Sales guru Jeffrey Gitomer thinks the biggest corporate failure in America is ineptitude in communicating with customers with anything other than a sales message (The Little Red Book of Sales Answers, page 98).

This email newsletter from Kegerreis Outdoor Advertising shows how to communicate with clients and prospects.  It informs clients of a recent acquisition and personnel changes, talks about market trends and gives examples of successful out of home campaigns. Kudos to Eric Murr (VP Sales and Marketing), Christy Schale (Creative Director) and Jennifer Barnhart (Marketing Director) for showing us how to stay top of mind with customers and prospects.

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