Author: billboardinsider

Company of the Day: Sayer Outdoor

Company:  Sayer Outdoor Advertising Markets: Louisiana Address: 100 Main St, Pineville, Louisiana 71360 Phone:  318-715-4795 Sayer Outdoor advertising operates a billboard plant in Prineville, Louisiana. Landry and Leo Sayer are members. Buck Holt is the firm’s marketing and sales manager. [wpforms id=”9787″] Paid Advertisement

Lamar Wins Decisive Round in Mt Washington Case

Yesterday Lamar won a decisive battle in its ongoing dispute with the city of Pittsburgh over the Mt Washington billboard.  The city cited Lamar for breaching the zoning code by enlarging or replacing a non-conforming sign when Lamar stretched a vinyl over the face of a non-conforming electronic sign.  The […]

What’s a Good Billboard Paint?

Yesterday Jon Odom stressed the importance of using a two part process – primer and overcoat – to paint billboard structures.  Reader Greg Hicks agrees: This is a great subject. Very few paints or primers work well over rust. The rust must be removed or converted. Some one step products […]

Orange Barrel Upgrades Digital Display in Boston

BOSTON, MA—Orange Barrel Media recently upgraded its digital display at the high-profile W Hotel in Boston’s Theatre District. The new LED video screen was provided by SNA Displays. “We are pleased to collaborate with SNA Displays to upgrade the screen at the W Hotel, and believe this new high-resolution display […]

Why tower companies trade at a higher multiple than out of home companies.

Huntington Outdoor President Justin Powell comments on a recent Billboard Insider article. This caught my attention: “We are selling towers for 20–30 times tower cash flow, and typically get over twenty offers per engagement.” Why aren’t billboards selling for multiples like this? Insider’s take:  Out of home assets typically trade […]

Jon Odom on the importance of painting your structures.

Jon Odom, the President of Productivity Fabricators gave a short course on the care and maintenance of billboard structures on yesterday’s Billboard Insider podcast.  Jon  said this about the importance of painting out of home advertising structures. The importance of painting a billboard structure The thing that really should be […]

Company of the Day: Saunders Outdoor

Company: Saunders Outdoor Advertising Headquarters: 1764 W 2900 S, Ogden, UT 84401 Markets:  Utah, Nevada, Wyoming, Idaho and Montana Phone: 801.621.2350 Email:  info@saundersoutdoor.com Saunders Outdoor Advertising Inc. is family-owned with over 225 outdoor signs located in Utah, Nevada, Idaho, Wyoming and Montana. Starting with only one billboard in 1978, the company has spread throughout the Intermountain West. Saunders […]

Jon Odom on Billboard Structures

Today’s podcast guest is Jon Odom, Founder and President of Productivity Fabricators, a family owned and operated steel fabricating business in Richmond, Indiana.  John talks talks about how to design and maintain your billboard structures. Give an overview of productivity fabricators. Productivity Fabricators came into being January 1, 1994.  I […]

Circle Graphics Teams with POP Tracker for New Proof of Posting Service

  Your efforts paid off. Not only is your client putting faith in OOH for their marketing efforts, they’re putting faith in you, your product and your recommendation to drive their business goals. Pricing was negotiated, units contracted, and the companion campaigns for mobile and social are slated to launch. […]

Gephart on Persistence in Out of Home Sales

Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis.  Last week he talked about his proudest out of home sale.  Today he talks about the importance of persistence. Billboard Insider reader Tom Giesken asks “what’s the most important thing to teach a new […]