Are Cold Calls Dead?

By Andrea Messimer

Are Cold Calls Dead?

The short answer is No-

If you throw enough things at the wall something will eventually stick or you will get lucky.

Today, reaching prospects is harder than ever due to the fact there are so many channels.

Here are the top 3 ways that have worked for me over the past year to reach prospects with the highest closing rate in 2018.

#1   Referrals-   Word of Mouth.

80% Closing Ratio-

Yet so many people do not ask for referrals from satisfied customers.  Which results in lost opportunities for you and your business- Remember to always ask for a 5 star rating or review of your business to refer future customers to.  Let your customer’s endorse you vs you selling yourself.

#2   Social Media

Closing ratio 69%

Facebook/LinkedIn/Twitter etc.

Social Selling is the new Cold Call.  It allows you to engage directly with decision makers quickly- people do not have a lot of time to read emails- This is the best way to gain attention and set the appointment. It’s also imperative that your personal LinkedIn profile is up to date-  Your profile on LinkedIn is the very first thing that pops up when your name is searched on Google.

#3    Webinars

Closing ratio 50%

Customize an informative webinar that allows you to reach a large attentive interested audience in one setting. Due to the fact your customers and potential customers opted in on their own time to learn more about your products and services, the closing ratio is much higher.  It’s up to you to close them by following up immediately after to provide products or services that fit their needs.

Please reach out to me directly if you have any questions or would like to share your success stories. I would love to hear them.   Happy Selling!

 https://www.linkedin.com/in/andreamessimer/

 

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