Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Company: Sun Outdoor Advertising. Markets: Arizona, California, Oregon, Washington Headquarters: 11221 Pacific Highway SW, Lakewood, WA 98499 Phone: 866-581-3118 Email: info@sunoutdoor.com Sun Outdoor is a family owned business which was started in 1982. The firm’s plant includes billboards in the following communities: Bakersfield, CA Ridgecrest, CA Mohavi, CA Tehachapi, CA Barstow, […]
An uptick in Covid cases has taken some of the wind out of Clear Channel Outdoor’s recovery. Here are the results from the company’s 4th quarter 2020 earnings release and conference call. Total revenue was down 27% to $541 million as an uptick in covid cases delayed the company’s recovery. […]
Outfront is recovering slowly from Covid. Here are the results from the company’s fourth quarter 2020 earnings release and earnings presentation and conference call. Revenues declined by 31% to $336 million in the fourth quarter of 2020. Billboard revenues were down 13%. Transit and other revenues (sports marketing and transit) […]
Company: Street Smart Outdoor Markets: Rhode Island, Florida Address: 345 Highway 9 South, Manalapan, New Jersey Email: info@streetsmartoutdoor.com Phone: 888-468-1414 Street Smart operates a solar powered bus shelter, bus bench and trashbin plant with over 1,000 locations in Rhode Island and Florida. Street Smart is a wholly oned subsidiary of […]
Beware of billboard lease termination clauses which allow the lease to be cancelled on a sale to a third party. That’s the lesson of International Outdoor versus Dix Road. Here are the facts. In 1998 the Donald Golden Trust leased property to Rite Media of Michigan for a billboard. […]
Morgan Stanley Media analyst Ben Swinburne was bullish on out of home on a recent Morgan Stanley Thoughts on the Market podcast. Swinburne’s said this: We have a bullish view of the advertising recovery. Every datapoint on advertising that we’ve been hearing lately has been positive and we remain of […]
(ATLANTA, GA – February 19, 2021) – Thousands of students have returned to in-person learning at Atlanta Public Schools (APS) as of February 16th after a long hiatus of virtual learning. To help make this return a little easier, Atlanta-based Zep, Inc. contributed to APS’s comprehensive Return + Learn reopening plan. The program […]
By Melody Roberts, Out of Home Creative Every New Year, I think about what changes I can implement to offer clients a better creative experience. One thing always comes to mind: how we engage with our clients. Too many emails and texts = loss of dialogue and miscommunication. With what we […]
SB 144 which would limit the ability of municipalities to incentivize landowners to terminate billboard leases or refuse to renew billboard leases failed by in a senate vote on Monday. Here’s the bill’s language. The bill’s sponsor Senator David Hinkins introduced the legislation to prevent attempts by municipalities from paying […]
