• Vector Acquires Direct Media USA

    NEW YORK, Feb. 5, 2018 /PRNewswire/ — Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, today announced the acquisition of Direct Media USA, one of the nation’s largest municipal transit advertising companies. The combined company will maintain transit media in 50 markets, which includes 27 of the 35 largest US DMAs.

    “This is a transformational acquisition that will dramatically expand our reach, provide our clients with new media options and allow us to showcase Vector’s unique approach, combining creativity and technology to deliver engagement and impact, to a much broader audience,” said Marc Borzykowski, Chief Executive Officer of Vector Media. “Vector Media and Direct Media USA share many of the same cultural values, and the combination of the companies’ creative and business strengths makes for a powerful media platform and provides our customers with access to the most extensive transit media network in the country.”

    Through this transaction Vector acquires 12 new offices, nearly doubles its employee ranks, and, with the addition of over 25 new exclusive partnerships, adds more than 4,500 vehicles and 2,300 transit shelter panels to its already robust platform. Among the new markets in which Vector will now be operating are Charlotte, Baltimore, Orlando, St Louis, Milwaukee, Fort Lauderdale, Providence, and Tampa/St. Petersburg. For a full list, please visit Vector’s website at www.vectormedia.com.

    This acquisition further cements Vector as one of the largest and most progressive outdoor media companies in the United States and is an exciting opportunity for Vector to bring its unique take on OOH, with a focus on creative storytelling, to a substantially greater number of consumers and advertisers alike.

    Insider asked OOH investment banker Mark Boidman of PJSolomon about the transaction and he said this: Data supports that transit is one of the fastest growing segments of Out of Home.  We like transit because of the opportunities for pedestrian level signage and engagement with mobile.”


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