Company of the Day – Riley Outdoor

FullSizeRenderCompany:  Riley Outdoor

Headquarters:  704C Plaza Blvd. #106, Kinston, NC 28501

Markets: Signs located throughout eastern North Carolina 

Phone: 252-527-2223

Email: RobertMoore@RileyOutdoor.com

Insider had the opportunity to talk with Robert Moore who owns Riley Outdoor.

Can you share a little about the history of Riley Outdoor?

Riley Outdoor was started in August 2005.  We sold Eastern Outdoor to Next Media Group in August 2005 and Riley Outdoor was born out of that transaction. I personally have been in this business for over 20 years.  I am also Co Owner of Patriot Outdoor which has more than 100 faces in Eastern NC.  Patriot is also co owned by Warren Stancil of Interstate Outdoor. By the way, the Company is named after my 12 year old daughter, Riley.

IMG_0559Can you give us a description of your billboard plant?  

We have over 100 faces located throughout eastern NC.  We also have digital faces with the first being installed 9 years ago.

Which company manufactured your digital display?

Daktronics has provided us all of our digital faces but I do feel that all the major manufacturers of digital billboards have excellent products and I would say there is a chance I would use them in the future.

How have the signs performed for you?

We have been very pleased with the digitals that we have installed. We feel they are best at low speed,high traffic locations and not on the open highway as you have seen many of the national companies install them. Digital is the future growth of this industry but will never totally replace static inventory.  

FullSizeRender 2What is the Greenville market like?

The Greenville market like most of eastern North Carolina is made up of population centers of less than 100,000 people.  Greenville is home to East Carolina University as well as Pitt Community College.  The combined students of these 2 schools is over 50,000.  Also, Greenville is home to one of the largest hospitals in the State of North Carolina as well as the Brody School of Medicine and Dental School.  This population of young students and medical community make for a dynamic economy in Greenville and Pitt County.


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