Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he discussed the importance of being relevant to customers. Today he discusses prospecting. In order to sell out of home you need to figure out who you want to sell to. That’s […]
Some big brands are sitting out the Super Bowl. Insider wanted to know more about out of home (OOH) media at the big game (February 7 at Raymond James Stadium, Tampa). We asked OAAA’s Anna Bager for an update: Anna, how is OOH media part of the Super Bowl? First […]
JCDecaux announced revenues for 2020. It wasn’t pretty. Revenues down 41% for the full years and 38% for the fourth quarter. This is one company that won’t see a rebound until the later half of next year when covid is brought under control and people start riding transit again. Here’s […]
Company: Arrowhead Outdoor Markets: Kansas Address: PO Box 1381 Pittsburg, KS. 66762 Email: lancesayler@yahoo.com Phone: 620-778-3010 Arrowhead Outdoor, LLC was founded in early 2011 by Lance Sayler. Lance has spent his entire career in media, mostly radio. He has owned and managed radio stations all over Kansas and Missouri and […]
Insider is a fan of MIT-educated data scientist Youyang Gu. His work suggests that the US will reach covid herd immunity and we will return to normal by mid summer. Look at these two charts. The number of daily new US covid infections has dropped since December 24 and […]
On this week’s OAAA suppliers webcast Vistar’s Michael Provenzano said that that programmatic buyer priorities right now include the ability to do pause/cancel without penalty and no upfront or long-term commitments. Insider asked Lamar’s Ian Dallimore if pause/cancel without penalty and no long term commitments are a problem for out […]
NEW YORK, Jan. 28, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a national leader in transit, point of care, and place-based out-of-home advertising, announced today the expansion of its transit advertising portfolio with a new partnership with METRO of Kalamazoo, Michigan. The agreement provides Mesmerize the exclusive sales of exterior and interior transit advertising on 46 fixed-route […]
Edmonton, January 28, 2021] Canada’s largest residential elevator advertising company, Vertical Impression (VI), has signed an exclusive sales agreement with Rogers Sports & Media (RSM). Starting in January 2021, Vertical Impression’s ad inventory and advertising analytics will be offered as part of RSM’s omnichannel advertising offering. “This partnership presents an amazing opportunity […]
Company: Seen Outdoor Media Markets: Nationwide Address: 42 West St, Brooklyn, NY. 11222 Email: info@seenoutdoor.com Phone: 929-337-9057 Seen Outdoor operates a plant of wallscapes and hand painted billboards in New York, Chicago, Los Angeles and Boston. Jay Heleva is CEO. In November 2020 Seen Outdoor and CHUCK Agency merged to […]
Roswell, GA – January 27, 2021: Link Media Outdoor (“Link”), is pleased to announce the purchase of the outdoor advertising assets of Thomas Outdoor Advertising, Inc., based in Manhattan, KS. Thomas was founded in 1941 and operates 368 billboard faces in Manhattan and central Kansas. These assets complement Link’s existing […]
