Hibberts says just sell impressions.

Scott Hibberts of Fairway Outdoor says just sell impressions in a followup comment to yesterday’s post on pricing right and left hand reads:

“If you are truly selling the medium on impressions, right hand read vs left hand read rates will work themselves out. Left hand reads, by formula, get less impressions than right hand reads. The math will take care of itself. The one exception is for the client or agency that asks for “all right hand reads”… Indeed a request like that should be charged a premium, just like purchasing a specific location would.”

Well said Scott.

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