Billboard Insider’s masthead reads “The news you need to run your out of home business”. Our readership demonstrates this. Out of Home execs account for nearly 70% of Billboard Insider’s readers. Insider has identified 430 different out of home companies who subscribe to our daily newsletter. Lots and lots of […]
Patrick Kilduff, Partner and Chair of the Outdoor Advertising Practice at Tarter Krinsky and Drogin talked about New York City Out of Home Law on a December 2020 Law Brief Podcast. Insider notes that Kilduff’s comments should not be taken as legal advice. For that you should consult your own […]
If you’re shaping projections for how the US economy will do in 2021 consider what Jan Hatzius Goldman Sachs Head of Global Investment said on Exchanges at Goldman Sachs last week: I think overall my broader view would be that while the economy is going through a much slower stretch […]
Company: Innovare Medical Media Markets: Nationwide Address: 3496 US 22, Somerville, NJ. 08876 Email: mricciardi@innovaremedia.com Phone: 866-887-2207 Innovare operates digital and static screens on 130 hospital campuses in 25 states. The screens are primarily in cafeterias, busy waiting areas, and the main lobby areas on hospital campuses. The majority of […]
OUTFRONT Media CEO Jeremy Male was bullish on programmatic and digital billboard conversions in a talk yesterday at the Citi Global TMT West January 2020 conference. Some highlights. Programmatic will grow. It’s being made by advertisers. Last year’s run rate $20 millions. It wouldn’t surprise me if that were to […]
Here is Anna Bager’s letter which begins the OAAA 2020 Annual report. Looks like OAAA had a good year with 45 new members added during 2020. Dear members, colleagues, and friends, The Association of National Advertisers announced recently that the 2020 marketing word of the year is “pivot,” followed by […]
NEW YORK, Jan. 7, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care announced a new strategic partnership with AO Media, a production company dedicated to telling powerful, entertaining and educational stories, and creator of the multimedia brand +Life, devoted to eliminating […]
Company: Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN 38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 350 digital, trivision and static billboard faces in Middle Tennessee. In addition the company has a brand consulting and website design business (you can tell because the company’s website […]
On last week’s Billboard Insider podcast Insider commented that out of home values vary from 8 to 14 times cashflow. Reader Greg Hicks asked us to explain what factors cause the multiple to vary. We asked out of home broker Max Drachman of Kalil and Co to comment: That’s a […]
New York, NY — SILVERCAST Media, a premier Out-of-Home company operating high-profile outdoor signage in New York, Los Angeles, Chicago, and San Diego, has secured the exclusive rights to represent seven signs on the iconic W Hotel in Hollywood, California, located at 6250 Hollywood Blvd. This aggressively expands SILVERCAST Media’s […]
