Yesco Buys Roadside Outdoor

 YESCO Outdoor Media, Salt Lake City, Utah announced today that it has acquired all of the billboard assets of Roadside Outdoor Advertising, LLC, Rapid City, SD. The inventory of 87 bulletin faces are located in eastern Wyoming, western South Dakota and Nebraska.

Patrick O’Donnell, YESCO Outdoor Media’s President, said the acquisition is aligned with its goal to be one of the west’s premier out of home providers. “Wyoming and the Black Hills of South Dakota attract more and more visitors every year. Our company has long been known for assisting small businesses who are dependent on travelers visiting America’s great parks and wildlands.”

YESCO Outdoor Media operates approximately 2,250 bulletin faces across 8 states in the Rocky Mountain west.

Roadside was owned by Floyd Simunek.  Insider interviewed Simunek.

What’s next Floyd?

It is an exciting new chapter in our business ventures.  I’ll focus on residential real estate development in Rapid City, South Dakota.

What are three lessons you learned during your time in the out of home business?

  1. Treat your land owners as you would want to be treated.
  2. Put yourself in the shoes of your clients and get them locations that work best for them rather than selling them something they may not need.
  3. Create a positive view of the outdoor advertising industry rather than giving it a black eye

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