, Crossville, Tennessee 38555 Phone: 931-484-9591 Email: Sales@Flynnsigns.net Flynn Sign Company is a family owned and operated business started in 1948 by Bill Flynn to hand paint and service signs. In 1970 the company moved to its 85 Burnett Street location. The company is currently operated by Bill’s son Tom Flynn.
- [Galp and MOP to Revolutionize Digital Out of Home in Portugal](https://billboardinsider.com/galp-and-mop-to-revolutionize-digital-out-of-home-in-portugal/) - Lisbon, October 24th, 2025 Galp, a leading energy company in the Iberian Peninsula, and MOP, a key player in Portugal’s Out-of-Home (OOH) media landscape, have announced a strategic partnership set to transform the digital communication landscape in Portugal. This collaboration will establish a state-of-the-art digital OOH network across Galp’s service stations, reaching thousands of consumers
- [Roy Park Jr on the Importance of Maintaining Your Plant](https://billboardinsider.com/roy-park-jr-on-the-importance-of-maintaining-your-plant/) - Roy Park Junior has published a new edition of Sons in the Shadow: Surviving The Family business as An SOB, a book about his business career including stints as CEO of Park Communications Inc. and Park Outdoor. In 1976 Roy Park Jr's father Roy Park asked him to fix the company's troubled out of
- [When Out of Home Joint Ventures Do and Don't Make Sense](https://billboardinsider.com/when-out-of-home-ventures-do-and-dont-make-sense/) - A Billboard Insider reader asks when an out of home joint venture might make sense and how out of home joint ventures are structured. What is a out of home advertising joint venture An out of home advertising joint venture is when two partices agree to jointly operate an out of home company or one
- [Billboard Insider Classifieds October 25, 2025](https://billboardinsider.com/billboard-insider-classifieds-october-25-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [In Their Words - OOH Executives Talk About OOH](https://billboardinsider.com/in-their-words-ooh-executives-talk-about-ooh/) - This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies. The guide contains practical advice on: Getting Started Finding Quality Locations Permitting Using Automated Sales Platforms Lessons From Operating Digital Billboards Sales and much more Here’s what people are saying about In Their Words: Jim McLaughlin, Retired
- [Company of the Day: Fiesta Graphics Outdoor](https://billboardinsider.com/company-of-the-day-fiesta-graphics-outdoor/) - Company: Fiesta Graphics Outdoor Markets: Texas Address: 505 South Arthur St, Brownsville, TX. 78521 Email: ernie5430@aol.com Phone: 956-546-1722 Fiesta Graphics operates a billboard plant with two digital faces in Brownsville, TX. Ernie Hernandez is the company's owner. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in
- [Company of the Day: Fairmount Outdoor](https://billboardinsider.com/company-of-the-day-fairmount-outdoor/) - Company: Fairmount Outdoor Advertising Markets: Texas, California (Los Angeles) Address: PO Box 25103, Dallas, Texas, 75225 Email: Billy@FairmountOutdoor.com Phone: 512-731-1865 Fairmount Outdoor operates a billboard plant with 22 faces including 3 Digitals & 19 Statics in Texas, and 7 Wall Murals in Venice Beach, CA. Fairmount Outdoor structures are in the following communities: Dallas Fort
- [Vehicle Miles Up 1% and Transit Trips Up 7% in US](https://billboardinsider.com/vehicle-mile-up-1-percent-and-transit-trips-up-7-percent-in-us/) - Good news for roadside billboards and transit advertising. US miles travelled increased 0.9% to 295 billion vehicle miles during August 2025 according to the FHWA August 2025 Traffic Volume Trends. Miles travelled increased 0.9% to 2,214 billion vehicle miles year to date. Miles travelled increase the most on the east cost and the least in
- [Marketers are Leaving Money on the Table by Overlooking Out of Home](https://billboardinsider.com/marketers-are-leaving-money-on-the-table-by-overlooking-out-of-home/) - Cary, NC (October 21, 2025) — New research from Keen Decision Systems, a next-generation marketing mix SaaS company, in collaboration with Accretive, an OOH data and technology platform, reveals that out-of-home (OOH) advertising delivers well-above-average marginal ROI (mROI)—the return on the next unspent incremental dollar based on Keen’s proprietary response curves—making it one of the
- [VIOOH Partners with London Lites](https://billboardinsider.com/viooh-partners-with-london-lites/) - 23 October 2025, London - Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations and London neighbourhoods. London Lites offers brands the opportunity to connect with
- [AllUnite is Bringing a Fresh Approach to OOH Measurement](https://billboardinsider.com/allunite-is-bringing-a-fresh-approach-to-ooh-measurement/) - By: Esben Elmoe, AllUnite Founder The Out-of-Home advertising market worldwide is experiencing significant growth driven largely by the adoption of advanced metrics and data technologies. One of the most compelling reasons for this growth is the ROI generated by measurement improvements. In Brazil for example, the total investment for developing new data metrics has been
- [HELI-D and NINJA GAIDEN 4 Take Digital Entertainment to the Skies with Record-Breaking Campaign](https://billboardinsider.com/heli-d-and-ninja-gaiden-4-take-digital-entertainment-to-the-skies-with-record-breaking-campaign/) - MIAMI, Oct. 21, 2025 /PRNewswire/ -- HELI-D, a division of Remarkable Media Group and the global pioneer of aerial digital billboards, announced today that they partnered with NINJA GAIDEN 4, transforming the Miami night sky into a live arena for the launch of the game. The high-flying campaign set a Guinness World Record for the largest playable gaming
- [To Win, Let’s Be All in on DOOH](https://billboardinsider.com/to-win-lets-be-all-in-on-dooh/) - Insider's Note: Nick Coston has been writing opinion pieces for the OOH industry for 10 years now. His weekly pieces also appear on Substack where you can view the last 2 years worth. Full-time, Nick is the VP, Sales and Sales Strategies for Moving Walls, the Singapore based media and ad tech giant, here in
- [Company of the Day - Elliott Media Group](https://billboardinsider.com/company-of-the-day-elliott-media-group/) - Company: Elliott Media Group Headquarters: P.O. Box 545, Social Circle, GA 30025 Market: Southeast Atlanta Metro, Georgia Email: elliottoutdoorad@bellsouth.net Phone: 770-554-5113 Elliott sold 5 counties in middle GA to Trailhead in August 2022 which included both digitals and 72 static faces. Ben Moye is the owner of the Company located in Social Circle, Georgia. Ben,
- [Roy Park Jr on the 7 Word Rule](https://billboardinsider.com/roy-park-jr-on-the-7-word-rule/) - Roy Park, Jr has published a new edition of Sons in the Shadow: Surviving The Family business as An SOB, a book about his business career including stints as CEO of Park Communications Inc. and Park Outdoor. Here's an excerpt from the book where he talks about what he learned when he handled out of
- [Intersection Hires Eva Rohan to Lead New Experiential Division, IRLX](https://billboardinsider.com/intersection-hires-eva-rohan-to-lead-new-experiential-division-irlx/) - New York, NY – October 21, 2025 – Intersection, an experience-driven out of home media and technology company, announced today the hiring of Eva Rohan as its new Head of Experiential. Rohan’s hiring comes as a follow up to the August announcement of Intersection’s new experiential division, IRLX. With a commitment to delivering meaningful experiences
- [Here’s what you might’ve forgotten, disregarded, or simply missed.](https://billboardinsider.com/heres-what-you-mightve-forgotten-disregarded-or-simply-missed/) - This year’s IBO conference in Atlanta was packed to the skirt with valuable information. Some of it even focused on creative. And why not, without solid creative, billboards don’t work. THING YOU MIGHT’VE MISSED #1 The IBO’s new Creative Committee, it’s a thing. Andrew Husband of Meadow Outdoor and me, Richard Molinaro of, well, Up
- [Clear Channel Outdoor Stock Still Rising on Sale Talk](https://billboardinsider.com/clear-channel-outdoor-stock-still-rising-on-sale-talk/) - Clear Channel Outdoor stock is up 46% in the last week on news that Mabudala Capital is in takeover talks. Mabudala is the sovereign wealth fund of Abu Dhabi. The company is a global asset management platform with 430 billion in assets under management. It has a team of 200 investment professionals across five
- [Colossal Media and Brooklyn Brewery release, limited edition Pilsner to celebrate Colossal Media's 21st anniversary](https://billboardinsider.com/colossal-media-and-brooklyn-brewery-release-limited-edition-pilsner-to-celebrate-colossal-medias-21st-anniversary/) - BROOKLYN, NY – New York brands Colossal Media and global craft beer innovator Brooklyn Brewery are set to release a limited-edition Pilsner dubbed Crisp Strokes to celebrate Colossal Media’s 21st anniversary of revitalizing hand-painted outdoor advertising – both as a service and creative profession. To celebrate 21 years—and a milestone worthy of raising a glass—Colossal
- [Lafe Schneider on What's Next](https://billboardinsider.com/133393-2/) - With the recent announcement of Adams purchase of TDO Outdoor, we reached out to Lafe Schneider to see what is next for the former President of TDO. Lafe, with the sale of TDO Advertising assets to Adams Outdoor, what are your plans? I’m proud to share that I’ll be continuing my OOH (Out-of-Home) career with
- [Company of the Day - El Paso Bench Ads](https://billboardinsider.com/company-of-the-day-el-paso-bench-ads-5/) - Company: El Paso Bench Ads Headquarters: 1025 Texas Ave. Ste. 101, El Paso, TX 79901 Market: El Paso Phone: 915.533.3771 Email: sales@elpasobenchads.com El Paso Bench Ads has been providing quality outdoor, street-level advertising in El Paso to businesses of all sizes since 2008. The Company offers 1,600 bench ad locations and waste containers locations located
- [Can You Reuse an Old Billboard Structure?](https://billboardinsider.com/can-you-reuse-an-old-billboard-structure/) - Billboard Insider is running a series on what to do with old monopoles. On Monday Jeremy Mattson reviewed when to scrap, re-engineer or refurbish monopoles. Today All Steel Structures President Ted Bratsos talks about whether you can reuse an old billboard structure. I often get asked whether an old monopole structure can be reused once
- [Scrap, Re-engineer or Refurbish?  What to do with Aging Monopoles](https://billboardinsider.com/scrap-re-engineer-or-refurbish-what-to-do-with-aging-monopoles/) - A Billboard Insider reader asks: What are billboard owners doing with old monopole structures that need removal because of a lost lease, lost market demand or just age? Billboard Insider will run a series on what to do with aging monopoles. Today Jeremy Mattson of Horizon Structures talks about how to decide when to scrap,
- [Billboard Insider readers think driverless cars will have little impact on roadside billboard valuations](https://billboardinsider.com/billboard-insider-readers-think-driverless-cars-will-have-little-impact-on-roadside-billboard-valuations/) - Last Friday Billboard Insider quoted remarks of Francois de Gaspé Beaubien, Chairman of Zoom Media and Chairman of the Board of the DPAA to the effect that AI and driverless cars will depreciate the value of non-urban roadside billboards. We disagreed and pointed out that Warren Buffett doesn't buy that argument because Buffett has a
- [Company of the Day: Epic Outdoor](https://billboardinsider.com/company-of-the-day-epic-outdoor-5/) - Company: EPIC Outdoor Advertising Headquarters: 720 St. Anne St., Rapid City, SD 57701 Markets: South Dakota, Wyoming, Nebraska Phone: (605) 388-9424 Email: cyndi@epicoutdoor.com EPIC Outdoor Advertising billboards can be found in the following areas: North central Nebraska (Chadron & Alliance) Eastern Wyoming Western South Dakota Along with their static inventory they have 13 digital structures
- [Getting Creative with Colonel Sanders](https://billboardinsider.com/getting-creative-with-colonel-sanders/) - Great bit of Canadian creative celebrating both the hockey season and Colonel Sanders, taking it viral through social media. Click on the image to see the video. View this post on Instagram A post shared by KFC Canada (@kfc_canada) To receive a free morning newsletter with each day’s Billboard insider articles
- [Guess Who's Buying Lamar Stock?](https://billboardinsider.com/guess-whos-buying-lamar-stock/) - Warren Buffett likes Lamar. Buffett's company Berkshire Hathaway disclosed that it has taken a $142 million position in Lamar stock based on the August 2025 13F filing. CNBC has picked up the story as well. This isn't the first Buffett to invest in out of home. Warren Buffett's grandnephew Alex Buffett Rosek helped Boston Omaha
- [Clear Channel Stock Soars on Friday After Rumor of Takeover by Mubadala Capital](https://billboardinsider.com/clear-channel-stock-soars-on-friday-after-rumor-of-takeover-by-mubadala-capital/) - We reported in September, that an activist investor, Anson Holdings, was pushing for a sale of Clear Channel. Yesterday Clear Channel stock surged 32% before trading was halted due to a circuit breaker, following a Bloomberg report that Mubadala Capital is exploring an acquisition of the billboard operator. Trading did resume and the stock closed
- [Billboard Insider Classifieds October 18, 2025](https://billboardinsider.com/billboard-insider-classifieds-october-18-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [How will driverless cars impact roadside billboard valuations?](https://billboardinsider.com/how-will-driverless-cars-impact-roadside-billboard-valuations/) - We'd like to quote from the opening remarks of Francois de Gaspé Beaubien, Chairman of Zoom Media and Chairman of the Board of the DPAA at this week's DPAA summit. "If you own a roadside billboard, and you want to maximize your ROI, I would sell those assets and re-deploy to environments where people congregate.
- [Company of the Day: Encore Outdoor](https://billboardinsider.com/company-of-the-day-encore-outdoor-2/) - Company:Encore Outdoor Markets: Pennsylvania, New Jersey Headquarters: PO Box 494, Hawley, PA 18428 Phone: (570) 493-2346 Email: info@encoreoutdoorllc.com Encore Outdoor was founded in 2012 and has an out of home plant of approximately 56 faces including 9 digital faces in Northeast Pennsylvania and Northwest New Jersey. Glenn Khoury is General Manager and a co-owner in the
- [Drone Light Show Turns to Chaos](https://billboardinsider.com/drone-light-show-turns-to-chaos/) - A drone light show in China turned to chaos as fire and sparks rained from the sky onto onlookers gathered to watch the performance. The London Times reported the light show, which used hundreds of synchronized drones to create illuminated patterns in the sky, failed moments after the aircraft took off. Partial designs can be
- [Clear Channel Outdoor Runs Blood Cancer United Ads](https://billboardinsider.com/clear-channel-outdoor-runs-blood-cancer-united-ads/) - New York, NY – Clear Channel Outdoor (NYSE: CCO) today announced it has partnered with Blood Cancer United – formerly The Leukemia & Lymphoma Society, the largest global nonprofit focused on serving blood cancer patients – to activate a new Out-of-Home (OOH) campaign following the recent unveiling of the organization’s new name and brand
- [Andy McDonald on Clean Zones and Why they Matter for your OOH Company](https://billboardinsider.com/andy-mcdonald-on-clean-zones-and-why-they-matter-for-your-ooh-company/) - The OAAA recently issued a legal report discussiong clean zones. Billboard Insider talked with OAAA SVP-Government Affairs, Andy McDonald to learn more. Andy, what are clean zones and why do they matter to an out of home company? Clean zones are buffer areas established by host cities, in coordination with event producers, around event venues.
