Tag: Verizon

Media Resources installs 4 LED Walls in San Jose

Media Resources manufactured these 4 unique LED walls for the Verizon Frisbee Campus welcome center in San Jose, California. The two indoor displays are 1.2mm pixel pitch, 1000 nit cabinets flanked by the outdoor displays which have a 2.5mm pixel pitch cabinets at 4,000 nits. These displays mirror each other […]

Neil Bell on an alternative digital billboard data provider.

In response to last week’s column on digital billboard data charges New South Outdoor owner Neil Bell highlights an alternative to Verizon. What data provider do you use for your digital billboards? For the last 12 of our total 36 digital units, I have used Solve Networks. They buy data […]

Firefly and Verizon use Holograms for Taxitop Campaign

San Francisco –  Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, helped Verizon kick off the expansion of its 5G network in Las Vegas with the activation of 3D holograms on top of its vehicles. From Monday, May 24, to Sunday, May 30, […]

Leading DOOH Platforms Standardize the Way Ad Inventory is Named and Classified.

NEW YORK — December 8, 2020 — Six leading digital-out-of-home (DOOH) technology platforms – Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media, announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward. Today, the consortium of ad tech innovators released a new set of recommendations, aligned with OpenRTB2.5, for labeling […]

Verizon Media and Out of Home

Verizon has been expanding into digital out of home.  In May the company joined the Digital Place Based Advertising Association.  In September Verizon partnered with Broadsign to allow Verizon advertisers to access Broadsign’s programmatic inventory.  Insider asked Verizon’s media team some questions about what the company is doing. How did […]

Verizon Media Study: 60% of Advertisers Plan to Increase DOOH Spending in Coming Months

  WHO: Verizon Media, a division of Verizon Communications, Inc., today announced their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. WHAT: In order to understand advertisers’ perspectives around DOOH, Verizon Media commissioned an online survey of nearly 250 US advertisers and marketers who are decision makers […]

Verizon Teams With Broadsign for Programmatic Offering

NEW YORK and MONTREAL — September 1, 2020 Verizon Media and Broadsign today announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step […]

Pearl Media Helps Brands with Storefront Advertising

(Montclair, New Jersey) What if you could put your brand at eye level and meet your customer in exciting and impactful ways. Would you do it?  For brands looking for a way to make eye to eye contact with their customers and make a big impression, Storefront Advertising may be […]

Verizon Joins DPAA

NEW YORK, May 20, 2020 – DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that Verizon Media has joined the association. In conjunction with their association membership, Verizon Media’s Iván Markman, Chief Business Officer, will […]

Vistar Expands Programmatic Partners

NEW YORK – October 10, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), today announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar […]