LAS VEGAS – Adomni, a leading demand side platform to plan and buy digital out-of-home advertising, announced today partnerships with Clear Channel Outdoor and Lamar Advertising, two of the largest outdoor advertising companies in the world. With the new additions, Adomni’s out-of-home inventory crossed 70,000 programmatically purchasable digital screens.
“We are thrilled to partner with two of the premier outdoor advertising companies,” said Jonathan Gudai, CEO of Adomni. “Lamar’s selection of over 3,200 digital billboards in 43 U.S. states and Canada is a great addition to our digital billboard inventory. Clear Channel Outdoor brings phenomenal depth to the Adomni offering, with its roadside billboards, Times Square spectaculars, digital bus shelters, and digital urban panels, totaling 1,500+ digital displays in 28 DMAs. Now, U.S. advertisers can plan and launch their audience-based campaign with even greater ease in nearly every market in the U.S.”
On the adomni.com marketplace, Clear Channel Outdoor and Lamar billboards can be targeted and purchased programmatically. Using Adomni’s Audience IQ technology, advertisers are matched with the optimal screen locations based on the intended audience profile.
“We are excited to partner with Adomni and to bring Lamar’s nationwide digital inventory to the company’s award-winning programmatic platform,” said Ian Dallimore, director of digital growth for Lamar Advertising Company. “Brands, buyers and agencies seeking to leverage the proven effectiveness and power of OOH and connect with target audiences can now do so more easily with access to the thousands of digital billboards in Lamar’s national network.”
“We’re innovating to make out-of-home media buys smarter, easier and measurable for our valued clients,” said Wade Rifkin, SVP, programmatic, Clear Channel Outdoor (CCO). “Integrating CCO’s media with next-gen platforms like Adomni is bringing OOH scale, efficiency and audience to the fingertips of campaign planners.”
Adomni’s integration with Clear Channel Outdoor and Lamar recently played a role in the largest ever programmatic billboard campaign with Kylie Skin.
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