- [Link Media President Scott Lafoy Reflects on 40 Years in Out of Home](https://billboardinsider.com/link-media-president-scott-lafoy-reflects-on-40-years-in-out-of-home/) - Billboard Insider interviewed Link Media Outdoor President and CEO Scott LaFoy, who justed celebrated 40 years in the out of home industry. What’s the biggest out of home industry change which you’ve seen in the past 40 years? No doubt the biggest change was digital. Going from static single message displays to the dynamic flexibility
- [OUTFRONT and AWS Usher in a New Era for OOH Advertising](https://billboardinsider.com/outfront-and-aws-usher-in-a-new-era-for-ooh-advertising/) - October 15, 2025 Marks a Major Step Toward Digitizing and Automating OOH with AI-Enabled Workflows NEW YORK, Oct. 15, 2025 /PRNewswire/ -- In a significant industry development, OUTFRONT Media Inc. (NYSE: OUT), one of the largest and most trusted out-of-home ("OOH") media companies in North America, today announced a strategic partnership with Amazon Web Services ("AWS") to modernize
- [Company of the Day - Eastern Outdoor Advertising](https://billboardinsider.com/company-of-the-day-eastern-outdoor-advertising-3/) - Company: Eastern Outdoor Advertising Market: Eastern North Carolina Headquarters: P.O. Box 1416, Kinston NC 28503 Phone: 252-286-7373 Email: Cameron@EasternOutdoorInc.com Eastern Outdoor Development, Inc. is a full-service outdoor advertising company offering printed and digital billboards throughout Eastern North Carolina. Their footprint covers east of Interstate 95 all the way to the Crystal Coast. This includes the
- [Company of the Day: Eagle Outdoor](https://billboardinsider.com/company-of-the-day-eagle-outdoor-6/) - Company: Eagle Outdoor Advertising Headquarters: 1447 N 175 E, Warsaw, IN 46582 Market: Northern Indiana Phone: 800-867-4467 Dan Walcott the founder of Eagle Outdoor started painting billboards at the age of fifteen. He literally “learned the ropes” by apprenticing for Lockridge Outdoor who hand painted billboards on site, hanging from a swing stage for Whiteco. Ot In 1984 Dan
- [How Drone Pilots Are Shaping the Future of Billboard Marketing](https://billboardinsider.com/how-drone-pilots-are-shaping-the-future-of-billboard-marketing/) - Billboards used to rely on static photos and on-paper stats to win over advertisers, but that is no longer enough. As brands look for proof of visibility, traffic impact, and real-world placement, the industry has shifted toward marketing materials that show what a board actually looks like in motion. That's where drone pilots have changed
- [Sullivan Joins NPRP](https://billboardinsider.com/sullivan-joins-nprp/) - Los Angeles, CA — NPRP Media, a boutique & award winning out-of-home (OOH) agency known for delivering meaningful cultural connections to brands through strategic, creative, and high-impact media, today announced the appointment of Andrew Sullivan as Senior Vice President, Partnerships. In this new role, Sullivan will lead NPRP’s brand and property partnerships, shaping how the
- [Beware of OOH Impersonation Scams](https://billboardinsider.com/beware-of-ooh-impersonation-scams/) - Billboard Insider is running a series on protecting your company from out of home fraud. We've talked about check fraud and pig butchering. Today we'll discuss impersonation scams. Impersonation scams have been around for a while. Scammers mine a company website or linked in and use the info to pretend to be your boss or
- [Formetco and Allison Outdoor Debut New Formetco Podcast](https://billboardinsider.com/formetco-and-allison-outdoor-debut-new-formetco-podcast/) - Formetco has launched its brand-new podcast-style series, Behind the Boards, spotlighting the people and partnerships that shape the Out-of-Home industry. In the debut episode, Claude Dicks of Allison Outdoor joins Britt McConnell of Formetco, LLC for an inside look at a relationship built on trust, shared values, and a digital board that stood strong for more
- [Lamar Dresses Up Sonic in Lubbock](https://billboardinsider.com/133252-2/) - The local Sonic in Lubbock, TX has grown accustomed to the buzz from their billboards. Check out their latest installation featuring backlit custom channel letters and LEDs. https://youtu.be/mhKkH5ru7so?si=Q-yqon0LEXx8p6eV To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t
- [Registration Opens for 2026 OOH Media Conference](https://billboardinsider.com/registration-opens-for-2026-ooh-media-conference/) - WASHINGTON, D.C. - October 14, 2025 – The Out of Home Advertising Association of America (OAAA) today announced that registration is officially open for the 2026 OOH Media Conference, the largest gathering of the out of home (OOH) advertising industry, taking place May 11–13, 2026, in Dallas, Texas. This year’s conference, themed “The Human
- [Richard Hamlin on California Property Taxes and Billboards.](https://billboardinsider.com/richard-hamlin-on-california-property-taxes-and-billboards/) - Earlier this week Texas out of home attorney Richard Rothfelder reviewed the legality of taxing billboards based on earnings. California out of home attorney Richard Hamlin tells Billboard Insider California property taxes can't be based on a billboard's income. California property taxes must be based on real property. They may not be based on intangibles,
- [Richard Hamlin on AI and Out of Home Law](https://billboardinsider.com/richard-rothfelder-on-ai-and-out-of-home-law/) - I received a deposition transcript from a court reporter that we had not used before. Without prompting (no AI pun intended), the reporting service included a $75.00 summary of the transcript. While the AI made some incorrect assumptions, they would have been easy to correct in the Word version of the Summary. While the Summary
- [Company of the Day - Edge Billboards](https://billboardinsider.com/company-of-the-day-edge-billboards/) - Company: Edge Billboards Headquarters: Cleveland, TN Market: Cleveland, TN Phone: 423-716-1812 Email: info@edgebillboards.com Based in Cleveland, TN, Edge Billboards owns and operates three billboard structure with 6 10x30 digital faces. The digitals are all manufactured by Formetco. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the
- [Keep your OOH Company Safe-Don't Respond To Anonymous Texts](https://billboardinsider.com/dont-respond-to-anonymous-texts/) - Billboard Insider is running a series on how to protect your out of home company from financial fraud. Last week Billboard Insider talked about check fraud. Today we'll talk about the importance of not responding to anonymous texts. Pig Butchering Billboard Insider gets several of these texts per week. An innocuous request from an unknown
- [Rate this Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-121/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com)
- [DPAA Video Summit is Oct 14](https://billboardinsider.com/dpaa-video-summit-is-oct-14/) - Since 2019, the DPAA has made Broadway performances a Summit tradition (because yes, Broadway IS a major OOH client – those marquees don't light themselves!). From The Temptations to Neil Diamond, from Hadestown to Back to the Future, the global digital OOH association has brought the best of the Great White Way to their stage to entertain the
- [Company of the Day: Elite Media](https://billboardinsider.com/company-of-the-day-elite-media-4/) - Company: Elite Media Markets: Nevada Address: 145 Brightmoor Ct, Henderson, Nevada 89074 Email: sales@elitemediainc.com Phone: 702-492-0654 Elite Media provides large scale building wraps in Las Vegas. Some of the firm’s location include the Springhill Suites, Las Vegas Convention Center, Renaissance and the Las Vegas Monorail. Chad McCullough is the company’s President. Kate McCullough is CFO. Billboard Insider talked
- [Billboard Insider Classifieds October 11, 2025](https://billboardinsider.com/billboard-insider-classifieds-october-11-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Day Two Highlights of the IBO Fall Conference](https://billboardinsider.com/day-two-highlights-of-the-ibo-fall-conference/) - Thanks to the IBO for producing another informative and entertaining two days. Here are the key moments from day two. Wealth Maximization - What Should I be Considering with Gabe Oliverio of Johnsen Fretty and Max Drachman of Drachman M&A Co. Max - Building signs using cash from profits is the Berkshire Hathaway compound interest
- [Ground Truth Partners with Place Exchange for Foot Traffic Attribution](https://billboardinsider.com/ground-truth-partners-with-place-exchange-for-foot-traffic-attribution/) - New York, NY (Oct. 9, 2025) – GroundTruth, the ad platform trusted by brands and agencies to turn real-world behavior into real business results, today announced the launch of its Digital Out-of-Home (DOOH) solution. Powered by a robust integration with Place Exchange, the leading independent supply-side platform (SSP) for programmatic DOOH, GroundTruth now enables advertisers
- [Adams Outdoor Acquires 132 Billboard Faces From Scotty Outdoor](https://billboardinsider.com/adams-outdoor-acquires-132-billboard-faces-from-scotty-outdoor/) - Adams Outdoor Advertising announced a strategic acquisition, adding significant new inventory to its real estate portfolio and strengthening its position as the premier out-of-home advertising provider in the Carolinas. Adams has acquired 132 faces, including 3 digital faces, from Scotty Outdoor, adding a wide-ranging collection of strategically placed inventory across both North and South Carolina markets.
- [Company of the Day: Dynamic Outdoor Media](https://billboardinsider.com/company-of-the-day-dynamic-outdoor-media/) - Company: Dynamic Outdoor Media Markets: Texas Address: 419 Main St., Suite 16, Lubbock, TX 79424 Email: tyjones@dynamicoutdoormedia.com Phone: 876-670-6060 Dynamic outdoor media operates a billboard plant with 256 total faces including 20 digital faces in Texas. Dynamic is a sister company to Choice Outdoor which is located in Waco Texas. Dynamic Outdoor Media was
- [Day One Highlights of the IBO Fall Conference](https://billboardinsider.com/day-one-highlights-of-the-ibo-fall-conference/) - A terrific first day at the IBO Fall Conference in Atlanta. Here are some key moments that caught our attention. Up To Something on Getting Good Creative Approved Showing good creative early raises the bar and clients’ expectations immediately. Show clients your good work before you talk about their billboard.
- [Screenverse Acquires Perpetual Media](https://billboardinsider.com/screenverse-acquires-perpetual-media/) - New York, NY-October 9, 2025 - Today, Screenverse announced the acquisition of key technology assets from Perpetual Media, strengthening its ability to unlock scaled video monetization for digital out-of-home (DOOH) networks. The move reinforces Screenverse’s commitment to advancing video-first solutions and enabling enterprise partners to maximize the value of their digital screen inventory. Screenverse has
- [Stopping Out of Home Check Fraud](https://billboardinsider.com/stopping-out-of-home-check-fraud/) - Billboard Insider is running a series series on financial scams and your out of home company. Today we'll talk about the most common form of financial fraud. Check Stealing Billboard Insider recently sat in on a seminar where fraud investigator Frank McKenna said this:"Putting checks in the mail is a very bad idea right now."
- [The IBO Conference in Three Words - Hole in One!](https://billboardinsider.com/the-ibo-conference-in-three-words-hole-in-one/) - Officially the IBO conference starts this morning, but yesterday was an exciting day. Tuesday meant the IBO Golf outing at Heritage Golf Links and besides everyone having lots of fun, one group brought their best game. Joni, Lafe, Katie and Chaz won the tournament shooting 58 as a team. To put an exclamation mark on
- [Steve Passwaiter on Out of Home and Political Advertising](https://billboardinsider.com/steve-passwaiter-on-out-of-home-and-political-advertising/) - Billboard Insider talked with Steve Passwaiter about political advertising and out of home. Steve is a Senior Advisor to BIA and the President of Silver Oak Political which provides political advertising intelligence. You can contact Steve at steve@silveroakpolitical.com. How did you get involved with advertising? In the past, I worked for Kantar Media. We tracked advertising (Broadcast TV,
- [Company of the Day: Dusty's Outdoor Media](https://billboardinsider.com/company-of-the-day-dustys-outdoor-media-2/) - Company: Dusty’s Outdoor Media Market(s): Illinois Headquarters: 1207 Network Center Blvd, Suite 3C, Effingham, IL 62401. Phone: 1-866-59-DUSTY Dusty’s Outdoor Media operates a billboard plant with over 358 faces in Illinois. The company sold 200 faces in Tennessee and Indiana to Trailhead Media in 2021. Dusty’s is a member of the OAAI and an Operator Associate with the IBOUSA.
- [Marc Jacobs CMO talks fashion, luxury and OOH at DPAA Oct 14 DPAA Summit](https://billboardinsider.com/marc-jacobs-ceo-talks-fashion-luxury-and-ooh-at-dpaa-oct-14-dpaa-summit/) - At DPAA’s Global Summit, where Digital Meets the Real World, participants will learn from marketing star Kristin Patrick, CMO and Head of Digital at Marc Jacobs. Patrick has held CMO positions at Claire’s, PepsiCo, Playboy Enterprises, Liz Clairborne’s Lucky Brand among other senior positions. With her 30+ years of global leadership, she’ll talk with DPAA
- [Want to Clean Your Digital Billboard? How About Using a Drone?](https://billboardinsider.com/want-to-clean-your-digital-billboard-how-about-using-a-drone/) - We recently became aware of Helmski Pressure Washing, that has found a novel way to clean the face of a digital billboard. Since sometimes pictures are worth more than words, lets start with the video. https://youtu.be/WCJEE25POqQ Mike Helm, who has been in the OOH industry for over 20 years working for YESCO Outdoor Media, and
- [A Promise Beyond the Warranty: 12 Years of Partnership](https://billboardinsider.com/a-promise-beyond-the-warranty-12-years-of-partnership/) - Formetco’s 1-year labor and 10-year parts warranty is just the beginning—our products and relationships are built to last well beyond. At Formetco, we’ve always believed that when a customer chooses us, they become family. That’s not a slogan—it’s the culture we live by. Few partnerships embody that more clearly than the relationship between Claude Dicks
- [Stellar Ace Introduces Next Generation Bus Shelter](https://billboardinsider.com/stellar-ace-introduces-next-generation-bus-shelter/) - Singapore, 6 October 2025 – Stellar Ace, Singapore’s largest Out-of-Home (OOH) media company, has unveiled a next-generation 3D Rooftop Bus Shelter in collaboration with Gardens by the Bay. Located at Bus Shelter “Bef Cairnhill Road”, right outside The Heeren, the striking rooftop installation recreates the Gardens’ Flower Dome, Supertrees, and lush greenery — bringing a
- [Billups appoints Latin America, Europe and Asia-Pacific Execs](https://billboardinsider.com/billups-appoints-latin-america-europe-and-asia-pacific-execs/) - NEW YORK — October 7, 2025 — billups, the world’s largest independent out-of-home (OOH) technology and managed services company, today announced its expansion into Mexico and the appointment of senior leaders in Germany and Singapore to support the company’s continued global growth. These new roles reflect billups’ commitment to localized leadership, deep market intelligence, and
- [Cognitiv to Run AI Generated Campaign on Digital Out of Home](https://billboardinsider.com/cognitiv-to-run-ai-generated-campaign-on-digital-out-of-home/) - NEW YORK, October 6, 2025 – Cognitiv, the leading advanced performance partner powered by deep learning, today launched a multi-platform brand campaign, Meet Edna, announced at Advertising Week New York. Meet Edna was created to reflect how deep learning helps brands reach both tried and true, and untapped, overlooked audiences enabling more precise ad targeting
- [Company of the Day - Dyar Outdoor](https://billboardinsider.com/company-of-the-day-dyar-outdoor/) - Company: Dyar Outdoor Headquarters: 26661 AL-79, Trafford, AL 35172 Market: Alabama Phone: (205) 680-0827 Email: dyaroutdoor@bellsouth.net Dyar Outdoor is a local, full-service outdoor advertising company with billboard locations north of Birmingham in Blount, St. Clair and Jefferson Counties in Alabama. and one digital sign located in the heart of the city of Oneonta.
- [Celebrating FOAA President Charlotte Audie's Leadership](https://billboardinsider.com/celebrating-foaa-president-charlotte-audis-leadership/) - By Emmy Kyllonen, Interim President and CEO, Florida Outdoor Advertising Association After 27 years of leadership and dedication to the advancement of the outdoor advertising industry, Charlotte Audie has retired from her role as President and CEO of the Florida Outdoor Advertising Association (FOAA). Audie has left her legacy as a champion for public safety
- [Company of the Day: Durden Outdoor](https://billboardinsider.com/company-of-the-day-durden-outdoor-6/) - Company: Durden Outdoor Displays Markets: Alabama, Florida Headquarters: 5500 US Hwy 431 N, Dothan, AL 36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of over 1,032 billboard faces, including 32 digital display faces across Southern Alabama and Northern Florida. The company is an operator associate of the IBOUSA. Earl Durden formed Durden Outdoor displays in 1973.
- [Dean Koby on the Hispanic and Multicultural Out of Home Market.](https://billboardinsider.com/dean-koby-on-the-hispanic-and-multicultural-out-of-home-market/) - Dean Koby is the President of Hispanic Indoor Media & inPlace Media which operates a Place Based Media plant across the US. We are running an interview series with Dean on the Hispanic & Multicultural Media market. Today, Dean talks about getting into Out of Home and what the Hispanic & Multicultural market is like. How
- [Company of the Day – Circuit](https://billboardinsider.com/company-of-the-day-circuit-2/) - Company: Circuit Primary Office: 1129 Clare Ave, West Palm Beach, FL 33401 Markets: CA, CO, IL, NY, NJ, MA, FL, TX Phone: (646) 504-3733 Founded by James Mirras and Alex Esposito in 2011, Circuit is an electric, micro-transit solution. Circuit uses fleets of cars that fulfill the first/last-mile gap that’s experienced by municipalities around the
- [Billboard Insider Classifieds October 4, 2025](https://billboardinsider.com/billboard-insider-classifieds-october-4-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Company of the Day: DSW Signs](https://billboardinsider.com/company-of-the-day-dsw-signs/) - Company: DSW Signs Markets: Arkansas, Illinois, Louisiana, Missouri, Texas, Tennessee Address: 101 South Farrar Dr., Cape Girardeau, Missouri, 63701 Email: logan.schlosser@drurysouthwest.com Phone: 573-334-3114 DSW operates a billboard plant with 876 faces including 12 digital faces in Missouri. Logan Schlosser is the company's general manager. To receive a free morning newsletter with each day’s
- [Adams Outdoor's Acquisition of Sign Shoppe is the Second of this Week](https://billboardinsider.com/adams-outdoors-acquisition-of-sign-shoppe-is-the-second-of-this-week/) - LANSING, Mich., October 02, 2025--(BUSINESS WIRE)--Adams Outdoor Advertising today announced a strategic asset acquisition, adding significant new inventory to its real estate portfolio and strengthening its position as a premier out-of-home advertising provider in the Carolinas. Adams has acquired 35 static billboard locations from The Sign Shoppe, expanding coverage east and along the coast—in Brunswick County, North
- [Zach Hogue on selling Roar Outdoor](https://billboardinsider.com/zach-hogue-on-selling-roar-outdoor/) - Zach Hogue, the Founder and President of Roar Outdoor sold his company to Renfroe Outdoor. Hogue operated a billboard plant with 10 faces including 4 digital faces in Georgia and Florida. Williamson & Associates served as broker and advisor to Roar Outdoor. Billboard Insider talked with Hogue about the transaction Did you sell all your
- [Rothfelder on the Fall IBO Conference in Atlanta](https://billboardinsider.com/132944-2/) - The Houston Astros choked at the end of the regular season, and they failed to make the MLB Playoffs (for the first time in last five years). But, the good news is that there's now more time and opportunity to enjoy the IBO Fall Conference at the Crowne Plaza in Atlanta from October 7-10. And,
- [3 questions to ask if you want to start an Out of Home company](https://billboardinsider.com/3-questions-to-ask-if-you-want-to-start-an-out-of-home-company/) - By Dave Westburg, Co-Publisher, Billboard Insider. I've had a hand in starting two out of home companies as well Billboard Insider and 6 funds which invest in the out of home industry. Here are three things you need to ask yourself if you want to start your own out of home company. Am I willing
- [Company of the Day - Doyle Media](https://billboardinsider.com/company-of-the-day-doyle-media-5/) - Company: Doyle Media, LLC. Market: Georgia Headquarters: Dalton, Georgia Phone: 706-217-7715 Email: doylemedia@live.com Doyle Media operates three 14 by 48 billboard structures with 6 faces along I-75 in Georgia at Exit 306. The company was started in 2013. To receive a free morning newsletter with each day's Billboard insider articles email info@billboardinsider.com with the word "Subscribe" in the title.
