Entries for the OAAA\Geopath Local OOH Case Study Contest are now being accepted.
Each year, the contest helps to generate quantifiable proof of the value OOH provides within local ad communities – a critical component to selling OOH.
Entry is simple, and winners could win money or a trip to Las Vegas!
Here are the eligibility requirements:
- Campaigns can be entered by any account executive or sales manager of an OAAA or Geopath OOH member media company.
- Eligible campaigns must have been posted between January 1, 2018, and December 31, 2018. There is no limit to the number of entries a member can submit.
- The campaign must have featured a purely local advertiser – no national or regional campaigns are eligible unless they were contracted locally and appeared in a single market.
- The campaign must have quantifiable results (e.g. increased sales by a certain number or percent, generated a specific number of consumer responses to the promotion, produced a percentage increase in traffic to the advertiser’s website, generated a certain number of social media postings, etc.)
- All submissions must be received no later than February 22, 2019.
Submissions that meet the criteria will be judged, then OAAA and Geopath will award:
- Five individual $250 prizes
- One grand prize trip to the OAAA\Geopath OOH Media Conference + Expo in Las Vegas May 20-22, 2019 (including registration, airfare, hotel, and $250 to spend)
For more information please contact OAAA at (202) 833-5566.
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