Search Results for "melody roberts"

Melody Roberts Gives a Vandalized Billboard a Second Chance

Thanks to Melody Roberts, Owner | CCO of Out of Home Creative.   In any other circumstance finding out a billboard was vandalized would be upsetting, but after being asked to redesign it, I learned the same artwork had been running for ten years. The media buyer who hired me wanted […]

Smile Doctors Partners with Melody Roberts for OOH Rebrand

Smile Doctors, the largest national dental support organization focused on orthodontic care, partnered with Melody Roberts of Out of Home Creative to launch their national OOH campaign and brand re-refresh. The campaign won third place in the OAAG creative awards. We asked Melody about the campaign and process: “I previously worked with […]

Melody Roberts Says Its Time to Re-Engage With Clients

By Melody Roberts, Out of Home Creative Every New Year, I think about what changes I can implement to offer clients a better creative experience. One thing always comes to mind: how we engage with our clients. Too many emails and texts = loss of dialogue and miscommunication. With what we […]

Melody Roberts on Who Owns The Design

In Who Owns The Design, Billboard Insider asked for comments on whether an Out of Home company should restrict the uses of  the creative it generates.  Out of Home Creative’s Melody Roberts comments: I haven’t listened to the OAAA legal seminar, so I can only provide insight into how my […]

Melody Roberts on Billboard Advertising During Covid-19

Melody Roberts, with Out of Home Creative, says she’s been working on various businesses who are advertising mainly on digital billboards and street furniture. She provided input on billboard advertising during COVID-19: “Out-of-home continues to do a tremendous job providing information to the public on COVID-19 updates, restaurants offering pick-up/delivery, in-kind […]

Melody Roberts on Principles of Good OOH Design

This week’s podcast guest is  Out of Home Creative’s Melody Roberts. Melody discusses out of home design principles, common design mistakes, how digital and static design differ and how to effectively use a designer.  Click below to listen to the podcast on your computer or to subscribe to the podcast […]

Melody Roberts: Using Creative as a Sales Tool

Melody Roberts is an award winning Creative Director who has been designing outdoor billboard advertising since 1999. In October 2015, Melody launched Out of Home Creative (outofhomecreative.com), an outdoor advertising design firm which designs traditional billboards and digital campaigns, transit shelters and any new non-traditional media as well as provides […]

Roberts on What to Do When You’ve Won the Business.

This is the last installment of a series discussing how to successfully transition from winning a sale to producing a billboard ad.  Insider previously interviewed Debbie Collvins of Billboards, Etc and and Greg Callaham or Greg Callaham Design.  Today we talk with OBIE nominated billboard designer Melody Roberts, the founder […]

Happy Thanksgiving from Billboard Insider

  Billboard Insider is taking tomorrow off for Thanksgiving.  We have lots to be thankful for. To OUTFRONT’s Shelli Bergren for being our first newsletter subscriber. To Joe White at Huntington Billboards for being our most recent newsletter subscriber.  That makes 3,318! To 72 Lamar Advertising employees for being our […]