- [Clear Channel Outdoor Holdings, Inc. Sells its Business in Brazil to an Affiliate of Eletromidia S.A.](https://billboardinsider.com/clear-channel-outdoor-holdings-inc-sells-its-business-in-brazil-to-an-affiliate-of-eletromidia-s-a/) - Closing of Sale Marks Completion of Divestiture of Latin American Businesses SAN ANTONIO, Oct. 1, 2025 /PRNewswire/ -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today announced it has completed the sale of its business in Brazil to Publibanca Brasil S.A., an affiliate of Eletromidia S.A. The purchase price for the transaction was R$80 million, or
- [Clear Channel Outdoor and OUTFRONT Outpace Market in 3Q25](https://billboardinsider.com/clear-channel-outdoor-and-outfront-outpace-market-in-3q25/) - Clear Channel Outdoor stock has been rising on talk of a company sale. Here's a summary of public company stock performance for the 3 months ended September 30, 2025, sponsored and analyzed by SignValue. Clear Channel Outdoor (blue), OUTFRONT (purple), Lamar (green) and S&P 500 (orange) stock performance for 3 months ended September 30, 2025
- [Let Us Tell Your Story](https://billboardinsider.com/let-us-tell-your-story/) - By Kevin Bartanian, CEO of Kevani This week, we release KEVANI’s second brand film. Our first film shared a vision of thoughtful media destinations in our cities. This second film goes deeper — reflecting the profound connection between a media placement, the city, and the people who experience it. These moments are both human and
- [Company of the Day: Driggers Outdoor](https://billboardinsider.com/company-of-the-day-driggers-outdoor-6/) - Company: Driggers Outdoor Markets: Louisiana Headquarters: 1440 Goodwin Road, Ruston, LA 71270 Phone: 318-251-0244 Driggers Outdoor has over 100 sign locations in Louisiana stretching along I-20 as well as I-49 south from Shreveport. The company is an operator associate of the IBOUSA. Rodney Driggers is the company’s President. Rodney, how did you enter the outdoor business. In 1984
- [Firefly Launches in Mexico](https://billboardinsider.com/firefly-launches-in-mexico/) - New York, NY – September 30, 2025 — Firefly, global leader in mobility media, is proud to announce its expansion into Latin America with the official launch of operations in Mexico. This milestone marks Firefly’s entry into one of the region’s most influential and dynamic markets, further extending the company’s global footprint. This strategic move
- [Smart Outdoor Brings Lucit to the UK](https://billboardinsider.com/smart-outdoor-brings-lucit-to-the-uk/) - Smart Outdoor, a leading digital out-of-home (DOOH) operator, has announced a new partnership with Lucit, the US-based dynamic creative platform. The collaboration makes Smart Outdoor the first UK operator to adopt Lucit, reinforcing its position as a data-driven business focused on pushing the boundaries of DOOH innovation. Lucit enables advertisers to connect live data sources
- [Over the Top? What Do You Think?](https://billboardinsider.com/over-the-top-what-do-you-think/) - We often see the person who buys space on a billboard looking for the perfect mate. This one did catch our eye as it is taking the search to a whole new level. What do you think? https://youtu.be/at17-aZ1ElQ?si=GINS8ammCgZ6Zhmw To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe”
- [A Peelable Billboard](https://billboardinsider.com/a-peelable-billboard/) - In the world of Out of Home (OOH) advertising, creativity and impact go hand-in-hand. Recently, Africa witnessed a first-of-its-kind innovation when TransUnion launched a peelable billboard in Johannesburg, an activation that quite literally brought the city to a standstill. Alliance Media, Africa’s largest OOH company, are proud to have played a role in this bold
- [Adams Acquires TDO Outdoor](https://billboardinsider.com/adams-acquires-tdo-outdoor/) - Lansing, MI – October 1, 2025 — Adams Outdoor Advertising (Adams) today announced the acquisition of Toledo-Detroit Outdoor (TDO Advertising), marking a significant step in the company’s strategic growth. This move further strengthens Adams’ established presence in southeast Michigan’s Detroit and Ann Arbor markets and expands coverage into northwest Ohio. About TDO Advertising Founded in
- [Transit and Street Furniture Driving US Out of Home Growth in 2Q 2025](https://billboardinsider.com/transit-and-street-furniture-continue-to-recover/) - Transit and street furniture were the highest growing out of home sectors in the second quarter of 2025. Here's a summary of the sector performance in OAAA's 2Q 2025 revenue report. Transit grew 9.8% in the second quarter of 2025. If you've been listening to the public company earnings reports you know that airport ad
- [Billboard Insider Classifieds September 27, 2025](https://billboardinsider.com/billboard-insider-classifieds-september-27-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Company of the Day - Douglas Outdoor Media](https://billboardinsider.com/company-of-the-day-douglas-outdoor-media-4/) - Company: Douglas Outdoor Media Market: Knoxville, TN Headquarters: 212 South Peters Road, Suite 204, Knoxville, TN 37923 Phone: 865-599-0803 Email: donnajarnagin@charter.net Douglas Outdoor Media is a Tennessee based OOH company providing both static, digital and tri-vision boards, in Knoxville, Pigeon Forge and Sevierville, TN. They own and operate 25 faces, including 4 digitals. Gary Douglas
- [Geopath Town Hall Sets a Course for the Future](https://billboardinsider.com/geopath-town-hall-set-a-course-for-the-future/) - Here's a statement from Geopath summarizing what happened at the organization's September 25th town hall. Billboard Insider did not attend. Email davewestburg@billboardinsider.com if you have any comments or impressions on the town hall. On September 25th, more than 380 people participated in Geopath's Member Town Hall, hosted by Geopath's Interim President Rob Peterson, Geopath Chairperson
- [Company of the Day: Drive By Signs](https://billboardinsider.com/company-of-the-day-drive-by-signs-3/) - Company: Drive By Signs Markets: South Dakota Address: Watertown, South Dakota Email: Drivebysigns@hotmail.com Phone: 605-880-5937 Drive-By-Signs has operates a 175 face billboard plant in Watertown, South Dakota and surrounding communities.. The company was started almost 40 years ago. Eric Sheehan is the company's owner. To receive a free morning newsletter with
- [Company of the Day - D.O.T. Outdoor](https://billboardinsider.com/132839-2/) - Company: D.O.T. Outdoor Market: Southern Illinois Headquarters: P.O. Box 938, Huntersville, NC 28070 Phone: 618-679-3100 Email: info@dotoutdoor.com Kurt McLaughlin and John Mulholland are partners in D.O.T. Outdoor and have been in the outdoor advertising business for years, providing customers with the help they need to get their products and services noticed in Marion, IL and
- [Huntington Outdoor's Justin Powell on Investing in your Local Community](https://billboardinsider.com/huntington-outdoors-justin-powell-on-investing-in-your-local-community/) - Yesterday Billboard Insider ran an interview with Comstor Outdoor's Jason Duff in which he talked about the importance of investing in your community. Huntington Outdoor CEO Justin Powell says ditto. Justin's company Huntington outdoor bought an empty church in Gordon, Ohio and converted it to company offices. Jason Duff is one of the most
- [Lamar Advertising Completes Refinancing, Strengthening Balance Sheet](https://billboardinsider.com/lamar-advertising-completes-refinancing-strengthening-balance-sheet/) - BATON ROUGE, La., Sept. 25, 2025 (GLOBE NEWSWIRE) -- Lamar Advertising Company (“Lamar”) (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, today announced that it has completed $1.1 billion in refinancing transactions through its wholly owned subsidiary, Lamar Media Corp. (“Lamar Media”), strengthening its balance sheet and improving its
- [Comstor Outdoor's Jason Duff on Keeping Your Downtown Vibrant](https://billboardinsider.com/comstor-outdoors-jason-duff-on-keeping-your-downtown-vibrant/) - We've been running a series of interviews with Comstor Outdoor founder Jason Duff. Last week Jason talked about a billboard advertising success for a client. This week he talks about steps he's taken to keep his downtown vibrant. A thriving downtown means a thriving out of home company. Tell us about your urban development projects.
- [Lamar's National Alliance Creates Training Partnership with OSHA](https://billboardinsider.com/lamars-national-alliance-creates-training-partnership-with-osha/) - Chuck Wigger, who is a Vice President for Safety/Risk Management at Lamar Advertising contacted us about a recent training session they just completed for OSHA personnel in Little Rock, Arkansas. Being ever curious, we reached out to Chuck for some details on the OSHA training. Chuck, tell us about your training relationship with OSHA? Lamar
- [Does a US asset sale make sense for Clear Channel?](https://billboardinsider.com/does-a-us-asset-sale-make-sense-for-clear-channel/) - Clear Channel Outdoor stock has been rising following news that the company’s 6th largest shareholder wants to see more asset sales. Does a sale make sense for Clear Channel Outdoor shareholders? Here’s an analysis prepared by SignValue which conservatively assumes no value for any of Clear Channel Outdoor’s international assets. How much are Clear
- [Company of the Day: DBC Outdoor](https://billboardinsider.com/company-of-the-day-dbc-outdoor-2/) - Company: DBC Outdoor Address: 192 E Lewis St., Greensboro, NC. 27406 Phone: 336-274-8042 DBC Outdoor is a family run company which operates a billboard plant with 17 faces including 9 digital billboard faces in the Piedmont, North Carolina Triad. The company was founded in 2021. Taylor Dick is the company's President. Billboard Insider talked with
- [More on Cracker Barrel](https://billboardinsider.com/more-on-cracker-barrel/) - This caught our eye at Billboard Insider yesterday, as we have been following the woes of Cracker Barrel who has been a reliable source of billboard advertising over the years. Steak ’n Shake CEO Sardar Biglari has been a vocal critic of Cracker Barrel’s botched rebranding from the beginning, and has not let up. Biglari
- [Company of the Day - DKOI Digital Signs](https://billboardinsider.com/company-of-the-day-dkoi-digital-signs-2/) - Company: DKOI Digital Signs Headquarters: 2642 Rock Ridge Road, Suite B, Rock Valley, IA 51247 Markets: Iowa and South Dakota Phone: 888-995-3564 Email: sales@dkoi.com DKOI Digital Signs is located in Northwest Iowa and specializes in digital signs. Insider had a chance to catch up with GM Tanner De Jager and Account Manager Jacob Kindhart Can
- [Clear Channel Selects Vistar Media as DOOH Technology Partner](https://billboardinsider.com/clear-channel-selects-vistar-media-as-dooh-technology-partner/) - New York - September 23, 2025 - Vistar Media, the leading global provider of technology solutions for Out-of-Home (OOH) media and a T-Mobile Advertising Solutions company, today announced that Clear Channel Outdoor (CCO) has selected Vistar as a full-stack technology partner for its U.S. Digital Out-of-Home (DOOH) advertising network. Clear Channel Outdoor will leverage Vistar’s enterprise suite—including the ad server, device management
- [Clear Channel Up 7% on News Activist Shareholder is Pushing Sale](https://billboardinsider.com/clear-channel-up-7-on-news-activist-shareholder-is-pushing-sale/) - Clear Channel Outdoor stock rose 7% yesterday on news that activist investor Anson Holdings is pushing for a sale. Clear Channel Outdoor executives have downplayed a sale of the company in the past, claiming that the low tax basis on the company assets makes a sale infeasible because too much of the sale proceeds will
- [Lamar Announces and Prices a Private Offering of Senior Notes](https://billboardinsider.com/lamar-announces-proposed-private-offering-of-senior-notes/) - September 22, 2025 BATON ROUGE, La., Sept. 22, 2025 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR) announced today that its wholly owned subsidiary, Lamar Media Corp. ‎(“Lamar Media”)‎, has agreed to sell $400.0 million in aggregate principal amount of 5.375% Senior Notes due 2033 (the “Notes”) through an institutional private placement. The Notes will
- [Capturing Motion: The Role of Traffic Flow in Billboard Marketing](https://billboardinsider.com/the-role-of-traffic-flow-in-billboard-videos/) - Billboards are one of the few forms of advertising designed to be consumed in motion. Unlike digital ads that demand clicks or print ads that require still attention, billboards communicate their message in passing moments, whether someone is driving by at 60 miles per hour or stuck at a standstill in rush hour. Because
- [Company of the Day - DeRose Displays](https://billboardinsider.com/company-of-the-day-derose-displays-2/) - Company: DeRose Displays Headquarters: 170. E Yorba Linda Blvd. #500, Placentia, CA 92870 Market: Palm Springs, CA Phone: (760) 565-3799 Email: hello@derosedisplays.com DeRose Displays is co-owned by Dwayne DeRose and his son Travis DeRose. Their two structures, one Static and one Digital display target travelers vacationing in the Palm Springs area as well as daily commuters in, out,
- [Company of the Day: Dream Outdoor](https://billboardinsider.com/company-of-the-day-dream-outdoor/) - Company: Dream Outdoor Markets: New York & Los Angeles Address: 676 Oxford Ave, Venice, California. 90291 Email: hello@dreamoutdoor.com Dream Outdoor operates a plant which includes 15 high profile digital billboards in New York and Los Angeles. The company was started in 2023 and is privately held. Steele Weniger is the CEO. Connor Underwood is VP
- [Giant Digital Screen Approved for Granville Entertainment District in Vancouver BC](https://billboardinsider.com/giant-digital-screen-approved-for-granville-entertainment-district-in-vancouver-bc/) - Vancouver City Council provided the green light to Astral Out-of-Home Bell Media and the building owner to install the screen on the rooftop of the one-story restaurant building at 897 Granville St. City Council initially considered this proposal by Outfront Media Canadian Assets in October 2023, but sent it back to City of Vancouver staff
- [Rate This Ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-120/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com)
- [AI Startup Shows How OOH Helps on a Very Limited Budget](https://billboardinsider.com/ai-startup/) - This is a unusual billboard ad for an underfunded AI company that turned into an effective marketing campaign. You can click on the image below for the full video. San Francisco billboard challenge puts AI engineers to the test https://t.co/rje4C0VRHL via @KPIXTV — John Weller (@JohnWel04552317) September 21, 2025 Alfred Wahlforss, cofounder and CEO of
- [Billboard Insider Classifieds September 20, 2025](https://billboardinsider.com/billboard-insider-classifieds-september-20-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Who's Spending What on Acquisitions?](https://billboardinsider.com/whos-spending-what-on-acquisitions/) - Moorgate Capital Partners produces an outstanding quarterly report on the the of home advertising industry. This chart on public company M&A activity over the past 5 years shows that Lamar has returned to the market but OUTFRONT and Clear Channel are staying on the sidelines. Lamar closed $104 million in acquisitions for the first half
- [Clear Channel Outdoor's Three Year Plan](https://billboardinsider.com/clear-channel-outdoors-three-year-plan/) - At the September 9 Investor Day, Clear Channel Outdoor presented a detailed review of the current Clear Channel Outdoor business and operating plan for 2025-2028. Here's a review of the plan, sponsored and analyzed by SignValue. Clear Goals The plan was refreshingly clear about what Clear Channel wants to accomplish for the next three
- [Company of the Day: Gila River Outdoor](https://billboardinsider.com/company-of-the-day-gila-river/) - Company: Gila River Outdoor Markets: Arizona Address: 5350 N. 48th St., Suite 310, Chandler, AZ 85226. Email: mpap@gilariverdev.com Phone: 520-796-2803. Gila River Outdoor – formally Gila River Displays – is a native owned out of home advertising company in the Gila River Indian community in Arizona. The company operates 66 total billboard faces, including one
- [Ocean Outdoor Retains Manchester City Large Format OOH contract](https://billboardinsider.com/ocean-outdoor-retains-manchester-city-large-format-ooh-contract/) - London, UK: Manchester City Council (MCC) has awarded its large format Out of Home (OOH) advertising contract to incumbent Ocean Outdoor following a market wide tender. Ocean has held the large format contract since 2010. The new contract runs for 10 years from October 2025 with an option to extend for a further five years. MCC’s multi-format
- [World Cup, Super Bowl and Olympics to Boost US Out of Home](https://billboardinsider.com/world-cup-super-bowl-and-olympics-to-boost-us-out-of-home/) - Over the next few years, the convergence of three major global sporting events—the FIFA World Cup (2026), the Super Bowl (annually) and the Summer Olympics (2028 in Los Angeles)— will have significant impact on the U.S. advertising industry, with out of home set to experience the most profound impact. These events will drive unprecedented demand
- [Company of the Day - Directwest](https://billboardinsider.com/company-of-the-day-directwest/) - Company: Directwest Headquarters: 838 – 48 Street East, Saskatoon, SK S7K 3Y4 Market: Saskatchewan, Canada Email: dw@directwest.com Phone: 1-800-667-8201 Directwest, a Canadian company serving Saskatchewan businesses, provides a wide range of marketing services including billboards throughout the province. Mat Lukash and Darren Moline are the company Sales Managers. To receive a free morning
- [WWD Partners with OUTFRONT Media for Landmark National Hispanic Heritage Month Campaign](https://billboardinsider.com/wwd-partners-with-outfront-media-for-landmark-national-hispanic-heritage-month-campaign/) - September 16, 2025 Celebrating Legendary Hispanic Designers in Times Square and Nationwide NEW YORK, Sept. 16, 2025 /PRNewswire/ -- Women's Wear Daily (WWD), the leading authority in fashion, beauty, and retail news, has announced a landmark partnership with OUTFRONT Media (NYSE: OUT), one of the largest and most trusted out-of-home media companies in North America, for a nationwide billboard
- [Wildstone Adds 9 Melbourne Billboard Faces](https://billboardinsider.com/wildstone-adds-9-melbourne-billboard-faces/) - Wildstone has completed the acquisition of nine billboard faces over six billboard structures in metropolitan Melbourne from High Street Media, taking its Australian portfolio to 71 assets – comprising 44 static and 27 digital billboards. The new additions include three double-sided digital and static structures and three single-sided digital screens. Four of the six are
- [OOH a Powerful Sports Marketing Tool](https://billboardinsider.com/ooh-a-powerful-sports-marketing-tool/) - WASHINGTON, D.C. – September 16, 2025 – Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today by the Out of Home Advertising Association of America (OAAA) and The Harris Poll. The findings reveal that sports fans are not
- [Company of the Day: Go Digital America](https://billboardinsider.com/company-of-the-day-go-digital-america/) - Company:Go Digital America Markets: Nashville, TN, Montgomery & Troy, AL Address: 2163 Airline Dr. Ste 133, Bossier City, LA 71111 Email: info@godigitalamerica.com; steve@godigitalamerica.com Phone 844-489-6753 318-465-1340 Go Digital was founded in 2021 by Steven Keene. After selling a 100% digital billboard plant based in Louisiana, Steve and partner, Robert Gouthiere, erected 12 new locations in
- [Lind Media Expands Northeastern Ohio Coverage with Acquisition of HSH Outdoor](https://billboardinsider.com/lind-media-expands-northeastern-ohio-coverage-with-acquisition-of-hsh-outdoor/) - September 16th, 2025 – Lind Media Company, a leading Ohio-based outdoor advertising company, is proud to announce the acquisition of HSH Outdoor, a move that significantly expands Lind Media’s presence and market coverage throughout Northeastern Ohio. The acquisition adds 67 new billboard faces to Lind Media’s growing portfolio, strategically enhancing coverage within the company’s existing
- [Rothfelder's Comments on Lamar vs Broken Arrow Case](https://billboardinsider.com/rothfelders-comments-on-lamar-vs-broken-arrow-case/) - Billboard Insider published in its September 16th edition an interesting article about Lamar Outdoor's successful inverse condemnation trial against the City of Broken Arrow, Oklahoma. I have several comments about the case. First and foremost, congratulations to my friends Bill Hickman, Lamar's attorney, and Paul Wright, Lamar's testifying appraiser, for a job very well
- [JCDecaux study finds quality OOH creative delivers twice the commercial impact](https://billboardinsider.com/jcdecaux-study-finds-quality-ooh-delivers-twice-the-commercial-impact/) - LONDON, Sept. 15, 2025 — System1, The Creative Effectiveness Platform and JCDecaux UK, the leading Out-of-Home (OOH) company, today released a new study connecting creative quality in OOH advertising with real commercial impact. The Double Take study was conducted in 7 markets and found that when OOH creative sparks emotion and is clearly branded, it
- [SignValue Helps Lamar Win Damages for Inverse Condemnation](https://billboardinsider.com/signvalue-help-lamar-win-damages-for-inverse-condemnation/) - In 2008, a local dealership in Broken Arrow, Oklahoma, sought approval from the City’s Planning Department to build a new Collision Center on its existing property along the Broken Arrow Expressway. At the time, Lamar Advertising maintained two back-to-back vinyl bulletins (four displays) on the site, prominently facing the highway. The City conditioned its approval on
- [Company of the Day - Departure Media](https://billboardinsider.com/company-of-the-day-departure-media-4/) - Company: Departure Media, Inc. Airport Advertising (DMI) Markets: Listed Below Headquarters: 180 Meeting Street, Suite 350, Charleston, SC 29401 Phone: 843-571-2299 Email: info@departure-media.com Departure Media operates airport advertising concessions in the following US airports: AGS Augusta Regional Airport and Private Terminal BDL Bradley International Airport CVG Cincinnati/Northern Kentucky International Airport DAY Dayton International Airport DSM Des Moines International Airport
- [The Market Likes Daktronics Results](https://billboardinsider.com/the-market-likes-daktronics-results/) - Insider published an article last week on on the fiscal 1st quarter results for Daktronics. It appears the market responded very favorably to what they heard. Analysts had mostly expected soft results from Daktronics and were surprised when actuals were ahead of market expectations for both revenue and earnings per share. Now the analysts have
- [Company of the Day: DBC Outdoor](https://billboardinsider.com/company-of-the-day-dbc-outdoor/) - Company: DBC Outdoor Address: 192 E Lewis St., Greensboro, NC. 27406 Phone: 336-274-8042 DBC Outdoor is a family run company which operates a billboard plant with 17 faces including 9 digital billboard faces in the Piedmont, North Carolina Triad. The company was founded in 2021. Taylor Dick is the company's President. To receive a
- [Airport Ads Drive Results](https://billboardinsider.com/airport-ads-drive-results/) - New York, NY - As America’s airports experience record-setting traveler volumes and prepare for continued growth through 2025, new research commissioned by Clear Channel Outdoor (CCO), and conducted by Nielsen, offers a timely, data-backed case for local and national brands to amplify their presence in the airport environment. The study comes as air travel continues
- [Jason Duff on an Advertising Success](https://billboardinsider.com/jason-duff-on-an-advertising-success/) - Billboard Insider is running a series of interviews with Comstor Outdoor Founder and CEO Jason Duff. Comstor operates a 500 face out of home plant in Ohio and Indiana. Last week Jason talked about how creative sets you apart. Today he talks about an advertising success. How do you come up with good creative? We take
- [Billboard Insider Classifieds September 13, 2025](https://billboardinsider.com/billboard-insider-classifieds-september-13-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [DDI's Tony Mariani Says DDI is Growing](https://billboardinsider.com/ddis-tony-mariani-says-ddi-is-growing/) - Billboard Insider asked DDI Media's Tony Mariani what's new and he said this. Some 2025 updates: We now have approximately 1,600 faces. Up to 51 digitals, with 2 more to be added later this month bringing our total to 53. We completed 2 acquisitions this year. Eberhart Outdoor concentrated in the affluent community of Edwardsville,
- [Place Exchange  & OXXO-Retina Media Transform In-Store Advertising](https://billboardinsider.com/place-exchange-oxxo-retina-media-transform-in-store-advertising/) - Advertisers can now activate programmatic campaigns in OXXO stores in Mexico Monterrey, Nuevo León (September 10, 2025) – Retina Media, the retail media platform of FEMSA Proximity and Health-owned OXXO convenience stores, and Place Exchange, the leading independent platform for programmatic Digital Out-of-Home (DOOH) advertising[1], announced a collaboration that will, for the first time, enable
- [Daktronics Announces 2026 Fiscal First Quarter Results](https://billboardinsider.com/daktronics-announces-2026-fiscal-first-quarter-results/) - Daktronics announced their 1st quarter earning for fiscal 2026. Here are some highlights from their press releases. Fiscal Q1 2026 financial highlights include: Net income for the quarter of $16.5 million, compared to net loss of $4.9 million for the first quarter of fiscal 2025 Operating income increased to $23.3 million, compared to $22.7 million
- [Company of the Day: Gila River Outdoor](https://billboardinsider.com/company-of-the-day-gila-river-outdoor/) - Company: Gila River Outdoor Markets: Arizona Address: 5350 N. 48th St., Suite 310, Chandler, AZ 85226. Email: mpap@gilariverdev.com Phone: 520-796-2803. Gila River Outdoor – formally Gila River displays – is a native owned out of home advertising company in the Gila River Indian community in Arizona. The company operates 77 total billboard faces, including two
- [Strength in Partnership: North Star Media Partners and Formetco Grow Together](https://billboardinsider.com/strength-in-partnership-north-star-media-partners-and-formetco-grow-together/) - In today’s Out of Home (OOH) market, technology matters, but partnerships drive success. That’s the story of North Star Media Partners and Formetco, a collaboration rooted in trust, service, and shared vision. For Chuck Bolkcom, founder of North Star Media Partners, aligning exclusively with Formetco and his sales rep, Bobby Tatman, has become the cornerstone
- [Heritage Outdoor Adds Times Square Displays](https://billboardinsider.com/heritage-outdoor-adds-times-square-displays/) - NEW YORK, NY – Sept. 10, 2025 — A once-static block in the heart of Times Square has been reborn as a dynamic brand showcase thanks to Heritage Outdoor Media (Heritage), whose bold vision and expert execution transformed outdated signage on two neighboring buildings into one of the most commanding advertising platforms in New York
- [Intersection Signs Contract with CobbLink in Metro Atlanta](https://billboardinsider.com/intersection-signs-contract-with-cobblink/) - Atlanta, GA - September 10, 2025 - Intersection, an experience-driven out-of-home media and technology company, today announced it has been awarded an exclusive three year contract to sell advertising for Cobb County, GA on their CobbLinc bus fleet and bus shelters. The contract commenced on August 1, 2025 and includes two 1-year options, for a total
- [Company of the Day - Del Outdoor](https://billboardinsider.com/company-of-the-day-del-outdoor-6/) - Company: Del Outdoor Headquarters: 1702 S. Arizona Ave, Yuma, AZ 85364 Markets: Arizona, California & New Mexico Phone: 928-343-1135 Email: bwright@deloutdoor.com Del Outdoor is family owned business that was founded in 1986. Del Outdoor is based out of Yuma, Arizona. Brandy Wright is the CEO. Del Outdoor is a subsidiary of Western News & Info, Inc.®, owned
- [Mike Wolverton on Arrington Outdoors Boomley Purchase](https://billboardinsider.com/mike-wolverton-on-arrington-outdoors-boomley-purchase/) - Insider caught up with Arrington Outdoor Managing Director Mike Wolverton for the details on their Boomley, LLC asset acquisition. Hi Mike, we saw that you completed a purchase from Boomley LLC. Any details on what you purchased? Thanks John. Sorry I was tied up yesterday but I see you were able to post the transaction.
