Tag: Watchfire

Watchfire Names Oggero COO

DANVILLE, Ill. – March 15, 2024 – Watchfire, a manufacturer of outdoor LED signs, indoor displays, digital billboards, and video scoreboards, announces the appointment of Mark Oggero as its Chief Operating Officer. Mark is a seasoned and accomplished strategic leader with extensive management experience across multiple industries, having held executive […]

2023 WATCHFIRE LED SIGN AWARDS – WINNERS ANNOUNCED

2023 Grand Prize Winner | Luminous Neon | The Clayworks at Disability Supports, Hutchinson, KS Watchfire Signs is proud to present the winners of the 2023 Watchfire LED Sign Awards, established to recognize Watchfire dealer partners who showcase the capabilities of on premise digital advertising in superior sign design. The award […]

Grace Outdoor On Watchfire Digitals and Storms

Billboard Insider received the following feedback on severe storms in the southeast and their impact on digital signs from Diane Stevenson, CEO of Grace Outdoor. Yes, storms always cause us a lot of heartache and pain.  But really we have had good luck with most of ours.  Right now the majority of our […]

Jesse London On Weather, Billboards and Rust

Jesse London, President of TierOne Media Media, shared his thoughts with Billboard insider on the weather in the southeast.  TierOne has static and digital billboard opportunities throughout the Mobile, Montgomery, Pensacola and Emerald Coast markets. In our two and one half years we have not seen a hurricane yet, though […]

Stumpy’s Hatchet House

Insider had an email pop into our Inbox that caught our attention.  With the permission of Jim Schultheis, and given that it is Friday…. We give you the Stumpy’s Hatchet House, Watchfire Sales Tip. The Urgent Care tip I just sent to you reminded me of a “sport” that is […]

Company of the Day: Burkett Outdoor Advertising

Company: Burkett Outdoor AdvertisingMarkets:  Texas, New Mexico Address: PO Box 50372, Amarillo, TX. 79159 Email:   Randy@BurkettOutdoor.com Phone: 806-358-9226 Burkett Outdoor Advertising is a family owned limited partnership which operates a billboard plant in Texas and New Mexico.  Randy Burkett is the company’s founder and owner.  Billboards run in the family’s blood.  Randy’s son Beau Burkett […]

Jim Schultheis on Out of Home Barter

Watchfire account manager Jim Schultheis said this in response to our post yesterday on giving gifts to out of home clients or prospects or landlords: Several of Watchfire’s customers occasionally barter a product or service in exchange for time on their billboard. For example, if their rate card is $1,000, […]

Company of the Day: Ad Trend

Company: Ad Trend, Inc. Markets: Kansas, Missouri Headquarters: 14450 S US 71 Hwy, Kansas City, MO  64147 Email: jimb@ad-trend.com Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 200 faces in the Kansas City metro.  Ad-Trend was founded in 1983 by Jim Boeh and is the largest locally-owned OOH company in Kansas City.  Most […]

Watchfire Announces Purchase of Spectrum Scoreboards

DANVILLE, Ill., March 13, 2023 (GLOBE NEWSWIRE) — Watchfire, a leading manufacturer of premium digital displays owned by an affiliate of H.I.G. Capital, is pleased to announce that it has completed the purchase of the assets of Spectrum Scoreboards of Houston, Texas, giving the company a complete line of fixed-digital sports […]

Matt Richman’s First Digital Billboard

Billboard Insider interviewed Matt Richman about starting, running and selling Billboards for Education, a Tennessee out of home company with 24 faces.  Today Matt talks about getting started and his first digital billboard. What gave you the idea to enter the out of home business. I was part of a […]