The Store Starters has a great post called “How To Create an Effective Outdoor Campaign for Your Store.” Here are the tips.
- Find an outdoor boards near the store. Same street or right across from or next to your store.
- Use the board location to advantage.
- 7 words or less.
- Use copy to explain the benefit from coming to your store in an interesting way.
- Don’t overdue graphics.
- Use a tease. Give people a little bit of the message at a time. This is especially helpful when pre-opening. Insider notes that this can be expensive with a static board beause of vinyl and installation costs.
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