- [Company of the Day: DDI Media](https://billboardinsider.com/company-of-the-day-ddi-media-7/) - Company: DDI Media Markets: Illinois, Indiana, Iowa, Missouri, Mississippi, Tennessee Headquarters: 8315 Drury Industrial Parkway, St Louis, MO 63114 Phone: 314-423-5040 DDI Media operates a billboard plant with more than 1,400 faces including 44 ditital faces concentrated Illinois, Indiana, Missouri and Tennessee. The company has the largest digital billboard network in the greater St Louis Metro area.
- [Boomley sells Midland Texas Assets to Arrington Outdoor](https://billboardinsider.com/boomley-sells-midland-texas-assets-to-arrington-outdoor/) - September 9, 2025 - This is to announce the divestiture of outdoor advertising assets in the Midland-Odessa, Texas market from Boomley, LLC to Arrington Outdoor Advertising, LP. The seller, Boomley, LLC,, is a Puerto Rico based limited liability company headed by Alvaro Aranda. The buyer, Arrington Outdoor advertising LP, is a Texas – based limited
- [Reader Feedback on Geopath](https://billboardinsider.com/reader-feedback-on-geopath-2/) - Here are some reader comments on Independent Out of Home Companies Asking for Change at Geopath and Geopath replies to the independents. Jack Sullivan says bring discrepancies to Geopath's attention I agree 100% agree with Rob Peterson’s stand on the trustworthiness and “the good business sense” of Geopath. Do mistakes happen sometimes, yes. Do things
- [Company of the Day - DC Marketing](https://billboardinsider.com/company-of-the-day-dc-marketing-3/) - Company: DC Marketing, LLC. Markets: Oneonta/Cooperstown, New York Address: 16 Kearney St. Oneonta, New York, 13820 Email: Len.dcmarketing@gmail.com Phone: 607-244-9183 DC Marketing is a family owned business which operates in the City of Oneonta, New York. Len & Dellene Carson are the owners. Dan Wood is the sales manager. Insider talked to Len about the
- [Ballyhoo Media Launches Premium 97-Screen Digital Network Across San Francisco Bay Ferry](https://billboardinsider.com/ballyhoo-media-launches-premium-97-screen-digital-network-across-san-francisco-bay-ferry/) - San Francisco, CA; Ballyhoo Media, the nation’s leading waterway media company, announces the launch of its new digital ad network across the San Francisco Bay Ferry fleet, featuring 97 new 55” 4K glare-free commercial Samsung displays. With programmatic capabilities and real-time measurement and attribution, this network represents the most advanced DOOH platform ever deployed on
- [Flexcar and PJX Media run cheeky billboard campaign](https://billboardinsider.com/flexcar-and-pjx-media-run-cheeky-billboard-campaign/) - BOSTON, September 8, 2025 — Flexcar, the first and only month-to-month car lease company, today announced the launch of a new billboard campaign in Boston, featuring messages designed to spotlight the flexibility and freedom of its offering. Flexcar partnered with PJX Media on the campaign’s placement, bringing the brand’s playful tone to life in the heart of Downtown
- [Clear Channel Agrees with ATRESMEDIA to Sell its Spain Assets](https://billboardinsider.com/clear-channel-agrees-with-atresmedia-to-sell-its-spain-assets/) - SAN ANTONIO, Sept. 8, 2025 /PRNewswire/ -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today announced it has entered into a definitive agreement to sell its business in Spain to Atresmedia Corporación de Medios de Comunicación, S.A. ("Atresmedia"). The expected purchase price from the transaction of EUR 115 million, or approximately USD 135 million, is
- [Geopath Replies to the Independents](https://billboardinsider.com/geopath-replies-to-the-independents/) - Insiders Note: After our article yesterday asking for changes at Geopath, Geopath requested to respond to the article and provided the following statement. Geopath has a long-standing reputation for providing unbiased measurement to a multi-billion-dollar industry. Geopath undertakes one methodological approach to audit of inventory and assignment of impressions data that applies to all inventory regardless
- [Jason Duff Says Creative is What Sets You Apart](https://billboardinsider.com/jason-duff-says-creative-is-what-sets-you-apart/) - Billboard Insider is running a series of interviews with Comstor Outdoor Founder and CEO Jason Duff. Comstor operates a 500 face out of home plant in Ohio and Indiana. Jason has previously talked about getting started in out of home and developing signs and how to scale an out of home company. Today he talks about the importance of creative.
- [Nick Brien Says Don't Expect Much M&A from OUTFRONT in 2025](https://billboardinsider.com/nic-brien-says-dont-expect-much-ma-from-outfront-in-2025/) - Here's a summary of Nick Brien's comments at the Citi 2025 Global Tech, Media and Telecom conference, analyzed and sponsored by SignValue. On his background I've been always in the media marketing industry, but always on the agency side. So some would say, I'm now the poacher turned gamekeeper. It's the first time, let's say,
- [Independent Out of Home Companies Asking for Change at Geopath](https://billboardinsider.com/independent-out-of-home-companies-asking-for-change-at-geopath/) - A group of independent out of home operators is asking for change at Geopath. Billboard Insider talked with one of the group's members, Chris Tavlarides, to learn more. Tavlarides is the co-founder of Capitol Outdoor, an independent out of home company with thousands of digital and static billboards and kiosks around the US. Chris, what's going on?
- [Lamar Launches Pharma Initiative](https://billboardinsider.com/lamar-launches-pharma-initiative/) - Baton Rouge, LA – September 5, 2025 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced the launch of Health Connect, an Out of Home (OOH) advertising solution designed exclusively for the pharmaceutical industry. Health Connect combines data-driven audience targeting with advanced measurement capabilities to help pharmaceutical brands deliver
- [Company of the Day: Dakota Outdoor](https://billboardinsider.com/company-of-the-day-dakota-outdoor-5/) - Company: Dakota Outdoor Advertising Markets: North Dakota, Montana, Wyoming Address: 100 W. Apache St, Farmington, New Mexico. 87401 Email: accounting@dakota-outdoor.com Phone: 701-354-7880 Dakota outdoor advertising operates static and digital billboards in 30 communities in North Dakota, Montana and Wyoming and Nevada. The company uses Daktronics digital billboards. Mike Bushendorf is the company’s National Sales Manager. Mike Helm is Director of
- [Billboard Insider Classifieds September 6, 2025](https://billboardinsider.com/billboard-insider-classifieds-september-6-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Billboard Insider's Updated 2025 List of OOH Fabricators and Contractors](https://billboardinsider.com/billboard-insiders-updated-2025-list-of-ooh-fabricators-and-contractors/) - Several people asked us to add fabricators to Billboard Insider's out of home contractors list. We've added 8 out of home structure fabricators who are active nationwide to the top of the list, followed by out of home contractors and installers sorted by the state in which they are active. We also made corrections
- [The Look company acquires OAI+Ranier](https://billboardinsider.com/the-look-company-acquires-oairanier/) - NEW YORK--(BUSINESS WIRE)--The Look Company, creators of large-scale visual branding for retail, sport and event environments, has completed the acquisition of OAI + Rainier, a full-service visual branding and manufacturing company. The acquisition includes nearly all assets created by the 2022 merger of OAI and Rainier Industries, including two US-based manufacturing facilities in Tampa and
- [Company of the Day: Dangerfield Outdoor](https://billboardinsider.com/company-of-the-day-dangerfield-outdoor-7/) - Company: Dangerfield Outdoor Markets: Georgia Headquarters: 245 University Avenue SW, Atlanta, GA 30315 Phone: 404-418-8417 Dangerfield Outdoor operates a billboard plant with 5 static faces and 1 digital face in Atlanta, Georgia. Two of the faces are 20 by 60, 2 of the faces are 19 by 48 and two of the faces are 14 by 48.
- [Norris Outdoor Sells 52 Faces to OK Outdoor](https://billboardinsider.com/norris-outdoor-sells-52-faces-to-ok-outdoor/) - Last week Norris Outdoor sold 52 billboards to OK Outdoor. Billboard Insider talked with Norris Outdoor owner Jerod Norris about the sale and where he’d like to continue to expand. Jerod, you just sold 52 faces? Yes, 52 faces. We worked hard on those assets. We wanted them to go to a reputable company with standards similar to ours,
- [Hay Bales to Create a Billboard Campaign](https://billboardinsider.com/hay-bales-to-create-a-billboard-campaign/) - If you have ever driven across Interstate 90 in the eastern portion of Washington State you are certain to see lots of wheat, corn and canola along the Interstate. What you will not see are very many billboards, as obtaining off-premise permits along the federal Interstate in the Evergreen State is near impossible. Insider was
- [Billboard Insider's Updated List of 91 Out of Home Advertising Contractors](https://billboardinsider.com/billboard-insiders-updated-list-of-91-out-of-home-advertising-contractors/) - Here is Billboard Insider's updated list of 91 out of home advertising contractors and service firms. We will be republish the list tomorrow with fabricators added. We've listed the contractors by the states that they service. If you wish to be added to the list contact davewestburg@billboardinsider.com. Name States Serviced Contact Phone Email Services Outdoorlink
- [Company of the Day: CRH Outdoor](https://billboardinsider.com/company-of-the-day-crh-outdoor-2/) - Company: CRH Outdoor Address: Gainesville, Georgia Email: sales@crhoutdoor.com Phone: 770-540-4740 Markets: Georgia CRH outdoor operates a billboard plant with 12 faces including 2 digital billboards faces in Georgia. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and
- [Don't Believe Everything Your AI bot Tells You](https://billboardinsider.com/dont-believe-everything-your-ai-bot-tells-you/) - AI isn't perfect and is prone to hallucinations. Look at this doozy served up yesterday by the AI fintech bot AInvest.... A clear hallucination. Sources at Clear Channel tell Billboard Insider that this is a fiction. David Moezidistot has never been Clear Channel Outdoor's CFO. David Moezidistot has never worked at Clear Channel Outdoor.
- [Billboard Insider's Updated Contractor List - April 2025](https://billboardinsider.com/updated-billboard-insider-contractor-list-april-2025/) - Here's Billboard Insider's updated list of out of home advertising contractors. We've sorted the list based on what states the contractors are active in. Name States Serviced Contact Phone Email Services Outdoorlink All States in US 256-885-9768 Email Light maintenance and replacement Global Tower Service AK, AZ, CA, ID, MT, NV, OR, UT, WA Nathan
- [BIG OUTDOOR Wins RFP to Develop Largest Digital Display in Downtown Los Angeles](https://billboardinsider.com/big-outdoor-wins-rfp-to-develop-largest-digital-display-in-downtown-los-angeles/) - BIG OUTDOOR has been selected to re-imagine Downtown LA’s most high-profile advertising location into the largest and most advanced digital display in the area - the Circa Digital Spectacular. Launching in early 2026, this transformative redevelopment will enhance an already incredible asset into a seamless, architecturally integrated 20,000 sq ft digital spectacular. Built directly
- [Company of the Day - Dailey Billboards](https://billboardinsider.com/company-of-the-day-dailey-billboards/) - Company: Dailey Billboards Headquarters: PO Box 1190, Branson, MO 65615 Market: Branson, MO Phone: 417-334-4888 Email: info@daileybillboards.com Established in 1984, Dailey Billboards is a family-owned third-generation company located in Branson, MO. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is
- [What to Expect at the 2025 Fall IBO Conference](https://billboardinsider.com/what-to-expect-at-the-2025-fall-ibo-conference/) - 2025 Fall IBO Conference — Atlanta, October 7–10 The countdown is on! I believe the greatest value we have as independent operators is each other. Every time we gather, I’m reminded how much stronger we become when we share ideas, swap solutions, and build relationships. That’s exactly what the IBO Conference is all about. From
- [SignValue’s Link Media at a Glance – 2Q 2025](https://billboardinsider.com/signvalues-link-media-at-a-glance-2q-2025/) - SignValue has prepared the following Q2 2025 financial overview for Link Media Outdoor. If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.
- [Cracker Barrel Rents 1,300 Billboards a Year](https://billboardinsider.com/cracker-barrel-rents-1300-billboards-a-year/) - Most of you have Cracker Barrel as an out of home customer. Here's what you need to know about Cracker Barrel and billboards. Most of the company's signs are static and directional. Some also feature dining specials. Cracker Barrel rents 1,300 billboards a year or an average of approximately 2 billboards for each of
- [Jason Duff on How to Scale an Out of Home Company](https://billboardinsider.com/jason-duff-on-how-to-scale-an-out-of-home-company/) - Insider is running a series of interviews with Comstor Outdoor Founder and CEO Jason Duff. Comstor operates a 500 face out of home plant in Ohio and Indiana. Jason has previously talked about getting started in out of home and developing signs. Today he talks about how to scale an out of home company.
