Tag: vistar

Vistar Adds Rubenstein to Board of Directors

New York, NY, November 14, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today the appointment of Michael Rubenstein to its Board of Directors. Rubenstein is known in the media industry for his ability to build and manage leading advertising technology companies. […]

Lamar’s Digital Airport Inventory Available on Vistar’s Programmatic Platform

  Baton Rouge, LA – September 5, 2023 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced that the company’s digital airport advertising inventory is now available to be purchased programmatically on Vistar Media. Brands and agencies can now extend the impact of campaigns […]

Vistar introduces “Nearest Location” DOOH campaigns

New York, NY – July 25, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘nearest location’ dynamic creative use case in programmatic DOOH for brick and mortar establishments such as entertainment, retail, grocery, telecom providers, financial services, automotive and restaurants. […]

Vistar Media and Broadsign Partner to Streamline Programmatic DOOH

NEW YORK – March 21, 2023 – Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today announced a mutual integration to their respective mediation layers. Enabling an open, fair play auction regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners […]

Digital Out of Home a Good Fit for Financial Services Advertising

NEW YORK, NY (September 20, 2022) – Vistar Media, the leading global provider of software for digital out-of-home (DOOH) and MFour, the leader in behavior-driven survey research, today released survey findings on consumers’ financial services preferences and behaviors – from where and how consumers prefer to bank and spend money, […]

Markowitz and Brady Discuss Pepsi’s Marketing

Vistar had the pleasure of attending the 2022 Cannes Lions International Festival of Creativity in Cannes, France. The one-of-a-kind event brings together the best and brightest brand marketers, agencies, communicators and more to network, learn and celebrate the work that’s pushing boundaries and disrupting the creative industry for the better. […]

Vistar Appoints Welby Chen, COO

NEW YORK ( July 28, 2022) – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has appointed Welby Chen  as Chief Operating Officer. Following a rapid expansion into 13 countries, strategic acquisition of Sage+Archer in Europe and record breaking revenue quarters, Chen  joins  the Vistar executive […]

Intersection Partners with Vistar

NEW YORK – July 21, 2022 – High-impact inventory from Intersection is now available for purchase via the supply-side platform (SSP) from Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH). From LinkNYC to digital urban panels and digital bus shelters, Intersection’s high-impact media is strategically […]

Vistar and Mira Partner to measure DOOH impact on consumer activity and conversions

New York, NY (March 16, 2022) — Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), has today announced a partnership with Mira, a location intelligence and attribution provider for OOH, which was recently acquired by Reveal Mobile. As a result of this partnership, marketers can […]

Vistar Releases Enhanced Demand Side Platform

NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced version 6.0 of the Vistar Demand-Side Platform (DSP), which combines a highly visual out-of-home (OOH) media buying experience with the tools for data-driven campaign optimization that today’s digital buyers expect. The Vistar DSP manages […]