Billboards and Public Alerts

iheartbillboards.com has an outstanding article on how digital billboards sprinkled throughout the US can change on a dime, relaying safety messages and updates to local communities as weather patterns emerge.  This picture says it all.

LAFD-Billboard

Source: iheartbillboards.com, “When Unpredictable Weather Strikes – Digital OOH Utilizes Real-Time Messaging:

Insider’s take: Don’t be shy about pointing out to people the public alert benefits of digital billboards. They are a great way to reach people with breaking news about floods, hurricanes, tornadoes, fires, accidents and amber alerts.

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