- [World Out of Home Organization Adds 8 New Members](https://billboardinsider.com/world-out-of-home-adds-8-new-members/) - 29 Aug, 2025 A total of eight organizations from different industry sectors and areas of the world have joined the World Out of Home Organization. Five of the new members are national media owners, two are OOH service providers/suppliers and there is one national media agency. WOO now has nearly 300 members from around the
- [Rate this ad by Greg Callaham](https://billboardinsider.com/rate-this-ad-by-greg-callaham-119/) - Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com)
- [Company of the Day - CRG Advertising](https://billboardinsider.com/company-of-the-day-crg-advertising-7/) - Company: CRG Advertising, LLC Headquarters: PO Box 2211, Shelton, CT 06484 Market: Connecticut Phone: 860-961-4818 Email: cghione@crgadvertising.com CRG Advertising operates 4 digital faces and 7 static faces in Connecticut. The signs range in size from 10.5 by 22 to 14 by 60. The firm was founded in April 2009 by Charlie Ghione after stints
- [Billboard Insider Classifieds August 30, 2025](https://billboardinsider.com/billboard-insider-classifieds-august-30-2025/) - “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird "We got a big boost in qualified applicants from running our Ad on your site." Rodney Davis, Transformation Media "I've gotten several leads of the ad and my column
- [Zoom Media Partners with VIOOH to Expand GymTV](https://billboardinsider.com/zoom-media-partners-with-viooh-to-expand-gymtv/) - Zoom Media, the parent company of GymTV, has announced today a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform (SSP), to expand programmatic access to GymTV’s premium video inventory across the United States and Canada. This collaboration provides an additional avenue for buyers to discover and activate on
- [State of Florida Repeals Sales Tax on Commercial Real Property Rentals](https://billboardinsider.com/state-of-florida-repeals-sales-tax-on-commercial-real-property-rentals/) - In the State of Florida, effective October 1, 2025, the state sales tax imposed on rent or license fees for the use of real property (commercial rentals) under section 212.031, Florida Statutes (F.S.), is repealed. This means no state sales tax or discretionary sales surtax applies to rent or license fees for rental or occupancy
- [US Out of Home Revenues Outperform Inflation but Trail GDP](https://billboardinsider.com/us-out-of-home-revenues-outperform-inflation-but-trail-gdp/) - Yesterday's OAAA US out of home revenue release contained another quarter of good and bad news for the US out of home industry. The good news is US out of home revenues grew by 3% in the second quarter of 2025, slightly in excess of the 2.4% inflation rate for the US economy. The bad
- [Company of the Day: CR Signs](https://billboardinsider.com/company-of-the-day-cr-signs-2/) - Company: CR signs Markets: Iowa Address: 4701 1st Avenue SE, Suite 11, Cedar Rapids, Iowa 52402 Email: aaron@crsignsinc.com Phone: 319-826-3608 CR Signs operates 18 billboard locations including 3 digital faces in Iowa. The billboards are located in the Dubuque and Cedar Rapids markets. In addition to operating a billboard plant the company installs on-premise exterior

## Pages

- [About Us](https://billboardinsider.com/about/) - Billboard Insider, LLC was formed by Dave Westburg and John Weller in July 2015 to provide daily news and analysis on the outdoor advertising business. Dave Westburg and John Weller are co-publishers. Dave is a partner in Billboard Loans, a private finance company which provides provides debt and equity to small outdoor
- [Rothfelder & Falick on Billboard Law](https://billboardinsider.com/publications/rothfelder-falick-on-billboard-law/) - Rothfelder & Falick set out to provide the industry with one source for all aspects of Billboard Law. This book does just that. There are 300 pages of summary and articles broken into seven sections including: FIRST AMENDMENT CHALLENGES AND CONTENT BASED SIGN CODES WHAT THE OPERATOR CAN DISPLAY OR CHOOSE NOT TO DISPLAY
- [Media Kit](https://billboardinsider.com/press-kit/) - To advertise on Billboard Insider contact davewestburg@billboardinsider.com or call Dave Westburg at 206-910-1283. History. Billboard Insider was started by Dave Westburg and John Weller in July 2015 to provide a free daily source of news and analysis on the out of home advertising industry. In March 2019 we launched the Billboard Insider podcast. Editorial. Billboard
- [The Ultimate OOH Sales Guide Digital or Print edition.](https://billboardinsider.com/the-ultimate-out-of-home-sales-guide/) - If you sell out of home advertising you need The Ultimate OOH Sales Guide. This book is co-authored by Billboard Insider and Kevin Gephart. We met Kevin in 2019 when he was newly retired a 37 year career selling media, including 12 years selling out of home. Kevin runs a consulting business helping out of
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- [Publications](https://billboardinsider.com/publications/) - Billboard Insider has three publications which will help you to run your out of home business. The Ultimate OOH Sales Guide If you sell out of home advertising you need The Ultimate OOH Sales Guide. This book is co-authored by Billboard Insider and Kevin Gephart. The Guide consists of 38 chapters on different aspects of selling
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- [Billboard Insider's Guide to Leases, Easements and Real Estate](https://billboardinsider.com/billboard-insiders-guide-to-leases-and-easements/) - If you develop out of home advertising sites you need Billboard Insider's Guide to Leases, Easements and Real Estate. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good out of home home easement Lessons
- [In Their Words - Out of Home Operators Talk About Out of Home](https://billboardinsider.com/in-their-words-out-of-home-operators-talk-about-out-of-home/) - Buy it now If you are in the out of home industry or thinking of entering the out of home industry you need In Their Words: Out of Home Executives Talk About Out of Home. This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies. The guide
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- [Out of Home Website Ranking Methodology](https://billboardinsider.com/out-of-home-website-ranking-methodology/) - Insider uses the following methodology to rate out of home websites. A site which was not online or down for construction received a rating of 0. Ranking Metholodology. We awarded 1 point for each of the following website items. 20 points was a perfect score. Contact names are shown on the website. Much better than
- [Billboard Insiders 2018 Out of Home Website Rankings](https://billboardinsider.com/billboard-insiders-2018-out-of-home-website-rankings/) - Insider reviewed 434 out of home websites to compile the 2018 Out of Home Website Rankings. Insider used a 20 point ranking system to measure how well an out of home website meets the needs of clients and potential advertisers. The scores ranged from 0 to 20. The average score was 11. Here is an
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- [Billboard Insider 2017 Out of Home Website Rankings](https://billboardinsider.com/billboard-insider-2017-out-of-home-website-rankings/) - Insider reviewed 330 out of home advertising websites to compute the 2017 Billboard Insider out of home website rankings. 20 points was a perfect score. The average score was 11. An alphabetical list of the rankings is shown below together with the methodology we used to compute the rankings. Billboard Insider 2017 Out of Home
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- [Billboard Insider's 2016 Outdoor Advertising Company Website Rankings](https://billboardinsider.com/billboard-insiders-2016-outdoor-advertising-company-website-rankings/) - Billboard Insider reviewed 241 companies to complete the 2016 outdoor advertising website rankings up from 203 companies in 2015. The rankings are limited to companies in the billboard and digital sign business and exclude outdoor service firms and ad agencies. Please contact Insider if we’ve missed your site and you wish to be included in
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## Products

- [In Their Words - Out of Home Executives Talk About Out of Home](https://billboardinsider.com/product/in-their-words-out-of-home-executives-talk-about-out-of-home/)
- [The Ultimate OOH Sales Guide](https://billboardinsider.com/product/the-ultimate-ooh-sales-guide/)
- [Billboard Insider's Guide to Leases, Easements and Real Estate](https://billboardinsider.com/product/billboard-insiders-guide-to-leases-easements-and-real-estate/) - If you develop out of home advertising sites you need Billboard Insider's Guide to Leases, Easements and Real Estate.

## Classifieds

- [EcoLiteco Solar Billboard Lighting](https://billboardinsider.com/advert/ecoliteco-solar-billboard-lighting/) - An EcoLiteco solar billboard lighting kit is 100% solar plus battery and operates with zero electrical and energy costs! No power, no problem. In the time it takes for traditional utility service to be ordered and located at a billboard location, an EcoLiteco solar kit can already be installed and generating advertising revenue! EcoLiteco’s solar
- [Digichief](https://billboardinsider.com/advert/digichief/) - Digichief is a leading provider of licensed dynamic data feeds for digital out-of-home (DOOH) networks, delivering a single-source solution for hyper-local, real-time content. Since 2006, Digichief has powered digital signage and outdoor advertising campaigns with data-driven content, including weather, pollen, UV index, air quality, surf and ski conditions, social media, sports scores, stock market data,
- [Out of Home Creative | OOH Advertising Design, Consulting & Training](https://billboardinsider.com/advert/out-of-home-creative-billboard-design/) - Melody Roberts is the founder and chief creative officer of Out of Home Creative (OOHC), a creative agency specializing in outdoor advertising. Since 2001, she has dedicated her career to the medium, inspiring clients, driving sales, and mentoring the next generation of designers to redefine their boundaries in the OOH space. In addition to outdoor
- [Corporate Attorney for Lindmark Companies](https://billboardinsider.com/advert/corporate-attorney-for-lindmark-companies/) - Lindmark Companies Corporate Attorney Based in Norman, Oklahoma The Corporate Attorney serves as in-house legal counsel responsible for supporting and protecting the company's legal interests across all aspects of its outdoor advertising operations. This role provides practical, business oriented legal advice on litigation, regulatory compliance, real estate and leasing, contracts, and corporate governance matters. The
- [Formetco - For All Your Outdoor Advertising Needs](https://billboardinsider.com/advert/formetco-for-all-your-oudoor-advertising-needs/) - At Formetco Structures, we pride ourselves on being the leading provider of turnkey solutions for monopole billboards and scoreboard structures. For over 50 years, we have been pioneering outdoor advertising with our innovative approach, unwavering commitment to quality, and dedication to customer satisfaction. What Makes Us Different Safety First Our structures are engineered by certified
- [Trucordia - Coverage Built for Digital Billboard Owners](https://billboardinsider.com/advert/trucordia-coverage-build-for-digital-billboard-owners/) - Coverage Built for Digital Billboard Owners General Liability Insurance – Helps protect against claims related to bodily injury, property damage, and operational exposures tied to structure ownership. Commercial Property & Business Interruption Insurance – Helps safeguard digital billboard structures, steel, foundations, and electronic components while helping to cover lost advertising revenue due to covered physical
- [Brown Dog Outdoor –  Billboard Graphic Design & Digital Billboard Scheduling](https://billboardinsider.com/advert/brown-dog-outdoor-2/) - Brown Dog Outdoor, and owners Tracey Hess and Chad Hess, bring 16 years of combined experience together to serve independent billboard and OOH operators. Billboard Graphic Design · Digital Billboard Scheduling · Custom-Tailored Solutions Technology is great. But there are so many things in a billboard company that still demand a skilled driver at the wheel. That’s where we come in,
- [The Cone Company Billboard Insurance](https://billboardinsider.com/advert/the-cone-company-billboard-insurance/) - The Cone Company is an independent insurance agency built around one simple goal – finding the best available solutions to minimize the risks of our clients. We strive to know the unique risks that our clients face as well or better than they do. We believe this is essential to finding, developing, and tailoring the
- [SALES MANAGER NEEDED](https://billboardinsider.com/advert/sales-manager-needed/) - D.O.T. Outdoor Sales Manager – Outdoor Advertising 📍 Based in Southern Illinois (or willing to relocate)Company Overview: A local Outdoor Advertising company that is specializing in high-impact billboard and digital display solutions. Our mission is to connect businesses with their audiences through strategic, creative, and results-driven advertising campaigns across the region.Position Summary: We are seeking
- [Grey Outdoor Is Seeking an Experienced Account Executive](https://billboardinsider.com/advert/grey-outdoor-is-seeking-an-experienced-account-executive/) - Grey Outdoor is seeking an experienced AccountExecutive to work as a billboard advertising salesperson. This position requires the ability to handle a fast-paced workday. The perfect candidate must be enthusiastic and have a positive can-do attitude. Being a team player is a must. Responsibilities include, but are not limited to: Develop new leads using cold calling
- [Digital Billboard Management and Designs](https://billboardinsider.com/advert/digital-billboard-management-and-designs-2/) - Our Services Ever wonder what we do? We specialize in managing digital billboards for companies of all sizes, from small local businesses to large corporations. Our expertise also extends to designing eye-catching outdoor advertisements for both digital and traditional static (vinyl) billboards. We're proficient in a wide range of outdoor advertising software, including Apparatix, Billboard
- [Huntington Billboard Co./Summit Locations - Real Estate Manager](https://billboardinsider.com/advert/huntington-billboard-co-summit-locations-real-estate-manager/) - Summit Locations Role: Real Estate Manager Reports to: Director of Real Estate Job Summary: We are seeking a Real Estate Manager to join our team at Summit Locations! Huntington Billboard Co. / Summit Locations is the fastest growing media company in the U.S. with billboard assets across 18 states. As an independently owned company, we
- [Tower Title](https://billboardinsider.com/advert/tower-title/)
- [Daktronics Sales Representative](https://billboardinsider.com/advert/daktronics-sales-representative/) - Job ID: 2026-7278 Location: Dallas, Texas Position Summary When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems. Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even
- [Billboard Design | Wes Frick Design Agency](https://billboardinsider.com/advert/wes-frick-design-agency/) - Hey there!I’m Wes Frick, the founder of BillboardDesign.com, where we create custom, impactful billboard designs that cut through the noise and deliver results. I partner with billboard companies, marketing agencies, and individual brands to craft highly impactful out-of-home advertising campaigns across multiple platforms. With years of experience and thousands of designs under my belt, I’ve developed
- [All Steel Structures, Inc.](https://billboardinsider.com/advert/all-steel-structures-inc/) - At All Steel, our success is built on a team concept. Since 1987, we’ve been committed to delivering quality, service, and craftsmanship that are second to none. We work closely with our customers and internal teams to help you achieve your goals. Our Services: Design Engineering Fabrication Inhouse Installation Maintenance Why All Steel? Centrally located
- [Media Resources Inc - LED Displays, 3D fabrication, sign installation and digital printing.](https://billboardinsider.com/advert/media-resources-inc/) - Media Resources Inc. Full Solutions Provider of Digital LED Displays, 3D Fabrication, Sign Installation & Digital Printing Media Resources is a vertically integrated sign services and manufacturing company providing LED Digital Displays and other services to the OOH, sign and display industry for over 50 years. Digital Billboards - From the Big 3 to independents,
- [Absolute Sign](https://billboardinsider.com/advert/absolute-sign/)
- [Badger Outdoor Consulting LLC](https://billboardinsider.com/advert/president-badger-outdoor-consulting-llc/) - Outdoor Advertising Strategy and Solutions We can provide expertise in nearly all aspects of the outdoor advertising industry. M&A, real estate, public affairs, sales and strategic planning, digital outdoor and plant development. Contact: Paul Sara Phone: (262) 617-0773 www.badgeroutdoorconsulting.com
- [Finally...a lender who understands the billboard industry](https://billboardinsider.com/advert/finally-a-lender-who-understands-the-billboard-industry/) - Finally...a lender who understands the billboard industry. YESCO Financial Solutions understands billboards. Our sibling company, YESCO Outdoor Media, has over 2,000 billboard faces. If you're looking to convert from static to digital, replace an existing digital, or put up a new digital billboard and structure, give us a call. Flexible terms, fast decisions, and common
- [McGrath | North Attorneys](https://billboardinsider.com/advert/136950/)
- [Sloane Law Office](https://billboardinsider.com/advert/attorney/) - Sloane Law Office provides national representation of operators and developers for over 25 years, specializing in acquisitions, lease agreements, ad contracts, easements, property development, challenge of permit denials, ordinance challenges, and vendor disputes. JSloane@Sloanelawoffice.com OR 407-599-7400
- [Lindmark Ink - 24- Hour Premium Billboard Vinyl](https://billboardinsider.com/advert/unsurpassed-vinyl-printing-services/) - Lindmark Ink is the in-house print operation of a billboard operator — built to support our own inventory with dependable materials, precise color, and consistent production. When boards are down, revenue is lost, so our workflow is designed to keep campaigns moving without compromise. “It’s rare to find a company that does everything exceptionally well.” — Burkett Media We
- [Watchfire](https://billboardinsider.com/advert/watchfire/) - Watchfire backs our superior digital billboards with over 90 years as an industry leader and exceptional software, service, and support. From innovative engineering to solid client partnerships and available 24/7 support, Watchfire helps build your business while you build profits. Watchfire billboards feature richer, crisper, more vibrant images that are the result of starting with
- [Outdoor Advertising Covers](https://billboardinsider.com/advert/outdoor-advertising-covers/) - Outdoor Advertising Covers (OAC) is a contracting company with over 30 years experience. We specialize in custom facades, pole covers and monument style billboards throughout the US. Family owned and operated. www.oacovers.com
- [Painting Contractor](https://billboardinsider.com/advert/painting-contractor/) - T&B Painting Construction 20 plus years painting all types and sizes of billboard structures throughout the United States Family run. Contact Terry Burden, 270-399-5938, burdenterry@rocketmail.com
- [Daktronics](https://billboardinsider.com/advert/marketing/) - Designing, Building and Installing Industry-leading Out of Home LED Displays for more than Twenty Continuous Years Daktronics has been designing and producing innovative electronic signage since 1968. Twenty years ago, we took a chance with digital billboards, holding the belief it would be the next big thing for out of home advertising. We've been the industry's leading digital billboard manufacturer ever
- [Sign Spring - Less install time and wrinkle free billboards.](https://billboardinsider.com/advert/want-to-cut-down-on-install-time-and-have-wrinkle-free-billboards/) - SignSpring makes an ingenious spring system to simplify billboard and vinyl installs. Visit our website to learn more or to request a quote http://www.LindSignSpring.com
- [Territory Managers - Huntington Billboards](https://billboardinsider.com/advert/territory-manager-advertising-sales-position/) - Huntington Billboards is a fast-growing media company with billboard assets in 17 states. We are an independently owned company that is growing by 1200+ billboard faces each year. Due to our rapid expansion, we are continually adding new team members to the organization. We are seeking talented Territory Managers to develop, sell and manage several
- [Interboro Signs](https://billboardinsider.com/advert/interboro-signs/)
- [Lindmark Steel - Billboard Fabrication & Installation. One-Vendor Advantage](https://billboardinsider.com/advert/lindmark-steel/) - Lindmark Steel fabricates and installs the same billboard structures we operate across the Lindmark billboard network — giving operators access to steel proven in real-world ownership. We are the only company in the industry that provides a true single-source solution for both billboard fabrication and on-site installation. No separate vendors. No finger-pointing. One accountable team. We deliver complete fabrication,
- [Rothfelder & Falick on Billboard Law](https://billboardinsider.com/advert/rothfelder-falick-on-billboard-law/) - Rothfelder & Falick set out to provide the industry with one source for all aspects of Billboard Law. This book does just that. There are 300 pages of summary and articles broken into seven sections including: FIRST AMENDMENT CHALLENGES AND CONTENT BASED SIGN CODES WHAT THE OPERATOR CAN DISPLAY OR CHOOSE NOT TO DISPLAY
- [Your Trusted Operations Ally ... ABOVE ALL OUTDOOR](https://billboardinsider.com/advert/your-trusted-operations-ally-above-all-outdoor/) - "For over 18 years, Above All Outdoor has been serving as an independent contractor to billboard owners & operators across the Midwest and beyond. We understand that every operator’s workload is different — and it can change fast. Our experienced crews integrate seamlessly into your operations, providing support at any level. Whether you need reliable
- [Behind The Board](https://billboardinsider.com/advert/behind-the-board/) - You didn’t start a billboard company to spend your evenings invoicing. Operational support for independent billboard owners. Independent operators know how this goes. You sell a board. Then the real work starts. Artwork questions. Schedule changes. Copy not delivered. “Did my ad post?” POPs. Billing corrections. Printer coordination. Digital playlists late at night. Owning the
- [SignDash - Billboard Sales Software](https://billboardinsider.com/advert/signdash-billboard-sales-software/) - SignDash is a billboard sales platform that improves the productivity and accountability of billboard sales teams. SignDash Features Create proposals easily and email interactive maps of proposed locations to advertiser Close sales quicker by sending contracts to advertiser for electronic signature Run past or projected revenue reports Track commissions for account executives See billboard inventory
- [Autonomous Power Solutions](https://billboardinsider.com/advert/autonomous-power-solutions/)
- [Earn Extra Cash by Renting Empty Space on Your Billboards](https://billboardinsider.com/advert/earn-extra-cash-by-renting-empty-space-on-your-billboards/) - Join a growing network of billboard partners making up to $200/month extra per sign by hosting privacy-enabled sensors to measure the flow of commercial trucks around America. Read more at http://tinyurl.com/genlogs then send an email to partnerships@genlogs.io to learn more.
- [Looking to buy billboards or small billboard plants anywhere in US for merger and acquisition opportunities](https://billboardinsider.com/advert/looking-to-buy-billboards-or-small-billboard-plants-anywhere-in-us/) - EV Media looking to acquire single billboards or small plants anywhere in US for merger and acquisition opportunities. Jerry Johnson 360-201-7767
- [Owen Design Company](https://billboardinsider.com/advert/owen-design-company/) - Graphic design and creative art services. Over 50 combined years experience in creating great Outdoor Advertising. We pride ourselves on our creativity and getting something back to you quickly.
