Tasty Ad teams with IBOUSA to deliver sales tools

Dave Roland, President of Roland Digital Media and his Creative Director Shane Hutton, announced they have entered into an agreement with IBOUSA to deliver Tasty Ad suite of digital tools to the IBOUSA Associates and tie into their workflow solutions powered by Apparatix.  Tasty Ad will be rolling out their unique sales and design tool at the IBOUSA fall conference in Columbus OH. Independent account executives will now be able to improve their success while they are on the road.

“I met Dave a decade ago when he was named a Watchfire Madman for innovative ways to sell digital in rural markets, and Roland’s team has built top-notch proven methods and a system that evolved from their success as digital OOH company,” said Chris Cowlbeck, General Manager of IBOUSA.  “Shane and Dave bring years of expertise in selling DOOH and they will be sharing those tips and strategies with our Associates. As we develop our digital delivery expertise, Tasty Ad will help us improve our work flow and efficiency for our IBO COOP Marketing effort.”

“We have been IBOUSA Associates for years and we are excited to share our success with the friends we have made over that time,” said Roland.  “Technology has now made it possible to do in minutes what it took us hours to do previously.”

“Turning around fast designs to help our sales team has been a passion of mine and I’m encouraged by the interest IBO has in helping out the independents,” said Hutton.  “We are thrilled to be able to improve sales for our subscribers.”

About Tasty Ad

Tasty Ad is a unique sales and design tool for the out-of-home advertising industry and combines proven strategies, tools and techniques that optimize sales and encourage client retention. Tasty Ad is an incredibly fast and easy way to design OOH ads and present them to potential or existing clients in the most professional and impactful way. They provide resources to help use their tools and techniques, such as videos, promotional and marketing content that can be shared with customers.  For more information and pricing please visit TastyAd.com.

About IBOUSA

IBOUSA is a networking group of companies that have a common interest of promoting all things of importance to independent billboard owners. We bring together some brilliant minds and cutting-edge technologies and services in our industry in some fun and engaging ways. Billboard operators, vendors, consultants, agencies and advertisers enjoy the fruits of our collective efforts and we have forged wonderful friendships over the years.  Learn more by calling 580-226-2234 or visit www.IBOUSA.org.

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