The Outdoor Advertising Association of America (OAAA) will present the 2017 OBIE Hall of Fame Award to Warner Bros. Pictures. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) advertising medium over many years.
“Warner Bros. Pictures really has been an iconic and classic brand that has transcended over time and has continued to evolve as the out of home landscape evolves,” said Ryan Laul, Outdoor Media Group, and OBIE judge.
OBIE judge Sean Crane, Grey, added “Warner Bros. Pictures deserves to win the OBIE Hall of Fame; the group is so bold with its advertising it demands to be looked at.”
Warner Bros. Pictures was founded in 1923 and has since been an innovative and accomplished brand in the OOH space. Through immersive OOH experiences, viewers anticipate the thrill of each featured film. Warner Bros. Pictures has for decades relied on the medium to successfully drive viewers to the box office.
“When I first saw the Dark Knight billboard with a 3D batman emblem busting through the structure, I knew exactly what is was,” said Eddy Herty, OUTFRONT Media, and OBIE judge. “I guarantee you everyone that drove by reacted and stared.”
Warner Bros. Pictures will be presented with its award alongside this year’s OBIE winners at the 75th OBIE Awards ceremony on Tuesday, May 16 during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA.
High resolution images of Warner Bros. Picture’s OOH advertising over the years are available. Contact Nicole Randall, OAAA, at (202) 833-5566 or firstname.lastname@example.org.
OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US OOH industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $7.6 billion annually in ad revenues and donates more than $5000 million in space each year. For more information, please visit www.oaaa.org.