- [Looking for Billboard, Easements and Permits in Michigan](https://billboardinsider.com/advert/looking-for-billboard-easements-and-permits-in-michigan/) - Looking for purchasing opportunities for billboards, easements and permits in Michigan. Contact Oram.jjoseph@gmail.com
- [Michael F. Wright, Attorney](https://billboardinsider.com/advert/michael-f-wright-attorney/)
- [SettlePou Law Firm](https://billboardinsider.com/advert/settlepou-law-firm/) - Outdoor advertising companies provide big business opportunities for their clients. They also face substantial legal challenges in protecting their assets, preserving their rights, and addressing disputes. Our experienced industry attorneys are experts with a deep understanding of the legal issues that affect our clients, from eminent domain issues, to assisting in local and state governmental
- [Buying Billboards Nationwide](https://billboardinsider.com/advert/want-to-buy-billboards/) - I am looking to acquire billboards throughout the country. Pre existing, or permitted locations. With a concentration in the North East. Interested in all sizes and sites. Digital or Static. Please contact: bulbulianalex@gmail.com
- [WANTED: Used Billboard Vinyls](https://billboardinsider.com/advert/wanted-used-billboard-vinyls/) - We are interested in buying used, retired Billboard Vinyls anywhere in the USA. Contact us with the quantities and sizes of vinyls you're looking to liquidate along with location as a next step. Phone: 720.615.0281 Text: 303.478.6193 Email: damon@repurposedmaterialsinc.com We deal in a broad range of used and surplus materials from Corporate America! We are
- [Legal Services](https://billboardinsider.com/advert/partner/) - Providing legal representation to OOH for over 30 years to include permitting (state and local), land use and zoning, leasing, eminent domain, regulatory, and litigation. mgalasso@rkpt.com (513) 721-3330
- [Rothfelder & Falick](https://billboardinsider.com/advert/rothfelder-falick/) - Rothfelder & Falick 1201 Louisiana St, Suite 550, Houston, TX 77002 rrothfelder@rothfelderfalick.com 713-220-2288 Richard Rothfelder and his firm, Rothfelder & Falick, have specialized in business transactions (billboard acquisitions, easements, leases), litigation (landlord-tenant, collections, constitutional law) and government regulation (eminent domain, permit disputes, zoning) for the out of home industry for over 40 years. Mr Rothfelder
- [SignValue - Billboard Appraisal and Consulting](https://billboardinsider.com/advert/signvalue-billboard-appraisal-and-consulting/) - SignValue offers billboard valuation and advisory services nationwide for lending, litigation, eminent domain, tax reporting and a variety of other needs. Call us for a free consultation at (480) 657-8400 or email info@signvalue.com
- [OOH Sales Faster](https://billboardinsider.com/advert/59563/) - Sales challenges? As a strategic, creative, outcome-based leader, I co-create with your sales team to build sales faster. I am not distracted by daily priorities in your organization, so can I focus my energy on your problems. We can partner in an ongoing comprehensive way or as a plug-in to help solve a
- [Billboard Loans](https://billboardinsider.com/advert/billboard-loans/) - Billboard Loans is your one-stop shop for debt and equity for outdoor advertising financing. We have provided $188 million to media businesses since 1997. Fast. We are a nimble, private, unregulated finance company which responds quickly to your requests. It are not bogged down by federal banking regulations. Smart. We own billboards so
- [Hamlin | Cody](https://billboardinsider.com/advert/hamlin-cody/) - Richard Hamlin RHamlin@HamlinLaw.com Marnie Cody MCody@HamlinLaw.com Hamlin | Cody, founded in Southern California in 1985, guides clients through OOH legal matters with white glove expertise and personalized care. Practical Advice and Effective Counsel Since 1985, we have handled transactions and litigation involving billboards and other forms of outdoor advertising. Land Use and Permitting Privacy
- [Sons in the Shadow: Surviving The Family Business As A Son Of The Boss](https://billboardinsider.com/advert/every-outdoor-man-has-a-story/) - Click on this LINK to purchase a copy of this terrific book!
- [Looking for Billboards to Buy](https://billboardinsider.com/advert/looking-for-billboards-to-buy/) - I am actively seeking to acquire billboards located in high-traffic areas across the U.S. Northeast and Mid-Atlantic region, specifically within the states of Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania, Delaware, Maryland, and Washington, D.C. Open to a range of sizes, formats, and site types. All inquiries will be treated confidentially. Please contact:
- [DeNyse Digital: Transforming Your Digital Landscape](https://billboardinsider.com/advert/denyse-digital-transforming-your-digital-landscape/) - At DeNyse Digital, we specialize in cutting-edge digital solutions designed to elevate your business and streamline your digital presence. Our suite of products and services is crafted to meet the diverse needs of modern enterprises, from startups to established corporations. Unlock the full potential of your digital billboard projects with custom-fabricated structures designed to captivate
- [Reliable Electric Products](https://billboardinsider.com/advert/reliable-electric-products/) - Since 1945, Reliable Electric Products Company has been the leading provider of lighting and electrical to the Outdoor Industry. As Holophane’s largest stocking distributor, we provide only the highest quality LED’s available to Outdoor. Our services include rebate assistance as well as in house photometric layouts for both small and large products. Give us a
- [Greg Callaham Graphic Design](https://billboardinsider.com/advert/greg-callaham-graphic-design-2/) - Greg Callaham Graphic Design is firmly positioned to perform as your full-service art department, a resource to handle overflow work for your in-house art department, or a third party you can confidently recommend to your advertisers to provide correct-to-spec print or digital display files, so you have one less thing to worry about. Greg Callaham
- [Independent's Service Company - Poster & Vinyl Printing](https://billboardinsider.com/advert/vp-of-sales/) - PRINTING VOLUME & QUALITY Independent’s is a medium and large format, high-volume printer that has been printing great looking out of home advertising since the 1940s. We are a third and fourth generation owned company. We process and print hundreds of files every day, ensuring your order is shipped fast. And we give each file
- [RMG Outdoor - billboard structure engineering, fabrication and installation](https://billboardinsider.com/advert/sales/) - RMG Outdoor specializes in engineering, fabrication and installation of static and digital billboard structures. We've been in business for 25 years and want to build your next sign. Call Chad at 602 750 3865 RMG Billboard In Boise Idaho RMG builds poles and enclosure components at its plant
- [The Ultimate Out of Home Sales Guide –](https://billboardinsider.com/advert/the-ultimate-out-of-home-sales-guide/) - Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in soft back! We just received our new printing. If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will get you on the list
- [FJS Engineering](https://billboardinsider.com/advert/fjs-engineering/) - FJS Engineering specializes in OOH new builds, retrofitting of existing static panel structures to carry LED panels, building-mounted sign installations, rehabilitation of old or damaged signs, and creating innovative strategies for intricate non-conventional structures. https://www.fjsengineering.com Phone: 520-850-6359
- [Graphic Design & Printing / Billboardprints.com](https://billboardinsider.com/advert/www-billboardsetcinc-com/) - Billboard designs are completed quickly and you will be pleased with our customer service. We are proud to be highly recommended by our customers! Text or Call: 580-326-1660 / Email: info@billboardsetcinc.com / Instant Chat: M-F 9 to5: LINK Three options to serve you: à la carte 1. Design Only – We will work with you or your customer directly to
- [Inventory Direct to Digital Billboards](https://billboardinsider.com/advert/inventory-direct-to-digital-billboards/) - https://www.youtube.com/watch?v=JzOqOJQD8w0 Lucit connects big-ticket inventory from realtors, auto dealers, ag dealers, recreational dealers and more, directly to digital billboards in real time. How Does It work? Lucit works with billboard operators by sending a dynamic feed to their player software. This means the traffic team only has to load one dynamic Lucit feed per
- [Horizon Structures](https://billboardinsider.com/advert/horizon-structures/) - At Horizon we have built our business around a quote from William A. Foster, "Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives." We've been in business for over 20 years and in that time we
- [In Their Words – Out of Home Operators Talk About Out of Home.](https://billboardinsider.com/advert/in-their-words-out-of-home-operators-talk-about-out-of-home/) - If you are in the out of home industry or thinking of entering the out of home industry you need In Their Words: Out of Home Executives Talk About Out of Home. This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies. The guide contains practical advice on:
- [Billboard Insider’s Guide to Leases, Easements and Real Estate](https://billboardinsider.com/advert/billboard-insiders-guide-to-leases-easements-and-real-estate-2/) - If you develop out of home advertising sites you need Billboard Insider’s Guide to Leases, Easements and Real Estate. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good out of home home easement Lessons from 28
- [Billboard Insider's Guide to Leases, Easements and Real Estate](https://billboardinsider.com/advert/billboard-insiders-guide-to-leases-easements-and-real-estate/) - If you develop out of home advertising sites you need Billboard Insider’s Guide to Leases, Easements and Real Estate. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good out of home home easement Lessons from 28

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- [Branded Cities Network](https://billboardinsider.com/tag/branded-cities-network/)
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- [Rothfelder](https://billboardinsider.com/tag/rothfelder/)
- [John Arnold](https://billboardinsider.com/tag/john-arnold/)
- [maintenance](https://billboardinsider.com/tag/maintenance/)
- [agency](https://billboardinsider.com/tag/agency/)
- [lease](https://billboardinsider.com/tag/lease/)
- [Sixteen:Nine](https://billboardinsider.com/tag/sixteennine/)
- [Ken Sahlin](https://billboardinsider.com/tag/ken-sahlin/)
- [OSHA](https://billboardinsider.com/tag/osha/)
- [Wendy Hickey](https://billboardinsider.com/tag/wendy-hickey/)
- [warranty](https://billboardinsider.com/tag/warranty/)
- [mobile billboards](https://billboardinsider.com/tag/mobile-billboards/)
- [solar power](https://billboardinsider.com/tag/solar-power/)
- [values](https://billboardinsider.com/tag/values/)
- [Broadsign](https://billboardinsider.com/tag/broadsign/)
- [johnsen fretty](https://billboardinsider.com/tag/johnsen-fretty/)
- [non-competes](https://billboardinsider.com/tag/non-competes/)
- [kegerreis](https://billboardinsider.com/tag/kegerreis/)
- [antennas](https://billboardinsider.com/tag/antennas/)
- [Porter](https://billboardinsider.com/tag/porter/)
- [Billboard Cake](https://billboardinsider.com/tag/billboard-cake/)
- [audience segmentation](https://billboardinsider.com/tag/audience-segmentation/)
- [liquid](https://billboardinsider.com/tag/liquid/)
- [electricity](https://billboardinsider.com/tag/electricity/)
- [Snapchat](https://billboardinsider.com/tag/snapchat/)
- [contractors](https://billboardinsider.com/tag/contractors/)
- [sports](https://billboardinsider.com/tag/sports/)
- [United Airlines](https://billboardinsider.com/tag/united-airlines/)
- [spectaculars](https://billboardinsider.com/tag/spectaculars/)
- [storm damage](https://billboardinsider.com/tag/storm-damage/)
- [rule of law](https://billboardinsider.com/tag/rule-of-law/)
- [on-line ads](https://billboardinsider.com/tag/on-line-ads/)
- [Magna](https://billboardinsider.com/tag/magna/)
- [mobile advertising](https://billboardinsider.com/tag/mobile-advertising/)
- [Wrapify](https://billboardinsider.com/tag/wrapify/)
- [kentucky](https://billboardinsider.com/tag/kentucky/)
- [Texas](https://billboardinsider.com/tag/texas/)
- [Auspro](https://billboardinsider.com/tag/auspro/)
- [arkansas](https://billboardinsider.com/tag/arkansas/)
- [business](https://billboardinsider.com/tag/business/)
- [Vertical Bridge](https://billboardinsider.com/tag/vertical-bridge/)
- [cell sites](https://billboardinsider.com/tag/cell-sites/)
- [Daktronis](https://billboardinsider.com/tag/daktronis/)
- [Mike Neel](https://billboardinsider.com/tag/mike-neel/)
- [Patents](https://billboardinsider.com/tag/patents/)
- [Time Warner](https://billboardinsider.com/tag/time-warner/)
- [AT&T](https://billboardinsider.com/tag/att/)
- [Adams](https://billboardinsider.com/tag/adams/)
- [construction](https://billboardinsider.com/tag/construction/)
- [extra credit project](https://billboardinsider.com/tag/extra-credit-project/)
- [Kalil](https://billboardinsider.com/tag/kalil/)
- [Google](https://billboardinsider.com/tag/google/)
- [south carolina](https://billboardinsider.com/tag/south-carolina/)
- [tennessee](https://billboardinsider.com/tag/tennessee/)
- [interstate media](https://billboardinsider.com/tag/interstate-media/)
- [Prismview](https://billboardinsider.com/tag/prismview/)
- [Samsung Electronics](https://billboardinsider.com/tag/samsung-electronics/)
- [USA Outdoor](https://billboardinsider.com/tag/usa-outdoor/)
- [Sean Reilly](https://billboardinsider.com/tag/sean-reilly/)
- [Atlanta](https://billboardinsider.com/tag/atlanta/)
- [Wingate Outdoor](https://billboardinsider.com/tag/wingate-outdoor/)
- [Ken Wingate](https://billboardinsider.com/tag/ken-wingate/)
- [classified ads](https://billboardinsider.com/tag/classified-ads/)
- [Traffic Sign Ads](https://billboardinsider.com/tag/traffic-sign-ads/)
- [New York](https://billboardinsider.com/tag/new-york/)
- [financials](https://billboardinsider.com/tag/financials/)
- [Gateway Outdoor](https://billboardinsider.com/tag/gateway-outdoor/)
- [selective structures](https://billboardinsider.com/tag/selective-structures/)
- [digital sign](https://billboardinsider.com/tag/digital-sign/)
- [webinar](https://billboardinsider.com/tag/webinar/)
- [m&a](https://billboardinsider.com/tag/ma/)
- [brokers](https://billboardinsider.com/tag/brokers/)
- [financing](https://billboardinsider.com/tag/financing/)
- [Zalla Media](https://billboardinsider.com/tag/zalla-media/)
- [Operation Toy Soldier](https://billboardinsider.com/tag/operation-toy-soldier/)
- [buying](https://billboardinsider.com/tag/buying/)
- [business management](https://billboardinsider.com/tag/business-management/)
- [startups](https://billboardinsider.com/tag/startups/)
- [birds](https://billboardinsider.com/tag/birds/)
- [adquick](https://billboardinsider.com/tag/adquick/)
- [webinars](https://billboardinsider.com/tag/webinars/)
- [Clear Channel Airports](https://billboardinsider.com/tag/clear-channel-airports/)
- [COmpany of the](https://billboardinsider.com/tag/company-of-the/)
- [trump](https://billboardinsider.com/tag/trump/)
- [congress](https://billboardinsider.com/tag/congress/)
- [CBS Outdoor](https://billboardinsider.com/tag/cbs-outdoor/)
- [walking billboards](https://billboardinsider.com/tag/walking-billboards/)
- [Drucker](https://billboardinsider.com/tag/drucker/)
- [succession](https://billboardinsider.com/tag/succession/)
- [april fools](https://billboardinsider.com/tag/april-fools/)
- [Texting](https://billboardinsider.com/tag/texting/)
- [Southern Billboards](https://billboardinsider.com/tag/southern-billboards/)
- [digital](https://billboardinsider.com/tag/digital/)
- [airports](https://billboardinsider.com/tag/airports/)
- [foare](https://billboardinsider.com/tag/foare/)
- [kenetic](https://billboardinsider.com/tag/kenetic/)
- [Automotive](https://billboardinsider.com/tag/automotive/)
- [investments](https://billboardinsider.com/tag/investments/)
- [Branding](https://billboardinsider.com/tag/branding/)
- [social media](https://billboardinsider.com/tag/social-media/)
- [website](https://billboardinsider.com/tag/website/)
- [Brooklyn Outdoor](https://billboardinsider.com/tag/brooklyn-outdoor/)
- [Food & Beverage](https://billboardinsider.com/tag/food-beverage/)
- [Nashville](https://billboardinsider.com/tag/nashville/)
- [Camera 360](https://billboardinsider.com/tag/camera-360/)
- [face of giving](https://billboardinsider.com/tag/face-of-giving/)
- [Piccadilly Lights](https://billboardinsider.com/tag/piccadilly-lights/)
- [Amscreen](https://billboardinsider.com/tag/amscreen/)
- [10 years](https://billboardinsider.com/tag/10-years/)
- [Bulletiin Diplays](https://billboardinsider.com/tag/bulletiin-diplays/)
- [extra credit projects](https://billboardinsider.com/tag/extra-credit-projects/)
- [Ad Club](https://billboardinsider.com/tag/ad-club/)
- [Rubicon Project](https://billboardinsider.com/tag/rubicon-project/)
- [football](https://billboardinsider.com/tag/football/)
- [OAAA/Geopath 2017](https://billboardinsider.com/tag/oaaageopath-2017/)
- [Christmas](https://billboardinsider.com/tag/christmas/)
- [website rankings](https://billboardinsider.com/tag/website-rankings/)
- [Greg Callaham](https://billboardinsider.com/tag/greg-callaham/)
- [Blue Sky Digital Printing](https://billboardinsider.com/tag/blue-sky-digital-printing/)
- [autonomous cars](https://billboardinsider.com/tag/autonomous-cars/)
- [daucanski](https://billboardinsider.com/tag/daucanski/)
- [Top Media](https://billboardinsider.com/tag/top-media/)
- [Central America](https://billboardinsider.com/tag/central-america/)
