Tag: Watchfire

Choice Media Acquires Mesa Signs in Oklahoma

Mesa Advertising, which provides billboard advertising in Elk City, OK and Clinton, OK, sold to Choice Media effective January 1, 2023. Choice Media, owned by Brad and Kristie Tooley of Canyon, TX., will celebrate its 31st anniversary this year. “We continue to be blessed with growth in our billboard company […]

5 Ways to Improve Your Out of Home Company in 2023

It’s time for New Years resolutions and here are five New Years resolutions which will improve your out of home company in 2023. Install a digital billboard face. Billboard Insider is surprised at how many out of home companies there are which don’t have any digital faces.  Most out of […]

Happy Thanksgiving from Billboard Insider

Billboard Insider is taking tomorrow off for Thanksgiving.  We have lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To Huntington Billboards Kayla Stewart for being Billboard Insider’s most recent and 3,241st  newsletter subscriber. To Anna Bager and the […]

H.I.G Capital Aquires Watchfire Signs

DANVILLE, Ill. – July 26, 2022 – H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $50 billion of equity capital under management, is pleased to announce that one of its affiliates has completed the acquisition of Watchfire Signs, LLC (“Watchfire” or the “Company”). Headquartered in Danville, Ill., Watchfire […]

Answers to Your Questions on the Watchfire Purchase

To get the story behind today’s announcement that H.I.G. purchased the Watchfire Signs, Billboard Insider reached out of H.I.G. with some questions. Who are the H.I.G principals who will be active in the investment? Ryan Kaplan, Managing Director, and David Miller, Principal, will be engaged with Watchfire. What intrigued H.I.G […]

Watchfire Offers Fourth Annual Scholarship to Recognize Student Creativity

DANVILLE, Ill. — (January 20, 2022) — Watchfire Signs, a leading manufacturer of on-premise LED signs, digital billboards, and video scoreboards, will once again offer a scholarship to recognize a graduating high school senior who develops uplifting content for a high school Watchfire video scoreboard or display. The Fired Up […]

Protecting your OOH company from employee fraud

Employee fraud can happen to anyone.  Earlier this week a Watchfire Signs employee was convicted of defrauding Watchfire Signs out of $330,000 in 2019.  In 2017 Clear Channel Outdoor took a $10 million charge for accounting fraud in the company’s Chinese subsidiary.  Here are some ways employees can steal from […]

The Wisdom of John Arnold on Digital Billboards

Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business.  Last week he talked about hiring, permits and easements.  This week he talks about digital billboards. Digital billboards. I have 3 and was just permitted for the 4th.  It’s a […]

Watchfire Signs Earns Great Place to Work Certification

DANVILLE, Ill., Aug. 03, 2021 (GLOBE NEWSWIRE) — Watchfire Signs, a manufacturer of outdoor digital signs, announced that it has been Certified™ by Great Place to Work®, a global authority on workplace culture, employee experience, and leadership. The 2021 certification, based solely on employee feedback, shows Watchfire significantly outpaced U.S. companies in […]

Unique Out of Home Structures

As a followup to Monday’s The Better the Frame the Better the Picture post we’ve highlighted two interesting billboard structures.  The first is a unique Watchfire digital billboard embedded into a structure owned by Motley’s in Richmond, VA.  Yes, that’s a real 18 wheeler.  Must be pretty strong steel to […]