Envision on Billboard Design

Screen Shot 2016-05-12 at 7.38.58 AMThis week’s billboard design tips come from an Envision Creative Group post called “5 Best Practices for a Memorable billboard Design”.

  • Keep it simple.  Design for someone traveling 70 miles an hour.
  • Make it memorable.  Use a surprising or dramatic picture or 3d prop.
  • Present a call to action.  Think “Eat More Chikin” by Chick-fil-A.
  • Demonstrate the product.  A paint company could showcase its product by painting part of the billboard. to show how the paint holds up.
  • Be consistent.   Make you billboard advertising match your print and TV and online advertising.

Envision Creative Group is an Austin, Texas based creative services agency which handles graphic design, branding, website development, digital marketing and social media.


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