- [creatie](https://billboardinsider.com/tag/creatie/)
- [3D](https://billboardinsider.com/tag/3d/)
- [tree trimming](https://billboardinsider.com/tag/tree-trimming/)
- [west hollywood](https://billboardinsider.com/tag/west-hollywood/)
- [caribou](https://billboardinsider.com/tag/caribou/)
- [caprisco](https://billboardinsider.com/tag/caprisco/)
- [eternity aqua](https://billboardinsider.com/tag/eternity-aqua/)
- [mulch depot](https://billboardinsider.com/tag/mulch-depot/)
- [mcdonalds](https://billboardinsider.com/tag/mcdonalds/)
- [19 crimes](https://billboardinsider.com/tag/19-crimes/)
- [royals](https://billboardinsider.com/tag/royals/)
- [Stoli Vodka](https://billboardinsider.com/tag/stoli-vodka/)
- [chick-a-fil-a](https://billboardinsider.com/tag/chick-a-fil-a/)
- [2017 predictions](https://billboardinsider.com/tag/2017-predictions/)
- [valuations](https://billboardinsider.com/tag/valuations/)
- [Cieslok Media](https://billboardinsider.com/tag/cieslok-media/)
- [Bell Media](https://billboardinsider.com/tag/bell-media/)
- [vehicle recognition](https://billboardinsider.com/tag/vehicle-recognition/)
- [rapala](https://billboardinsider.com/tag/rapala/)
- [out of home creative](https://billboardinsider.com/tag/out-of-home-creative/)
- [melody robert](https://billboardinsider.com/tag/melody-robert/)
- [104.7 the fish](https://billboardinsider.com/tag/104-7-the-fish/)
- [Michigan](https://billboardinsider.com/tag/michigan/)
- [ikea](https://billboardinsider.com/tag/ikea/)
- [Kansas City](https://billboardinsider.com/tag/kansas-city/)
- [LED National](https://billboardinsider.com/tag/led-national/)
- [car recognition](https://billboardinsider.com/tag/car-recognition/)
- [kevin gleason](https://billboardinsider.com/tag/kevin-gleason/)
- [donna desmond](https://billboardinsider.com/tag/donna-desmond/)
- [appraisal](https://billboardinsider.com/tag/appraisal/)
- [public safetey](https://billboardinsider.com/tag/public-safetey/)
- [Pricing](https://billboardinsider.com/tag/pricing/)
- [minnesota](https://billboardinsider.com/tag/minnesota/)
- [iowa](https://billboardinsider.com/tag/iowa/)
- [south dakota](https://billboardinsider.com/tag/south-dakota/)
- [settlepou](https://billboardinsider.com/tag/settlepou/)
- [j allen smith](https://billboardinsider.com/tag/j-allen-smith/)
- [auburn](https://billboardinsider.com/tag/auburn/)
- [massachusetts](https://billboardinsider.com/tag/massachusetts/)
- [New Jersey](https://billboardinsider.com/tag/new-jersey/)
- [Worknet Analytics](https://billboardinsider.com/tag/worknet-analytics/)
- [BBB](https://billboardinsider.com/tag/bbb/)
- [CCOA](https://billboardinsider.com/tag/ccoa/)
- [Ethics](https://billboardinsider.com/tag/ethics/)
- [burkhart](https://billboardinsider.com/tag/burkhart/)
- [Valentine's Day](https://billboardinsider.com/tag/valentines-day/)
- [solar powered billboards](https://billboardinsider.com/tag/solar-powered-billboards/)
- [forecast](https://billboardinsider.com/tag/forecast/)
- [fall safety](https://billboardinsider.com/tag/fall-safety/)
- [oaaaa](https://billboardinsider.com/tag/oaaaa/)
- [AFHC](https://billboardinsider.com/tag/afhc/)
- [EMC](https://billboardinsider.com/tag/emc/)
- [DOT](https://billboardinsider.com/tag/dot/)
- [Elaine Chao](https://billboardinsider.com/tag/elaine-chao/)
- [Transportation](https://billboardinsider.com/tag/transportation/)
- [look out](https://billboardinsider.com/tag/look-out/)
- [2017 OAAA/Geopath](https://billboardinsider.com/tag/2017-oaaageopath/)
- [Pasco County](https://billboardinsider.com/tag/pasco-county/)
- [atlantic](https://billboardinsider.com/tag/atlantic/)
- [rss feed](https://billboardinsider.com/tag/rss-feed/)
- [InspiriaMedia](https://billboardinsider.com/tag/inspiriamedia/)
- [Blog](https://billboardinsider.com/tag/blog/)
- [content neutrality](https://billboardinsider.com/tag/content-neutrality/)
- [AdMobilize](https://billboardinsider.com/tag/admobilize/)
- [Analytics](https://billboardinsider.com/tag/analytics/)
- [monument signs](https://billboardinsider.com/tag/monument-signs/)
- [supreme court](https://billboardinsider.com/tag/supreme-court/)
- [ABA](https://billboardinsider.com/tag/aba/)
- [txdot](https://billboardinsider.com/tag/txdot/)
- [DPAA](https://billboardinsider.com/tag/dpaa/)
- [Wade's](https://billboardinsider.com/tag/wades/)
- [Spartanburg](https://billboardinsider.com/tag/spartanburg/)
- [tiger tail billboards](https://billboardinsider.com/tag/tiger-tail-billboards/)
- [new south](https://billboardinsider.com/tag/new-south/)
- [circle city outdoor](https://billboardinsider.com/tag/circle-city-outdoor/)
- [billboard lending](https://billboardinsider.com/tag/billboard-lending/)
- [billboard loans](https://billboardinsider.com/tag/billboard-loans/)
- [bengood](https://billboardinsider.com/tag/bengood/)
- [streetlytics](https://billboardinsider.com/tag/streetlytics/)
- [vinyl install](https://billboardinsider.com/tag/vinyl-install/)
- [william reagan](https://billboardinsider.com/tag/william-reagan/)
- [reagan outdoor](https://billboardinsider.com/tag/reagan-outdoor/)
- [cancer](https://billboardinsider.com/tag/cancer/)
- [Fort Wayne](https://billboardinsider.com/tag/fort-wayne/)
- [regency](https://billboardinsider.com/tag/regency/)
- [west hollywooid](https://billboardinsider.com/tag/west-hollywooid/)
- [coca-cola](https://billboardinsider.com/tag/coca-cola/)
- [vehicle analytics](https://billboardinsider.com/tag/vehicle-analytics/)
- [boardworks](https://billboardinsider.com/tag/boardworks/)
- [larry roberts](https://billboardinsider.com/tag/larry-roberts/)
- [scholarships](https://billboardinsider.com/tag/scholarships/)
- [politics](https://billboardinsider.com/tag/politics/)
- [taxation](https://billboardinsider.com/tag/taxation/)
- [state budgets](https://billboardinsider.com/tag/state-budgets/)
- [JC Decaux North America](https://billboardinsider.com/tag/jc-decaux-north-america/)
- [Disney](https://billboardinsider.com/tag/disney/)
- [Vote to Count](https://billboardinsider.com/tag/vote-to-count/)
- [total outdoor](https://billboardinsider.com/tag/total-outdoor/)
- [Clear Channel Americas](https://billboardinsider.com/tag/clear-channel-americas/)
- [Ad Council](https://billboardinsider.com/tag/ad-council/)
- [ecovinyl](https://billboardinsider.com/tag/ecovinyl/)
- [billboard maintenance](https://billboardinsider.com/tag/billboard-maintenance/)
- [Virginia Beach](https://billboardinsider.com/tag/virginia-beach/)
- [Adams Outdoor](https://billboardinsider.com/tag/adams-outdoor/)
- [For Sale](https://billboardinsider.com/tag/for-sale/)
- [Fort Collins](https://billboardinsider.com/tag/fort-collins/)
- [Transfort](https://billboardinsider.com/tag/transfort/)
- [South Bend airport](https://billboardinsider.com/tag/south-bend-airport/)
- [DesertX](https://billboardinsider.com/tag/desertx/)
- [2017](https://billboardinsider.com/tag/2017/)
- [Shark Tank](https://billboardinsider.com/tag/shark-tank/)
- [messimer henley](https://billboardinsider.com/tag/messimer-henley/)
- [wilkins](https://billboardinsider.com/tag/wilkins/)
- [Nielsen](https://billboardinsider.com/tag/nielsen/)
- [franklin](https://billboardinsider.com/tag/franklin/)
- [middleton](https://billboardinsider.com/tag/middleton/)
- [classifieds](https://billboardinsider.com/tag/classifieds/)
- [Dusty's](https://billboardinsider.com/tag/dustys/)
- [Polaris](https://billboardinsider.com/tag/polaris/)
- [human-trafficking](https://billboardinsider.com/tag/human-trafficking/)
- [environmental](https://billboardinsider.com/tag/environmental/)
- [LED lights](https://billboardinsider.com/tag/led-lights/)
- [Manhattan](https://billboardinsider.com/tag/manhattan/)
- [spectacular](https://billboardinsider.com/tag/spectacular/)
- [volvo](https://billboardinsider.com/tag/volvo/)
- [elite media](https://billboardinsider.com/tag/elite-media/)
- [games](https://billboardinsider.com/tag/games/)
- [capitol outdoor](https://billboardinsider.com/tag/capitol-outdoor/)
- [Carlson Outdoor](https://billboardinsider.com/tag/carlson-outdoor/)
- [Peter Carlson](https://billboardinsider.com/tag/peter-carlson/)
- [Frost & Sullivan](https://billboardinsider.com/tag/frost-sullivan/)
- [manufacturing](https://billboardinsider.com/tag/manufacturing/)
- [leadership](https://billboardinsider.com/tag/leadership/)
- [NCAA](https://billboardinsider.com/tag/ncaa/)
- [Turner Broadcasting](https://billboardinsider.com/tag/turner-broadcasting/)
- [CBS](https://billboardinsider.com/tag/cbs/)
- [freitas](https://billboardinsider.com/tag/freitas/)
- [Matt O'Conner](https://billboardinsider.com/tag/matt-oconner/)
- [Angela Dahl](https://billboardinsider.com/tag/angela-dahl/)
- [Yesco](https://billboardinsider.com/tag/yesco/)
- [Neon Museum](https://billboardinsider.com/tag/neon-museum/)
- [Twin Peaks](https://billboardinsider.com/tag/twin-peaks/)
- [Showtime](https://billboardinsider.com/tag/showtime/)
- [Toyota](https://billboardinsider.com/tag/toyota/)
- [YouGov.com](https://billboardinsider.com/tag/yougov-com/)
- [city outdoor](https://billboardinsider.com/tag/city-outdoor/)
- [Final Four](https://billboardinsider.com/tag/final-four/)
- [University of South Carolina](https://billboardinsider.com/tag/university-of-south-carolina/)
- [Gamecocks](https://billboardinsider.com/tag/gamecocks/)
- [AdSemble](https://billboardinsider.com/tag/adsemble/)
- [out of home sales](https://billboardinsider.com/tag/out-of-home-sales/)
- [Smoketown](https://billboardinsider.com/tag/smoketown/)
- [heritage](https://billboardinsider.com/tag/heritage/)
- [billboard law](https://billboardinsider.com/tag/billboard-law/)
- [out of home law](https://billboardinsider.com/tag/out-of-home-law/)
- [stevenson v clausel](https://billboardinsider.com/tag/stevenson-v-clausel/)
- [penneco](https://billboardinsider.com/tag/penneco/)
- [allvision](https://billboardinsider.com/tag/allvision/)
- [The Guardian](https://billboardinsider.com/tag/the-guardian/)
- [Loukas](https://billboardinsider.com/tag/loukas/)
- [jason duff](https://billboardinsider.com/tag/jason-duff/)
- [comstor](https://billboardinsider.com/tag/comstor/)
- [patent litigation](https://billboardinsider.com/tag/patent-litigation/)
- [billboard lease](https://billboardinsider.com/tag/billboard-lease/)
- [James Rosenquist](https://billboardinsider.com/tag/james-rosenquist/)
- [Pop Art](https://billboardinsider.com/tag/pop-art/)
- [Axios](https://billboardinsider.com/tag/axios/)
- [digital billboard](https://billboardinsider.com/tag/digital-billboard/)
- [regulation](https://billboardinsider.com/tag/regulation/)
- [Neil Bell](https://billboardinsider.com/tag/neil-bell/)
- [Montville](https://billboardinsider.com/tag/montville/)
- [Couch Advertising](https://billboardinsider.com/tag/couch-advertising/)
- [cuerden](https://billboardinsider.com/tag/cuerden/)
- [Daily Billboard](https://billboardinsider.com/tag/daily-billboard/)
- [B&B Billboards](https://billboardinsider.com/tag/bb-billboards/)
- [fbi billboards](https://billboardinsider.com/tag/fbi-billboards/)
- [ladue v gilleo](https://billboardinsider.com/tag/ladue-v-gilleo/)
- [cincinnati v discovery network](https://billboardinsider.com/tag/cincinnati-v-discovery-network/)
- [Grand Visual. QDOT](https://billboardinsider.com/tag/grand-visual-qdot/)
- [meriden](https://billboardinsider.com/tag/meriden/)
- [billboard benefits](https://billboardinsider.com/tag/billboard-benefits/)
- [Vinyl Installation](https://billboardinsider.com/tag/vinyl-installation/)
- [Marathon](https://billboardinsider.com/tag/marathon/)
- [Werlinich](https://billboardinsider.com/tag/werlinich/)
- [Public Art](https://billboardinsider.com/tag/public-art/)
- [Bartanian](https://billboardinsider.com/tag/bartanian/)
- [Pew Research Center](https://billboardinsider.com/tag/pew-research-center/)
- [Scarborough](https://billboardinsider.com/tag/scarborough/)
- [The Center for Traffic Safety](https://billboardinsider.com/tag/the-center-for-traffic-safety/)
- [Greylock Partners](https://billboardinsider.com/tag/greylock-partners/)
- [Grubhub](https://billboardinsider.com/tag/grubhub/)
- [Douglas Watts](https://billboardinsider.com/tag/douglas-watts/)
- [Tollett](https://billboardinsider.com/tag/tollett/)
- [Schenectady County](https://billboardinsider.com/tag/schenectady-county/)
- [AV's](https://billboardinsider.com/tag/avs/)
- [NHTSA](https://billboardinsider.com/tag/nhtsa/)
- [HAV](https://billboardinsider.com/tag/hav/)
- [Intersection](https://billboardinsider.com/tag/intersection/)
- [King County](https://billboardinsider.com/tag/king-county/)
- [Eco-Flexx](https://billboardinsider.com/tag/eco-flexx/)
- [Circle Graphics](https://billboardinsider.com/tag/circle-graphics/)
- [doyle media](https://billboardinsider.com/tag/doyle-media/)
- [StandardVision](https://billboardinsider.com/tag/standardvision/)
- [debt restructure](https://billboardinsider.com/tag/debt-restructure/)
- [MegaBrands](https://billboardinsider.com/tag/megabrands/)
- [Advertisers](https://billboardinsider.com/tag/advertisers/)
- [williamson](https://billboardinsider.com/tag/williamson/)
- [web design](https://billboardinsider.com/tag/web-design/)
- [Compensation](https://billboardinsider.com/tag/compensation/)
- [iHeartMedia](https://billboardinsider.com/tag/iheartmedia/)
- [CCO](https://billboardinsider.com/tag/cco/)
- [camel city](https://billboardinsider.com/tag/camel-city/)
- [double stacks](https://billboardinsider.com/tag/double-stacks/)
- [kessler media](https://billboardinsider.com/tag/kessler-media/)
- [fcc emissions](https://billboardinsider.com/tag/fcc-emissions/)
- [online activation](https://billboardinsider.com/tag/online-activation/)
- [IBOUSA](https://billboardinsider.com/tag/ibousa/)
- [Matt Mollman](https://billboardinsider.com/tag/matt-mollman/)
- [billboard taxes](https://billboardinsider.com/tag/billboard-taxes/)
- [IBO](https://billboardinsider.com/tag/ibo/)
- [outdoor revenues](https://billboardinsider.com/tag/outdoor-revenues/)
- [logos](https://billboardinsider.com/tag/logos/)
- [Lighting Standards](https://billboardinsider.com/tag/lighting-standards/)
- [record keeping](https://billboardinsider.com/tag/record-keeping/)
- [memphis](https://billboardinsider.com/tag/memphis/)
- [billboard legal](https://billboardinsider.com/tag/billboard-legal/)
- [automated out of home buying](https://billboardinsider.com/tag/automated-out-of-home-buying/)
- [automated ad buying](https://billboardinsider.com/tag/automated-ad-buying/)
- [PPA](https://billboardinsider.com/tag/ppa/)
- [5th Square](https://billboardinsider.com/tag/5th-square/)
- [Billups](https://billboardinsider.com/tag/billups/)
- [Support](https://billboardinsider.com/tag/support/)
- [Matt Schulze](https://billboardinsider.com/tag/matt-schulze/)
- [Billboard Face](https://billboardinsider.com/tag/billboard-face/)
- [gotterup](https://billboardinsider.com/tag/gotterup/)
- [clear channel outdoor airports](https://billboardinsider.com/tag/clear-channel-outdoor-airports/)
- [braves marquee](https://billboardinsider.com/tag/braves-marquee/)
- [Paul Wright](https://billboardinsider.com/tag/paul-wright/)
- [Eminent Domain](https://billboardinsider.com/tag/eminent-domain/)
- [Just Compensation](https://billboardinsider.com/tag/just-compensation/)
- [faris](https://billboardinsider.com/tag/faris/)
- [george faris](https://billboardinsider.com/tag/george-faris/)
- [Clear Channel International](https://billboardinsider.com/tag/clear-channel-international/)
- [Europe](https://billboardinsider.com/tag/europe/)
- [Stuart Lee](https://billboardinsider.com/tag/stuart-lee/)
- [Bassler](https://billboardinsider.com/tag/bassler/)
- [Billboard Insurance](https://billboardinsider.com/tag/billboard-insurance/)
- [out of home revenue](https://billboardinsider.com/tag/out-of-home-revenue/)
- [OBIE Awards](https://billboardinsider.com/tag/obie-awards/)
- [Terry Steen](https://billboardinsider.com/tag/terry-steen/)
- [Columbia S.C.](https://billboardinsider.com/tag/columbia-s-c/)
- [Gervais Street](https://billboardinsider.com/tag/gervais-street/)
- [Case Study](https://billboardinsider.com/tag/case-study/)
- [Chatanooga](https://billboardinsider.com/tag/chatanooga/)
- [National Geographic Society](https://billboardinsider.com/tag/national-geographic-society/)
- [Endangered Species](https://billboardinsider.com/tag/endangered-species/)
- [North Carolina](https://billboardinsider.com/tag/north-carolina/)
- [Patent Trolls](https://billboardinsider.com/tag/patent-trolls/)
- [TC Heartland v Kraft Foods](https://billboardinsider.com/tag/tc-heartland-v-kraft-foods/)
- [hybrid cars](https://billboardinsider.com/tag/hybrid-cars/)
- [The Ad Council](https://billboardinsider.com/tag/the-ad-council/)
- [billboard marketing](https://billboardinsider.com/tag/billboard-marketing/)
- [billboard websites](https://billboardinsider.com/tag/billboard-websites/)
- [Phto Ark](https://billboardinsider.com/tag/phto-ark/)
- [Mike Norton](https://billboardinsider.com/tag/mike-norton/)
- [digital kiosks](https://billboardinsider.com/tag/digital-kiosks/)
- [union square](https://billboardinsider.com/tag/union-square/)
- [Evan Schultz](https://billboardinsider.com/tag/evan-schultz/)
- [Blake Mycoskie](https://billboardinsider.com/tag/blake-mycoskie/)
- [How I Built This](https://billboardinsider.com/tag/how-i-built-this/)
- [open3](https://billboardinsider.com/tag/open3/)
- [Zak Mroueh](https://billboardinsider.com/tag/zak-mroueh/)
- [Road Safety](https://billboardinsider.com/tag/road-safety/)
- [Gordon Outdoor](https://billboardinsider.com/tag/gordon-outdoor/)
- [Jeff Gordon](https://billboardinsider.com/tag/jeff-gordon/)
- [PopTracker](https://billboardinsider.com/tag/poptracker/)
- [Tom Cherry](https://billboardinsider.com/tag/tom-cherry/)
- [David Stadler](https://billboardinsider.com/tag/david-stadler/)
- [Toyota Rav 4](https://billboardinsider.com/tag/toyota-rav-4/)
- [2017 Obie](https://billboardinsider.com/tag/2017-obie/)
- [billboard hacking](https://billboardinsider.com/tag/billboard-hacking/)
- [Rick Engley](https://billboardinsider.com/tag/rick-engley/)
