Company of the Day: Departure Media

Lisa Benson, CEO, Departure Media

Company:  Departure Media Airport Advertising

Markets:  New York, Ohio, Virginia, Georgia, Florida, South Carolina, New Jersey

Headquarters:  180 Meeting Street, Suite 310, Charleston, SC  29401

Phone:  843-571-2299

Email:  info@departure-media.com

Departure Media operates airport advertising concessions in 12 US airports.  The company is a 100% woman owned business with 14 employees.  Insider talked with Leslie Bensen, Departure Media’s CEO about the company.  Leslie formed Departure Media in 1996 after working with Ackerly Airport Advertising.

Leslie, how did you get into the out of home business?

I was looking for employment after graduating from UNC-Chapel Hill and saw an advertisement in the Charlotte newspaper for a marketing position at the Charlotte Douglas International Airport.  I applied and was offered the position to work with the Charlotte Airport, Columbia Metropolitan Airport, Fayetteville Regional Airport, Wilmington International Airport, Charleston International Airport, and the Asheville Regional Airport.  That was a long time ago! After 10 successful years working with the large national firm, I launched Departure Media Inc.”

Tell us about Departure Media.

Departure Media Airport Advertising is the largest prime ACDBE Advertising Concessionaire in the country.  As a 100 percent woman-owned business, we are certified throughout the United States as a W/MBE, DBE, and ACDBE (Women/ Minority Business Enterprise; Disadvantaged Business Enterprise; and Airport Concession Disadvantaged Business Enterprise).  I founded Departure Media in 1996 and our headquarters is based in Charleston, SC.  Departure Media designs advertising display environments to enhance airport terminal aesthetics, create an improved passenger experience, and generate revenues for airports.

What trends are you seeing in airport advertising?

Large format and innovative technology

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