- [Gotcha Covered Media](https://billboardinsider.com/tag/gotcha-covered-media/)
- [Joseph Mancino](https://billboardinsider.com/tag/joseph-mancino/)
- [Exterion Media](https://billboardinsider.com/tag/exterion-media/)
- [Love Irish Food](https://billboardinsider.com/tag/love-irish-food/)
- [Hand painted billboards](https://billboardinsider.com/tag/hand-painted-billboards/)
- [Candice Simons](https://billboardinsider.com/tag/candice-simons/)
- [Reagan](https://billboardinsider.com/tag/reagan/)
- [Paramount Pictures](https://billboardinsider.com/tag/paramount-pictures/)
- [Transformers: The Last Knight](https://billboardinsider.com/tag/transformers-the-last-knight/)
- [Transbay Transit Center](https://billboardinsider.com/tag/transbay-transit-center/)
- [Smartlink](https://billboardinsider.com/tag/smartlink/)
- [Project Yellow Light](https://billboardinsider.com/tag/project-yellow-light/)
- [Zoo Billboard](https://billboardinsider.com/tag/zoo-billboard/)
- [outfront media](https://billboardinsider.com/tag/outfront-media/)
- [brooks bros](https://billboardinsider.com/tag/brooks-bros/)
- [out of home campaigns](https://billboardinsider.com/tag/out-of-home-campaigns/)
- [billboard campaigns](https://billboardinsider.com/tag/billboard-campaigns/)
- [New York City](https://billboardinsider.com/tag/new-york-city/)
- [William Swayne](https://billboardinsider.com/tag/william-swayne/)
- [montrose](https://billboardinsider.com/tag/montrose/)
- [Andy McRae](https://billboardinsider.com/tag/andy-mcrae/)
- [Dot2Dot](https://billboardinsider.com/tag/dot2dot/)
- [i am trenton](https://billboardinsider.com/tag/i-am-trenton/)
- [Link Media](https://billboardinsider.com/tag/link-media/)
- [Corey Outdoor](https://billboardinsider.com/tag/corey-outdoor/)
- [Jim McLaughlini](https://billboardinsider.com/tag/jim-mclaughlini/)
- [Hicks Outdoor](https://billboardinsider.com/tag/hicks-outdoor/)
- [Tom Goddard](https://billboardinsider.com/tag/tom-goddard/)
- [Matthew Dearden](https://billboardinsider.com/tag/matthew-dearden/)
- [high point](https://billboardinsider.com/tag/high-point/)
- [hurricanes](https://billboardinsider.com/tag/hurricanes/)
- [HB Outdoor](https://billboardinsider.com/tag/hb-outdoor/)
- [Billy Harvin](https://billboardinsider.com/tag/billy-harvin/)
- [Instacart](https://billboardinsider.com/tag/instacart/)
- [Initialized Capital](https://billboardinsider.com/tag/initialized-capital/)
- [media resources](https://billboardinsider.com/tag/media-resources/)
- [steve gallow](https://billboardinsider.com/tag/steve-gallow/)
- [jeff rushton](https://billboardinsider.com/tag/jeff-rushton/)
- [destin](https://billboardinsider.com/tag/destin/)
- [splashboard Media](https://billboardinsider.com/tag/splashboard-media/)
- [Mark Boidman](https://billboardinsider.com/tag/mark-boidman/)
- [out of home valuations](https://billboardinsider.com/tag/out-of-home-valuations/)
- [Headrick Outdoor](https://billboardinsider.com/tag/headrick-outdoor/)
- [Dynamic Outdoor](https://billboardinsider.com/tag/dynamic-outdoor/)
- [Canada](https://billboardinsider.com/tag/canada/)
- [Amazon](https://billboardinsider.com/tag/amazon/)
- [Rapport](https://billboardinsider.com/tag/rapport/)
- [Amazon Echo](https://billboardinsider.com/tag/amazon-echo/)
- [Epic Outdoor](https://billboardinsider.com/tag/epic-outdoor/)
- [settlement](https://billboardinsider.com/tag/settlement/)
- [Iconic](https://billboardinsider.com/tag/iconic/)
- [Virtual Reality](https://billboardinsider.com/tag/virtual-reality/)
- [EMC Outdoor](https://billboardinsider.com/tag/emc-outdoor/)
- [Talon](https://billboardinsider.com/tag/talon/)
- [Smirnoff Vodka](https://billboardinsider.com/tag/smirnoff-vodka/)
- [Russia](https://billboardinsider.com/tag/russia/)
- [vision](https://billboardinsider.com/tag/vision/)
- [Paul Inman](https://billboardinsider.com/tag/paul-inman/)
- [Airoutdoor](https://billboardinsider.com/tag/airoutdoor/)
- [salisbury](https://billboardinsider.com/tag/salisbury/)
- [Grand Visual](https://billboardinsider.com/tag/grand-visual/)
- [Neil Morris](https://billboardinsider.com/tag/neil-morris/)
- [David Bowry](https://billboardinsider.com/tag/david-bowry/)
- [Ben Clissen](https://billboardinsider.com/tag/ben-clissen/)
- [Buntin OOH Media](https://billboardinsider.com/tag/buntin-ooh-media/)
- [Stott Outdoor](https://billboardinsider.com/tag/stott-outdoor/)
- [Adams + Fairway](https://billboardinsider.com/tag/adams-fairway/)
- [Look Billboards](https://billboardinsider.com/tag/look-billboards/)
- [RBX Media](https://billboardinsider.com/tag/rbx-media/)
- [David Buring](https://billboardinsider.com/tag/david-buring/)
- [Consulting](https://billboardinsider.com/tag/consulting/)
- [Burelz](https://billboardinsider.com/tag/burelz/)
- [huntington outdoor](https://billboardinsider.com/tag/huntington-outdoor/)
- [justin powell](https://billboardinsider.com/tag/justin-powell/)
- [jena powell](https://billboardinsider.com/tag/jena-powell/)
- [chris denlinger](https://billboardinsider.com/tag/chris-denlinger/)
- [cindy summers](https://billboardinsider.com/tag/cindy-summers/)
- [chase powell](https://billboardinsider.com/tag/chase-powell/)
- [Blip](https://billboardinsider.com/tag/blip/)
- [Patrick O'Donnell](https://billboardinsider.com/tag/patrick-odonnell/)
- [Personnel](https://billboardinsider.com/tag/personnel/)
- [1st amendment](https://billboardinsider.com/tag/1st-amendment/)
- [billboard litigation](https://billboardinsider.com/tag/billboard-litigation/)
- [Solar Billboards](https://billboardinsider.com/tag/solar-billboards/)
- [Reliable Electric Products](https://billboardinsider.com/tag/reliable-electric-products/)
- [Brian Kline](https://billboardinsider.com/tag/brian-kline/)
- [first amendment](https://billboardinsider.com/tag/first-amendment/)
- [marijuana billboards](https://billboardinsider.com/tag/marijuana-billboards/)
- [Corey Airport Services](https://billboardinsider.com/tag/corey-airport-services/)
- [Corpus Christi](https://billboardinsider.com/tag/corpus-christi/)
- [Intelliscape](https://billboardinsider.com/tag/intelliscape/)
- [Paul Wallace](https://billboardinsider.com/tag/paul-wallace/)
- [Sequent Partners](https://billboardinsider.com/tag/sequent-partners/)
- [Benchmarketing](https://billboardinsider.com/tag/benchmarketing/)
- [CharlotteFive](https://billboardinsider.com/tag/charlottefive/)
- [sean really](https://billboardinsider.com/tag/sean-really/)
- [Independent Outdoor](https://billboardinsider.com/tag/independent-outdoor/)
- [Dave Gannon](https://billboardinsider.com/tag/dave-gannon/)
- [insite mediacom](https://billboardinsider.com/tag/insite-mediacom/)
- [Randy Smith](https://billboardinsider.com/tag/randy-smith/)
- [Glenn Flutie](https://billboardinsider.com/tag/glenn-flutie/)
- [Patti Reeves](https://billboardinsider.com/tag/patti-reeves/)
- [Island Displays](https://billboardinsider.com/tag/island-displays/)
- [Don Wright](https://billboardinsider.com/tag/don-wright/)
- [Buntin](https://billboardinsider.com/tag/buntin/)
- [Cracker Barrel](https://billboardinsider.com/tag/cracker-barrel/)
- [Billboard Consultants](https://billboardinsider.com/tag/billboard-consultants/)
- [American Royal](https://billboardinsider.com/tag/american-royal/)
- [Entrepreneur of the year](https://billboardinsider.com/tag/entrepreneur-of-the-year/)
- [non-profit](https://billboardinsider.com/tag/non-profit/)
- [Montana Wilderness Association](https://billboardinsider.com/tag/montana-wilderness-association/)
- [Save Ontario Shores](https://billboardinsider.com/tag/save-ontario-shores/)
- [Grey Outdoor](https://billboardinsider.com/tag/grey-outdoor/)
- [ncdot](https://billboardinsider.com/tag/ncdot/)
- [kitchenmaninc](https://billboardinsider.com/tag/kitchenmaninc/)
- [alternative out of home](https://billboardinsider.com/tag/alternative-out-of-home/)
- [JCDecaux SA](https://billboardinsider.com/tag/jcdecaux-sa/)
- [América Móvil](https://billboardinsider.com/tag/america-movil/)
- [Mexico](https://billboardinsider.com/tag/mexico/)
- [Latin America](https://billboardinsider.com/tag/latin-america/)
- [Sales Tip](https://billboardinsider.com/tag/sales-tip/)
- [MediaPost](https://billboardinsider.com/tag/mediapost/)
- [Gen Y](https://billboardinsider.com/tag/gen-y/)
- [Gen Z](https://billboardinsider.com/tag/gen-z/)
- [Sprint](https://billboardinsider.com/tag/sprint/)
- [Major Peduto](https://billboardinsider.com/tag/major-peduto/)
- [weston](https://billboardinsider.com/tag/weston/)
- [JGI Outdoor](https://billboardinsider.com/tag/jgi-outdoor/)
- [outfrong](https://billboardinsider.com/tag/outfrong/)
- [stock returns](https://billboardinsider.com/tag/stock-returns/)
- [drones](https://billboardinsider.com/tag/drones/)
- [Joyce Outdoor](https://billboardinsider.com/tag/joyce-outdoor/)
- [Sha Outdoor](https://billboardinsider.com/tag/sha-outdoor/)
- [pureti](https://billboardinsider.com/tag/pureti/)
- [vincent printing](https://billboardinsider.com/tag/vincent-printing/)
- [billboard vinyl](https://billboardinsider.com/tag/billboard-vinyl/)
- [durden outdoor](https://billboardinsider.com/tag/durden-outdoor/)
- [eufaula](https://billboardinsider.com/tag/eufaula/)
- [Cannes](https://billboardinsider.com/tag/cannes/)
- [Johnson Outdoor](https://billboardinsider.com/tag/johnson-outdoor/)
- [mcwhorter capital](https://billboardinsider.com/tag/mcwhorter-capital/)
- [Josh McWhorter](https://billboardinsider.com/tag/josh-mcwhorter/)
- [Horton Outdoor](https://billboardinsider.com/tag/horton-outdoor/)
- [Independent Outdoor Network](https://billboardinsider.com/tag/independent-outdoor-network/)
- [Boston](https://billboardinsider.com/tag/boston/)
- [billboard hack](https://billboardinsider.com/tag/billboard-hack/)
- [Motorist signs](https://billboardinsider.com/tag/motorist-signs/)
- [exit signs](https://billboardinsider.com/tag/exit-signs/)
- [interstate logo signs](https://billboardinsider.com/tag/interstate-logo-signs/)
- [The Richards Group](https://billboardinsider.com/tag/the-richards-group/)
- [Marlin Outdoor](https://billboardinsider.com/tag/marlin-outdoor/)
- [Hilton Head](https://billboardinsider.com/tag/hilton-head/)
- [Brent Thomson](https://billboardinsider.com/tag/brent-thomson/)
- [outofhome creative](https://billboardinsider.com/tag/outofhome-creative/)
- [outofhomecreative](https://billboardinsider.com/tag/outofhomecreative/)
- [naked juice](https://billboardinsider.com/tag/naked-juice/)
- [is your ac cold](https://billboardinsider.com/tag/is-your-ac-cold/)
- [safety training](https://billboardinsider.com/tag/safety-training/)
- [Ike Wingate](https://billboardinsider.com/tag/ike-wingate/)
- [Wingate Media](https://billboardinsider.com/tag/wingate-media/)
- [digital ad design](https://billboardinsider.com/tag/digital-ad-design/)
- [real time data](https://billboardinsider.com/tag/real-time-data/)
- [jones outdoor](https://billboardinsider.com/tag/jones-outdoor/)
- [Rick Rendon](https://billboardinsider.com/tag/rick-rendon/)
- [Juggernaut](https://billboardinsider.com/tag/juggernaut/)
- [Jim Moravec](https://billboardinsider.com/tag/jim-moravec/)
- [Rick Newcomer](https://billboardinsider.com/tag/rick-newcomer/)
- [Joel Braswell](https://billboardinsider.com/tag/joel-braswell/)
- [Thayer Hotel](https://billboardinsider.com/tag/thayer-hotel/)
- [The Byne Group](https://billboardinsider.com/tag/the-byne-group/)
- [OOH Media Plan Awards](https://billboardinsider.com/tag/ooh-media-plan-awards/)
- [swap transaction](https://billboardinsider.com/tag/swap-transaction/)
- [youtube](https://billboardinsider.com/tag/youtube/)
- [billboard sign video](https://billboardinsider.com/tag/billboard-sign-video/)
- [Trenton Poster Advertising Company](https://billboardinsider.com/tag/trenton-poster-advertising-company/)
- [R.C. Maxwell](https://billboardinsider.com/tag/r-c-maxwell/)
- [stonington](https://billboardinsider.com/tag/stonington/)
- [Kleiner Perkins Caufield & Byers](https://billboardinsider.com/tag/kleiner-perkins-caufield-byers/)
- [Facebook](https://billboardinsider.com/tag/facebook/)
- [Spotify](https://billboardinsider.com/tag/spotify/)
- [Netflix](https://billboardinsider.com/tag/netflix/)
- [colossal media](https://billboardinsider.com/tag/colossal-media/)
- [overall murals](https://billboardinsider.com/tag/overall-murals/)
- [GIPHY](https://billboardinsider.com/tag/giphy/)
- [MBTA](https://billboardinsider.com/tag/mbta/)
- [kentucky outdoor](https://billboardinsider.com/tag/kentucky-outdoor/)
- [Maine](https://billboardinsider.com/tag/maine/)
- [Apple](https://billboardinsider.com/tag/apple/)
- [iPhone](https://billboardinsider.com/tag/iphone/)
- [Steel City Billboards](https://billboardinsider.com/tag/steel-city-billboards/)
- [Mitchell Fowkes](https://billboardinsider.com/tag/mitchell-fowkes/)
- [Jim McLaughlin](https://billboardinsider.com/tag/jim-mclaughlin/)
- [Kinetic](https://billboardinsider.com/tag/kinetic/)
- [Bangor Airport](https://billboardinsider.com/tag/bangor-airport/)
- [Symphony Asset Management](https://billboardinsider.com/tag/symphony-asset-management/)
- [March for Giants](https://billboardinsider.com/tag/march-for-giants/)
- [Ocean Outdoor](https://billboardinsider.com/tag/ocean-outdoor/)
- [Digital Advertising Alliance](https://billboardinsider.com/tag/digital-advertising-alliance/)
- [Chan Lieu](https://billboardinsider.com/tag/chan-lieu/)
- [Venable](https://billboardinsider.com/tag/venable/)
- [18 feet and rising](https://billboardinsider.com/tag/18-feet-and-rising/)
- [Bullhead City](https://billboardinsider.com/tag/bullhead-city/)
- [des moines](https://billboardinsider.com/tag/des-moines/)
- [Washington State](https://billboardinsider.com/tag/washington-state/)
- [Smith v Outdoor Systems](https://billboardinsider.com/tag/smith-v-outdoor-systems/)
- [Richard Rothfelder](https://billboardinsider.com/tag/richard-rothfelder/)
- [Brooklyn](https://billboardinsider.com/tag/brooklyn/)
- [murals](https://billboardinsider.com/tag/murals/)
- [wallscapes](https://billboardinsider.com/tag/wallscapes/)
- [Madison](https://billboardinsider.com/tag/madison/)
- [lawsuit](https://billboardinsider.com/tag/lawsuit/)
- [keystone outdoor](https://billboardinsider.com/tag/keystone-outdoor/)
- [Traffic Camera](https://billboardinsider.com/tag/traffic-camera/)
- [Weather Camera](https://billboardinsider.com/tag/weather-camera/)
- [Cuebiq](https://billboardinsider.com/tag/cuebiq/)
- [24 Hour Fitness](https://billboardinsider.com/tag/24-hour-fitness/)
- [emoji movie](https://billboardinsider.com/tag/emoji-movie/)
- [Lakeland Outdoor](https://billboardinsider.com/tag/lakeland-outdoor/)
- [Kathy Oertel](https://billboardinsider.com/tag/kathy-oertel/)
- [Kevin Conlin](https://billboardinsider.com/tag/kevin-conlin/)
- [vistar](https://billboardinsider.com/tag/vistar/)
- [TAA](https://billboardinsider.com/tag/taa/)
- [out of home websites](https://billboardinsider.com/tag/out-of-home-websites/)
- [meadow outdoor](https://billboardinsider.com/tag/meadow-outdoor/)
- [stan henderson](https://billboardinsider.com/tag/stan-henderson/)
- [obituary](https://billboardinsider.com/tag/obituary/)
- [marty williamson](https://billboardinsider.com/tag/marty-williamson/)
- [James Hurman](https://billboardinsider.com/tag/james-hurman/)
- [the case for creativity](https://billboardinsider.com/tag/the-case-for-creativity/)
- [keyes outdoor Jeff Keyes](https://billboardinsider.com/tag/keyes-outdoor-jeff-keyes/)
- [Brand Safety](https://billboardinsider.com/tag/brand-safety/)
- [Billboard Insider Classifieds](https://billboardinsider.com/tag/billboard-insider-classifieds/)
- [Jim Landrigan](https://billboardinsider.com/tag/jim-landrigan/)
- [#savetogether](https://billboardinsider.com/tag/savetogether/)
- [Las Vegas](https://billboardinsider.com/tag/las-vegas/)
- [extension](https://billboardinsider.com/tag/extension/)
- [fredrickson outdoor](https://billboardinsider.com/tag/fredrickson-outdoor/)
- [duane fredrickson](https://billboardinsider.com/tag/duane-fredrickson/)
- [Ontario Airport](https://billboardinsider.com/tag/ontario-airport/)
- [Airport Advertising](https://billboardinsider.com/tag/airport-advertising/)
- [IDEA](https://billboardinsider.com/tag/idea/)
- [Outdoor Media Association of Australia](https://billboardinsider.com/tag/outdoor-media-association-of-australia/)
- [out of home revenues](https://billboardinsider.com/tag/out-of-home-revenues/)
- [Lindsey Slaby](https://billboardinsider.com/tag/lindsey-slaby/)
- [Sunday Dinner](https://billboardinsider.com/tag/sunday-dinner/)
- [WiT Media](https://billboardinsider.com/tag/wit-media/)
- [subway advertising](https://billboardinsider.com/tag/subway-advertising/)
- [102.9 The Whale](https://billboardinsider.com/tag/102-9-the-whale/)
- [Inflatable billboard](https://billboardinsider.com/tag/inflatable-billboard/)
- [out of home lending](https://billboardinsider.com/tag/out-of-home-lending/)
- [Spotifiy](https://billboardinsider.com/tag/spotifiy/)
- [Verizon](https://billboardinsider.com/tag/verizon/)
- [supreme digital displays](https://billboardinsider.com/tag/supreme-digital-displays/)
- [tim ferriss](https://billboardinsider.com/tag/tim-ferriss/)
- [brite media](https://billboardinsider.com/tag/brite-media/)
- [clean zone marketing](https://billboardinsider.com/tag/clean-zone-marketing/)
- [joe puglise](https://billboardinsider.com/tag/joe-puglise/)
- [beekman group](https://billboardinsider.com/tag/beekman-group/)
- [Eddy Carolan](https://billboardinsider.com/tag/eddy-carolan/)
- [Inflatable Shark Billboard](https://billboardinsider.com/tag/inflatable-shark-billboard/)
- [Florida Aquarium](https://billboardinsider.com/tag/florida-aquarium/)
- [debt capacity](https://billboardinsider.com/tag/debt-capacity/)
- [steen outdoor](https://billboardinsider.com/tag/steen-outdoor/)
- [carl black chev](https://billboardinsider.com/tag/carl-black-chev/)
- [ABC Plumbing](https://billboardinsider.com/tag/abc-plumbing/)
- [matecjeks](https://billboardinsider.com/tag/matecjeks/)
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